Music Trade Review

Issue: 1917 Vol. 64 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
REVIEW
THE
ffljJIC TIRADE
VOL. LXIV. No. 15 Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Ave., New York. April 14, 1917
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United Front
T
HE United States just now is passing through one of the most critical periods in its glorious history.
Through the action of Congress and the proclamation of the President, this country has now entered
into the great world war, whose ravages we have witnessed from afar for nearly three years.
It is a time for earnest thought, for earnest preparation, for a determined confidence in the future
of the country, and the future of the business of the nation.
There is no time for quibbling, for divided opinions or actions, for what may in the past have represented
simply personal opinion in opposition to Governmental policy is now to be known by another name. Acts that
a few months ago were simply unneutral, now come under the head of treason. Necessarily it will be found
that many of the rights of the individual business man and the individual citizen, previously held inviolable,
must bow to the superior force and rulings of the centralized Government.
For those of us who are not called upon to bear arms, there are still definite patriotic duties to be performed.
Patriotism does not necessarily mean alone the willingness to bear arms and to suffer privations on the field
of battle. There is that equally high patriotism reflected in the willingness to keep things going under handicaps
—to carry on the industries, that mean so much for the economic welfare of the nation, in the face of discour-
aging conditions; to adopt oneself and one's business to the new developments. The idea is perhaps best
reflected in the war slogan of: "Business as Usual."
During the tense situation of the past few months business has apparently been undisturbed and the actual
declaration of war has caused only a slight flurry in most quarters, for it has been discounted by the commercial
world.
There will be wide gaps left eventually in the ranks of workers through the withdrawal from ordinary trade
channels of several million men for the army and navy, and the industries employed in meeting the demands of
the fighting forces.
We will be face to face with the question of obtaining supplies to keep the factories going, for the supply
situation, already serious in the piano trade, promises to become still more complicated. With the demands for
steel and brass, for guns and shells; wire for aeroplane and telegraph purposes and for other products that
enter in some measure into the manufacture of pianos, the industry must be content to get along with far less
than a normal supply of such material.
The Government will come first, we may be sure of that, and recognizing this fact, piano men are offered
the opportunity of co-operating to the extent of realizing that business should keep going under the restrictions.
There will, of course, be those who will declare that there will be no demand for luxury products in the face
of war conditions, but actual experience has proven the contrary in Europe. In making luxuries, if we call
pianos luxuries'—necessities would be a better word—the factories give employment to some thousands of men
who are not needed in the fighting forces. They give the means of livelihood for these men and their families.
They assist, through preserving the economic balance of the country, in giving very necessary support to the
forces that are withdrawn from active industry.
On the other hand, war demands the increased activity of employes in certain lines, and gives an added
spending power to the men in those particular lines affected by such increased activity. It gives workers in
war materials; for instance, incomes far beyond those they received during times of peace, and in ninety-nine
cases out of one hundred that excess income goes for luxuries.
This is the time for the members of the music trade industry to display courage in business, a courage that
is just as essential as that which prompts men to face guns. The man who can see nothing but a black cloud
on the horizon, who is afraid of business ruin, who shrinks at the first sign of the storm, is just as lacking in
(Continued on page 5)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, I n c .
President, C. L. Bill, 373 Fourth Ave.. New York; Vice-President, T. B. Spillane,
373 Fourth Are., New York; Second Vice-President, J. Raymond Bill, 373 Fourth Ave.,
New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Ave., New York.
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorlal Stall:
B. BKITTAIN WILSON, CARLKTON CHACE, I,. M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
W K . BKAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWEKS
BOSTON OFFICE:
JOHN H. WILSON, 324 Washington St.
Telephone, Main 6950.
CHICAGO OFFICE
E. P. VAN HAELINGEN, Consumers' Building,
220 So. State Street. Telephone, Wabash 5774.
HENKY S. KINGWILL, Associate.
LONDON, ENGLAND: 1 Gresham Buildings.. Basinghall St., D. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN T H E LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
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ADVERTISEMENTS, $4.50 per inch single column, per insertion On quarterly or
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REMITTANCES, in other than currency forms, should be made. payable to Edward
Lyman Bill, Inc.
PianA 9liH
I lttUW a i l U
Departments conducted by an expert wherein all ques-
technical nature relating to the tuning, regu-
lating and repairing of pianos and player-pianos are
dealt with, will be found in another section of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
tiong of a
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900
Silver Medal... Charleston Exposition, 1902
Diploma ...Pan-American Exposition, 1901
Gold Medal
S t Louis Exposition. 1904
Cold Medal. ..Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES—NUMBERS 5083—5883 MADISON 8Q.
Connecting all Departments
Cable address: "Elblll. New York."
NEW Y O R K ,
A P R I L 1 4 , 1917
EDITORIAL,
HE present economic condition of the country, and the situa-
T
tion that may develop from it, especially in the matter of
supplying foodstuffs, presents an opportunity to the wideawake
piano merchant to combine a spirit of patriotism and interest in
the economic welfare of the country and some good advertising
for himself at the same time. This may be accomplished by fol-
lowing out the campaign outlined by the United States Depart-
ment of Agriculture and individual economic workers, which has
for its object the utilization of all open spaces, even in towns and
cities, for the raising of foodstuffs of various sorts to overcome
the present shortage, and to guard against the great shortage of
food products promised in the near future, especially in view of
war conditions.
The piano man, especially in the smaller cities and towns
where space is available in the front or rear of homes for such
home gardens, can, as outlined in last week's Review, capitalize
his interest in the matter by arranging for a series of contests
and offering prizes for the best and most attractive hdme garden
in his immediate vicinity within the borders of the city itself.
The piano man in addition to inaugurating a contest can render
practical service by getting some retired farmer—some man wise
to the ways of the soil—to give instructions to the children and
grownups who participate in the contest.
The dealer who adopts the contest plan is primarily calling
attention to himself and his own business at a nominal expense.
. He is doing a patriotic deed by contributing his share in develop-
ing the food supply of the country at a serious time in its history,
and he will reap the economic benefit by overcoming, in short, in
some manner the dangers which would attend a food shortage in
his own locality.
The Review sees possibilities in the movement and stands
ready to publish suggestions regarding the home garden contest
plan, or to supply any available information regarding the cam-
paign.
to the player-piano the small grand is receiving the
N EXT
best attention of manufacturers these days. It is only neces-
sary to examine recent creations put forth by leading establish-
ments to realize that the closest attention is being paid to the
musical perfection of these instruments. There is an absence
of tubby, uneven scales, due in many instances to the lack of
a proper conception of "grand" tone attributes.
On several occasions recently we had the pleasure of playing
and testing a number of small grands that were in some respects
a revelation by reason of their fine quality of tone, evenness in
all registers, and the presence of that grand "color" that affords
the keenest pleasure to the musical cognoscenti.
This attention to the distinctive tone quality of the small
grand has undoubtedly been a great factor in its popularity, and
more particularly when it is backed up on the part of the dealer
by a proper exploitation of its merits. Manufacturers, too, are
to be credited with placing before the dealer such information
as enables them to comprehend why the small grand should have
a special place in the esteem and consideration of customers. This
co-operation has resulted in a broader appreciation of the merits
of the small grand, all tending to a larger output.
Today the small grand is running second only in popularity
to the player-piano, and among those financially fixed in the
world's goods, the small grand has become a veritable necessity
in the furnishing of the music room.
It is obvious that the small grand will win an increased
popularity during this year, first, because of the intrinsic value
of the instruments which are being placed on the market, and,
second, because people of means want instruments of distinction
in their home—in other words, something different from the
upright.
HPHERE has been much discussion regarding business condi-
1 tions "after the war," and innumerable predictions as to the
course of events. A rather novel view of the situation was ex-
pressed recently by F. C. Schwedtman, of the National City Bank
of New York, who said:
"The war after the war will be internal rather than external;
not a bitter commercial competition with European countries,
but a struggle within the nation itself against waste, extrava-
gance, obsolete methods, class prejudices and economic ignorance.
The great scientist, Pasteur, has said that it is within the power
of man to rid himself of every parasitic disease. In the war after
the war we must destroy the germs of ignorance and inefficiency
to enjoy the greatest industrial health. Competition with foreign
nations will take care of itself. The important thing for the
United States is to see that its own workbench is in good order,
with the tools sharp and clean and in their place. We need to
revise our notion that God's curse upon mankind was work, and
our idea that heaven is a place of passive bliss. Imagine Hill
or Morgan or Roosevelt in a heaven of eternal peace and rest!
Happiness and action should be synonymous terms."
So there you are, piano men ! Isn't it time'for the music trade
industry to wake up and get into the game of prognosticating
what new worlds we may conquer before and after this hurly-
burly sphere settles down to peace and contentment?
weeks ago reference was made in the Western depart-
S OME
ment of The Review to the very practical interest taken by
Robert B. Gregory, president of Lyon & Healy, in a movement
now under way in Chicago to aid those men, many of them
capable, who, because of a certain prejudice on the part of em-
ployes against age, lose their positions, many of them finding it
impossible to find new occupations.
This unjust discrimination against men because of age is
being strongly fought by the heads of many prominent business
houses in Chicago, and the move is one worthy of the heartiest
commendation.
It is absurd to think that age should counterbalance ability
in the employment of men in the piano, or any other trade, and
yet it is a question that arises in every business establishment.
There are concerns that have an age limit for the employ-
ment of salesmen, believing that the younger men possess more
initiative and energy for securing results in the development of
their affairs than those who have passed the forty-fifth milestone.

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