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THE MUSIC TRADE
REVIEW
11
ADVERTISING BOOMS PIANO TRADE IN SAN FRANCISCO
Higher Grade Instruments in Demand—George R. Hughes Reports Splendid Business—To Han-
die Edison Wholesale Trade—C. S. Walters Back at His Desk—Fotoplayers Selling Well
SAN FRANCISCO, CAL., March 15.—Several ad- coma and other towns in the Northwest. Mr.
vertising campaigns of moderate size have been Christianer states, that the South is in good
under way this week; and, though the weather shape as far as the music trades is concerned,
has been a little uncertain, very good results and that the Los Angeles retail piano and play-
are reported.
Used and rebuilt pianos were er-piano trade is splendid. The many homes
featured in some of the advertising with good being erected supply an unlimited market from
effect. The accumulations of used pianos are which the trade profits.
not as large as in former years, owing to policy
New Company Organized
of many dealers in not forcing sales of players
A. C. Ireton, former sales manager of the
where old instruments will come in in exchange. Thomas A. Edison, % Jnc. 4 and Judge De Los
Several houses report that grands and other Holden, counsel for the company, arrived in
expensive instruments show a greater propor- San Francisco last week, and have incorporated
tionate gain than cheaper grades.
a new Edison concern to do a wholesale busi-
ness out of San Francisco. The new firm has
Wiley B. Allen Co.'s Busy Season
George R. Hughes, of the Wiley B. Allen Co., taken a long lease to the new building recently
states that his establishment hasn't had such a completed by W. J. Summers at 871 Mission
prosperous spring retail season for years. The street, which will be used as a distributing office
advertising campaign is bringing exceptionally and assembling shop. A. C. Ireton is vice-presi-
good results, and money comes in well. Coun- dent and general manager of the new company,
try representatives are sending in splendid or- and Harry L. Marshall, former Pacific Coast
ders, accompanied by liberal first payments. supervisor of the company, is a member of the
Mr. Hughes is well pleased with trade condi- . firm which will distribute Edison phonographs
tions, and feels that there is every reason to be- and records through the Northwest.
Interesting Personals
lieve that things will continue to improve. As
the season progresses and the snow blockades
C. S. Walters is back at his desk as manager
cease the improved shipping conditions will re- of the local Heine Piano Co. establishment. Mr.
lieve some of the tension in the establishments Walters took an enforced vacation of six weeks
thereby assisting business to a large extent.
caused by illness from which he has recovered.
Lively Demand for Baldwin Grands
During his absence he visited throughout the
Morley P. Thompson, manager of the Baldwin Northwest and called on the branches in Se-
Co.'s branch in Sutter street, reports that attle and Portland.
grands are selling excellently, and that business
J. A. Stitt, manager of the American Piano
in players and uprights is good.
He states Co. branch, is in Salt Lake City on a trip which
that this spring season is way ahead of 1916, will cover the entire Northwest, visiting the
and that the gain has been principally on high principal cities in Montana, Washington and
class goods. The wholesale business of the Oregon.
branch is developing rapidly in a solid manner.
S. S. Hockett, of the Hockett-Bristol Co.,
Cash payments are improving, and the orders Chickering and Foster-Armstrong represent^
are heavy on goods of the better quality.
fives in the Fresno territory, was in the city
Attending Rotary Club Conventions
for a brief visit this week. Mr. Hockett says
Chas. Mauzy, of the firm of Byron Mauzy, is that trade conditions are good in his district, and
in Los Angeles, where he is attending the con- he looks for a prosperous spring season.
vention of the Rotary Club. Mr. Mauzy rep-
C. E. Woods, general manager of the Amer-
resents the retail talking machine dealers of San ican Photo Player Sales Co., and Western rep-
Francisco. His father, Byron Mauzy, is the resentative of J. & C. Fischer, is in Los Angeles
piano representative. The San Francisco music on a short business trip.
trade has two other Rotary Club members, W.
F. T. Bourgeois, an old-time piano man, who
H. Henry, of the Columbia Graphophone Co., for the past few years has been in the auto-
represents the wholesale talking machine trade, mobile business in Idaho, has returned to the
and Mr. Leatherby, of the Rudolph Wurlitzer music trade, and is now a member of the selling
Co., represents organs.
staff of the American Photo Player Sales Co.
Byron Mauzy is featuring a St. Patrick's Day
Officials of the American Photo Player Sales
window which is most artistic and attractive. Co. say that their February business was splen-
A harp, decorated with the real Irish green, is did, and that it eclipsed every previous month
the central article in the window in which Irish since they have been in business.
songs and music in player-piano roll and talk-
Professor Lawrence is demonstrating the
ing machine record, is displayed, surrounded by Francis Bacon player-piano in the window of
Irish Hags and shamrock.
the Hiene Co. store in Stockton street. Pro-
Cote Travel Making Rounds
fessor Lawrence has an excellent voice, and his
Fred Christianer, Coast representative of the singing to the player-piano accompaniment is
Cote Piano Mfg. Co.,'Fall River, Mass., who attracting many shoppers to the establishment.
makes his home in Los Angeles, is calling on the
Hy. Eilers is in town on his return trip from
trade in San Francisco this week. Mr. Chris- the East. He will remain in San Francisco
tianer is making his regular tour of the Northern about a week before leaving for his home in
territory, and will visit Portland, Seattle, Ta- Portland.
L. C. Rimore, formerly of the Chase-Hackley
Co., of Fort Worth, Tex., has joined the selling
staff of Eilers Music Co.
William F. Grosskopf, manager of the local
establishment of the Eilers Music Co., is- build-
ing a beautiful home for himself in San Rafael,
Mann county. Mr. Grosskopf has moved his
Grands, Uprights
family to San Rafael, where they are living in
and Players
temporary quarters until the new home is fin-
ished.
THE LEADING LINE
WEAVER PIANOS
YORK PIANOS
Uprights and Players
LIVINGSTON PIANOS
Uprights and Player-Pianos
If your competitor does not already have this
line, go after it at once.
Weaver Piano Co., Inc.
FACTORY
YORK, PA.
Established 1870
SALE OF CHICKERING GRANDS
SEATTLE, WASH., March 19.—R. S. Smith, mana-
ger of the piano department of the Montelius
Music House, recently consummated an excel-
lent sale when he disposed of three Chickering
grand pianos to the Fischer Studio Building in
this city. One piano will be used in the recital
hall and the others will be placed in the public
studios which are rented to musicians by the
day or hour.
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Every time you lose
a sale you add to
your selling cost—
you decrease your
profits.
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Why not increase
your sales and re-
duce your expenses
by selling
•
: Christman
- Pianos
•
™ Your customers will prefer
them for their goodness—
for their exceptional tone
u
I quality and beautiful finish.
You will find upon severe
B
• examination that they are
• better made and finished
• and have a b e t t e r and
" sweeter tone than any other
piano in the trade at the
Price.
m
u
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"
m
No matter what pianos you
are now selling the Christ-
man will show itself to be
supreme in its class.
Stop losing sales by writing
us today.
"The first touch tells"
•
! Christman Piano Co.
"
599 E. 137th Street
•
-
New York