Music Trade Review

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THE MUSIC TRADE REVIEW
GRAFONOLASjVT CONVENTION
TO ADVERTISE TUNGS=TONE STYLUS NEW MAGNOLA MACHINE CATALOG
Meeting of National Education Association Af-
fords the Columbia Co. an Opportunity to
Show Educational Value of the Grafonola
Increased Manufacturing Facilities Warrant Re-
duction of Publicity Campaigns—Soft Tone
Styli Ready in About Ninety Days
KANSAS CITY, MO., March 10.—At the conven-
tion of the department of superintendents of
the National Educational Association,. which
ended its session here last week, the Columbia
Grafonolas and educational records attracted
much attention.
The convention was composed of the superin-
tendents of schools, who hold their annual
meeting in various cities, and this year, favored
Kansas City with their presence. The attend-
ance was about the largest in the history of
the association, there being present at the va-
rious meetings, over 4,000 superintendents from
the largest cities in the country.
The main meetings were held in the Conven-
tion Hall, which has housed many political con-
ventions in the past, and displays of Columbia
educational records and Grafonolas were made
at the leading hotels.
While the manufacture and sale of educational
records is in its infancy, the rapid strides which
have been made by the educational department
of the Columbia Graphophone Co., under Fred-
eric Goodwin, director of the department, were
most favorably commented upon, and the head-
quarters where Columbia records were shown,
were crowded by superintendents during tme
intermission and the evenings of the entire
week.
As one superintendent remarked: "We super-
intendents are only beginning to realize not
only the helpfulness of Columbia records in
educational work, but their absolute necessity.
1 consider Grafonolas and records as essen-
tially a part of my school equipment as are the
books and the maps."
At the banquet held in the Hotel Muehlbach,
at the Qpening session, it was voted, by the
superintendents of schools in attendance, that
the Columbia Grafonola could furnish the finest
of banquet music.
Henry Snyder, superintendent of schools of
Jersey City, presided, and in between the
courses, and after the coffee, Columbia records
were played on a large Columbia Grafonola.
Among the speakers were Dr. A. W. Edison,
associate superintendent of schools of New
York City; Geo. B. Strayer, of Teachers' Col-
lege; Dr. N. C. Schaffer, State superintendent
of schools of Pennsylvania; Calvin N. Kendall,
State superintendent of schools of New Jersey;
Dr. A. D. Poland, superintendent of schools of
the city of Newark, and many others.
The guest of honor was Dr. Henry M. Max-
son, superintendent of schools of Plainfield, N.
J., who occasionally led the delegates in singing
the songs which were played upon the Columbia.
Howard Gee, a well-known educator of New
York City, had charge of the musical program,
and solos were sung by Prof. Frederic Goodwin,
director of the educational department of the
Columbia Graphophone Co.
The banquet started early in the evening and
continued until a rather late hour, and at its
conclusion the Columbia Co. was requested to
furnish a Grafonola for the next meeting of the
association to be held in Atlanta, Ga., Febru-
ary, 1918.
The Victor Talking Machine Co. announced
last week that the advertising of the Tungs-tone
Stylus in the newspapers of the country will be
resumed at once. When the new reproducing
point was first produced, about a year ago, the
immediate demand swamped the manufacturing
facilities of the company, but since that time the
factory capacity has been increased to a point
where the company feels safe in developing a
general demand for the Tungs-tone Stylus. It is
stated that the distributors have put in substan-
tial stocks to take care of the expected demand
without difficulty. The company also announces
that while past efforts have been devoted to the
production of the full tone Tungs-tone Stylus,
work will start immediately upon the manufac-
ture of soft tone Styli and that a sufficient quan-
tity will be on hand to permit of a formal an-
nouncement in about sixty days.
0. P. KILBOURN RESIGNS
O. P. Kilbourn, formerly traveling representa-
tive for the New York Talking Machine Co.,
Victor distributor, in the New England territory,
resigned from this position this week to be-
come connected with Willys-Overland, New
York, one of the country's foremost automobile
concerns. Mr. Kilbourn will be in charge of the
development of retail business in this territory.
OPEN COLUMBIA DEPARTMENT
H. Plager & Sons Have Splendid Facilities for
Handling Columbia Products
Various Leading Types of Magnola Talking
Machines Illustrated and Described—Hand-
some Sketches of Machines in Actual Use
Among the Features of the New Book
The Magnola Talking Machine Co., 711 Mil-
waukee avenue, Chicago, has just issued a hand-
somely designed catalog largely in colors illus-
trating and describing the leading models of
Magnola talking machines. The styles shown
are the Magnola 75, Sheraton design; Style 100,
Queen Anne design; Style 150, Louis XVI de-
sign, and Style 200, Adam design.
Each instrument is shown separately on one
page, together with details of its construction
and design, special attention being called to the
balanced spring support of the cover, the tone
reflector, tone graduator, universal sound box,
together with the FlexiFile system of record
filing, which is one of the interesting Magnola
features. On the facing page is shown a view
in colors of the particular type of machine oper-
ation. The sketches are original in character
and for the most part show someone listen-
ing to some particular piece being played by
the Magnola, with the subject of the song ap-
pearing as in the mind's eye at the top of the
sketch. The book should prove a distinct sell-
ing help to the dealer.
H. Plager & Sons, 190 Main street, Hacken-
sack, N. J., held the formal opening last Satur-
day of a new department devoted exclusively
NEW STORE FOR OWENS & BEERS
to Columbia Grafonolas and records. This con-
cern is one of the largest retail stores in its Victor Dealers to Open Branch Store in
section of the state, and its new Columbia de-
Brooklyn
partment will carry a complete stock of Grafo-
Owens & Beers, 81 Chambers street, New
nolas and Columbia records. At the opening
York,
one of the most successful Victor dealers
on Saturday there were present quite a number
of Columbia dealers from the metropolitan ter- in local territory, will open a new store this
ritory and several representatives of the Colum- week at 1216 Flatbush avenue, Brooklyn, N. Y.
This store will be attractively furnished and
bia Graphophone Co.'s wholesale division.
decorated, and the firm will follow the same ag-
For several days prior to the formal opening
gressive methods which have characterized its
H. Plager & Sons carried full pages in the
business in New York. It is quite likely that
Hackensack newspapers inviting • the public to
informal concerts will be held at which many
visit the new department and calling attention
well known popular artists recording for the
to the unlimited scope of the Columbia record
Victor Co. will appear in person. These con-
repertoire. This advertising also featured illus-
certs have acted as a powerful stimulus to rec-
trations of the complete line of Columbia Grafo-
ord sales in the New York store.
nolas.
GRAFONOLA FURNISHES THE MUSIC
NEW POST FOR C. B. MASON
On February 24 a special train was sent out
from the Pennsylvania R. R. station in New
York, which contained 173 superintendents of
schools en route to the National Educational
Association Department of Superintendents at
Kansas City.
This special train was the finest equipment
v/hich the Pennsylvania R. R. and the Santa Fe
could offer, and no passengers were taken en
route, as the train was filled when it pulled
out of the depot in New York City.
In each club car there was a Columbia Grafo-
nola, furnished, at the request of the officers
of the association, by the educational depart-
ment of the Columbia Graphophone Co. The
delegates of this convention spent two nights
and the greater part of two days on this train,
and so popular were the Grafonolas that they
were idle for scarcely a moment.
While the superintendents of schools were
deeply interested in the new educational rec-
ords, issued by the Columbia Graphophone Co.,
they also expressed their appreciation for the
Lazaro and other new recordings, and the
pleasure of the trip was enhanced by the use
of the Grafonolas in the club cars.
Will Join General Sales Staff of New York
Talking Machine Co.
NEW INCORPORATION
The Standard Recordograph Co., Chicago,
111., has been incorporated with a capital stock
of $5,000 by Benjamin P. Epstein, J. Arthur
Johnson and Joseph T. Tangerberg.
C. B. Mason, of the Chicago Talking Machine
Co., Victor distributor, will join the staff of the
New York Talking Machine Co., Victor distribu-
tor, within the next fortnight. Mr. Mason will
be associated with the general sales staff at the
executive offices, working in conjunction with
W. G. Porter. He is thoroughly experienced
in every phase of the Victor business, having
been associated with the L. S. Donaldson Co.,
Minneapolis, Minn., Victor dealer, and having
had a training in all of the departments of the
Chicago Talking Machine Co.'s business.
NEW PATHEPHONE MODEL
The Pathe Freres Phonograph Co., Brooklyn,
N. Y., announces the addition to its line of
Pathephones of a new model, designated as
Pathephone No. 100, which will retail at $100.
This model rounds out the Pathephone line, and
gives Pathe dealers an instrument selling at a
price that is in popular demand.
The new Pathephone No. 100 will be manu-
factured in mahogany and oak, and will have
the tone qualities which have been responsible
for the success of the entire Pathephone line.
It will also embody the special constructional
merits of the Pathephone product, including an
unique tone control device, long running motor,
all wood violin sound chamber, etc.