Classic Mode

Music Trade Review

Issue: 1917 Vol. 64 N. 1

Page 47 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
47
THE MUSIC TRADE REVIEW
one without it, resulting in a considerable sav-
ing. Either this or they can use a better grade
(Continued from page 45)
of felt in a smaller hammer for the same
because the action of the materials of which money.
the re-enforcement is composed makes the re-
Price of Re-Enforced Hammer
sulting joint impervious to moisture. We have
It may not be generally known, but the firm
And when you're satisfied
recently made the test of standing several ham- of Chas. Pfriemer, Inc., does not make an extra
mers in a glass of water filled almost up to the charge for re-enforced hammers where a cus-
that we've the best punch-
mark of the re-enforcement, for a period of tomer confines his purchase of hammers to that
ings on the market, cut
from five to ten minutes, then placed the wet concern, notwithstanding the additional cost to
clean and accurately from
produce them. We are not seeking extra profit
by their introduction but are actuated solely by
the best of material in cellu-
the belief that the Pfriemer re-enforced ham-
loid, c l o t h , felt, fibre,
mer is the logical hammer in these days of the
mechanical and player-piano. That we do not
leather, paper, rubber or
stand alone in our conviction is definitely estab-
PLATE 2.
whatever you want, give
lished by the number and the character of the
us credit and send your
firms who are using them exclusively. Aug-
ment with this the fact that in the short space
orders to
of two years since they have been on the mar-
ket the demand for them increased to 60 per
cent, of our output of upright hammers, and to
75 per cent, of our output of grand hammers.
This is no mean showing, and is a record of
which we are justly proud.
RE-ENFORCED
This type of hammer has long since passed
the
mere "talking point" stage, and we confi-
T
HAMMER COMPLETE
dently look forward to the fulfillment of our
prediction that in a short time a majority of the
NEW YORK
player and mechanical pianos in this country
will be equipped with the Pfriemer re-enforced thing over a year. During that time he has
The Finished Product
hammer.
demonstrated the ability of that company to
hammers on a heated radiator, allowing them
serve the trade in an eminently satisfactory man-
to steam dry, and have then been unable to
PLEASED WITHHARDWARE DEAL
ner. It has now been deemed advisable to dis-
pull the glue joint apart.
S. W. Widney Tells How Agreement Between continue the name 'New York Piano Hardware
Prevents Lateral Expansion
Widney Co. and American Brass Forging Co. Co.' It will, however, continue to operate under
If you will look at plate 2 showing the com- Will Work Out—Sees Greater Distribution the name "American Brass Forging Co.,' a
pleted re-enforced hammer, it will be noted that
thoroughly well established institution, of which
for Patented Products
the hard surface of the re-enforcement ends just
Mr. Coughlan will remain president and general
above the shoulder of the hammer. This in
CHICAGO, I I I . , January 3.—The deal consummated
manager.
the bass register and lower middle will prevent by the American Brass Forging Co., of New
"Our motto: 'Quality Plus Service' will be
any lateral expansion at it widest portion, "x" York, and the Widney Co., of this city, which
and "z." The re-enforcement in conjunction was announced in The Review last week, where- demonstrated in a larger field than ever before."
with the hammer wire, which passes through by the patented products of each concern will
A FORMULA FOR INLAY WORK
a short distance below the shoulder, acts as a be marketed by the other, has created consider-
clamp and holds the hammer to its original able interest among manufacturers in the trade
Those who are interested in the matter of
shape. The tendency to expand at this -point in the East as well as in the West. According experimenting with inlay work in connection
is induced by the constant striking on the to S. W. Widney, of the Widney Co., they will with veneering may be glad to experiment with
string at the point "o," and through moisture no longer' handle the line manufactured by the and add to their collection of formulas of spe-
in the air in damp climates penetrating and ex- Chicago Hardware Foundry Co. "The arrange- cial glues for this purpose the following, which
panding the felt body of the hammer. The ment," he said to a representative of The Re- was found among a number of glue and cement
compactness and firmness of the re-enforced view this week, "has been in process of develop- formulas: "To one pint of hot glue solution
hammer while not permitting of the free ab- ment for some time and was closed during my add five ounces malt vinegar, one-half ounce of
sorption of moisture is thus doubly protected recent visit to New York. We found that the isinglass; heat and stir until well mixed."
against lateral expansion.
American Brass Forging Co. was admirably
A hammer which is compact and will hold well equipped to turn out all kinds of castings
its shape, even after considerable use, is less such as pedals, action brackets, player parts, etc., INSURANCE POLICIES FOR CHRISTMAS
liable to damp the string or otherwise affect and in addition tracker bars, bearing bars, trans-
From president to office boy every employe
the tone of the instrument. A flabby hammer, missions and various other small piano hard- of the Glidden Varnish Co. was presented with
which easily loses its shape, the felt being ware items. It simply means that we have a life insurance policy as a Christmas present.
merely laid around the hammerhead to deceive strengthened our position by increasing the num- The company will pay the annual premiums,
as to the weight of the sheet from which it was ber of articles we can furnish piano manufac- and the face values of the policies will be in-
cut, is nothing but a tone killer, and an ex- turers, thereby increasing the number of points creased by $100 for each additional year of
pensive one in the long run.
of contact with the trade.
Re-Enforcement Adds to Weight of Hammer
"It will open up the Eastern market to all
Another important feature is that a set after the Widney products that have already been
Consult the universal Want Directory of
re-enforcement weighs from an ounce to an established in the West. They comprise steel
The
Review. In it advertisements are inserted
ounce and a half more than one that has not trap work, both piano and player; mouseproof
free
of charge for men who desire positions.
been re-enforced. This is equivalent to the pedals, felt bushings with a flange, dowel ad-
strip being cut from a sheet weighing from a justments, shelf supports, etc.
pound to a pound and a half more. In other
words, a thirteen-pound hammer with the re- "The American Brass Forging Co. has a well
enforcement is as heavy as a fourteen-pound to organized selling force and is well acquainted
a fourteen and a half-pound hammer without it. with the Eastern trade, and this arrangement
BRANCH OFFICES
We have been told by customers that they can gives us the opportunity for which we have been
secure much better results with a lighter ham- prepared for some time. We are confident, once
Chicago
mer with the re-enforcement than with a heavier the Eastern manufacturers are shown the merits
ISO No. Fifth AT*.
of our products, they will take to them as kindly
as have the Western manufacturers.
S»n Frtncue*
''The American Brass Forging Co., in turn,
164 Husford Bide
Invisible
will receive the benefits of our sales force in the
Hinges
West, together with the Western "help-out"
U * Aacelei
CINCINNATI, O.
•re Apparent
224 Central Bid*.
stock which we feature and which the Western
manufacturers have found so great a conveni-
Importer* and Manufacturers of Figured
Mahogany and Foreign Woods for high-
ence.
3416 S *nd A r e , S *
grade piano cases and cabinets.
"We are confident that all piano manufac-
turers, Eastern and Western, will appreciate this
^ ^^^^ Nmw York Offic* and Samplm Room
Detroit
coalition of our forces with its attendant bene-
922 David Whitney
Grand Central Palace Bldg.
fits.
Lexington Ave. and 46th St.
5ot< Manufacturing Company,
"George W. Coughlan, president of the Ameri-
G. H. VAUGHAN. Eastern Representati
435-443 Atlantic Are.. Brooklyn, N. T.
can Brass Forging Co., has been in control of
the New York Piano Hardware Co. for some-
llHIlll
THE RE=ENFORCED HAMMER
"C.F. GOEPEL*CO.
137 E A S T I3 -* ST.
The Ohio Veneer Co.
M
m
m

Page 48 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE MUSIC TRADE
REVIEW
NEW POST FOR HENRY C. BROWN
EDISON DEALERS HOLD CONVENTION
DICTAPHONE SALES CONFERENCE
Former Advertising Manager of Victor Talking
Machine Co. Appointed Personal Assistant to
General Manager Louis F. Geissler
Phonographs, Inc., Edison Jobbers in Atlanta,
Ga., Entertain Local Dealers—Tone Test and
Banquet Given—Edison Officials Attend
More than 100 of Dictaphone Division of the
Columbia Co.'s Sales Staff Gather in New
York and Plan for New Year
CAM DEN, N. J., January 2.—Louis F. Geissler,
general manager of The Victor Talking Ma-
chine Co., announces the appointment effective
on January 1, of Henry C. Brown, as "assistant
to the general manager" of the Victor Co. Mr.
Brown, who will act as personal assistant to
Mr. Geissler, has been for a number of years
advertising manager of the company, and won
signal success in that capacity. His new post
will give him greater opportunity for the dis-
play of his abilities.
In commenting on the appointment Mr. Geiss-
ler said: "I feel sure that the appointment will
meet with the approval of our distributors and
the trade in general, and trust that a sufficient
relief from details will be thereby afforded me
to permit of better attention to all important
matters and the cultivation of a closer per-
sonal and business relationship with our repre-
sentatives."
ATLANTA, GA., January 1.—One of the most suc-
cessful dealer conventions of the past year was
that of the New Edison dealers of the Atlanta
Zone, held under the auspices of Phonographs,
Inc., Edison jobbers in this city. The recital hall
of the recently completed building of the com-
pany was the scene of the business sessions of
the convention, which was attended by about
forty dealers and a number of Edison officials
from Orange, N. J. The most important feature
of the gathering was the receipt of a telegram
from William Maxwell, second vice-president of
Thomas A. Edison, Inc., informing the d&alers
that arrangements have been made to meet all
present demands for records and additional
facilities planned to meet the rap'idly growing
increase in this branch of their business.
The convention was marked by a tone test
in which Julia Heinrich, soprano, late of the
Metropolitan Opera House, sang in direct com-
parison with the New Edison Re-Creation of
her voice. This affair was held at the Atlanta
Theatre, one of the leading playhouses of the
city, and was attended by the elite of Atlanta.
It brought forth the most enthusiastic praise
for the New Edison and the Atlanta Constitu-
tion, one of the best-known and most influential
journals of the South, in its criticism said
that the New Edison actually re-creates the hu-
man voice and the music of the human-played
instruments with such fidelity that the original
cannot be distinguished from the Re-Creation.
A banquet, given by Phonographs, Inc., at
the Hotel Winecoff, brought the convention to
an end.
More than one hundred members of the sales
staff of the Columbia Graphophone Co.'s Dicta-
phone division journeyed to New York this
week to attend a sales conference. The com-
pany had originally intended to play host to
those members of the sales force who achieved
the highest sales totals during the last three
months of the year. Each man had been given
a quota, which was set at a very high figure,
but when the returns were in, General Manager
Dorian, of the Dictaphone division, decided
that all of the men should participate in the
New York meeting, in view of the fact that
Dictaphone sales during October, November
and December reached record-breaking totals.
The plans for entertaining the sales staff were
in the hands of N. F. Milnor, general sales
manager, and he prepared a program which
gave the men no opportunity to feel lone-
some. On Wednesday afternoon the sales staff
had lunch at the Hofbrau House, followed by
a meeting. On Wednesday evening a beefsteak
dinner was given at Reisenweber's. Thursday
was given over to general conferences, at which
a number of important matters were discussed.
On Friday the program called for a visit to the
factory at Bridgeport, and in the evening 1 a
theatre party at the Century Opera House. On
Saturday the last meeting will be held followed
by a banquet at the Hotel McAlpin at which
all the company's executive staff will be present.
It is interesting to note that the Dictaphone
division closed in 1916 the most successful year
in its history, with December the biggest single
month.
FEATURING THE PATHEPHONE
"DIAMOND POINTS^FOR DECEMBER
Page Ad in Saturday Evening Post Part of Na-
tional Advertising Campaign to Be-Conducted
by Pathe Freres Phonograph Co.
Latest Issue of Edison House Organ Receiv-
ing Much Favorable Comment—New Line of
Historical Period Cabinets Announced
ORIGINAL IDEAS GET RESULTS
Watkin's Art Store Builds Up Pathephone De-
mand by Unusual Methods
BRIDGEPORT,
CONN.,
January
2.—A
splendid
example of the success that can be attained by
a phonograph store in a short period of time
is found in the Watkin's Art Store, at 1091
Broad street, which handles the products of the
Pathe Freres Phonograph Co., New York. This
An Attractive Pathe Window Display
store is owned and personally conducted by-
Mrs. Watkin, who has made a detail study of
the sales possibilities of the Pathephone and
Pathe discs.
Realizing the fact that her store was located
off the main business artery of the city, Mrs.
Watkin decided that it was necessary to in-
troduce some original ideas in order to stimu-
late business, and with this thought in view
worked out a number of publicity and sales
plans which have resulted very successfully.
Watkin's Art Store is closing a very fine Pathe
business, the demand for the more expensive
Pathephone models being particularly active.
The Pathe Freres Phonograph Co., New York,
carried a full page advertisement in the Decem-
ber 30 issue of the Saturday Evening Post
which was a splendid example of a combined
prestige and sales producing ad. This adver-
tisement featured the new Pathe record by
Lucien Muratore, the world-famous lyric tenor,
which is listed in the January supplement. A
photograph of Muratore' in costume gave a
personal touch to this section of the page. The
other half of the advertisement listed the new
Pathe records for January, and there is no
doubt but that the use of this list in a national
magazine will stimulate the sales of these rec-
ords and general Pathe business throughout
the country. The Pathe January list is represen-
tative of the remarkable strides that the Pathe
Co. has made the past year, as this list includes
recordings which are certain to meet with a
favorable reception everywhere.
The Pathe Freres Co. has completed plans for
an extensive 1917 national magazine campaign
which will doubtless produce many sales of
Pathephone and Pathe discs for the company's
representatives.
NEW INCORPORATION
BRUNSWICK SHOP OPENED
The Phono & Metal Products Co., Inc., was
incorporated last week with a capitalization of
$50,000 for the purpose of dealing in talking
machine supplies and metal products. The in-
corporators are J. A. Trim'ble, R. A. Barton and
C. Guden, of New York City.
The Brunswick Shop, handling the New
Brunswick phonograph, has been opened at 1205
Elm street, Dallas, Tex., with W. L. Weaver as
manager.
The St. John Drug Store, of Caney, Kansas,
has recently secured the agency for the Colum-
bia Grafonola.
The exceptionally attractive Christmas num-
ber of "Edison Diamond Points," one of the
house organs of Thomas A. Edison, Inc., pub-
lished in the interests of Edison dealers, is
bringing an unusually large number of compli-
mentary references from the trade. With a
strikingly seasonable cover, embellished with
red and green, and with frequent and appro-
priate references to Christmas throughout the
contests, it reflected the holiday spirit in a
most artistic and pleasing manner.
One of the most important features of the
issue was the announcement of the New Edi-
son line of historical Period Cabinets. De-
tailed descriptions of these superb instruments,
designed to sell from $1,000 to $6,000, were
given, together with photographic reproduc-
tions of the cabinets. A handsome new por-
trait of Anna Case, prima donna of the Metro-
politan Opera Company, was another feature
of the Christmas issue of "Edison Diamond
Points."
SPECIAL LIST OFjSROADWAY HITS
Successes From the Musical Comedies to Be
Announced as Soon as Received by Dealers
The Victor Talking Machine Co. has just is-
sued a January special list of popular hits, from
the Broadway musical shows, to be announced
by the dealers as soon as received, and thereby
enable them to profit by the cream of the de-
mand. The list includes numbers from "The
Big Show" at the Hippodrome, "So Long,
Letty," "Betty," "The Century Girl" and "The
Show of Wonders," at the Winter Garden, which
are representative of the music that Broadway
is whistling just now.

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