Music Trade Review

Issue: 1917 Vol. 64 N. 1

mm
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
VOL. LXIV. No. 1
Published Every Saturday by Edward Lyman BUI, Inc., at 373 4th Aye., New York, Jan. 6, 1917
]
YEAR is with us, a New Year that for the [most pk^asn$>«eghant
A N NEW
unbounded promise for prosperity and
in
mnsir
Single Copies 10 Cents
$2.00 Per Year
with possibilities, that holds
and out of it, and likewise in
' tr
/
\
contrast holds forth hazy threats of possible difficulties should one or several situations develop.
^
^
For the man wrapped up in his business, the question for the New Year should not be "what does
the New Year promise?" but rather "what can I do during the coming twelve months for my own particular
business, as well as for the building up of the industry as a whole?"
It is not often that there is such a variety of opinions held forth as to the possibilities of future months.
There are those who declare that if we have peace it will be at the expense of prosperity. Others believe that
if we have war, the result will be the same. There are yet others who believe that the prosperity that is America's
to-day will continue indefinitely, regardless of international happenings.
It rests largely with the individual business man as to which prophesy comes true. If he is panicky and
given to over-conservatism he will not realize to the fullest the opportunities that are his.
If, on the other hand, he is rash, he may find that he is courting business disaster, if there is a sudden shift
for good or bad.
The man who lays out his campaign broadly but safely, who expands his business to the limit of his
possibilities, but watches his business at every turn so that it may be safe and well within his control, is building
for the future as well as for the present.
Regarding the future, this much is certain—the demands.jrom Europe during the past two years or more
have been exceptionally heavy, especially for the things that have to do with the conduct of war and the outfitting
of armies, which means many of the necessities of every day life of the civilian. The result has been not only
increasing prices in this country, but an actual serious shortage of goods.
The inability of many piano factories to fill orders during the past few months has not been due so much
to the increasing cost of supplies, as to'the inability to get deliveries of supplies at any price. Factories that have
boasted of the enormous supply of stock kept on hand at all times, have been very glad to replenish these stocks
on a hand-to-mouth basis.
Tn other words, there is a general shortage of materials in this country. The foreign demands for munitions
are also decreasing steadily, and more or less rapidly, as the belligerents are finding ways and means for
manufacturing their munitions at home. Despite the war-contracts running into millions that have been filled
or cancelled, there has been no perceptible effect on conditions here. Two years or more of constant drainage
has left a void in our own country that must be filled, when peace comes to Europe, or before.
Then there is the export opportunity, especially in South American markets. Europe cannot fill the demand-
now. America can.
After the war European nations cannot readjust in weeks or even in months the commercial organizations
that have been disrupted during the period of combat. Possession is nine points of the law, and once established
in foreign markets, American piano makers will find that the fruits of their commercial victories cannot be
easily wrested from them.
This export business is simply an opportunity. Not all piano manufacturers want the business or will try
for it, but the development of foreign markets means much for the piano trade as a whole. One section of an
industry cannot very well be prosperous without some of that prosperity being shared by others in the same
line of business.
Let every piano man work to the end that during 1917 American pianos will not only be better known in
foreign fields, but be better known and appreciated in our own country.
I ,q I 7
(Continued on page 5)
• LJ
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
(except in the city of publication), the rider provides a sliding
scale which goes as high as 6 cents per pound for second class
matter mailed to a destination 1,800 miles or more from the
publication center.
Freedom of speech is an inherent guaranty provided by
the Constitution, and free education, the concomitant of free
speech, is essentially an American attribute. Yet this proposed
postage bill strikes a paralyzing blow at one of the most useful
and most widespread mediums of education-—the public press
PUBLISHED BY EDWARD LYMAN BILL, Inc.
as
represented by the national trade papers and magazines.
President, C. L. Bill, 373 Fourth Ave., New York; Vice-President, J. B. Spillane,
373 Fourth Ave., New York; Second Vice-President, J. Raymond Bill, 373 Fourth Ave.,
The influence that has been exerted on the development of the
New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Ave., New York.
country
by publications devoted to science, to art, to the pro-
J. B. SPILLANE, Editor
fessions,
and to the industries cannot be overestimated. There
J. RAYMOND BILL, Associate Editor
are
in
the
United States to-day hundreds of publications, of
AUGUST J. TIMPE
Business Manager
widespread
and national circulation, which have proven them-
Executive and Reportorial Staff:
selves invaluable factors in promoting the progress of the par-
B. BRITTAIN WILSON, CARLETON CHACE, L. M. ROBINSON, WILSON D. BOSH, V. D. WALSH,
WM. BRAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWERS
ticular art or industry to which they are devoted. The fact that
CHICAGO OFFICE I
BOSTON OFFICE t
E. P. VAN HARLINGEN, Consumers' Building,
JOHN H. WILSON, 324 Washington St.
these publications are nationally known and read is self-evident
Telephone, Main 6950.
220 So. State Street. Telephone, Wabash 5774.
proof of their value.
HENRY S. KINGWILL, Associate.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
The proposed postoffice bill rider will virtually tax these
NEWS SERVICE IS SUPPLIED W E E K L Y BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
publications out of existence, for there is hardly a publication
existent to-day that could successfully stand the enormous in-
Published Every Saturday at 373 Fourth Avenue, New York
creased
expenditure for second-class postage which this rider pro-
Entered at the New York Post Office as Second Class Matter.
vides.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
As a concrete example, the holiday issue of The Music Trade
ADVERTISEMENTS, $4.50 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $130.
Review
weighed approximately twenty-four ounces. Under the
REMITTANCES, in other than currency forms, shoula be made payable to Edward
Lyman Bill, Inc.
provisions contained in this rider, it would have cost 12 cents
a copy for postage alone to.have mailed this issue to subscribers
Player-Piano and
located in and west of Denver. It would have cost 8 cents per
T o p h n i P a l 1)l>nai*fnionfc
lating and repairing of pianos and player-piar,^ .....
i t X l l l l l l d l U C p d l l l l i e i l l b . d e a h w i t h j w i l , b ? f o u n d i n another section of this
copy to have sent this issue into Chicago and the adjacent terri-
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
tory. And even if the weight of The Review throughout the
Exposition Honors Won by The Review
year was no greater than is the weight of the present issue the
Grand Prix
Paris Exposition, 1900
Silver Medal. .. Charleston Exposition, 1902
subscription price of The Review would not pay for the postage
Diploma.... Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Medal. .Lewis-Clark Exposition, 1905.
on copies sent to points west of the Mississippi.
£ONO DX8TAN0X TELEPHONES—VUMBEBS
6982—5983 MADISON SQ.
'It is a general practice for all publications to charge an
Connecting 1 all Departments
Cable address i "Elblfi, New York."
increased subscription price on foreign subscriptions, in order to
cover the extra cost of mailing to foreign countries. Should this
NEW YORK, JANUARY 6, 1 9 1 7
rider become a law, it would make mandatory an increased sub-
scription price, to cover the excessive cost of postage, on all sub-
scriptions sent to points more than 500 miles distant from the
-EDITORIAL =
place of publication. Why should a subscriber living in Chicago,
or Omaha, or Kansas City, be forced to pay more for a publica-
HE record for the year just closed shows that practically a
tion issued from New York than does the subscriber living in
dozen piano manufacturing concerns have had insurance
Albany, or Boston, or Philadelphia? Conversely, why should a
policies issued to all their employes, each policy as a rule calling
New York man pay more for a Chicago publication than does a
for the payment of $500 upon the death of the insured, the pre- man living in Detroit? Yet this is exactly what must happen if
this proposed piece of legislation becomes effective.
miums being paid in full by the employer. This is another indi-
cation that the piano men are as progressive as are business men
Second-class mail matter, as represented by the national
in other lines, and are appreciating the fact that the protection
publications, rs one of the most productive factors of trade known
of their employes is a protection for the business. There is
to modern business. A single advertisement, carried in a pub-
nothing that so enables a man to work with a free mind, and lication which costs possibly half a cent per copy to send through
the mail, has been known to give origin to 10,000 inquiries,
therefore put forth his best efforts, as the assurance that his
which cost 10,000 2-cent stamps to send, and the initial replies
future is protected. The man who has not that assurance, who
to these inquiries cost an additional 10,000 2-cent stamps. Clearly
fears that with his demise his family will face immediate want,
this proposed legislation is an example of a "penny wise, pound
naturally worries considerably. His thoughts tend to dwell too
foolish" policy which sometimes unfortunately creeps into our
much upon his personal affairs rather than upon the work at
national government.
hand, a condition that acts against both quality and quantity of
To reduce to a purely sectional circulation the host of maga-
product.
zines of a national character, through a"prohibitive postage rate,
There is no big business that can be run successfully simply
is bound to bring about a lack of that national spirit which is
by a collection of individuals. There must be mutual interest,
interlocking as it were, between the employer and the employe absolutely necessary for the progress and development of this
and* between the employes themselves. It is the spirit of organi- country. To mitigate the influence of the trade papers and
other publications in this country is to put a brake'upon the
zation that is the secret of big business, and this spirit can best
growth of intelligence and to retard immeasurably the progress
be inculcated in a force of workmen ^through a direct interest
of commerce which is fostered by these publications.
taken by their employer in their welfare. Free insurance and
This proposed postoffice rider is reactionary in spirit, myopic
the profit sharing system are two of the greatest factors in the
accomplishment of this result, and the success which has at- in vision, and stultifying in its influence upon the business of the
country.
' tended the piano houses that have worked on this principle acts
Every live business man who believes in progress, and in
as its endorsement.
intelligent commercial growth should impress upon his Con-
NE of the most retroactive and un-American pieces of at- gressman the necessity for killing this rider. Sit down, now,
and write to your Congressman, telling him of the danger to
tempted legislation that has appeared in the last decade is
you and your business which this rider presents. It puts a
represented by the rider to the regular postoffice bill, now before
Congress, which provides for a zone system of postage on all definite tax on the desire for intelligent information, and only
those who know all there is to be known will be content to see
publications, trade papers and magazines. Instead of the flat rate of
1 cent per pound which now applies to all second class matter this bill enacted into law.
REVIEW
T
O

Download Page 3: PDF File | Image

Download Page 4 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.