Music Trade Review

Issue: 1916 Vol. 63 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
THE POINT OF VIEW
A NEW ACCENTING DEVICE
(Continued from page 7)
Auto Pneumatic Action Co. Secures Patent;
Rights to Apparatus Which Accents Individ-
ual Notes and Chords on Player-Pianos
part of the salesman and sometimes disastrous.
3. The questions involved in putting tech-
nical information in tuners' hands are immense-
with much friction as long as tuning and sales ly important. The Danquard School, the Stand-
departments don't agree. We offer three tab- ard Player Monthly and other efforts of the
loid chunks of more or less wise thought on sorts are to be commended and encouraged,
but they can only meet the difficulty in part.
the subject:
1. Tuners are temperamental persons; treat The real responsibility lies with the Guild, and
them considerately as men who are engaged in it might be'made a condition of their systematic
encouragement by the other associations, that
art-work.
2. Technical matters are the province of the they agree to study and propound plans for the
tuner and to make promises involving tuner's settlement of this question; proposals to be then
work without consulting the men who have to carried out with the total influence of the Music
make good on the promises, is stupid on the Industries Chamber of Commerce to be.
NEW LUDWIG PLAYER ACTION POSTER BEING DISTRIBUTED
Poster for Display Purposes Being Sent Dealers by Ludwig & Co. Contains a Concise Explana-
tion of the Ludwig Unit Player Action and Is a Splendid Aid to the Dealer
The other features which are shown are the
In accordance with their policy of furnishing
advertising aids to their dealers, Ludwig & Co., flexible finger which produces an effect equiva-
lent to that of the
human finger stroke,
SIMPLEST PLAYER ACTION IN THE WORLD
one of the eighty-
eight detachable unit
Cross-Sectional View of I ^ d t D i g UNIT PLAYER ACTION
valves which are re-
moved singly and are
interchangeable; and
the accessibility o f
the bleed by remov-
ing a small screw
from the front.
In
this way the remark-
able simplicity of the
Ludwig player action
h a s been concisely
b u t comprehensively
illustrated.
The poster will be
found of great value
to the dealer in mak-
ing explanations to
his prospects or cus-
tomers regarding the
operation of the play-
er. Already several
requests
for them
ALL REGULATION FROM FRONT
have been made and
WITHOUT REMOVING PLAVEFi
ACTION.
many are now in use
by L u d w i g dealers
throughout the coun-
try. The poster has
been compiled under
the direction of How-
ard Pemberton, who
is now in charge of
the advertising being
issued by the com-
pany.
WASHINGTON, D. C , August 14.—Patent No.
1,193,939 was last week granted to Louis W.
Southgate, Worcester, Mass., for an accenting
device for piano players, which he has assigned
to the Auto Pneumatic Action Co., New York.
The object of this invention is to provide an
accenting device for piano players by which any
note, notes, or series of notes, such as an ac-
cented note, a chord, a run, one or more par-
ticular notes of a chord", or the notes of a theme
or melody will be accented or played louder rel-
atively to the other notes. It has been pro-
posed to do this in a variety of manners, prin-
cipally by increasing momentarily the air ten-
sion which operates the pneumatics, but this
has led to difficulties, owing to the complication
of the pneumatic mechanism and to the diffi-
culty of getting only a momentary increase of
the air tension without affecting the tension
which plays the notes which are not to be ac-
cented. As distinguished from these devices,
there is arranged an independently operated
striker or pivoted bar so as to impart additional
power to the particular units of the piano ac-
tion called in proper time relation therewith, so
that said particular units will be more forcibly
operated than when operated only by the oper-
ating pneumatics. In this way the normal oper-
ating air tension is not disturbed for accent, and
a simple and effective mechanism is provided
for the purposes stated.
The striker is preferably operated automat-
ically by pneumatic mechanism arranged to be
called into operation from,an accent opening in
the tracker bar and accent perforations in the
note sheet.
NEW SEEBURGJNSTALLATIONS
Several Seeburg Pipe Organ Orchestras In-
stalled in Theatres in Middle West During
August—List of Purchasers in New Booklet
CHICAGO, I I I . , August 21.—The J. P. Seeburg
Piano Co. is having an exceedingly busy sum-
mer and August has actually been one of the
heaviest months this concern has had in point
of number of installations of the larger size
Sec-burg pipe organ orchestras. Among the
high-class theatres in which these instruments
have been installed the last week or so are: the
Star Theatre, Freeport, 111.; the Marquette
Theatre, La Salle, 111.; the well-known Smith
resort at Hudson Lade, Ind., and the Langley
Theatre on Sixty-third street, Chicago. This
installation was a Style A De Luxe. This week
A short time ago a the company will make a delivery of a De Luxe
book of electrotyped in the famous Winona Lake district in Indiana.
advertisements f o r
The company has just issued a neat booklet
•newspaper use was
giving
a list of several hundred recent Seeburg
distributed and deal-
ers have been taking installations. It is a valuable thing for a dealer
advantage of them to have in his possession, as it shows clearly
LUDWIC * COMPANY
with much success, the high-grade clientele of the Seeburg pipe
TROUBLE-PROOF
being thoroughly ap- organ orchestras.
preciative of the serv-
Poster Explaining Features of Ludwig Unit Valve Player Action
AUTOMATIC LOUD PEDAL CONTROL
ice thus being ren-
136th street and Willow avenue, New York, dered for their benefit by Ludwig & Co. in the
WASHINGTON, D. C, August 14.—The Starr
are sending out for display purposes a poster in matter of stimulating local advertising.
Piano Co., Richmond, Ind., is the owner
• two colors, eighteen by twenty-five inches, upon
through assignment by Francis W. Draper,
which is shown a cross sectional view of the
same place, of an automatic pedal for player-
THE PIANO TYPEWRITER COMING
.Ludwig Unit Player Action, special attention
pianos, Patent No. 1,194,282.
being drawn to the individual features of the Mechanism That Writes Music as It Is Played
This invention relates to player-pianos and
has for an object to provide a device for auto-
action by captions and red arrows. A repro-
Announced in England
matically actuating the loud pedal to be con-
duction of this poster is shown herewith.
Starting at the top the. features which are
The Daily Express of London, Eng., says that trolled from an opening in the tracker bar and
pointed out are the brass tubes which lead all Herman Darewski will shortly introduce to registering opening in the music sheet.
A further object of the invention is to provide
the way from the tracker bar to the valve blocks, England the "most wonderful invention in the
the cold pressed steel tracker box, which is world of musical mechanics since the coming manual control whereby the loud pedal action
exclusively found in Ludwig players, and the of the automatic piano player." It is a piano may be thrown into or out of operative condi-
front panel, which covers the regulating devices typewriter which reproduces in ordinary musical tion.
A further object of the invention is to provide
and is removable in a few seconds. Of the regu- notation whatever the performer plays. A
lating devices which are designated is a screw pianist can make a copy of any piece of music improved pneumatic means for actuating the
for regulating the stroke, and a regulating screw by merely playing it through. By the insertion loud pedal.
A further object of the invention is to pro-
to take up lost motion between the piano and of carbon papers half a dozen copies may be
•player action without reducing the striking made in one operation, as with an ordinary vide an improved primary for controlling the
pneumatic.
typewriter. The inventor is an Italian.
capacity of the pneumatic.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
HE courageous and candid action of certain prominent piano
T manufacturers
in announcing a raise of prices to wholesale
and retail trade should find a ready echo in the breasts of every
thoughtful piano man, not least among those who are more
especially interested in players. We may suppose that no one
will fail to agree, theoretically, with the statement that the
trade has tried and found wanting the whole scheme of cheap
prices for cheap quality. Considering that everybody one meets
nowadays joins in saying that there is nothing in the cheap
piano, the cheap player or the cheap music roll, the innocent
bystander may well wonder why the gap between theory and
practice is so wide, why, in fact, there is so much promise and
so little performance. The answer, of course, is to be found in
the simple fact that until a very short time ago the cry was
everywhere for the very cheapest player that could be made.
The retailers had found that to sell a good player at a good price
is a matter of salesmanship, of using skill and having the patience
to plan, not to mention tying up capital and having a smaller
number of sales. The fact that the high quality business is the
real profit maker and that cheap trade at cheap prices on long
time is no good to anybody but money-lenders does not appeal at
once to the man who figures he is making good on selling to
the masses; but the piano trade has had an experience during
the past three or four years which must convince everyone
sooner or later, as it has already convinced the wise ones, that
small profits and quick returns form the soundest basis of retail
business to-day, as ever.
may be pardoned for believing that if the truth could be
O NE known,
the reasons for the admitted failure of the player-
piano to reach its true status among the public, might be traced
to a parallel failure in understanding that to sell players is a
matter of salesmanship, of real skill. In the early days of the
industry, the selling of players was highly developed by a few
concerns, who mostly did both manufacturing and retailing
themselves. Fifteen years ago the exploitation of the high-grade
players was proceeding apace, with generally gratifying results,
in the hands of specialist player salesmen, high-grade advertising,
recitals and a general attitude towards the player of genuine
respect. It was only when the cream of this trade had been
skimmed and when the first stratum of music-loving people had
been uncovered and worked, that the real task was exhibited in
all its complexity. For the cheap player, speaking relatively,
had begun to appear and it was at once evident that this instru-
ment would not sell to the general unmusical public on aught
but its price. From the recognition of this fact flowed all the
evil consequences of later years, the gradual cutting of prices
down to the impossible, the extinction of profits, the abandon-
ment of constructive advertising. And along with it all has gone
a progressive deterioration of the player-piano in the opinion of
intelligent people. It is time to wake up and put some brains
into salesmanship again.
HE disappearance of the very cheap roll is not to be
T
regretted. The only elementary cardinal principle of busi-
ness, one supposes, should be that commerce is the exchange of
goods on so fair a basis that both parties thereto make a profit;
one gaining the thing desired at a satisfactory price and the
other selling a good thing at a fair profit. The idea that one of
the two parties must get stung every time a piece of goods is
sold is a fool idea that has too long held the consciences of men
in its bonds. Yet just this foolishness is at the root of the mania
for selling things below cost, which has done so much harm to
the piano business during the past two decades. At its most it
has been the desire to put across one bad piece of business in
order to help along one not so bad. At its best it has been the
belief that an enormous output might in time overcome initial
loss on each piece sold. In all cases it has been in every sense
of the term useless and absurd. Two wrongs do not make a
right, and no sane man in the piano industry will say that the
policy has enriched anybody or done any good to the trade.
Is it not time we all made a legitimate profit on our sales?
HE decline of the player recital as a factor in sales cam-
T
paigns constitutes a real deterioration in method. The
recital was the first successful demonstration idea evolved in
the progress of the player-piano. It was for a time supremely
successful. It failed only when, the easiest trade having been
secured, the real nature of the task became apparent and it
was seen that real playing of real music on a plan of invitation
adapted to secure real interest, was necessary to obtain results.
Right there the hollowness of much pretence became seen of
all men. The thing was too difficult, it was too far removed
from ordinary methods of salesmanship, it demanded too much
knowledge, too good a manner, too much tact, courtesy and
intelligence. The art of conducting a recital so as to interest
intelligent people without pestering them with requests for their
names and addresses, or without trying to sell the players right
on the recital floor, is an art, which unhappily appears to be
known to few and to be almost totally disregarded. Yet there is
positively no method yet discovered, or likely to be discovered,
of bringing the player-piano to the notice of people with money
and intelligence, comparable with the recital properly conducted.
Let us ask one pertinent question: If the system is wrong, why
has it never been abandoned by the one player house which,
above all others, is a model in method and in results?
Quality Goods and Low Cost
•—Make a combination that is hard for the bench
manufacturer to attain BUT—
ATTENTION !
Piano manufacturers who have
a close working agreement with
us enjoy the ability to secure high
grade benches that really match in
color, finish and design. Think
of the advantages!
We Have It Here in Style 110!
Duet bench with music compartment, round fluted
columns. 5-ply veneer top, 37 x 5 ins. Bottom of
compartment 3-ply veneer birds-eye maple. Height
20J/2 ins. Hand rubbed and polished all over.
Get our complete new catalog
Made in figured mahogany, selected burl
walnut, ebony and oak
9
STANDARD PIANO BENCH MFG. CO.
1223 W. Lake Street, CHICAGO

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