Music Trade Review

Issue: 1916 Vol. 63 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
The most dangerous competitor to-day is the man who is making
goods and selling them below cost. He hurts the industry as
a whole, because he gives a false idea of values, and unsettles
both wholesale and retail prices.
HE piano houses located on Fifth Avenue and vicinity have
T
been greatly interested in the "Save New York" movement,
the leaders of which since February have been laboring to elimi-
PUBLISHED BY THE ESTATE OF EDWARD LYMAN BILL
(C. L. BILL, Executrix.)
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorial Stalls
B. BRITTAIN WILSON, CARLETON CHACK, L.M.ROBINSON, GLAD HENDERSON, WILSON D. BUSH
A. J. NICKLIN, WM. BRAID WHITE (Technical Editor), L. E. BOWERS, V . D . W A L S H
BOSTON OFFICE t
JOHN H. WILSON, 324 Washington St.
Telephone, Main 6950.
CHICAGO OFFICE I
E. P. VAN HARLINGEN, Consumers' Building,
220 So. State Street. Telephone, Wabash 5774.
HENRY S. KINGWILL, Associate.
LONDON, ENGLAND! 1 Gresham Buildings, Basinghall St., E. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
rly or
state of
BJEVIITTANC,
Edward Lyman Bill
Departments conducted by an expert wherein all ques-
tions
of a technical nature relating to the tuning, regu-
latin
K a n d repairing of pianos and player-pianos are
ICCllDlCal UCpHriulCIlIS. dealt with, will be found in another section of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.. .Charleston Exposition, 1902
Diploma
Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Medal..Lewis-Clark Exposition, 1905.
DISTANCE TELEPHONES—NUMBERS 5982—5983 MADISON SQ.
Connecting' all Departments
Cable address: "Elblfl, New York."
NEW Y O R K , AUGUSTUS, 1 9 1 6
nate the manufacturers of clothing, cloaks, suits, furs, and other
kindred articles, from the retail business zone, the boundaries of
which roughly are as follows: On the South by a line halfway
between Thirty-second and Thirty-third streets; on the East by
Third avenue and on the West by Seventh avenue.
The most remarkable thing in connection with this move-
ment is that of the two hundred manufacturing firms in the
zone, only eight so far have declined to move their factories,
while one hundred and thirty-six firms have already signed an
agreement to move from this zone when their leases expire.
The aim, of course, is to make this territory purely retail and
residential. In the meantime hundreds of lofts south of Thirty-
third street, many of which are idle, can be utilized purely for
manufacturing purposes. It is significant that since the move-
ment started no manufacturer has hired an establishment in the
Thirty-third street district.
These manufacturers have displayed a very fine civic spirit
in agreeing to remove, and their sacrifice cannot lightly be
passed over, as nearly all these firms spent from $2,500 to $20,000*
in fixing up their showrooms and offices, which in addition to the
expense of moving and settling in new quarters, means a large
outlay. They recognize, however, that the presence of factories
in this retail district is harmful, and they recognize how neces-
sary it is for the future benefit of the city that manufacturing
should not invade and destroy upper Fifth Avenue."
With the new retail zone system in effect the one serious
danger to Fifth avenue as a leading retail center is removed, and
piano men are naturally rejoicing that the entire matter is devel-
oping so successfully.
EDITORIAL
another part of The Review will be found the report of a
I July N decision
handed down by the Court of Appeals, at Albany, on
11th, which is of importance to piano dealers throughout
NUMBER of important suggestions have been made from
A
time to time by the Federal Trade Commission which have
proven of quite some value to business men. Edward N. Hurley,
the State, inasmuch as it affects very vitally the conditional sales
contract law.
According to this decision in an action by the seller under
a conditional sale agreement to reclaim the goods by replevin,
the buyer may defend by pleading a breach of warranty by way
of recoupment in diminution or extinction of the price. This is
contrary to what has heretofore been the law in this State.
Judging from this decision greater care will have to be exer-
cised in future by dealers and salesmen making statements to
customers at the time contracts are entered into.
the chairman of this Commission, is not a theorist, but a practical
business man and manufacturer who is in close touch with con-
ditions in all lines of industry, hence his views have been re-
ceived with considerable interest, because he always has some-
thing of value to say.
The Federal Trade Commission, it appears, has found that
an amazing number of manufacturers, particularly the smaller
ones, have no adequate system for determining their costs and
price their goods arbitrarily, and maintains there must be an
improvement in this direction before competition can be placed
on a sound, economic basis.
In this connection, a pamphlet bearing the title, "Funda-
mentals of a Cost System for Manufacturers," is soon to be issued
by the Commission. This little volume has been prepared by
Chairman Hurley, and his assistants, R. E. Belt and R. W. Gardi-
ner, who have studied this cost system as applied to manufactur-
ing for quite a period.
Reference is made to this pamphlet in another part of The
Review, and while everyone will not agree with Mr. Hurley
that "not more than ten per cent, of the manufacturers of the
country know exactly what their products cost" there are un-
fortunately quite a large number, and a few in the piano trade,
who are handicapped by their ignorance of what it costs to do
business, with the result that they are absolutely dangerous
competitors to the men who run their business on safe lines and
pay their bills.
This is a very live and timely subject, and we are glad that
the Federal Trade Commission is taking it up, for our manufac-
turers cannot build up domestic and foreign business on a sound
and enduring basis unless they know exactly how to run it, what
it costs them to make and sell goods, whether they are in business
to make a fair profit on their investment or merely for pastime.
N analysis of the exports and imports of musical instruments
A
for the eleven months, ending May, 1916, which appeared
in last week's Review, would indicate that the greatest export
gain is to be found in pianos. Eight thousand four hundred and
fifty-five of these instruments, valued at $1,484,021 were sent
abroad in that period as compared with 3,756 pianos, valued at
$712,580 exported in 1915, and 5,960 pianos, valued at $1,306,682
sent abroad during the eleven months of 1914. The figures show
that our loss in exports to European countries which prevailed
last year has been made up this year by exports to South America
and other countries not now engaged in warfare.
Player-pianos also showed an excellent export growth, but
the increase was not as marked as in that of pianos. For in-
stance, for the eleven months, ending May 1, 265 player-pianos,
valued at $405,445 were exported, as well as 254 piano players,
valued at $67,175, which are still in demand abroad. There was
a falling off in the exports of perforated music rolls, the eleven
months' total exports amounting in value to $53,959, as compared
with $64,109 for the same period of 1915.
The total exports of miscellaneous musical instruments and
supplies sent abroad for the eleven months ending May, footed
up $941,918 as compared with $479,773, which were sent abroad
during the same period of last year—a substantial increase.
The import trade in musical instruments necessarily shows a
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
THE VALUE OF RECREATION
(Continued from page 3)
Many a piano dealer has, attending" an affair of this kind, met his closest competitor, and after a day spent to-
gether in the common quest of pleasure, each has gone home feeling that the other was rather a decent sort
of individual, and that while they happened to be in the same line of business, and endeavoring to sell the same
market, still there was sufficient room for both of them, and that there possibly existed opportunities for them
to be of mutual benefit, instead of detriment, to each other.
Many a fast friendship has been formed among men who hitherto had been unknown, and even opposed, to
each other, based primarily on nothing more important than some simple social affair which enabled each of
them to see the other man as he really was, and to realize that despite the fact that they were opponents in busi-
ness, they had a sufficient number of ideas and hobbies in common to make each other's friendship mutually
desirable and agreeable.
The increasing number of outings in the piano industry which each succeeding year brings forth is but
another demonstration of the greater spirit of co-operation which is continually being manifested in the trade.
These affairs, based on a humanizing get-together spirit, are doing their part in solidifying the common
interests of those who labor in the same surroundings, and to the same common end.
They have their share in bringing about that harmony in the wareroom or factory without which, to borrow
a well-known slogan, there can be no harmony in the piano. They have a revivifying, invigorating influence
upon every one participating in them which lasts long after the outing season has passed.
big decline for the eleven months, ending May, the figures for
that period being $524,975 as compared with $1,205,640 worth of
musical instruments which were imported during the same period
of 1915. The closing down of commerce with Germany has pre-
vented the usual large importations of "small goods," which
form a big part of our trade with that country.
Taken as a whole the figures would indicate that our export
trade in musical instruments has assumed the normal propor-
tions of the years before the war while the import trade has
shown a very great diminishment.
USINESS conditions in the music trade industry the open-
B
ing week of August, broadly considered, are most satisfac-
tory. Orders are reaching the manufacturers in goodly volume.
The one disturbing factor, of course, is the scarcity and in-
creasing cost of supplies of all kinds. Meanwhile this increased
cost of making pianos and players must be passed along to the
public. Pianos are costing more to make and they must cost
more to the dealer and consequently the purchaser.
The general business outlook, as set forth by Dun's in its
review of trade this week, is most optimistic.
"Such striking and uniform gains appear in comparison
with results at this period in best previous years," remarks the
report, "that the outlook can only be regarded with optimism.
Existing conditions in trade and industry are noteworthy for
the remarkable activity shown at the approach of midsummer,
but the most gratifying feature is the avoidance of speculative
excesses and overextension in nearly all undertakings. While
the magnitude of forward engagements testifies to the widespread
confidence in the future, business interests still display com-
mendable judgment and prudence in confining commitments
within the limits of safety. This policy of conservatism accen-
tuates the underlying strength of the situation, and is one of the
strongest factors making for sustained economic progress.
"The rapid rehabilitation of banking reserves has demon-
strated that recent monetary anxieties were groundless, and
there seems no immediate likelihood of high rates acting as a
check to the commercial and industrial development. Purchases
for well-defined requirements assure capacity operations for
months to come at most mills and factories, while overtime is
still in force at numerous plants during the period when con-
siderable machinery is usually idle. In one important branch
after another demands have slackened, only to be followed by
renewed, and, in some instances, larger buying, and the Steel
Corporation's statement of quarterly earnings is unprecedented.
"Bank clearings at centers outside of New York are 36.1 per
cent, larger than a year ago; gross earnings of railroads report-
ing for three weeks of July show a gain of 15.8 per cent, over
1915, while preliminary returns indicate a further reduction in
the commercial mortality this month."
GETTING DOWN TO PLAIN PLAYER FACTS
The education of the public along player lines is a necessity for the expansion of the player business.
There is no doubt of that; and education of the piano merchants and salesmen is also a vital necessity,
because through them will come a powerful force in the education of the public; and right here we wish to
remark that we have produced a line of books upon the player-piano which comprehensively covers the
entire player situation.
In this respect this trade newspaper stands alone, for it has been the principal source from which player
information has.been available for piano merchants and salesmen for a period of years. Our latest book,
"The Player-Piano Up to Date"
is the best of the series. It contains upwards of 220 pages of matter bearing directly upon the player.
Every piano merchant and piano salesman should have a copy of this book within easy reach. It
gives to readers a fund of information not obtainable elsewhere.
It contains a series of original drawings and a vast amount of instructive and educational matter, as
well as a detailed description of some of the principal player mechanisms.
It. costs $1.50 to have this book delivered to any address in the United States, and your money will be
refunded if you are not satisfied with the book after examination. No one yet has availed himself of this
opportunity. Foreign countries, 15c. to cover extra postage, should be added.
Estate of EDWARD LYMAN BILL, Publisher
373 Fourth Ave., New York

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