Music Trade Review

Issue: 1916 Vol. 63 N. 27

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
66
CONCERTS HELP PATHE SALES
W. A. McNaughton Co. Using That Form of
Publicity Very Effectively in Muncie, Ind.
and experience has been an invaluable factor
in the success of the different Pathephone con-
certs.
The W. A. McNaughton Co. have been using
extensive advertising in the local newspapers to
feature the Pathe line, and this publicity has
been prepared along definite lines, whereby the
MixciE, IND., December 26.—The value of a
concert hall to stimulate the sale of phono-
graphs and records
has long been recog-
nized by successful
phonograph dealers,
and there is no doubt
but that many phono-
graph merchants owe
their success to the
publicity secured by
that means.
The W. A. Mc-
Naughton Co., of this
city, and one of the
best-known retail es-
tablishments in this
section of the State,
h a v e been utilizing
Stage of W. A. McNaughton Co.'s Recital Hall
their concert hall to
excellent advantage in behalf of the Pathe de- musical qualities of the Pathephone and Pathe
partment. Recitals are given at frequent inter- disc are presented effectively and consistently.
vals in their auditorium, and ofttimes concerts This advertising campaign coupled with the ac-
are given under the auspices of local societies. tivities in the concert hall has enabled the Mc-
Harry E. Paris, manager of the Pathe depart- Naughton Co. to build up splendid Pathe busi-
ment, is a talented musician, and his knowledge ness, which is steadily increasing.
FEATURING COLUMBIA ARTISTS
THIS MAN WAS FROM MISSOURI
McMahon Piano Co. Finds It Is an Excellent
Way to Develop Record Sales
Had Nine Talking Machines in His Home, in
Order to Make Decision as to Which He
Would Purchase—How Philipps Won Out
YOUNCSTOWN, ()., December 23.—One of the
the most successful retail stores in this city, is
the McMahon Piano Co., which in addition to
handling a high-class piano line, carries the
product of the Columbia Graphophone Co.
The company is a firm believer in utilizing all
Store of McMahon Piano Co., Youngstown, O.
available publicity methods, and attributes a
considerable measure of its success to the co-
operation which it has received from the Co-
lumbia Co.'s advertising and sales divisions.
A competent sales staff leaves no stone un-
turned to interest local music lovers in the
qualities of Columbia products, and particular
attention has been paid to the famous artists
who have recently been signed up by the Co-
lumbia Co.. For example, the recent announce-
ment that Lazaro had signed a Columbia con-
tract, was utilized by the McMahon Piano Co.
to produce many record sales.
INCORPORATED TO MAKE CABINETS
A certificate of incorporation has been issued
to the Wisconsin Cabinet & Panel Co., Edison
Laboratory, West Orange, N. J., for the pur-
pose of manufacturing furniture, cabinets and
woodwork. The capitalization is $300,000, the
incorporators being Henry Lanahan, Jacob
Unger and Frederick Bachman, the latter being
of West Orange, N. J.
TO HANDLE EDISON LINE
The Fred P. Watson Co., Netropolis, 111.,
purchased the Edison phonograph agency from
the Morland Drug Co., that city, and will move
to the Rhodes-Burford Furniture Store in the
near future.
ST. LOUIS, MO., December 26.—Ben Philipps,
retail manager of the Columbia warerooms, tells
the best selling story of the season. Of course
he made the sale, or he would not tell the story.
"'A few days ago," he says, "a man came in
and asked if we were willing to show our ma-
chines in competition. Of course I accepted the
challenge. Then I began to ask questions, and
he told me he had 'several machines out home,
but he was not entirely satisfied.' Finally 1
offered to take a machine out that night if he
would make his decision before I left. He
promised, but I still was suspicious. 'You know
we are not in the business of amusing families
or entertaining parties,' I said, 'and you must
promise to buy a machine.' He promised.
"After dinner I put a $75 model in my auto
and went out. That man's living rooms looked
like a talking machine salesroom. There were
eight machines there when I carried mine in.
Three of them I knew, but five I have never
seen before, and some of them I did not know
were made. I was the only demonstrator pres-
ent. In two hours I had the money. The next
morning another sales manager called me up to
warn me, saying that he was suspicious that this
man was imposing on some one. I told him 1
got in last and out first."
VICTOR ADVERTISING "VISUALIZED"
Reproduction of Over Fifty Title Pages of
Magazines Carrying Victor Advertisements
Makes Most Impressive Showing
Everyone in the talking machine trade or out
of it appreciates in some measure the tremend-
ous amount of advertising done by the Victor
Talking Machine Co. in national* magazines of
all classes. The extent of this advertising is
brought home in some measure to the Victor
dealer in "The Voice of the Victor" for Novem-
ber, the center, or backbone, of which consists of
a four-page spread showing miniatures in actual
colors of the cover pages of some of the maga-
zines in which Victor advertising appears. Al-
though over fifty magazines are shown in the
layout all those which carry Victor advertising
are not included, among the absentees being
the Saturday Evening Post and other important
Victor mediums.
It means much to the dealer to feel that as
he passes a well stocked newsstand that prac-
tically every purchaser of a magazine from that
stand is going to find Victor goods advertised
therein.
Increase Tour
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
373 Fourth Ave,
NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
TO TRAIN MUSICIANS FOR THE ARMY
MUSIC TRADE
REVIEW
THE SELECTION OF A VIOLIN
Government Holds Out Extra Inducements for Some Pertinent Suggestions for the Guidance
Musical Talent—A. A. Clappe at Head of New
of Amateur Violinists
School for Musicians Recently Started
The choice of a violin is one of the hardest
Dealers in small goods will he interested in tasks an intending purchaser can undertake,
the following facts concerning the new school says Geo. J. Heckman in The Etude. It can
for training army musicians which has been es- be safely said that majority of amateurs and
tablished on Governor's Island by the War De- students are not qualified to judge of violin
partment, and known as the Military Band De- tone because of their immaturity of ear develop-
partment of the Institute of Musical Art. Arthur ment and lack of experience. They are often
A. Clappe, former bandmaster at West Point, attracted by a violin, which to a more cultivated
and a well-known writer on musical subjects, ear, sounds far from satisfactory, and as their
is at the head of the school, where more than own musical judgment ripens they greatly re-
fifty musicians are receiving instruction at the gret having purchased it. The best thing for
present time.
the neophyte to do, therefore, is to seek the
A general order issued by the War Depart- unbiased advice of a trained musician or violin
ment has this, among other tilings, to say of the expert.
school:
Professional violinists usually have some
Enlistment in the army affords young men of ideal tone in mind which they look for in a
good character, physique, and musical tempera- violin, and strive to get a violin possessing a
ment an excellent opportunity for musical train- tone as near that ideal as they can purchase
ing, and at the same time insures them adequate with the funds available. This ideal of tone
pay and allowances, and medical attention if is apt to vary, however, with the purpose for
necessary, during the period of training. Upon which the violin is needed—solo, orchestra,
enlistment a man possessing musical training or dance work, etc. It is a well-known fact that
musical temperament is immediately tested at no two violins are alike. Nevertheless, there
the depot under the direction of the leader of are certain characteristics which distinguish
the depot band with respect to his musical abil- good instruments from bad, and these diversi-
ity, and if found qualified he is immediately fied qualities may be generally classified as
reported for assignment to an army band. If he follows:
is found to be not qualified for immediate assign-
Qualities Found in
Qualities .Found in
Good Violins
Inferior Violins
ment, but possesses a musical temperament sus-
Smooth
Rough
Mellow
Scratchy
ceptible of training, he is trained with the depot
Rich
Poor
band, and when sufficiently trained is reported
Even
Sallow
Deep
M utey
for assignment. During the period of training
Soft
Dull "
Loud
Hard
and before assignment the pay proper is $15, but
Full
Metallic
immediately upon assignment to a band his pay
Nasal
Brilliant
Woody
Flutey
is $24 a month.
Woolly
Balance
Tubby
Liquid
If the man remains in the army for thirty
One seldom finds a good violin which com-
years he is entitled to retirement, his retirement
pay being equal to three-quarters of his pay bines all of the good qualities here mentioned
during the seventh enlistment period, with an and has none of the bad ones. Tt will gen-
advance of $15.75 per month, commutation of erally be found that one or other of these char-
It is this circum-
quarters, light, and fuel. Thus the retired pay acteristics is predominant.
for the several grades would be equivalent to stance which helps the violinist with a definite
an income derived from the ownership of gov- ideal of violin tone to make a wise selection.
Another factor that enters into the matter
ernment bonds, drawing interest at 4 per cent.,
of purchase of a violin is the shape and size
as follows:
Band leader
$27,000 of the violinist's hands and arms. Beginners
Assistant band leader
19,125 are often severely handicapped by a violin that
Sergeant
18,225 does not have the proper "feel" or "reach."
Corporal
15,525 This means, of course, that it is not suited to
Beginners and
Musician
14.175 their special physical needs.
neophytes are also apt to be misled by the
appearance of an instrument.
A highly var-
nished "stock" violin may be very attractive
to the eye, but if it is ill-adapted to the pur-
chaser's needs or lacking in good tone-qualities,
AND
it had better remain on the dealer's shelf.
DURRO
STEWART
OLIVER DITSON GO.
Largest Wholesale
Musical Merchandise
House in America
BOSTON, MASS.
NEW
YORK
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
ESTABLISHED 1834
MUSICAL
Merchandise
Cincinnati
HOW A DOUBLE BASS WAS MADE
We Don't Vouch for the Truth of This Story,
But it Sounds Interesting, Anyhow
George llraley, wbo writes much on violin
topics, tells of a court case which arose over the
inability of an amateur instrument maker to
make a double bass according to instructions. The
would-be musical instrument manufacturer was
brought into court, and during the testimony the
plaintiff said he told the defendant what kind
of wood was necessary, and lie replied that he
had two beech planks in the back yard which
would do for the body of the double bass, and
an old cart shaft which would do for the neck.
Defendant also purchased some deal and then
the instructions began.
Defendant was in a great burry to finish the
instrument, and when he had finished gluing
the belly, it was found he had forgotten to take
the glue pot out.
The neck was made froin the cart shaft, ac-
cording to instructions, but was put on the
wrong end of the instrument.
After everything was prepared for the strings,
plaintiff told the defendant to go to a music
shop for them, but instead went to a watch-
maker's and got the catgut rope of an eight-day
clock.
He put this string on, and when he
was winding it up to tune the fiddle, the string
broke, struck him in the face and gave him a
black eye.
When it was completed it was found lie had
made the instrument so large that he could not
get it out of the room.
PATENTS SNARE FOR DRUM
WASHINGTON. ]). C, December 18.—Patent No.
1,207,825 was last week granted to Moulton W.
Wheeler, Saii Diego, Cab, for a snare for drums,
and has for its object the provision of a simple,
inexpensive and improved article of this nature.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
The oldest ai\d
largest musical
merchandise house
h\ America —-
hdusivdj/jtholes^le
5END FOR
CATALOG
ml CBrimo&SoiUne
Manufacturer*
Importers and Jobbers ol
Buegeleisen & Jacobson
113 University Place
67
Chicago
WEYMAHN
Superior Quality MUSICAL INSTRUMENTS
Manufac-
turers of
Victor Distributor*
1108 Chestnut Street, Philadelphia, Pa.
Established over half • century
351-53 ^"Ave.Newybrk
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.

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