Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
66
CONCERTS HELP PATHE SALES
W. A. McNaughton Co. Using That Form of
Publicity Very Effectively in Muncie, Ind.
and experience has been an invaluable factor
in the success of the different Pathephone con-
certs.
The W. A. McNaughton Co. have been using
extensive advertising in the local newspapers to
feature the Pathe line, and this publicity has
been prepared along definite lines, whereby the
MixciE, IND., December 26.—The value of a
concert hall to stimulate the sale of phono-
graphs and records
has long been recog-
nized by successful
phonograph dealers,
and there is no doubt
but that many phono-
graph merchants owe
their success to the
publicity secured by
that means.
The W. A. Mc-
Naughton Co., of this
city, and one of the
best-known retail es-
tablishments in this
section of the State,
h a v e been utilizing
Stage of W. A. McNaughton Co.'s Recital Hall
their concert hall to
excellent advantage in behalf of the Pathe de- musical qualities of the Pathephone and Pathe
partment. Recitals are given at frequent inter- disc are presented effectively and consistently.
vals in their auditorium, and ofttimes concerts This advertising campaign coupled with the ac-
are given under the auspices of local societies. tivities in the concert hall has enabled the Mc-
Harry E. Paris, manager of the Pathe depart- Naughton Co. to build up splendid Pathe busi-
ment, is a talented musician, and his knowledge ness, which is steadily increasing.
FEATURING COLUMBIA ARTISTS
THIS MAN WAS FROM MISSOURI
McMahon Piano Co. Finds It Is an Excellent
Way to Develop Record Sales
Had Nine Talking Machines in His Home, in
Order to Make Decision as to Which He
Would Purchase—How Philipps Won Out
YOUNCSTOWN, ()., December 23.—One of the
the most successful retail stores in this city, is
the McMahon Piano Co., which in addition to
handling a high-class piano line, carries the
product of the Columbia Graphophone Co.
The company is a firm believer in utilizing all
Store of McMahon Piano Co., Youngstown, O.
available publicity methods, and attributes a
considerable measure of its success to the co-
operation which it has received from the Co-
lumbia Co.'s advertising and sales divisions.
A competent sales staff leaves no stone un-
turned to interest local music lovers in the
qualities of Columbia products, and particular
attention has been paid to the famous artists
who have recently been signed up by the Co-
lumbia Co.. For example, the recent announce-
ment that Lazaro had signed a Columbia con-
tract, was utilized by the McMahon Piano Co.
to produce many record sales.
INCORPORATED TO MAKE CABINETS
A certificate of incorporation has been issued
to the Wisconsin Cabinet & Panel Co., Edison
Laboratory, West Orange, N. J., for the pur-
pose of manufacturing furniture, cabinets and
woodwork. The capitalization is $300,000, the
incorporators being Henry Lanahan, Jacob
Unger and Frederick Bachman, the latter being
of West Orange, N. J.
TO HANDLE EDISON LINE
The Fred P. Watson Co., Netropolis, 111.,
purchased the Edison phonograph agency from
the Morland Drug Co., that city, and will move
to the Rhodes-Burford Furniture Store in the
near future.
ST. LOUIS, MO., December 26.—Ben Philipps,
retail manager of the Columbia warerooms, tells
the best selling story of the season. Of course
he made the sale, or he would not tell the story.
"'A few days ago," he says, "a man came in
and asked if we were willing to show our ma-
chines in competition. Of course I accepted the
challenge. Then I began to ask questions, and
he told me he had 'several machines out home,
but he was not entirely satisfied.' Finally 1
offered to take a machine out that night if he
would make his decision before I left. He
promised, but I still was suspicious. 'You know
we are not in the business of amusing families
or entertaining parties,' I said, 'and you must
promise to buy a machine.' He promised.
"After dinner I put a $75 model in my auto
and went out. That man's living rooms looked
like a talking machine salesroom. There were
eight machines there when I carried mine in.
Three of them I knew, but five I have never
seen before, and some of them I did not know
were made. I was the only demonstrator pres-
ent. In two hours I had the money. The next
morning another sales manager called me up to
warn me, saying that he was suspicious that this
man was imposing on some one. I told him 1
got in last and out first."
VICTOR ADVERTISING "VISUALIZED"
Reproduction of Over Fifty Title Pages of
Magazines Carrying Victor Advertisements
Makes Most Impressive Showing
Everyone in the talking machine trade or out
of it appreciates in some measure the tremend-
ous amount of advertising done by the Victor
Talking Machine Co. in national* magazines of
all classes. The extent of this advertising is
brought home in some measure to the Victor
dealer in "The Voice of the Victor" for Novem-
ber, the center, or backbone, of which consists of
a four-page spread showing miniatures in actual
colors of the cover pages of some of the maga-
zines in which Victor advertising appears. Al-
though over fifty magazines are shown in the
layout all those which carry Victor advertising
are not included, among the absentees being
the Saturday Evening Post and other important
Victor mediums.
It means much to the dealer to feel that as
he passes a well stocked newsstand that prac-
tically every purchaser of a magazine from that
stand is going to find Victor goods advertised
therein.
Increase Tour
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
373 Fourth Ave,
NEW YORK