Music Trade Review

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THE MUSIC TRADE REVIEW
50
the factory executives, department heads and
foremen, every one of whom had been an indi-
Otto Heineman Phonograph Supply Co. Rec- vidual factor in the remarkable shipping total
which was achieved on November 9. Good-
ognizes by Banquet Big Shipment of Motors
fellowship and good-cheer were the predom-
J ()., December 18.—To properly cele- inating notes at this banquet, and judging from
brate its record-breaking day, November 9, the enthusiastic addresses of the factory heads,
3,429 will not remain
as the record figure
for any m a t e r i a l
length of time.
There is a spirit of
co-operation at the
Heineman f a c t o r y ,
which h a s contrib-
uted in an important
measure to the suc-
cess of the company,
and the a m a z i n g
totals of the monthly
outputs. Every mem-
ber of the Heineman
manufacturing
staff
inograph Supply Co. Factory Staff Celebrates
Otto Heine
when 3,429 motors were shipped from the Heine- takes a keen interest in the company's activ-
man factory, the members of the factory staff ities, and under the able guidance of W. C.
of the Otto Heineman Phonograph Supply Co. Strong, one of the foremost factory heads in
gathered for an informal banquet recently at the industry, the Heineman factory has prog-
ressed with astonishing rapidity the past six
the Hotel Andwur.
Among those present at the dinner were all months.
FACTORY STAFF CELEBRATES
ADVERTISING THE MUSOLA
"PROFESSIONAL" PATHEPHONE
Aeolian Co. Using Some Effective Publicity for
New Talking Machines—Ninety Dealers Se-
cured in Local Territory Last Week
Retailing at $125, Announced by Pathe Freres
Co. in Newspapers Last Week—Advertising
Lists Pathe Dealers in Local Territory
The Aeolian Co., New York, carried an ad-
vertisement in the newspapers this week which
furnished a remarkable tribute to the success
of this company's new talking machine, the
"Musola." Although this new machine was
only introduced to the trade one week ago, it
is already being- sold by phonograph dealers
in every section of the metropolitan district,
and considering the short time that the "Musola"
has been on the market the Aeolian Co. has
every reason to feel well pleased with the
reception accorded this new Aeolian product.
The advertising in this week's newspapers
gave the names and addresses of ninety dealers
in the metropolitan district who are handling
the "Musola" machine, and every one of these
dealers reports a demand for this phonograph
far ahead of expectations.
By closing contracts with ninety dealers in
this territory in the space of one week, the
Aeolian Co. has accomplished a remarkable feat,
which may be attributed in a measure to the
company's prestige and standing in the musical
and commercial worlds, and to the fact that
every product manufactured by the Aeolian Co.
is backed by a sales and advertising campaign
that is carefully prepared before it is presented
' to the dealers.
The Pathe Freres Phonograph Co., New
York, carried in the newspapers last week an
attractive full page advertisement that an-
nounced the new "Professional" model Pathe-
phone, retailing at $125. This advertisement
also presented the photographs of Lucien Mura-
tore, the world famous tenor and Jacques
Thibaud, the eminent violinist, who are both
under exclusive contract with the Pathe
Freres Co.
The text of the advertisement called attention
to some of the Pathe records made by these
famous Pathe artists, and also briefly described
some of the exclusive features of the Pathe-
phone which have been such important factors
in the splendid success of this line in every
section of the country.
Another section of the advertisement called
attention to a few other great Pathe artists, in-
cluding Anna Fitziu, Didur, Ober, Cavalieri,
Giorgini, de Cisneros, Urlus, Slezak and
Thomas Egan.
At the bottom of this advertisement were
listed the names of Pathe dealers in local ter-
ritories, and this list furnished conclusive evi-
dence of the wonderful progress which the
Pathe line has made the past year. In every
section of the city there are now located dealers
who are carrying a complete line of Pathe-
phones and a representative library of Pathe
records.
NEW INCORPORATION
A certificate of incorporation has been issued
by the Secretary of State to the Classique Pho-
nograph Corp., of Delaware, for the purpose
of manufacturing and dealing in talking ma-
chines and supplies. The capitalization of the
new concern is $125,000, the incorporators be-
ing Herbert E. Latter and Norman P. Coffin,
of Wilmington, Del.,' and Clement M. Egner,
of Elkton, Md.
P. J. LYNCH RESIGNS
Announcement was made this month of the
resignation of P. J. Lynch as treasurer and gen-
eral manager of the James Manoil Co., New-
burgh, N. Y. Mr. Lynch's future plans have
not as yet been announced.
TO MAKE NEW TALKING MACHINE
The Monmouth Plow Co., of Monmouth, 111.,
is now manufacturing a talking machine known
as the Monmouth phonograph, according to a
statement made by Manager J. A. Scott, this
week.
EIGHT=HOUR DAY FOR DOEHLER CO.
The Doehler Die Casting Co., manufacturers
of die-castings for talking machine parts, with
offices in Brooklyn, Newark, N. J., and Toledo,
O., have announced that beginning January 1,
1917, their employes will work on an eight-hour
a day schedule, and will receive bonuses of
from ZYi to 10 per cent., according to length
of service.
COHEN & HUGHES FEATURE VICTOR
BALTIMORE, MD., December 18.—Cohen &
Hughes, of 220 North Howard street, have been
using extensive advertising space announcing
the opening of their new store, the ground floor
of which is devoted exclusively to the demon-
stration and sale of Victrolas and Victor rec-
ords.
Public recitals are being held every day, and
an excellent holiday business is being, done by
the concern.
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
373 Fourth Ave.
NEW YORK