Music Trade Review

Issue: 1916 Vol. 63 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, I n c .
President, C. L. Bill, 373 Fourth Ave., New York; Vice-President, J. B. Spillane,
373 Fourth Ave., New York; Second Vice-President, J. Raymond Bill, 373 Fourth Ave.,
New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Ave., New York.
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorial Staff:
B. BRITTAIN WILSON, CARLETON CHACE, L. M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
WM. BRAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWERS
BOSTON OFFICE:
JOHN H. WILSON, 324 Washington St.
Telephone, Main 6950.
CHICAGO
OFFICE:
E. P. VAN HARLINGEN, Consumers' Building,
220 So. State Street. Telephone, Wabash 6774.
HENRY S. KINGWILL, Associate.
LONDON, ENGLAND: l Giesham Buildings, Basinghall St., E. C.
NEWS SERVICES IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $3.50 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $110.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
PlilVPP PijtllA
t ; o n s o f a technical nature relating to the tuning, regu-
IlonilPtmonfc Iating and repairing
B of pianos and player-pianos are
d e a U w ; t h | w i u b paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal. . .Charleston Exposition, 1902
Diploma.. .•.Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Cold Medal. .Lewis-Clark Exposition, 1905.
&OVG BZBTAirCE TELEPHONES—HXTMBEBS 5983—5983 MADXSOV SQ.
Connecting- all Departments
Cable address: "ElbiU, New York."
NEW YORK, DECEMBER 23, 1916
REVIEW
builder and artist; his salesmen will become consulting engineers
at the service of the manufacturer. The dealer will deem it his
special privilege to interest himself in the educational and polit-
ical affairs of his district, using every influence for the popular-
izing of music in general and the piano in particular. The adver-
tising manager will appeal to his public in the constructive terms
of the educator, ever urging them on to a bigger, broader and
better to-morrow. And the resultant demand of an enlightened
and interested people will inspire the piano manufacturer—now
the artist-artisan—fire his imagination, strengthen his will to
do and cause him. perhaps for the first time, to realize the worth-
while-ness of it all."
IANO merchants throughout New York State should be
P
able to record an increasing business among working peo-
ple, provided they are going after trade energetically, for, in
addition to the enormous records established last month along
various lines of industry and statistics, November established
another in the form of a record-breaking manufacturing activity
in this State. The total number of workers employed and the
aggregate of wages paid was greater than in any other month
since such records have been kept, that is to say, since June,
1914. Thus these records coincide practically with the duration
of the war. From October to November this year the number
of employes increased 2 per cent, and the aggregate of wages 4
per cent. Seven of the eleven industrial groups comprised in
the records had more employes and paid out more wages than
in October. In two groups only were there decreases in both
employes and wages. The maximum decrease in any group for
either employes or wages was 2 per cent. The figures of the
Bureau of Statistics and Information of the State Industrial
Commission include returns from 1,500 representative firms with
employes exceeding half a million in number and a weekly pay-
roll of over $3,000,000.
EARTY co-operation from business men in its efforts to
H
maintain proper standards of commercial morality in Amer-
ican business is acknowledged by the Federal Trade Commission
in its annual report recently sent to Congress.
Although the Commission has been organized less than two
years, it had received up to June 30 last 246 applications for the
issuance of complaints against corporations and firms accused
EMBERS of the music trade are displaying- keen interest
of unfair practices. A total of 107 of these applications were
in the work being accomplished by. the piano technicians
disposed of, some concerns being ordered to discontinue the prac-
who are meeting twice a month in Chicago. The open discus-
tices complained of, others voluntarily agreeing to drop unbusi-
sion of technical problems is something novel and certainly most
educational. The work of this body emphasizes anew the im- nesslike methods. In some cases no violation of law was found.
Promotion of the greatest business efficiency is declared by
portance of the movement now so general in the retail field that
the Commission to be the object of its efforts. Its aim has been
an active campaign should be maintained to the end that the
to understand and make allowance for the difficulty of the prob-
piano and its. importance should be more widely known.
lem submitted, to see both sides of every case and to protect
With the technical conference in Chicago developing ideas
among the manufacturing forces, and the Bureau for the Ad- men in legitimate effort, while keeping the channels of competi-
tion open to all, so that the man of small capital may engage
vancement of Music bringing its batteries to bear in the retail
in business in competition with powerful rivals.
field, it goes without saying that the piano is destined to become
The Trade Commission's work has included also economic
better known, and the constructive and merchandizing ends of
and special investigations. What the Commission considers
the business established upon a more progressive basis. As
its most important economic inquiry was into the subject of co-
Frank E. Morton remarked in the Holiday issue of The Review:
"The great need of the trade to-day is the interest of the public operation in export trade. This report recommended to Con-
gress that American manufacturers be permitted to form export
in tonal progress. Interest is contagious. The contagion there-
combinations. The Webb Bill providing for that, having the
fore must spread from a thoroughly infected center, and that
endorsement of the Administration, is now pending in Congress.
center is the piano factory. A live and constructive interest in
It should receive the heartiest support of the trade.
the finished product is the sum total of the live and constructive
interest in all its component parts, and a complete understand-
ing of their functions and limitations."
HE probable developments growing out of the proposal by
The piano technicians who convene in Chicago include su-
Germany to end the European War has been one of the most
perintendents and factory technicians, and the aim is to collab-
discussed topics in the commercial world the past week, and
orate upon the results of individual research and general prac-
while the stock market was temporarily unsettled by this an-
tice, which is followed by a collective experimental research upon
nouncement, owing to the great number of concerns engaged in
such lines as the members may indicate.
the production of munitions, the fact remains that the funda-
The result logically of all this will be the placing of the
mental condition of business throughout the country remains
absolutely sound. The United States is enjoying unparalleled
manufacturing of pianos upon a strictly scientific basis, and
the product primarily upon an art basis. As Mr. Morton per-
prosperity, and has a foreign trade which breaks all records,
with total gold holdings which are larger than any country ever
tinently remarked:
held before. It is a short sighted view to believe that the pros-
"The supply man will view his material of felt, wood, steel,
perity of this country is wholly dependent upon the business
brass, ivory, varnish or glue as a vital component of a treasured
that has been created by the conditions of world war, and it is
art product, and will strive to anticipate the needs of tone
EDITORIAL
M
T
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
THE GROWTH OF THE QUALITY IDEA
{Continued from page 3)
piano purchasers, the factories turning out these instruments are at present working overtime in a desperate
effort to keep pace, with the influx of orders that are constantly pouring in.
What better demonstration than this can there be of the fact that (|ualiiy is recognized, appreciated, and
demanded by the purchasing public?
Every piano salesman knows that the average purchaser pays relatively more for his piano than he does
for anything else that he uses. The piano prospect may economize on wearing apparel, on living quarters,
and even on his table, yet when it comes to the purchase of a piano, he realizes that the piano represents a
permanent investment, and that it will pay him in the long run to get a good instrument, no matter what its
price may be, rather than to buy a cheap piano that will be only fit for the discard within a few years.
The history of human nature shows that the quest for the philosopher's stone, and the search for some-
thing for nothing, have been closely akin. Neither has ever been achieved. The modern piano purchaser is
willing, is even anxious, to pay a fair price and be assured of a commensurate return in quality for his in-
vestment, and the piano merchant who realizes this fact, and who emphasizes, in his advertising and his sales
methods, the idea of quality rather than of price, is building up a business and a reputation that will weather
the storms of competition and of business depression satisfactorily, safely, and surely.
safe to assume that our industries will have a great deal of
work in connection with the rehabilitation of Europe's crippled
plants.
In all branches of the music trade industry business con-
tinues most active with a demand that is exceeding the supply.
Judging from the reports reaching The Review from widely
separated sections of the country, the New Year will witness a
great shortage of stock in the warerooms of piano merchants
throughout the country. Manufacturers have been doing their
best to supply the needs of the trade, and naturally those mer-
chants who have placed orders early in the year have been
favored, although every effort has been made to satisfy all.
Commenting on conditions throughout the country, Dun's
in its latest report says: "The outstanding and most reassuring
feature of the business situation, as it has been for some time.
is the increased caution manifest in banking, producing and dis-
tributing channels. Foreign developments have accentuated the
tendency toward wholesome conservatism, without affecting the
progress of finance, or lessening the volume of transactions in
trade and industry, and recent speculative readjustments have
made the general outlook distinctly clearer. Prices, moreover,
no longer are soaring in nearlv all lines."
B
Y the big business man, the man who is thoroughly apprecia-
tive of modern business conditions and what they entail, the
trade paper properly conducted is regarded with appreciation for
the service that it gives to the industry. It is recognized as a
constructive force—a force that not only serves to weld together
the interests of the trade, but frequently steps out ahead and
points the way.
A prominent man close to the business of the country
recently declared, and his views are worth far more than passing
consideration : "The trade paper has a mission and a great one.
Any publication which tends to make men deal more squarely
with their fellow-men ; which tends to cut out unfair competi-
tion, and which tends to a greater degree of consideration for the
humbler ones (who, after all, do so much to build up any branch
of business) must, of necessity, become a great, broad, construc-
tive force. The trade paper of this kind is founded on a rock.
"And this brings us to the thought which puts in a nutshell
the answer to the question. Now to make a more practical force
out of the trade paper? That thought is: Leadership. The busi-
ness men of this country need leaders. They really desire to be
shown. At least, the more progressive ones do. And the back-
ward man today may be a progressive tomorrow. Then he will
adopt the ideas which today he looks upon as so progressive and
so radical. If he doesn't adopt them, he'll go out of business, and
you won't have to bother with him.
"Most business men want to be shown, because they are so
tied up in their own affairs that they naturallv have no time to
look up from their desk, or their counter, or from their machinery
to see what is developing. As I said before, it is the province of
the trade paper'to scan the distant horizon, see what the develop-
ments are going to be and help its readers prepare for them."
GETTING DOWN TO PLAIN PLAYER FACTS
The education of the public along player lines is a necessity for the expansion of the player business.
There is no doubt of that; and education of the piano merchants and salesmen is also a vital necessity,
because through them will come a powerful force in the education of the public; and right here we wish to
remark that we have produced a line of books upon the player-piano which comprehensively covers the
entire player situation.
In this respect this trade newspaper stands alone, for it has been the principal source from which player
information has been available for piano merchants and salesmen for a period of years. Our latest book,
"The Player-Piano Up to Date"
is the best of the series. It contains upwards of 220 pages of matter bearing directly upon the player.
Every piano merchant and piano salesman should have a copy of this book within easy reach. It
gives to readers a fund of information not obtainable elsewhere.
It contains a series of original drawings and a vast amount of instructive and educational matter, as
well as a detailed description of some of the principal player mechanisms.
It .costs $1.50 to have this book delivered to any address in the United States, and your money will be
refunded if you are not satisfied with the book after examination. No one yet has availed himself of this
opportunity. Foreign countries, 15c. to cover extra postage, should be added.
Estate of EDWARD LYMAN BILL, Publisher
373 Fourth Ave., New York

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