Music Trade Review

Issue: 1916 Vol. 63 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE
VOL. LXIH. No. 26
Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Ave., New York, Dec. 23, 1916
I
Single Copies 10 Cents
$2.00 Per Year
N reviewing the conditions which have existed in the piano trade during the past year, there stands out
pre-eminently the insistent, and almost unusual, demand for quality which has been a particular characteristic
of the year. Not only in the piano trade has the demand for quality been most apparent, but in every line
of commercial endeavor greater stress has been placed upon quality than ever before.
The. year 1916 has been a prosperous one. The amount of money, per capita, which the country has held
during the past twelve months has been greater than ever before in its history. Unemployment has been
decreased to an almost absolute minimum, and the prevailing prosperity has not been confined to any one class,
or any one section. It has been a general, undeniable prosperity, and its beneficent effects have been felt
everywhere, and by every one.
At first glance it might seem that the unusual demand which has been created for quality merchandise
is due solely to the fact that people had more money to spend, and that, therefore, this demand is not sufficiently
well grounded to demonstrate absolutely that people generally prefer goods of real quality rather than goods of
cheap price.
This is not so. It is probably true that people have bought more goods of quality, because of a fuller
pocketbook, than they have in previous years, yet the fact remains that the American public is becoming
thoroughly educated to the belief, and indeed knowledge, that quality is much more to be desired than price.
Were this not true, people would invariably choose their purchases solely from the price standpoint, and
a prosperous year would only be marked by an increase in savings bank deposits, for unless the public believed
thoroughly in getting the best merchandise possible, whenever they had sufficient money to do so, they would
always buy cheap articles, and put any surplus money away for a rainy day.
If, then, the fact is established that the purchasing public buys its necessities, and its luxuries as well,
according to quality rather than according to price, it behooves the piano manufacturer and piano merchant
to break away from the mistaken idea of advertising the relative cheapness of their instruments. The dealers
handling instruments of quality should acquaint the public with the fact that these products of qualify standard
are built throughout with the idea of quality in mind, and that therefore the price, no matter what it may be, is
only a just compensation for the high class product handled.
There was a time when most of the advertising done by piano dealers throughout the country seemed to be
constructed with the sole idea of impressing upon the public that a piano was a cheap commodity. "Easy terms"
and "wonderful bargains" were the catch phrases around which these advertisements were written, and the
quality of the instruments offered for sale, or the advantages to be derived through the possession (if a piano,
rarely received any degree of mention.
It is most encouraging to note that advertisements of this kind in the piano field are appearing less fre-
quently as time goes on. Present-day piano advertising is being written with the idea of emphasizing quality
and desirability.
The public is rapidly being educated away from the idea of looking for so-called bargains in pianos, and
instead is learning to seek that instrument which, though perhaps costing a trifle more, yet offers real value and
real musical quality in return for its purchase price.
Several prominent piano manufacturing concerns, whose products are known throughout the civilized world,
and whose instruments have always been leaders in the trade, have built up the prestige which they today enjoy by
consistently advertising the high standard of quality which their instruments contain, and despite the fact that
the price of many of these lines makes the instruments somewhat prohibitive for possibly a number of prospective
(Continued on page 5)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, I n c .
President, C. L. Bill, 373 Fourth Ave., New York; Vice-President, J. B. Spillane,
373 Fourth Ave., New York; Second Vice-President, J. Raymond Bill, 373 Fourth Ave.,
New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Ave., New York.
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorial Staff:
B. BRITTAIN WILSON, CARLETON CHACE, L. M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
WM. BRAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWERS
BOSTON OFFICE:
JOHN H. WILSON, 324 Washington St.
Telephone, Main 6950.
CHICAGO
OFFICE:
E. P. VAN HARLINGEN, Consumers' Building,
220 So. State Street. Telephone, Wabash 6774.
HENRY S. KINGWILL, Associate.
LONDON, ENGLAND: l Giesham Buildings, Basinghall St., E. C.
NEWS SERVICES IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
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REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
PlilVPP PijtllA
t ; o n s o f a technical nature relating to the tuning, regu-
IlonilPtmonfc Iating and repairing
B of pianos and player-pianos are
d e a U w ; t h | w i u b paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal. . .Charleston Exposition, 1902
Diploma.. .•.Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Cold Medal. .Lewis-Clark Exposition, 1905.
&OVG BZBTAirCE TELEPHONES—HXTMBEBS 5983—5983 MADXSOV SQ.
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Cable address: "ElbiU, New York."
NEW YORK, DECEMBER 23, 1916
REVIEW
builder and artist; his salesmen will become consulting engineers
at the service of the manufacturer. The dealer will deem it his
special privilege to interest himself in the educational and polit-
ical affairs of his district, using every influence for the popular-
izing of music in general and the piano in particular. The adver-
tising manager will appeal to his public in the constructive terms
of the educator, ever urging them on to a bigger, broader and
better to-morrow. And the resultant demand of an enlightened
and interested people will inspire the piano manufacturer—now
the artist-artisan—fire his imagination, strengthen his will to
do and cause him. perhaps for the first time, to realize the worth-
while-ness of it all."
IANO merchants throughout New York State should be
P
able to record an increasing business among working peo-
ple, provided they are going after trade energetically, for, in
addition to the enormous records established last month along
various lines of industry and statistics, November established
another in the form of a record-breaking manufacturing activity
in this State. The total number of workers employed and the
aggregate of wages paid was greater than in any other month
since such records have been kept, that is to say, since June,
1914. Thus these records coincide practically with the duration
of the war. From October to November this year the number
of employes increased 2 per cent, and the aggregate of wages 4
per cent. Seven of the eleven industrial groups comprised in
the records had more employes and paid out more wages than
in October. In two groups only were there decreases in both
employes and wages. The maximum decrease in any group for
either employes or wages was 2 per cent. The figures of the
Bureau of Statistics and Information of the State Industrial
Commission include returns from 1,500 representative firms with
employes exceeding half a million in number and a weekly pay-
roll of over $3,000,000.
EARTY co-operation from business men in its efforts to
H
maintain proper standards of commercial morality in Amer-
ican business is acknowledged by the Federal Trade Commission
in its annual report recently sent to Congress.
Although the Commission has been organized less than two
years, it had received up to June 30 last 246 applications for the
issuance of complaints against corporations and firms accused
EMBERS of the music trade are displaying- keen interest
of unfair practices. A total of 107 of these applications were
in the work being accomplished by. the piano technicians
disposed of, some concerns being ordered to discontinue the prac-
who are meeting twice a month in Chicago. The open discus-
tices complained of, others voluntarily agreeing to drop unbusi-
sion of technical problems is something novel and certainly most
educational. The work of this body emphasizes anew the im- nesslike methods. In some cases no violation of law was found.
Promotion of the greatest business efficiency is declared by
portance of the movement now so general in the retail field that
the Commission to be the object of its efforts. Its aim has been
an active campaign should be maintained to the end that the
to understand and make allowance for the difficulty of the prob-
piano and its. importance should be more widely known.
lem submitted, to see both sides of every case and to protect
With the technical conference in Chicago developing ideas
among the manufacturing forces, and the Bureau for the Ad- men in legitimate effort, while keeping the channels of competi-
tion open to all, so that the man of small capital may engage
vancement of Music bringing its batteries to bear in the retail
in business in competition with powerful rivals.
field, it goes without saying that the piano is destined to become
The Trade Commission's work has included also economic
better known, and the constructive and merchandizing ends of
and special investigations. What the Commission considers
the business established upon a more progressive basis. As
its most important economic inquiry was into the subject of co-
Frank E. Morton remarked in the Holiday issue of The Review:
"The great need of the trade to-day is the interest of the public operation in export trade. This report recommended to Con-
gress that American manufacturers be permitted to form export
in tonal progress. Interest is contagious. The contagion there-
combinations. The Webb Bill providing for that, having the
fore must spread from a thoroughly infected center, and that
endorsement of the Administration, is now pending in Congress.
center is the piano factory. A live and constructive interest in
It should receive the heartiest support of the trade.
the finished product is the sum total of the live and constructive
interest in all its component parts, and a complete understand-
ing of their functions and limitations."
HE probable developments growing out of the proposal by
The piano technicians who convene in Chicago include su-
Germany to end the European War has been one of the most
perintendents and factory technicians, and the aim is to collab-
discussed topics in the commercial world the past week, and
orate upon the results of individual research and general prac-
while the stock market was temporarily unsettled by this an-
tice, which is followed by a collective experimental research upon
nouncement, owing to the great number of concerns engaged in
such lines as the members may indicate.
the production of munitions, the fact remains that the funda-
The result logically of all this will be the placing of the
mental condition of business throughout the country remains
absolutely sound. The United States is enjoying unparalleled
manufacturing of pianos upon a strictly scientific basis, and
the product primarily upon an art basis. As Mr. Morton per-
prosperity, and has a foreign trade which breaks all records,
with total gold holdings which are larger than any country ever
tinently remarked:
held before. It is a short sighted view to believe that the pros-
"The supply man will view his material of felt, wood, steel,
perity of this country is wholly dependent upon the business
brass, ivory, varnish or glue as a vital component of a treasured
that has been created by the conditions of world war, and it is
art product, and will strive to anticipate the needs of tone
EDITORIAL
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