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THE MUSIC TRADE REVIEW
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MOREHOUSE-MARTEN CO.'S ATTRACTIVE EDISON EXHIBIT
Increase Your
Income
MOREHOUSE-MAKTENS
The Picture Above Shows the Attractive Exhibit That the Morehouse-Martens Co., New Edison
Dealers at Columbus, O., Had at the Recent Ohio State Fair
A FIRM BELIEVER IN PUBLICITY
CONDITIONSi_IN_ ARKANSAS
W. H. Marshman, of Victrola Department of
McClure & Cowles, Even Gets Newspaper
Space When Mongrel Attacks His Victor Dog
Plenty of Money in That Section, Declares E. C.
Rauth, of the Koerber-Brenner Co., After
Trip—Looks Good for Victrola Business
ALBANY, N. Y., December 11.—Willard H. Marsh-
man, of the Victrola department of McClure &
Cowles, this city, never consciously lets an op-
portunity go by to get his store or the Victor
product mentioned in the daily papers.
For some time past Mr. Marshman has kept
one of the well-known Victor dogs on guard at
the entrance to the store. One day recently
a combative pup decided to test the powers of
the Victor canine and literally chewed him up.
The manner in which Mr. Marshman took ad-
vantage of the incident is indicated by the fol-
lowing item in one of the local papers:
"Midget, the large Victor dog that adorns the
front entrance of McClure & Cowles' piano
store on North Pearl street, was savagely at-
tacked by a small fox terrier of the living type
yesterday and badly torn about the mouth.
W. H. Marshman, of the Victor department,
says he will go the limit to learn who is the
guilty one that urged the smaller pup to bite
Midget, and as he is very fond of animals, says
it is an outrage. The affair was witnessed by
many and the daily passers by who had admired
Midget will be disappointed to hear of his mis-
fortune, but Midget says he will be out in a
few days to greet them. The assault was fero-
cious and was thoroughly unprovoked.
The
police were not called, for 'Midget' is the
huge plaster dog standing more than three* feet
tall, representing the trade-mark of the Victor
Talking Machine Co., in the doorway of the
popular Victrola and ' piano store. The little
terrier was not afraid of big things, and al-
though he was urged on by calls of 'sic him'
from several boys he was not afraid of the huge
model and attacked him most vigorously."
ST. Loris, Mo., December 11.—E. C. Rauth, of the
Koerber-Brenner Music Co., Victor distributors,
returned recently from a Southern trip, which
included Arkansas and neighboring territory.
He said that he saw more evidences of money in
Arkansas this year than ever before, and that
business, if anything, was too good in the Vic-
tor line. This territory, Mr. Rauth says, is
beginning to take a large number of records,
this feature of the trade is developing strongly.
The favorite records in that section are the
"Blues." There is also a strong demand for the
dances and popular airs.
Local business, Mr. Rauth finds, is gaining at
an unusual rate this year.
LEAVES FOR LONDON
Louis Sterling, general manager of the Euro-
pean interests of the Columbia Graphophone Co.,
sailed for London Saturday on the "St. Louis,"
after spending several months in this country.
While here Mr. Sterling received optimistic re-
ports from his associates abroad, indicating that
the Columbia Co. is closing a healthy business
on the other side of the Atlantic.
J. C. Ray, of the Columbia Co.'s executive of-
fices, returned to his desk Monday after a ten
days' stay down South.
NEW INCORPORATION
A certificate of incorporation was issued to
the Haag Cabinet Co., of Wilmington, Del.,
for the purpose of manufacturing talking ma-
chines, cabinets, records, etc. The capitaliza-
tion of the concern is $100,000.
NEW BUILDINGJ^OR STARR CO.
RICHMOND, IND., December 11.—Work is pro-
gressing on the new building to be used as sale^
and display rooms of the Starr Pi'jno Co. in this
city. The store, which has been at 931-935
Main street, for a number of years, will be
moved to 10-12 North Eighth street, to meet
the requirements of more room.
The com-
pany's property on Eighth street will be re-
modeled at a cost of over $6,000. There will
be a new front of stone, the ceiling will be
raised, as well as the interior rearranged for
greater display space. Since the Starr phono-
graph has been placed on the market the need
of more room in this territory has been felt.
F. W. ABENDSCHEIN RECUPERATING
Frederick W. Abendschein, vice-president of
the Starr Phonograph Sales Co., and assistant
secreary of the Staib-Abendschein Co., recently
returned to,his home in Orange, N. J., to re-
cuperate from the after effects of a serious
operation which was performed at the Passaic
Hospital, where he had been confined for a
month. Mr. Abendschein expects to be back at
his desk within a short time.
TO DISTRIBUTE j>ATHE RECORDS
An arrangement has been effected between
the Pathe Freres Phonograph Co., and the
Steger & Sons Piano Manufacturing Co., the
prominent piano manufacturers of Steger, 111.,
whereby the latter will act as distributors for
the Pathe records in connection with the Steger
line of talking machines, which are now in
process of manufacture, and will be marketed
in quantities shortly.
J. Ed. Howe, of New Orleans, La., will act
as local distributor for the Stewart phono-
graph.
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
373 Fourth Ave.
NEW YORK