Music Trade Review

Issue: 1916 Vol. 63 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE
MUSIC TRADE
REVIEW
HOLIDAY PIANO TRADE WELL UNDER WAY IN DETROIT
Christmas Buying Now in Full Swing—Piano Dealers Are Using Extensive Advertising Space—
J. Henry Ling Issues Attractive Catalog—Grinnell to Exhibit at Industrial Show
DETROIT, MICH., December 11.—With Christ-
mas only two weeks distant, everything at this
particular time is holiday business. Dealers in
all kinds of musical instruments are making
a drive for holiday trade and have prepared for
it by the addition of their sales organizations,
circulars and advertising. Frankly, holiday trade
was nothing worth while boasting of for the first
two weeks of December, but starting Saturday,
the 9th, there was a big improvement. Wherever
The Review correspondent called on Saturday
there seemed to be a lot of people, and sales
people were on the jump signing contracts,
taking the cash, writing up the slips, etc. In
• other words, there was a great deal of activity
every place—all symbolic of the pre-holiday
season. As far as the piano business for the
holidays is concerned, pianos and players are
not looked upon as Christmas gifts except in
rare instances. Those people who do buy them
for Christmas gifts would buy any way. Maybe
they had intended to buy in October or No-
vember and realizing- Christmas comes in De-
cember, would wait until a week before that
holiday and call it a Christmas gift. If any-
thing, Christmas, as far as the piano business
is concerned, has a tendency to retard business
in November and early December and then to
boost it for the two weeks preceding Christmas.
The vast amount being spent by Detroit deal-
ers in newspaper advertising this year is the
best proof of the prosperity of the city and
the optimistic spirit of the dealers. In the
Sunday papers of the 10th inst. there was hardly
a piano dealer not represented in the advertising
columns, and this included as well those dealers
who handle other lines besides pianos and
players.
A change from warm and rainy weather to
cold weather the last few days brought about
a greater realization of the "spirit of Christmas
shopping." It only goes to prove that weather
has a lot to do with the musical instrument busi-
ness, just as it enters into other lines of retail
mercantile trade.
We acknowledge receipt of the latest catalog
issued by J. Henry Ling, dealer, at 78 Library
avenue, Detroit. It is called "Sketch Book,"
and is nothing short of being a "catalog sensa-
tion." Mr. Ling gives the public an insight into
the dealings of piano selling by many piano
houses, for which there can be great praise, and
on the other hand, much criticism by competi-
tors. In his "introduction" Mr. Ling says, for
instance, "While some of the criticisms in this
book are severe, they are not personal, but re-
late to methods. We trust they are not destruc-
tive criticisms, but constructive." Attention is
called to the fact that the Ling Piano House is
strictly a "one price" house and that it employs
no agents. Photographs are shown of Conrad
Ling, who started in the business in I860, and
his son, J. Henry Ling, who now bwns the busi-
ness. The Ling Piano House sells Weber,
Krakauer, Newby & Evans, Fischer, Milton,
Schiller and other pianos and player-pianos.
J. Henry Ling spent last Monday and Tues-
day in New York, where he personally visited u
number of factories with the purpose in view
of getting merchandise. He found the factories
busy and oversold, but nevertheless succeeded
in ^picking up a number of bargains.
J. L. Hudson Co. are making a drive for holi-
day business on the following lines in their
piano and Victrola store: Chickering, Bram-
bach baby grand, Marshall & Wendell, A. B.
Chase, Haines Bros, and Brinkerhoff pianos and
players. The Hudson Co. has set $1,250,000 as
the mark for the month of December in its en-
tire store, which includes the piano and Vic-
trola departments. Last year the mark was one
million dollars. Every sales person in the store
will receive one per cent, of the sales he or she
makes during the month of December.
Wallace Brown, 31 East Grand River, De-
troit, reports good results from his exhibit of
New Edison phonographs during the Electri-
cal Show, which ended last Saturday night.
The large installment furniture houses, such
as Weil & Co., People's Outfitting Co. and
Brushaber's, are going strong after player-piano
business.
Grinnell Bros, have already contracted for
space for the Made-in-Detroit Industrial Show,
which is scheduled for the Light Guard Armory,
December 28 to January 4. In fact, Grinnell
Bros, will take two spaces at the show for the
display of their Grinnell piano.
I. L. Grinnell, president of Grinnell Bros.,
has protested vigorously the new rigid parking
order by the police department, which does not
permit motorists to park their cars in the
downtown section. Mr. Grinnell says the order
is not only hampering retail trade, but is also
causing serious inconvenience to owners of
automobiles.
There's more money in selling a leader
that the great masses of the people
can afford to buy—
Especially when in tone, appear-
ance and durability that leader
holds its own with any piano made
—irrespective of price. The 93,-
000 families who own—
Henry Zickel, of the Cable Piano Co., reports
an excellent Christmas business on talking ma-
chines and player-pianos.
C. W. Cross reports a number of good sales
on the Cecilian player-piano for the Bush &
Lane store. He says that prospects who have
been on the verge of buying are signing up as
the holiday season advances.
President Ramsdell, of the Detroit Piano Co.,
75 Broadway, hasn't a complaint to make. He
i^ celebrating his first year on the hrst floor and
a! that location, and says if next year can show
a normal increase he will be entirely satisfied.
TRADE NEWS FROM CLEVELAND
Association to Elect Officers at Next Meeting—
Cleveland Piano Co. Seeking a New Hcme—
New Organ for Theatre—Other News
CLEVELAND, O., December 11.—Though com-
pletely immersed in the tidal wave of holiday
trade members of the Cleveland Music Trades
Association haven't all forgotten that the next
meeting of the organization brings the annual
nomination of officers, and with it the thought
of the annual banquet the second week in
February. The press of the holiday business
has, however, completely forestalled whatever
might have been contemplated in the matter of
slate-making.
Next month's list of Victor records is to
contain two compositions by A. Maresh, head
of the Maresh Piano Co., and secretary of the
Cleveland Music Trades Association.
Both
numbers are waltzes. One is titled "Life Is
But a Dream," and the other, "Moonlight."
Last month's Victor list also contained two of
Mr. Maresh's compositions: "In Dreamland"
and "The Dove Waltzes." Dan J. Nolan, head
of the May Co. piano department, reports a
good sale in Mr. Maresh's Q R S roll selec-
tion, "The Golden Star March."
O. K. Kellogg, for many years in the piano
department at McMillin's, has left the Stearn
Co. piano department, a recent addition to that
store handling Henry F. Miller pianos and
Pathephones.
The Cleveland Piano Co., 1612 Euclid avenue,
announces in an advertisement that it is con-
sidering eight locations for its new home, giv-
ing a list of the sites, and in connection with
the announcement the company is offering a
free piano for the best suggestion for a new
location.
"This is not a guessing contest,"
reads the ad.
Conrad, Baische & Kroehlc, owners of four
furniture stores here, have announced a re-
duction sale of Vita-Nola talking machines.
The Board of Education has voted $100 for
the purchase of a Victrola or Grafonola to re-
place the Victrola stolen from Mound school
last summer. Because of board rules, dealers
here will have to bid for the sale, Director of
Reference and Research C. W. Sutton says.
It has been reported that the Knickerbocker
Theatre, Euclid avenue and East Eighty-third
street, is considering the installation of an or-
gan. This is one of the highest class motion
picture theatres in Cleveland.
CAMPAIGN AMONG THE RETAILERS
The National Bureau for the Advancement of
Music to Seek Financial Support From the
Retail Trade in January Campaign
PIANOS
•are convinced that the Ludwig is the most artistic of all pianos.
There are many 25-year old Ludwigs
giving perfect satisfaction today.
Your territory may be
open on the LUDWIG
LUDWIG & CO.
Willow Ave. and 136th St.
.
New York
The National Bureau for the Advancement of
Music is at present working on plans for a two
weeks' campaign among the dealers for the
purpose of securing contributions in support of
the Bureau. It is felt that inasmuch as the work
of the Bureau in developing interest in music
will most directly affect the interest of the re-
tailer and depends upon his co-operation for
success, that the interest of the dealer is best
insured when he has some direct financial con-
nection with the Bureau. A number of dealers
have already expressed themselves as being not
only willing but anxious to aid in the Bureau's
work, especially in view of the fact that it has
the support of the National Association of
Piano Merchants.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
11
Trade Technicians Discuss Piano Hammers and Felts
Some Interesting Information Concerning This Important Subject Offered By Vincent
Vilim Before Conference of Piano Men in Chicago—Keyboard Committee Makes Report
CHICAGO, III., December 11.—A regular con-
ference of piano technicians was held on Thurs-
day evening in the laboratory of the American
Steel & Wire Co., with F. E. Morton presiding
as chairman.
The Committee on Height of Keyboard ap-
pointed in October to report on the question:
"Shall the architecture govern the height of
grand keyboard or shall the height of keyboard
govern the height of architecture?" submitted
the following report, which is put in the form
of a recommendation:
"The convenience of the artist should be the
first consideration and a study of the height of
keyboards of several pianos frequently heard in
concert and recital leads to the inference that
whether through accident or design, similar di-
mensions are used in many of the well-known
pianos.
"It appears that the height of the white keys
is, in most of the cases considered, twenty-eight
inches. Some slight variation from twenty-
eight inches may be accounted for by different
methods in measuring or lack of care in taking
measurements, or even slight variations between
individual instruments, so that any manufac-
turer adopting twenty-eight ipches as standard
height for white keys in grand pianos cannot
be far wrong. The horizontal distance between
a perpendicular line dropped from the front end
of the white keys to the front end of the pedals
will naturally vary somewhat because of the
varying length of keys in grand pianos of differ-
ent sizes. A maximum distance of ten inches in
concert grands is probably about right; in small
sizes seven and one-half inches is more usual."
After the committee's report had been re-
ceived Mr. Morton said: "In our collaboration
and collective research, we have taken up the
manufacture of felt. The point at which we are
aiming must be kept in view, and that is to
place the responsibility for conditions. It is
fair to say that with the interest shown here,
the responsibility will be placed with or without
the assistance of those involved, from the sheep
to the finished hammer. This involves the ham-
mer maker and those who put it in the piano
and fit it for use. We may go further than that
and invite such persons as may determine what
happens to the hammer after leaving the fac-
tory, the tuner and repairman. To-night we
consider the man who receives the felt from
the felter and fabricates it for your use. In
looking for a man with a wide experience to
present this side to us, it seemed right and in
keeping with the purpose that we ask one using
all makes of felt—domestic and imported. He
should be able to define his position and re-
sponsibilities much better than one who only
used one make of felt. I found the Import
Felt Co., of New York, used the felts of a num-
ber of makers. In domestic felt they use Stand-
ard, Felters, American and Crane; in imported,
Weickert and Dittersdorfers' felt, and through
their interest in your welfare, which is identical
with their own, Vincent Vilim, president and
general manager of that, company, is here to
answer such questions as we may see fit to ask."
Vincent Vilim: "I a'ppreciate the opportunity
to be here to-night at the invitation of Mr. Mor-
toq. I have been making piano hammers for
twenty-six years. I like the business and want
to continue for the next fifty—if that is possible.
I have used all makes of felts and I find that
they differ greatly in quality. I have all kinds
of tapers here—the American, Straight and Ger-
man; also all kinds of felts and hammers fin-
ished and unfinished, down to the hammer molds.
We want to find out where your trouble lies.
I came here for your interest as well as mine,
and for that purpose I have everything here to
show you. First we take the hammer moldings
and count off as much as we need in the sets.
We then tighten them up in clamps. Then we
glue on the under felt (illustrates). It is then
usually pick it without trying it and some are
ovcrpicked. I find in many cases hammers
picked to death."
Mr. White: "In reference to top and under
felt, as the felt has to be stretched and ten-
sioned, is not the amount of stretching so far
in advance of all the other tensions that the
extra thickness would be negligible in prac-
tice?"
Mr. Vilim: "When we get a piece of felt with
a hard base or full taper we construct special
molds to get the right tension on all hammers.
We are carrying twelve special molds to meet
customers' requirements."
C. H. Jackson: "You will notice that on all
of these samples of hammers that one side of
the felt has not been properly glued on to the
front of the moldings. While this may seem a
trivial matter at first thought, 1 can say that
upon investigation I
have found this to be
the cause of weak
spots in the treble,
times without num-
ber. I have never
had to remove any of
the hammers in the
lower sections for this
reason, because it
would not be notice-
able unless they were
much looser than the
samples here. How-
ever, I have found
that where there is
the least bit of de-
fective glueing in the
treble hammers, that
it causes 'punk' or
'mushy' tones. 1 first
made this discovery
about five years ago,
and I have checked it
up very closely ever
since, and know what
I am talking about.
A Corner of the Laboratory Where the Conferences Are Held
single coat hammers would save labor and diffi- The hammers are from three different makers,
culty in glueing. In a discussion on glue he so you can see that the trouble is not confined
stated that a cold room required a high grade to any one hammer shop. I am not making
glue, but that his company kept its workroom the claim that this is the cause of all weak
trebles, but, however, when a weak spot shows
at eighty-five degrees all year around.
E. B. Bartlett: "Suppose you wanted to make up in a part of the treble, that is ordinarily
a set of hammers of that same size without the good, invariably it will be found that the ham-
under felt, you would naturally use a thicker mers are causing the trouble. At times I have
piece of felt. When you come to strain it over removed as many as eight and ten hammers
the molding, wouldn't you put a much greater that were in the same condition as these sam-
stress on the face of the hammer because of the ples,, and upon putting in new hammers, the
additional thickness of the felt, and wouldn't trouble was righted."
it be apt to tear apart more and be less dur-
Mr. Vilim: "One man glues one side and one
able than a thinner top felt?"
the other. The glue is applied to the felt only,
C. Arthur Brown: "That is true, but a change never to the molding. The trouble was ex-
in method might effect a difference in the perienced because the man who glued on one
side did not apply the glue all the way up to the
stress."
Wm. B. White suggested that three layers of under felt.
"We begin at the treble and press down by
felt would be better than one and Mr. Brown
replied: "If you were to carry that to an ab- hand toward the bass, and when we get the
surdity an infinitesimal number of layers of felt bass down to a certain depth, we work back
would give you an absolutely non-resilient ham- toward the treble. After it is down in the mold
we put our iron side cauls on and screw them
mer."
Mr. Bartlett: "In the old days they used to up. If a hard treble is required it is screwed
cap hammers with leather in order to give a hard. The workman regulates the tone of the
brightness. When you are down half the thick- hammer by the degree of pressure. He judges
ness of this top felt you are about through any- this by human touch—experience."
Mr. Morton: "Assuming that felt could be
way, and it is immaterial whether it strikes a
joint or not, it seems to me. There might be an so made and delivered to you with its resilience
objection to a second glue joint because of its and elastic limit known throughout the sheet,
effect on the elasticity. This underfelt is so would a machine or apparatus to measure your
far from the striking point it would be neg- tension on the side cauls be valuable? Would
it replace the human equation?"
ligible."
Mr. Vilim: "Yes, it would."
Mr. Morton: "Do you recognize an elastic
Mr. Brown: "Assuming that the felt is not
limit in felt?"
Mr. Vilim: "I do. There is a limit to every- uniform but possessed of variable elastic limit
thing. The tone regulator can spoil a good and resiliency, would a machine which would
hammer. I believe a good many tone regula- take cognizance of these conditions and bring
(Continued on page 13)
tors ought first to try their hammers. They
forced down into a small mold. It remains
in the mold for an hour and then is finished
up. When it comes out of the under felt mold,
it looks the same as a top felt and is tapered
the same. It is then ready for top felt glueing.
Here is a piece of straight taper felt. Only
a few manufacturers run the under felt all the
way through."
In response to a number of questions Mr.
Vilim stated that the underfelt was used largely
for appearance and served to build up the
hammer and that an inferior grade of under
felt had little bearing on the hammer, that it
was possible to make a twelve pound hammer
out of a thirteen pound felt by forcing into the
mold and giving just enough glue to hold. Jit
stated that hammers of under felt were made
largely to satisfy piano manufacturers and at a
cost of 30 cents more per set. He stated that

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