Music Trade Review

Issue: 1916 Vol. 63 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
135
an attractive offer of "The Musician," in which
attention is called to the fact that this magazine
Billy Sunday's Hymn Books Featured—George L. Cobb Now a Benedict—Popular Organist Passes is a business builder. The house is anxious
Away—Ditson Co. Co-operating with the Dealers—Some Good Numbers in the Wood List
to impress upon dealers the necessity for con-
stantly
keeping in touch with this magazine, for
the
seventy-fifth
anniversary
of
the
society,
and
BOSTON, MASS., December 4.—The Boston music
publishers are feeling the effects of a good at an Easter concert in 1895 Mr. Parker's "Life they will then be prepared to come in touch
fall business, and sales of Christmas music of Man" was the feature. Many anthems and with customers, for within its covers they al-
have been of a highly encouraging order, bet- services were written by him for use by ways will find helpful suggestions toward pro-
For the Apollo Club he moting trade. The Ditson Co. has a fine new
ter in fact than last year when there was a the Trinity choir.
disposition on the part of church choirs to wrote "The Blind King." "A Manual of Har- lot of music for violin and piano and also for
use old music and to buy little therefore. With mony" was also one of his works. He was a organ, and is anxious that all dealers remem-
Billy Sunday in town a large number of the graduate of Harvard. His funeral took place ber this fact.
Speaking of the Ditson Co. the Get-together
publishing houses are exhibiting the hymn books from Trinity Church on November 29, when
of this evangelist who is packing the taber- several of his favorite hymns were used as well Club of this house is planning to have one of
its delightful "eats" the latter part of Decem-
as some of his instrumental music played.
nacle twice every day.
ber at the Hotel Thorndike or the Georgian.
Selling "Most Popular" Books
George L. Cobb Takes a Wife
Cadman's Successful Tour
Charles R. Warfel, who represents the New
George L. Cobb, the music composer whose
B. F. Davison, of the White Smith Music Pub-
Dixie songs are making a big hit, and who is York house of Hinds, Hayden & Eldredge Co.,
now associated with Walter Jacobs, the music Inc., was a local visitor in the trade during lishing Co., hears from Charles Wakefield Cad-
man in the South that he is meeting with
publisher, was married a few days ago to Miss the past few days.
marked success in his concert tour. The pres-
Mary Barr, of Buffalo, N. Y. The ceremony
Portraits of Weil-Known Composers
was performed at the parsonage of the Union
In one of the windows of the Oliver Ditson ent tour will end on December 21, and after
Congregational Church by Rev. Ernest G. Co. there is an attractive display of the works that there will be another tour through the
Guthrie, the pastor. Mr. Cobb and his wife of a group of composers whose likenesses are West, which will take the composer as far
are making their home in Allston, and will be given considerable prominence. In the group North as Alaska, probably.
at home to their friends after January 1.
are a number of well-known Boston composers
New B. F. Wood Co. Publications
The Jacobs Publications
whose compositions are widely known.
The B. F. Wood Music Co. has been experi-
Monthly Ditson Bulletins Help Dealers
encing a good fall business with its many pop-
The house of Walter Jacobs is having marked
The Oliver Ditson Co.'s dealers are finding ular publications, and some of its newest num-
success with its publications, and Mr. Jacobs
is on the job early and late as usual. "The the monthly novelty bulletins which contain bers are destined to meet with that success that
Cradle of Liberty" march and two-step by Al- valuable selling points a great convenience. is the usual thing with much of the output of
Here is a budget of the latest
fred E. Joy is one of the publications that is The bulletin is classified under the separate this house.
headings of songs, vocal duets, piano, organ, piano compositions: "Highland Lassie" and
meeting with high favor.
violin and piano, books, etc. Each section is "Song of the Rivulet," by S. B. Pennington;
Death of James C. D. Parker
James C. D. Parker, for twenty-seven years classified according to author with a concise "Danse d'Amour" and "A Legend," by J. P.
organist of Trinity Church, one of whose fore- description of every composition. These de- Ludebuehl; "Poinsettia," by Litta Lynn; "Baga-
bears was one of the early rectors of this parish scriptions give to the enterprising music clerk telle and Reverie," by D'Auvergne Barnard; "In
and subsequently bishop of the diocese, died the material he most needs in helping him to Forest Shadow," "Caprice," "Polonaise" and
at his home in Brookline, November 26. He make selections and in intelligently informing "Impromptu," by Grace White.
studied at Leipsic, and for a long time was an his customers about the right things for special
instructor at the New England Conservatory occasions in the doing of which to the best
Leo Feist, Inc., have sent a circular to the
of Music. His first large work in composition, advantage he will both retain old customers and dealers announcing that Lew Berk's "I Met
written in 1877, was the "Redemption Hymn," gain new ones. The December bulletin of the You, Dear, in Dreamland," for which they re-
which was produced by the Handel & Haydn Ditson house will list its most important new cently secured the exclusive publishing rights,
Society, and since sung many times. The can- work, "A New Formula for the Piano Teacher can be had at 6 cents a copy if the coupon
tata of "St. John" was written especially for and Piano Student," by Wassili Safonoff, and which accompanies the circular is used.
LARGE ADVANCE SALE 0FJ3UUSTMAS MUSIC IN BOSTON
l^t^^^^l^^l^t^t^t^l^l^t^l^t^t^^^
A $75.00 Catalog of Standard Music
Sold Upon Guarantee
OUR POLICY
To co-operate with and
protect the music dealer
OUR SPECIALTY
Edition Wood and Easy
Teaching Piano Music
For $75.00—Invoiced as February 1st, 1917 (Easy terms of payment to reliable dealers)—We will send any reliable
dealer a carefully selected stock of our "Edition Wood," every volume in a neatly printed shelf-wrapper for convenience
in reordering, together with one each of our best selling easy piano teaching music in the first three grades, and one each
of our best selling songs (all copyrights) and not to be had in any other edition. To all dealers handling our publica-
tions we furnish a liberal supply of catalogs imprinted on the title with the dealer's name.
At the end of one year from date of purchase, take out those you find unsalable (if any) and return them to us. We
will exchange them, upon a basis of price for price, for music which you have found by your own experience (not ours)
will sell. We take the risk!
We know that any dealer can sell our "Edition." The demand for our publications by the music teachers through-
out the country is steadily increasing. We have no retail department. Who is going to supply this increased demand?
You—the dealer! Send for our Booklet—"Protection for the Music Dealer." Write at once!
THE B. F. WOOD MUSIC COMPANY
246 Summer Street, BOSTON
29 West 38th Street, NEW YORK
ALSO LONDON AND LEIPZIG
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
136
MUSIC TRADE REVIEW
THE FUTURE OF THE PUBLISHING OF POPULAR MUSIC
Charles K. Harris, in an Interview with The Review, Tells of Some of the Problems Which
Confront the Publisher of Popular Music, and the Future Conditions Which Will Prevail
"A music publisher, especially a popular one,
should always be optimistic," said Chas. K.
Harris, in a conversation with the representa-
tive of The Music Trade Review. "Therefore,
I should say that the outlook of the coming
season is particularly bright for the entire
trade, but to come down to sensible talk, I
Chas. K. Harris
must say that the popular music publishing busi-
ness for the past five years has been in a la-
mentable condition. As one of the pioneer
popular publishers, I have been in a position
to watch the steady rise of this wonderful in-
dustry—and also, I am sorry to say, to see its
decline, and all this in a few short years. I
have seen the wholesale price on music drop
from 19 cents per copy in 1,000 lots, to 6*/ 2
cents, and even less, and at the present day
any standard rate, with the exception of a few
of the old 'live' standard houses, has became a
thing of the past.
"The cost of production of sheet music has
steadily gone up. Printing is higher than ever
before. Paper is a luxury, the cost of plates
is higher, while office rents have advanced
enormously. Who would have imagined ten
or twelve short years ago that in order to con-
duct an up-to-date publishing house you must
have quarters in the center of a district in New
York, where rents are more expensive than any
place in the world? Nevertheless, it is abso-
lutely necessary now, and with all this advance
in expense, and the paying of singers, which
has also been an enormous strain upon the
popular publishers, sheet music is steadily de-
clining. Who is the loser? Just two persons,
the publisher and the composer.
"Music publishers' profits at the present time
are a joke, and as a matter of course, the com-
poser's royalty also suffers. A S-cent royalty
on popular music was the usual rate just a
few years ago. Now it is 1 cent for both words
and music, and instrumental music l /z cent,
and even at that a number of the publishers
will accept nothing for publication that they
are not able to purchase outright.
"I know that you are going to say that this
drop in price on sheet music is made up for
WHEN SHADOWS FALL
5oncj
Rgverie
Feoturedby
Of tHe Boston
Elaine
DeSellem
I
English
Opera Co.
Lyric by
Music by
E.CLINTON KEITHLEY
HAROLD G.FROST
Frank K Root 8 Co.
fi/berl &So
CHICAGO NEW YORK
an pigente. Sydney tfustraha.
McKinley Music Co. Concert Ballad Success
jam
by the enormous amount of copies sold, but
whenever 1 read that in a paper, or hear some-
one say it in defense of present prices, it makes
me laugh.
"In the days of 'After the Ball,' 'Kiss and
Let's Make Up.' 'For Old Time's Sake,' 'Break
the News to Mother,' 'Just Behind the Times'
and 'I'm Wearing My Heart Away for You,' as
well as 'Always in the Way' and 'Somewhere,'
if I sold 50,000 copies at that time of either one
of the above-mentioned songs (of which, of
course, I sold a great many more, but I hold
this up only as an example), I would have to
sell at least 200,000 copies to-day to make the
same profit, and I feel assured that many of
the popular publishers will coincide with me
upon this statement. So where are the profits
in larger sales at the price we are receiving now?
"One of the main troubles of the popular
sheet music business to-day lies in the fact that
a great many composers, not being satisfied
with the royalties they received from their pub-
lishers, made up their minds to publish their
own compositions, with the result that not find-
ing an outlet, they commenced to cut the prices,
placing their music on sale at prices ranging
from 5 cents to 6 cents per copy. Naturally
these publishers hurt the legitimate trade. Some
of them would strike a hit, with the result
that the legitimate publishing houses, who were
under enormous expense, were compelled to
meet the cut in price or find their music under
the counter.
"Then again, many of the publishers, finding
that their music was not being bought in the
quantities that it formerly was, commenced to
pay singers to popularize their songs, with the
result that at the present day, one publisher is
outbidding the other for the services of a singer,
to popularize numbers. Even at that, if the
publishers were receiving 19 cents per copy as
they formerly were, without paying singers
and without the enormous expense attached to
popularizing songs to-day, they could have made
both ends meet and still have a profit, but the
idea of selling music at 6]/ 2 cents, paying singers,
with the enormous overhead expenses, free or-
chestrations, free professional copies, hundreds
of song pluggers, I defy any music publisher
in the popular song line to-day, to prove to me
or to anyone else, that he can show any profit
at the end of the season. Let any of the pop-
ular publishers take a pencil in hand, sit down
and figure like regular business men upon the
costj of everiy piece of music leaving their
house, and they will find that it costs them at
least 6 cents net, if not more.
"There will always be popular music and pop-
ular songs. One hundred years from now the
people will sing ballads in spite of the enor-
mous amount of musical productions and operas
launched every season.
"A ballad always lives and holds its own, and
it seems strange, but nevertheless it is a fact
(as I can speak from both sides—that of a
production music publisher, as well as a pop-
ular song publisher, as I publish and handle
both styles of music), that after a production
has ceased playing, the music dies, and I have
published sixty-four productions, and know
whereof I speak, while orders are still coming
in to me for ballads such as I have mentioned
above, which goes to prove that the ballad will
outlive any opera or musical production ever
written or published.
"The lowest wholesale price of a popular
song to-day should be 15 cents, and should
be sold at the retail stores at 25 cents per
copy. Any person hearing a song that pleases
them will be glad to pay that price. They
have done it before, and they will do it again.
It is simply up to the publishers to maintain
their price, and why not? They own their own
copyrights, granted to them by the government,
and no publishing house in the world can print,
publish or distribute any song except the pub-
lisher to whom the copyright in that song be-
longs. Then why slaughter and kill a busi-
ness that took so many years of hard work and
struggle to maintain, breaking it down to the
depth it has fallen into?

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