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THE MUSIC TRADE REVIEW
50
NEW PERIOD ED1S0NS EXHIBITED
SALES PROMOTION DEPARTMENT
AWARDED FIRST PRIZE FOR DISPLAY
Eight Magnificent Period Phonograph Cab-
inets Shown at Private Display at Hotel Ritz-
Carlton—Priced at From $500 to $6,000—In-
formal Tea to Edison Artists a Feature
Organized by the Columbia Graphophone Co.
as Division of the New York Organization
Devoted Entirely to the Interest of Dealers—
H. Tuers in Charge of Department
Pathephone Dealers Hold Interesting Exhibit at
the Sandusky Country Fair
The first formal introduction of the new
period cabinets for the New Edison took place
in the ballroom of the Ritz-Carlton Hotel on
November 24, where a private exhibition of the
new models was held. Eight elaborate period
models, all hand made and designed by French
& Co. and H. D. Newson, were included in the
display for which special invitations were sent
out to an exclusive list. The exhibition was
opened both afternoon and evening, and a fea-
ture was the informal reception and tea to Mme.
Rappold, Mile. Verlet and Miss Miller in the
afternoon.
The prices of the eight models shown ranged
from $500 to $6,000, and all were wonderful crea-
tions of the artist. Probably the most noteworthy
style was listed as No. 1 in the catalog, and was
designed and executed by Mr. Newson. The
cabinet is a reproduction of one which stands
in the Hotel de Cluny, Paris, the original being
in the period of Louis XII. It is a most in-
teresting example of the flamboyant French
Gothic style bearing the arms of France and
Savoy, and with other elaborate decorations
on the paneling. Mr. Edison himself was par-
ticularly interested in this style, which in all is
nine feet high, and after the exhibition it was
sent to Orange for his personal inspection.
Nes. 2 and 3 in the catalog also followed the
style of the French Gothic, one being designed
by Mr. Newson, and the other by French &
Co., and being of oak. No. 4 was a most sat-
isfying reproduction of a cabinet of the period
of the Italian Renaissance, in walnut and this,
together with the Sheraton model in mahogany,
reproduced from an old Sheraton sideboard by
French & Co., proved most popular with the
guests.
No. 5 was a cabinet of the Elizabethan period
in oak, a reproduction of an old English Court
1
cupboard of the sixteenth century: No. 6, a
Queen Ann model in walnut, following the long
low formation of the commode, and adhering
closely to that popular eighteenth century style,
and No. 8 was an excellent example of the
eighteenth century English style in mahogany,
with a finely hand-painted decoration. The
carving of the grills, and another ornamentation
was particularly effective. These three styles
were designed by French & Co.
After the exhibition at the Ritz-Carlton the
new period models were placed on public dis-
play on the ground floor of the Edison Shop on
Fifth avenue.
In response to the invitations over five hun-
dred people inspected the new perrod cabinets
at the Ritz-Carlton, and over three hundred at-
tended the tea. During the course of the day
tone tests were given by Miss Christine Miller,
Mme. Marie Rappold and Hardy Williamson in
conjunction with the New Edison phonographs
that were exhibited.
Much was expected of the new period Edisons,
but the actual styles in their magnificence far
surpassed expectations and mark an important
step in advance for the phonograph, so far as
the purely artistic side of the instrument and
its cabinet are concerned.
R. F. Bolton, district manager of the Colum-
bia Graphophone Co., announces the inaugura-
tion of a sales promotion department, a division
of the New York organization devoted entirely
to the interests of Columbia dealers. H. Tuers
is in charge of this department and has as asso-
ciates a competent corps of assistants who
thoroughly understand the requirements of the
retailer and are prepared to extend assistance
and co-operation on all of the details of market-
ing Columbia Grafonolas and records, from store
location and equipment to stock and selling sug-
gestions. Preceding this formal announcement,
the department has been collecting valuable data
on numerous subjects, and dealers are welcomed
to seek assistance in their problems through
this department.
"A surprising and underestimated response
from retailers has resulted from the depart-
ment's initial attempts," said Mr. Tuers, "prov-
ing conclusively that a long felt exigency has
been successfully met. Particularly encouraging
results have come from efforts with the new
dealers. In several instances the period of or-
ganization that the new man must necessarily
go through while he solves the many new prob
lems has been eliminated and Mr. Retailer steps
into the talking machine field on his opening
day educated to the 'needs of the trade,' well
advised and doing the business that ordinarily
might be expected in his third or fourth month.
"In the case of established dealers this depart-
ment has started several schemes to assist the
dealer in increasing his sale of Columbia product
and while our experience in this work is limited,
returns indicate that the dealer is not only very
much interested, but that the schemes are en-
tirely efficient; other selling suggestions will be
made from time to time so our dealers may be
supplied with a carefully planned and worked
out selling campaign, good for twelve months
in the year.
"The services of this department are without
charge to the dealer except where extra supplies
are furnished and these at cost prices. The de-
partment has one object only, to assist Colum-
bia dealers and while the acceptance of this
service rests entirely with the dealer, it is our
thought that to specialized work in this depart-
ment, we will have suggestions which will be
valuable, even to the large dealer with a well-
equipped organization.
"The field of work covered by this depart-
ment is almost limitless and will be expanded
from time to time as our dealers encourage us
by their support. The department is already a
success and gives promise of big things."
COLUMBIA FEATURING LAZAR0
The Columbia Graphophone Co. carried a full
page advertisement in last Sunday's newspapers
devoted entirely to the new Columbia records
made by Lazaro, the famous tenor. This ad-
vertisement was printed in the rotogravure sec-
tion of some of the newspapers, and its artistic
appearance won general commendation. The
copy called attention to some of Lazaro's great
operatic successes, and listed the six records
which he has made for the Columbia Co.
ATTRACTIVE WINDOW DISPLAY
LYNN, MASS., November 28.—The G. W. Lord
Co., dealers in Victor-Victrolas and records at
111 Munroe street, has a most interesting ex-
hibition of souvenirs from the Mexican border
on display in its window. The exhibit was col-
lected by five members of Company D, Eighth
Massachusetts Regiment, and consists of Villa
money, carved steer horns, Mexican opals, and
many fin£ specimens of Mexican drawn work.
There are also several photographs of the mem-
bers of the company, together with snapshots
of scenes along the Rio Grande.
WINS FIRST PRIZE AT FAIR
A. Greenland, Inc., Pathe dealer at White
Plains, N. Y., advised the Pathe Freres Phono-
graph Co. this week that the Pathephone model
200 had won first prize, and the Pathe Chip-
pendale model No. 100 second prize at the West-
chester County Fair, which recently closed.
This fair is one of the leading events of the
W. C. Cammett and Herbert W. Watts will year in Westchester County and the honors be-
open a piano and talking machine store at 154 stowed upon the Pathephone are being fea-
tured by Mr. Greenland to excellent advantage.
Fleet street, Portsmouth, N. H.
L
FREMONT. O., November 28.—Welker & Stier-
walt, of this city, who arranged some time ago
to handle the products of the Pathe Freres
Phonograph Co., New York, prepared an exhibit
for the Sandusky County Fair, reproduced here-
LKERll'STIERWALT
Welker & Stierwalt's Display at Sandusky Fair
with, which was awarded first prize. The
judges were enthusiastic in their praises of the
artistic conception of the booth's decorations,
of which the Pathephone formed the basis.
As there were forty-two booths at the fair, the
honor accorded this exhibit was the subject
of considerable newspaper comment. Welker
& Stierwalt report a phenomenal increase in
sales within the last few weeks.
TALKING MACHINE EXPORTS
The Figures for September Presented—Exports
Show Increase for the Month
WASHINGTON, D. C , November 28.—In the sum-
mary of the exports and imports of the com-
merce of the United States for the month of
September, 1916 (the latest period for which it
has been compiled), which has just been issued
by the Bureau of Statistics of the Department
of Commerce and Labor, the following figures
regarding talking machines and supplies appear:
Talking machines to the number of 7,955,
valued at $181,847, were exported for September,
1916, as compared with 2,110 talking machines,
valued at $61,924, sent abroad in the same
month of 1915. The total exports of records
and supplies for September were valued at
$106,054, as compared with $78,216 in September,
1915. For the nine months 45,210 talking ma-
chines were exported, valued at $1,128,602 in
1916, and 19,434, valued at $558,033, in 1915,
while records and supplies valued at $823,858
were sent abroad during 1916, as against $574,505
in 1915.
INAUGURATE A SERVICE DEPARTMENT
ELYRIA, O., November 9.—The latest departure
at the plant of the Otto Heineman Phonograph
Supply Co. is the inauguration of a service de-
partment for the benefit of talking-machine
manufacturers. This department is under the
management of Paul Wood, for some time past
master mechanic at the Heineman factory, and
generally recognized as one of the leading
motor experts in the country.
The plan of installing a service department
has been under consideration for some time
past, and all details were completed upon the
recent visit of President Otto Heineman. Mr.
Wood will tour the country extensively, visit-
ing all the manufacturers using Heineman
motors and other products, and giving them
practical service and assistance.
The Massey Piano Co., of Des Moines, la.,
has taken over the stock and business of the
Des Moines Pathephone Co., and the balcony of
the Massey store will be remodeled to accommo-
date the new department.