Music Trade Review

Issue: 1916 Vol. 63 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
The Fifth of a Series of Articles, Written in Collaboration With a Music
Lover, Wherein Is Described How the Player-Piano Awakened in Him a
Desire for Good Music, and His Experiences While Learning to Play Rolls
[Editorial Note:—This is the fifth in a series of "experi-
ences" which have been set down as told to the Editor
of the Player Section by an amateur music-lover whose
musical education has been obtained through the medium
of his player-piano; which, however, he had to master of
himself without the slightest assistance from anybody in
the trade. Dealers and manufacturers may well ponder
the \yords of this disinterested owner, who has so much
that is pertinent to say and says it so well.]
The desire to understand big, broad music,
music which is sketched in wide effects and
massed colors, as it were, comes, I suppose,
at about the same stage in the career of every
musical amateur. The musicians, however, not
to mention the makers of musical instruments,
seem to me to have entirely overlooked dur-
ing the past few years, the enormous changes
in the methods of musical culture which the
player-piano and the talking machine have made.
For instance, my sisters all "learned to play"
the piano. None of the three ever learned well
enough to feel at ease at the key-board, al-
though each of them struggled through a long
and tedious routine for some years. My daugh-
ter had a certain talent, and always played
rather well; yet 1 am compelled to say, that for
some reason or other, she never caused me,
through any playing she ever did, to think
twice about music. When she was married
and gone, my wife and I missed her music more
than we had ever supposed we should; but this
was only through the effect of contrast, I sus-
pect. For a long time I could not see why I had
never cared for my daughter's playing in any
more than a casual way; but it was not until I
had my player-piano and knew something about
it that the solution came to me. Of course, it
is simple enough, when once you know the
secret. Tt is simply that ordinary piano playing
is in fact horribly monotonous in color, ex-
tremely narrow in range and confined to works
of relative simplicity and relative paucity of
idea. Truly, many persons will say that they
prefer the "old sweet melodies," but then such
persons represent—so I see now—a backward
stage in musical evolution. To them music
appeals only through the senses. To them
music is not a form of expression, but an agree-
able noise.
The Player-Piano to the Rescue
But the truth will not be downed, no matter
who refuses to see it. Ordinary piano playing
is extremely unsatisfying, because it means
the indifferent rendition of a very small num-
ber of not very intelligent musical ideas. Only
the real pianist ever gets beyond this stage;
Arfrmpo
Record Rolls
"Music as Actually Played"
HHHESE record rolls repre-
•*• sent a true, scientific re-
production of piano playing
as performed by e m i n e n t
artists. Made with a respect to
the ideals of past and present
composers. Artempo rolls sell
on a merit basis only.
Your proof is in our sample
box at $2.00. Ask for it today.
BENNETT & WHITE, Inc.
67-71 Gobel St., NEWARK, N. J.
and only the real artist ever gets to a point
where his playing of anything is interesting
and beautiful.
Even this latter magic does
not make bad music good. The player-piano
here steps in, however, and brings with it im-
mediate rescue.
The Unmalleable Piano
We seldom realize, till we come to think se-
riously about it, that the piano is a hard, mo-
notonous instrument in the hands of nearly
everybody. Its tone quality is thin, its range
of color values is very narrow, and only an
artist can make it sing. Only an artist, there-
fore, can satisfy the longings of anyone who
has once tasted the delight of real music. But
there are few artists anyway, and one does not
keep them at home even then. The piano is
not the true instrument of musical culture.
But the player-piano is! True, the player-
piano has no better tone than the ordinary
piano. But it has something to make up for
what it lacks tonally. It has unlimited range,
unlimited technical capacity, and the ability to
render in full score any and every piece of
music ever written for any instrument or band
of instruments.
It does, therefore, promote
musical culture; because it does the one thing
needed above all others; it kills monotony and
sameness.
The Orchestral Player-Piano
The player-piano in short is an orchestra for
the home, and as soon as a man has learned
how to handle a player-piano tolerably well, he
begins to realize what it is to have a home
orchestra. That is what the player-piano is;
and besides this, it is, with its library of music
rolls, an orchestra always available, that does
not go on strike or ask for more money. It
is indeed an orchestra definitely limited in
volume of tone and in range of color; but an
orchestra in capacity to reproduce music of all
types, in unlimited technical capacity and in
susceptibility to the control of its conductor.
The Queer Musician
It was to my player-piano that I now began
to turn for some real intimate understanding of
larger forms of music.
This intimate ac-
quaintance with music of large form is some-
thing that only the player-piano can give. It
can give it for two reasons; first because it has
the technical power, and second because it can
reproduce at any time and without any special
preparation, anything that can be put before it,
no matter how large or how complex. Musi-
cians don't seem to know this. I once read
some remarks by a musician on player-pianos
in which it was gravely argued that the player-
piano is quite unnecessary even for the render-
ing of orchestral works for the purposes of
study. "You merely have to get two good
pianists, said this gentleman, and let them play
the music together from a good four-hand piano
arrangement."
Did the gentleman suppose
that this kind of pianist grows on bushes, or is
bought at the store? Yet musicians wonder
that nobody pays much attention to their little
ways.
The Intimate Touch
It is the intimacy that the player-piano gives
which is its greatest charm. The ability to
reproduce at once, in any way one wishes, with
every note in it, the score of some great sym-
phonic movement, and to have this before one
so clearly that every note stands out with the
definiteness of the lines in an engraving; to
have this is to have a treasure! Admit all the
limitations of the player-piano, admit, as I cer-
tainly do, that it is defective in certain direc-
tions, and that no doubt it should be played
much better than I play it; even so, you still
have left something that connot be obtained
through any other means. You still have an
unsurpassed instrument for giving you right
at home the beauties of the finest music, with
a clearness, keenness and simplicity that the
actual orchestral interpretation, owing to its
very richness and immensity, positively lacks.
It is for this reason and quite apart from any
capacity the player-piano may or may not have
for ordinary solo piano music, that I love it;
and although I scarcely knew it at the time, it
was for that reason that I felt I wanted to work
out music I had heard at a concert, right at
home, by myself, with my player-piano.
I have purposely digressed from the thread
of these adventures, to say something delib-
erately analytical; but now having got the thing
out of my system T feel better; and will con-
tinue the adventures.
Beethoven and Hofmann
I know not for how many years young Josef
Hofmann has played the piano; but he must have
been at it since infancy, for he is yet, I am told,
under forty. However it may be, he must have
been born in a room where the death mask of
Beethoven decorated the wall; for he is, I do
truly believe, the greatest Beethovenist of to-
day. I man by that, the greatest player of Bee-
thoven's music.
It was he who first intro-
duced to me that master's concerto in G major.
I remarked in a previous installment of these
adventures that I had heard at a concert this
concerto and two other pieces which I pro-
ceeded to try out on my player-piano after-
wards. The concerto stuck to me in the queer-
est way, and especially I could not get out of
my head the memory of Hofmann's short stocky
figure, with the little stocky hands, as they
looked, so quietly and yet so amazingly mas-
tering and dominating the intricacies of the solo
part, while all around him sang the glorious
orchestra, mounting into the empyrean under
the firm touch of Damrosch's baton.
I do
not pretend that at the time I had the slightest
notion what the concerto was all about; nor
indeed did I know very much as to what a con-
certo might be. But this much I did know;
that Hofmann played something very beautiful,
that there were some melodies that haunted
me, that the piano sounded like silver and
golden bells, that I was very much pleased and
very much inspired, and vaguely satisfied. Still
T did not know what it was all about.
Taking it Home
But I sent out next day and got rolls of the
concerto, and had them sent home. That night
T made the first really big experiment of my
career as player-pianist; I sat down to Bee-
thoven, to try him out.
Now, it happened that in the house was a
small collection of old books which my daugh-
ter had left behind from her school days, and
among them was a little dictionary of music,
as it was called.
I thought of this before
starting to run through the concerto, and on
looking it up discovered that a concerto is a
piece in symphonic form for orchestra, but
with a solo part for piano, violin or some other
instrument, written in. This did not tell me
much, especially as the term "symphonic form,"
was Greek to me; but anyhow it reminded me
that Hofmann and the orchestra had played al-
ternately most of the time, and sometimes to-
gether, and that the whole thing 'was a sort of
enormous duet between them.
(Continued on page ( S)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
MUSICALLY SPEAKING
(Continued from page 7)
Now when I put the roll of the first movement
into the player and started, at once I remem-
bered how Hofmann had started the piece him-
self alone with one soft chord, followed by
four repetitions of it; a sort of signal call,
which drew in after it the violins of the or-
chestra and worked up what I soon perceived
was a sort of introduction. From that point
onwards, however, as the music ran along un-
der my rather aimless pumping, I soon lost
track of the places where the orchestra stopped
and the solo came in, or those where the two
ran together. One thing I missed altogether;
and that was what the program book at the
concert called "the cadenza"; a long elaborate
and beautiful sort of improvisation in which
Hofmann had indulged, all by himself just be-
fore the end of the first movement, while the
orchestra waited and seemed to be looking on.
This was not on the roll at all, worse luck.
But it was a very interesting performance
nevertheless, and although I did not know much
about it after going through it, still I was vague-
ly satisfied; enough at any rate to warrant try-
ing it over again immediately after. And this
time there was more in it.
But 1 think it will be better to give the de-
tails of the voyage of really quite wonderful
discovery next time.
(To be continued)
NEW SERIES OF MUSIC ROLLS
Standard Music Roll Co. Announces the Arto
Song Rolls—Words and Music Run the En-
tire Length of the Roll
The Standard Music Roll Co., of Orange, N.
J., has just announced that it will shortly place
on the market a new line of player rolls, to be
known as Arto song rolls, which will retail at
a uniform price of 70 cents each. In speaking
of the new rolls, G. Howlett Davis, president
of the Standard Music Roll Co., said:
"Our new Arto song rolls will be the only
song rolls having the words appearing assem-
bled at the front end of the roll, and also de-
tailed along the margin opposite the melody
carrying perforations. The words appear upon
a musical staff running the entire length of the
roll in such a manner as to denote the pitch
in which each word is to be sung. The above
exclusive features are covered by strong pat-
ents owned by us."
The Standard concern also manufactures and
markets the Perfection roll, the advance De-
cember list of which has just been issued, and
appears on page 13 of this issue of The Review.
This new line of Arto song rolls will be placed
on the market in plenty of time for the holiday
trade.
NEW ACCENTING DEVICE
D. C, November 20.—An auto
matic player-piano has, been invented by Philip
Jacob Meahl, Bayonne, N. J., Patent No.
1,204,679, for which was granted last week, the
object being to provide a new and improved
accenting device for player-pianos whereby at
the will of the operator certain notes may be
struck with greater force than normal or with
less force than normal in various gradations.
A further object of the invention is to pro-
vide a new and improved mechanism of this
kind which is simple, strong, durable and re-
liable and effective in action.
WASHINGTON,
FEATURING THE BALDWIN MANUALO
ADLER MAKING ARTEMPO RECORDS
Some Excellent Arguments in Favor of This
Instrument Presented in Recent Ad
First Recordings of This Celebrated Pianist Are
Announced by Bennett & White
An unusually artistic half-page advertise-
ment featuring the Baldwin Manualo was used
in last week's Saturday Evening Post by the
Baldwin Piano Co. This advertisement was
based on the heading, "Everybody in your
family was born to play the Baldwin Manualo."
Three points were emphasized in the text,
consisting of the following: 1. Everybody has
musical feeling; 2. When operating a player-
piano everybody tries to put his or her mu-
sical feeling into the music through the
pedals; 3. The Manualo is controlled from the
pedals, therefore directly by the musical feel-
ing of the performer.
Bennett & White, Inc., manufacturers of
Artempo record rolls, Newark, N. J., in their
bulletin for December, announce that Clarence
Adler, the celebrated pianist, is now included
among Artempo artists. His first recordings,
which are referred to elsewhere in The Review,
are of especial merit, and further Adler records
during succeeding months will be awaited with
interest.
In announcing Mr. Adler, Bennett & White,
Inc., said:
"Since his America debut, in March, 1909—his
concert appearances have been a scries of bril-
liant successes. A deep sense of poetic beauty
—together with a clean technique—endows his
playing with a wealth and variety of tone color;
at the same time expressing virility and a sym-
pathetic understanding of the master com-
posers."
F. J. Charron & Son, of 20 Trumbull street,
Worcester, Mass., have opened a piano store
in Southbridge, which will be run as a branch
of the main store in Worcester.
The Player that needs no Apologies!
"No explanation, however ingenious, can explain away the original
necessity for any explanation at all." To which we add:
No type of player-piano or player-piano mechanism that has to be
apologized for, IN ANY PARTICULAR,
is perfectly right; for if
it were right, the explanation would not be necessary.
No Apologies, Explanations, or Technicalities are needed to justify
the constructional methods of the wonderful
The M. Schulz Company
Player-Piano
Our designs can be justified in every particular. We have nothing to
conceal or explain. NOTE T H E FOLLOWING:
We Use Rubber Tubing
and tell the reason why in our "Rubber
Tubing" Booklet; sent free.
We Have the Lightest and Most
Powerful Pumping System
Because the Sehuli! Bellows design and
Walk-step Pedal are right. Our "Talk-
ing-Points" Booklet tells why; and tells
other points, too.
We Use.the Single Valve System
Not because it is cheaper, for it is not
cheaper our way of building; but be-
cause it is better; and we can prove it.
We Have a Valve that Never Leaks
or Misses Fire
It* design is original, but that is a
recommendation; for it has made good
and we have not had to change it.
We have the livest player proposition in the trade. Let us tell you
how you can sell it most easily, most profitably and with best satisfac-
tion to your retail customers.
Get the SCHULZ PLAYER BOOK and learn all about it.
W. P. COLLINS MAKES CASH SALES
Two cash sales of player-pianos were made
this week by W. P. Collins, of Kindler & Col-
lins, New York, to two well-known persons in
Oswego, N. Y., where the Kindler & Collins
pianos have been used extensively both in pub-
lic institutions and by city officials. The
Mayor, City Chamberlain and others have these
instruments. The latest sales were made to
Mrs. K. Chester Glassford, and Mrs. John
Miller.
M. SCHULZ COMPANY
OTTO SCHULZ, Pre.ident
3 FACTORIES IN CHICAGO
General Offices
711 Milwaukee Avenue
Southern Wholesale Branch
730 Candler Bldg.
CHICAGO
ATLANTA, GEORGIA

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