Music Trade Review

Issue: 1916 Vol. 63 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
ere are Three Articles //
To build the best piano
we know how to build
II
To tell the public about
this piano
Building the Piano
T
HE first Hallet & Davis Piano was
made 77 years ago—in 1839. From
the very beginning Hallet & Davis
Pianos acquired a reputation for pure, rich,
singing tone.
Great musicians of the past have acclaimed
it. Celebrated artists of our own day have
selected it for their personal use. Famous
schools and conservatories will have no
other piano.
Today the Hallet & Davis can be truthfully
said to be better than ever.
The tone possesses the same character-
istic quality that first distinguished it. The
case designs are artistic products of the
cabinet maker's craft.
The Hallet & Davis is the kind of piano
that the customer in the store picks out
instinctively from a mass of every-day
instruments.
Telling the Public
W
E believe that Hallet & Davis quality
is something the public wants. That
is why we maintain an insistent,
unceasing campaign of advertising to bring
the facts home to the people.
Our message appears in magazines that
reach ten millions of readers — men and
women who appreciate quality and can pay
for quality.
This is why you, as a dealer, when you
start out to talk Hallet & Davis, meet people
who are responsive — because they believe
what you have to say. And why you can
always count on the peoples' good will.
Hallet & Davis
HOME OFFICE
Hallet & Davis Building
146 Boylston St., Boston
Uprights
Grands
And the
* .
Instinctive" Virtuolo Placer Piano
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
the Hallet & Davis Creed
ill
To give our dealers a
real leader
Giving the Dealer the
One Leader He Needs
O
UR service does not stop at right
manufacturing or at publicity. We
are perpetually on the lookout for new
ways to reach the public. We are perpetu-
ally on the lookout for new ways to foster
local demand.
If you believe that a good piano is easier
to sell than a mediocre nameless piano; if
you believe that an interested public is
easier sold than an indifferent public; if you
believe that manufacturers ought to stand
directly behind every piano they make, then
you believe in the Hallet & Davis Business
Creed. All you need now is the details
Write our home office today.
Piano Co.
NEW YORK OFFICE
Hallet & Davis Building
18 East 42nd Street

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