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THE MUSIC TRADE REVIEW
58
SUCCESSFUL CENTURY CAMPAIGN
NEW WINTER GARDEN PRODUCTION
Dealers Meeting With Very Gratifying Results
From Advertising Material
"The Show of Wonders" Best Offering in Re-
cent Seasons—Company Includes Well-
Known Stars—Some Excellent Music
The Century Music Publishing Co.'s fall ad-
vertising campaign has met with response and
co-operation from dealers in all parts of the
country. The cuts to be used in advertisements
in the local papers have been eagerly sought
after by live dealers and letters commenting
upon the results obtained by their use are ar-
riving by every mail, all congratulating the Cen-
tury Co. on the idea.
Herewith is reproduced a letter from the
Phillips & Crew Sheet Music Co., of Atlanta,
Ga., which is typical of the letters received:
P H I L L I P S & CREW SHEET MUSIC CO.
• 3 HOKTH PRYOK « T .
ATLANTA. GEORGIA
Sept. 27. 1916
Century uusie Puto. Co.,
Hew Yorlc City,
Dear Sirs;
We herewith enclose copy of add. that
wo are running in "Hearst's Sunday American" (Atlanta).
This paper has a Sunday clroulatlon of 90,000.
If you still have some of the earlier
outs that you got out, you might send us whet you have
as we can use them to good advantage.
Oar salee of "CENTUBX EDIT10M" have
shown a big lnorease since we began our newspaper cam-
paign.
We enclose order for "CENIGKY EDITION".
Yours very truly,
The latest Winter Garden production, "The
Show of Wonders," which opened on Thursday
of last week is by long odds one of the most
satisfying offerings made at this playhouse for
a number of seasons, and was so accepted by
the great majority of newspaper critics.
The new piece is in the nature of an amus-
ing musical review, with a little vaudeville,
some burlesque, lively ballets and much synco-
pated music. There are plenty of girls, pretty
ones, and the costuming is just as effective
as in some recent productions, but more gen-
erous in quantity.
"The Show of Wonders" brings to the Win-
ter Garden the old favorites, Eugene and Wil-
lie Howard, who appear in a funny hotel scene;
Geo. Monroe, as the inimitable "Pansy," with
real adventures in a Pullman berth, and Mc-
Intyre & Heath, whose Henry and Alexander
appear very real, and Walter C. Kelly as the
Virginia judge. Then there are Miss Marilynn
Miller, Miss Daisie Irving and Grace Fisher,
who do most of the singing and lead the chorus
up and down the runway.
The book and lyrics are by Harold Atteridge,
and the music by Otto Motzan, Herman Tim-
berg and Sigmund Romberg. The score in-
cludes such numbers as "Wedding Bells,"
"Girls, Prepare," "The Zoo," "Aladdin,"
"Louisiana," "Get a Girlie," and a lively num-
ber, "Bring Your Kisses to Me." G. Schirmer,
Inc., are the publishers, and will probably add
some more hits to the former Winter-Garden
song successes.
U.A.F.Jr./N.M.
The campaign for next year is now being
planned, and as dealers everywhere are unani-
mous in the success of their use of Century ad-
vertising material, there is no doubt but that
it will be a feature of next year's trade.
STASNY CO. ISSUES NEW SONG
A. J. Stasny Getting Good Results on Trip
Across the Country
The A. J. Stasny Music Co. will shortly re-
lease a new song called "Storyland," for which
Walter J. Pond, the blind composer, has much is predicted. Mr. Stasny, who spent a
placed in the hands of his publishers, the Estate few days in Detroit on his trade trip to the
of Hamilton S. Gordon, two new songs entitled Pacific Coast, reports sales in the sheet music
"Be True to the Old Folks at Home" and "Girl stores and departments are on the increase,
of Mine." The latter song will be placed in the which allowed him to book several very sub-
30-cent catalog, according to Hamilton A. Gor- stantial orders. Mr. Stasny is making an espe-
cially strong sales campaign with the song,
don, of the Gordon Co.
"Just a Kiss."
You are sure to have Calls for the
Greatest "Blues" Song ever written
OUR BIG HIT
MUCH
AW ntfBtfDy C/1RES H?R ME
CABINETS GETTING SCARCE
J. T. Roach, manager of the music department
of Hinds, Hayden & Eldredge, Inc., states the
recent sales campaign in the interest of their
"Most Popular" series of music books, and
the accompanying display cabinet has been so
successful that dealers contemplating getting a
cabinet must order at once, as the number of
cabinets left is small, and as the price of ma-
terials and workmanship of the cabinets is
much larger now than at the time they were
originally introduced.
TO MUSIC DEALERS
WE ARE JOBBERS
OF MUSIC
Popular, Classic, Music
Books and Studies
VICTOR NOVEMBER RECORD
McKINLEY MUSIC CO.
NEW YORK-
CHICAGO
Our prices on all classes of music will average the
lowest. Located in the center of the country and
carrying the tremendous stock that -we do we are
in a position to supply all your wants at a SAVING
TO YOU OF TIME, MONEY AND EXPRESS
CHARGES.
All orders shipped the day we get them.
HAWAIIAN
Music and Books
You will have calls for
On the Beach at Waikiki
She Sang Aloha to Me
Fair Hawaii
My Waikiki Ukulele Girl *
Garden of Paradise
Kalima Waltz (Instrumental)
Drowsy Waters (Wailana)
Old Plantation (New revised edition)
One, Two, Three, Four
Aloha Oe Song Aloha Oe Waltzes
Bailey ULalele Method (Only Self-Instructor
Published. Over 100,000 Sold)
Peterson Steel Guitar Method (Self Instructor)
Bailey Collection of Ukulele Solos
Published by the House of Hawaiian Hits
Sherman Jl%& Co.
SAN
FRANCISCO
ANNOUNCE NEW PRICE INCREASE
John Church Co. Issues New Wholesale Price
List to Meet Increased Production Cost
A notice to music dealers sent out by the
John Church Co. states that owing to the in-
creased cost of paper, hinders' materials and
labor there have been some advances made in
prices in some of their publications, effective
November 1, 1916.
All items in their Trade Price List of music
hooks, excepting works of Ethelbert Ncvin,
Gospel Hymn Books and Edition Church, will
be sold uniformly to the trade in quantities of
less than 100 at prices in such list.
Subject to the above exceptions, a quantity
discount of 10 per cent, will be allowed on the
purchase at one time of 100 copies or more of
any one item, or upon 100 copies or more of
assorted of 50-cent folios, 35-cent folios and vari-
ous set books. The above will also apply to
orders on assorted opera songs, oratorio songs,
sacred songs, famous songs, sacred duets and
song classics.
The Will Carroll Co., Inc., announces two
new songs now ready for distribution—"If I
Could Call You Mine" and "Scotch High-Ball."
"Scotch High-Ball," according to Will Carroll,
president of the concern, will create a sensa-
tion in musical circles, as he claims it is done in
an original style never before attempted and
will be popular as an instrumental number.
'JEROME H.REMICK&Cp.S 1
.Sensational Son£ Hits
"PRETTY BABY"
"JUST A WORD OF SYMPATHY"
"MAMMY'S LITTLE COAL BLACK
ROSE"
"ON THE OLD DOMINION LINE"
" I N OLD BRAZIL"
"DOWN HONOLULU WAY"
"AND THEY CALLED IT
DIXIELAND"
"COME BACK TO ARIZONA"
" I F YOU EVER GET LONELY"
"MEMORIES"
GIVE US A TRIAL ORDER
McKINLEY MUSIC CO.
1501-1513 E. 55th Street
CHICAGO
JEROME H. REMICK & CO.