Music Trade Review

Issue: 1916 Vol. 63 N. 19

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
10
Music Trade Conditions Prevailing in Australasia
Great Opportunities Awaiting American Manufacturers of Pianos in Australia Reported By
American Consuls Located There—Player Pianos and Talking Machines Also in Demand
WASHINGTON, D. C, October 30.—Reports from
several American Consuls located in Australia
regarding the status of the musical instrument
industry have just been compiled by the Bureau
of Foreign and Domestic Commerce. Consul
General J. I. Brittain, located in Sydney, makes
the following report:
Since the beginning of the war, imports of
pianos into the Australian market have been
largely from the United Kingdom and the
United States. American pianos sold in this
market include many well-known makes, such
as the Steinway, the Chickering," and the Knabe.
A representative of one piano house in Syd-
ney states that his firm is now importing from
forty to fifty pianos a month from the United
States. These are made by five or six Ameri-
can manufacturers, in accordance with a design
specially prepared and perfected by this house.
They are moderate-priced pianos, selling at
$300 to $400 each. This firm believes that the
American manufacturers have an excellent op-
portunity in spite of the preferential tariff on
English pianos.
The latest statistics of imports of pianos into
Australia, with comparisons with recent years,
are as follows:
In 1913 the United States exported 684 pianos,
valued at $126,777, the United Kingdom exported
1,609 pianos, valued at $242,457, and Germany
exported 12,409 pianos, valued at $1,504,039.
During the period ' from January 1, 1914, to
June 30, 1915, the statistics show that the
United States exported 1,511 pianos to Australia,
valued at $239,243, the United Kingdom . ex-
ported 2,168 pianos, valued at $316,994, and
Germany exported 3,338 pianos, valued at
$429,951.
There are practically no imports
from other countries.
English Pianos Imported Are High Priced
Most of the English pianos imported here are
very high priced.
The upright is preferred,
and very few grand pianos are imported. Most
of the instruments are shipped direct to the im-
porting houses, which are invariably the retail
sellers, and the freight or transportation charges
are payable at New York or London. It is
very difficult here to ascertain what such costs
are, but one dealer informs me that as much as
$97.30 (£20) has been paid for the transporta-
tion of one piano from the factory in the United
States to Sydney. I am endeavoring, however,
to ascertain with greater accuracy, if possible,
what the freight rates are from the I'nited
States. Pianos are sold frequently on install-
ment terms. The customs duty on grand pianos
imported from the United Kingdom is now
$58.40 (£12) on each instrument, or 30 per
cent, ad valorem; from other countries $73
(£15) on each instrument, or 40 per cent, ad
valorem; on upright pianos from the United
Kingdom, $34.06, or 30 per cent, ad valorem,
and from other countries, $38.93, or 40 per cent,
ad valorem.
Whichever duty returns the
higher revenue is the one levied on the imported
instrument.
Trade Relations of Newcastle and Sydney
Consul Lucien N. Sullivan, located at New-
castle, Australia, reports as follows concern-
ing the musical instrument trade in that dis-
trict:
From a commercial point of view, Newcastle
is practically a suburb of Sydney. Pianos are
not imported into Newcastle direct. The two
stores here selling foreign makes are branches
of Sydney houses. One store which sells only
Australian pianos is likewise a branch of a Syd-
ney house.
The freight on upright pianos from Sydney
to Newcastle is about $4. This would have to
be added to the cost of freight from the United
States to Sydney.
Cost prices of pianos from the countries
which have been exporting pianos to Australia,
calculated from official statistics of the Com-
monwealth for 1914-15, are: Grand pianos—
United Kingdom, $471; Canada, $441; Germany,
$334; United States, $324; upright p i a n o s -
United Kingdom, $152; Canada, $163; Belgium,
$ ( )8; Germany, $117; United States, $150.
Average Selling Price of Upright Pianos
The average selling price of upright pianos
ranges from $321 to $341. The difference be-
tween the cost price and the selling price rep-
resents transportation, customs charges, insur-
ance, and dealer's profit.
The manager of one of the stores in New-
castle reports that during the past four years
1,205 pianos were sold here by his firm. Prior
to the war not more than 5 per cent, of the
pianos sold were of American make.
Since
June 1, 1915, however, 128 American pianos have
been sold at one store in Newcastle. The
dealers report that the piano trade at present
might be considered fair.
One dealer states
that there is no prejudice against American
pianos, and, in fact, in his showroom out of
twenty pianos on view seventeen were of Amer-
ican make. There are so few grand pianos
sold in this district that the type need not be
considered.
The cost price of that type is
somewhat higher for those of Continental make
than for those of American make. The fig-
ures are $344 and $324.
In upright pianos the cost price of Amer-
ican makes is $150 against $117 for the Con-
tinental makes.
Prospect for American Sales Very Good
The manager of an Australian firm was sent
to the United States early in 1915 to arrange
for buying pianos there. The general opinion
prevails that the prospect for American pianos
is very good.
A firm which maintains a
branch house in Newcastle has had two or
three men in the United States to superintend
the placing of Australian improvements on
American pianos. This is also done in Eng-
land. The improvements are considered essen-
tial for the Australian trade.
They consist
chiefly in changing the piano from a brilliant
tone to a softer one. The dealers here buy
direct from the manufacturers.
There is a
good sale for American Steinway instruments.
It is possible to do a much larger business
in cheaper grades of pianos than in those of
better quality.
The time-payment system is
considered successful here.
Last year an American firm had a man in this
district to introduce pianos which were sent
on approval, but the cost of cartage was so
large that the plan was not a good proposi-
tion financially. There is evidence, however,
that American pianos are coming more into
favor in this district. The State of Queens-
land during the year ended June 30, 1915, im-
ported four grand and 580 upright pianos of
all makes, valued at $83,168—average, $142—
and during the year ended June 30, 1916, 605,
valued at $88,372—average, $146. This would
indicate that the annual trade in imported pianos
in the State of Queensland is in the neighbor-
hood of 600.
Trade in Tasmania
Consul W. A. Bickers reports as follows on
conditions in Tasmania:
Soon after the outbreak of the war a prominent
Tasmanian firm dealing in musical instruments
placed an inquiry for pianos in Commerce Re-
ports. Considerable business has resulted, al-
though I am informed by a member of this
firm that so far it has not been possible to in-
duce American manufacturers to conform to
LOGIC!
Reason—Judgment—
Horse-Sense:—
There are many words express-
ing the same thing.
They are all incorporated in
the manufacture of the
Straube Piano, Style "K"
traute
Straube Player, Style "C"
The average buyer can recognize quality. That's why dealers find it the seller it is. Not too
high priced — not too low. A rich, full tone of quality and a case of finish and refinement.
THE PRICE ? YOU OUGHT TO K N O W =
Republic Building, Chicago
S t r a u b e IStano C o m p a n y
=
Hammond, Indiana
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
local desires in these instruments. He added,
however, that several firms had recently prom-
ised him some instruments in conformity to his
wishes. If American manufacturers can not
satisfy importers in this respect, they must not
be surprised if they lose most of their trade
when supplies of the kind desired are obtain-
able.
Very few grand pianos are imported into
Tasmania, and it would hardly be worth the
trouble and expense to cultivate the market
for these, but the imports of upright pianos
are of sufficient importance to justify any efforts
American manufacturers may be inclined to
make in this field.
Buying Power Equal to That of Other States
As Tasmania has a population of 200,000, which
is 4 per cent, of the total population of Aus-
tralia, and as the buying power of the citizens
of this State will compare favorably with that
of the citizens of the other States of Australia,
there is every reason to think that Tasmania
absorbs fully 4 per cent, of the total imports
of pianos into Australia, a number which would
be much greater than the total credited to this
State in the customs returns. If any figures
were available as to the number of foreign
pianos shipped into this State from Melbourne
and Sydney, it would be found that Tasmania
easily absorbed her full share of the total im-
ports of foreign pianos.
Freight conditions at present are far from
favorable. The local firm that has been import-
ing pianos from America was compelled on
account of the excessive rates to order that all
shipments should be delayed until more favor-
able conditions prevail in shipping circles.
Changes in Quotations on Ocean Freights
During June, quotations from New York to
Hobart were $1.25 per cubic foot, while in July
this firm received quotations of 95 cents per
cubic foot from- New York to Melbourne, which
would be about $1.10 per cubic foot from New
York to Hobart, while very recently it received
a quotation of 80 cents per cubic foot from New
York to Melbourne, a decided reduction in the
past two months, but the firm is inclined to
await more favorable rates.. This house has
been importing organs from America for
years, and previous to the war it was accus-
tomed to pay about 20 cents per cubic foot on such
goods from New York to Hobart, while rates
often were much lower than that figure from
England and Germany.
Opportunity in New Zealand
Trade conditions in New Zealand are de-
scribed by Consul General Alfred A. Winslow
in the following report:
American pianos are not well known in New
Zealand, for the reasons that they are more
expensive than the Continental pianos that have
been sold here, and the United Kingdom and
possessions enjoy a preferential duty of 10 per
cent., which has made it difficult for the Amer-
ican manufacturer to compete with the English
make. At this time, however, the preferen-
Record Rolls
"Music as Actually Played"
HESE record rolls repre-
T
sent a true, scientific re-
production of piano playing
as performed by e m i n e n t
artists. Made with a respect to
the ideals of past and present
composers. Artempo rolls sell
on a merit basis only.
Your proof is in our sample
bos at $2.00. Ask for it today.
BENNETT & WHITE, Inc.
67-71 Gobel St., NEWARK, N. J.
11
tial duty is offset by the difficulty experienced The figures for the six months' period ending
June 30, 1916, show imports in this class from
in obtaining pianos.
American manufacturers of musical instru- the United Kingdom of $3,377, and $1,085 from
ments who are interested in the business should the United States.
organize for this field and cover the territory
Tariff Rates on Musical Instruments
thoroughly. The people of New Zealand are
These lines are very largely handled by piano
better able to purchase musical instruments and music dealers. All musical instruments,
than ever before, and there should be a mar- records, and materials not otherwise enumerated
ket for 1,000 or 1,500 American pianos in this are classified under Item No. 133 of the New
Dominion within the next year.
One firm Zealand tariff and pay an import duty of 20 per
states that it has given one manufacturer an cent, from the United Kingdom and posses-
order for eighty pianos on condition that the sions and 10 per cent, additional from all other
cases shall be built according to European countries, with a special war tax of 1 per cent.
models, and has ordered six pianos from an- Action work, keys, and metal frames, for mak-
other firm, with the intimation that many more ing organs, harmoniums, and pianos, also or-
orders would follow if the requirements were gan pipes and stop knobs are classified under
met.
Item No. 326 and enter free from all countries,
with the exception of the war tax of 1 per cent.
Imports of Pianos in New Zealand
In 1915, 3,363 pianos, valued at $396,906, were
Various American musical instruments under
imported into New Zealand, only forty-five in- ordinary circumstances are well received in New
struments, worth $9,494, coming from the Zealand, but the prices have been higher than
United States. For the six months ended June for those from European manufacturers. The
30, 1916, 1,379 pianos, valued at $193,716, were sales of European musical instruments also
imported, of which the United States supplied have been pushed more energetically, which
forty-two, valued at $7,017. These figures will means much for these lines.
show that American piano manufacturers have
neglected this field, the bulk of the trade be-
BAN ON MUSICAL INSTRUMENTS
ing controlled by the United Kingdom since the
war, Germany sharing about equally in the
The Imperial Russian Government is contem-
bulk of the imports before the beginning of
plating
the issuance of a decree prohibiting tem-
hostilities.
porarily the importation of musical instruments
European Style of Case Most Popular
into the Empire, the prohibition to become ef-
The European style of case is most popular fective as soon as issued.
here, because it is better known, but it is prob-
able that an active propaganda for American
style would win. However, it is well to cater
to local tastes unless one is prepared to enter
on such a campaign.
AWARDED
Only the cheaper pianos have been imported
from the United States up to the present time,
and these are being sold here now at $390 to
$490 after paying the duty of 30 per cent, and
the exceedingly high freight rates. Before the
war*Continental pianos were sold here at $220
Supreme Award
up.
of Merit
Manufacturers and exporters should give c. i.
f. prices whenever possible, and never less than
f. o. b. steamer at port of shipment; and should
put themselves in a position at least to allow
the purchasers to pay against documents at port
of arrival in New Zealand. European manu-
facturers in general have extended similar or
even better terms, and American houses must
meet these conditions if they are to get and
hold any great proportion of the business.
Good Field for Players and Talking Machines
There is a good field in New Zealand for
player-pianos, talking machines, records, etc.,
and it .will pay Americans to cultivate it.
Maker of
European manufacturers formerly supplied a
large proportion of these lines, and as this
supply is greatly restricted, the way is cleared
for American manufacturers, who should make
the most of it.
The imports of other musical instruments into
New Zealand during 1915 and the first six
months of 1916 are as follows:
In 1915 organs and harmoniums valued at
$6,355 were imported from Canada, $2,667 worth
from the United Kingdom, the United States
supplying $5,295. For the six months ending
June 30, 1916, Canada supplied $486 worth,
Japan supplied $156 worth, the United King-
dom exported $1,942, and $2,769 was the total
from the United States. In 1915 the imports
into New Zealand of small goods were as fol-
lows:
France, $8,083: Germany, $2,677, the United
Highest Standard of
Kingdom, $36,392, and the United States, $7,232.
Acoustic Excellence
For the period ending June 30, 1916, the im-
ports from France were $1,762; Germany, $920;
the United Kingdom, $21,865, and the United
States, $3,796. Supplies, including action work,
keys, metal frames, pipes, etc., valued-at $7,572,
were imported, the United Kingdom supplying
Chicago, New York, Worcester, Cleveland, Pitts-
$6,030 worth of the same. For the six months
burgh, Denver. Export representative: U. S. Steel
ending June 30, 1916, the United Kingdom sup-
Products Co., New York. Pacific Coast representa-
tive: U. S. Steel Products Co., San Francisco, Los
plied $2,720 worth, this being the total of im-
Angeles, Portland, Seattle.
ports in this class. Musical instrument parts,
valued at $6,409, came from the United King-
dom, and $3,231 from the United States in 1915.
American Steel &
Wire Company
Perfected
and Crown
Piano Wire

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