Music Trade Review

Issue: 1916 Vol. 63 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
UNIVERSAL MUSIC ROLLS
AND SERVICE
Right Music Service for the Successful
' Player Department
T
ODAY the trade is standing on the
threshold of the largest Player business
ever. What have you done, Mr. Dealer,
in the matter of preparedness for this
increase?
Now is the time to "take stock," as it were,
and have the Roll Department in readiness
for the coming onslaught of the Fall busi-
ness. A fresh, new stock of up-to-date rolls
to greet your customers will be a profitable
compliment to pay them. If they are con-
fronted by antiquated stock, months old, picked
over and too familiar—don't blame them for
going elsewhere.
With bright, up-to-date assortments of
Universal Music Rolls and with Universal
Service the dealer makes his player customers
satisfied Player-Owners—the foundation of
Player Department Success.
Perhaps you are already prepared and are
building your player business on this solid
basis.
If you are not you should be interested in
knowing how The Universal Music Company
is aiding dealers to increase player sales by
making their Roll Departments better and
more profitable.
What Universal Service
Does for You
The Universal Company makes without
exception the finest music roll on the market.
They are pioneers in roll manufacturing—
their product is the result of a development
beginning with the advent of the Player itself.
A development which is being constantly car-
ried forward by the foremost experts in the
Roll industry, working with superior facilities
and equipment.
Universal rolls are rightfully called the
"Standard for Comparison"—every part and
material in their make-up is- the best obtain-
able.
The use of Universal Music Rolls is a
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
guarantee against player troubles traceable to
music-roll deficiencies.
Universal and Uni-Record Arrangements
are conceded to be the most attractive, brilliant
and musicallv correct.
Uni-Record recording pianists—artists of
highest ability, who through training and
temperament have achieved the greatest
recording capability — play for us ex-
clusively.
Universal Bulletins containing, not a hit-
and-miss collection of riff-raff, but a careful
selection of the best new numbers of every
class of music are published monthly.
Service Cards are mailed during the month
announcing the immediate availability of new,
popular publications—to appear in subsequent
bulletins—thus keeping the dealer up-to-date
in information and stock.
Wall Bulletin Hangers of a most artistic
design, giving the complete Bulletin for each
month, are supplied.
A specially designed metal wall rack, ''The
Silent Music Roll Salesman," for holding
Universal Bulletin Hangers, is obtainable.
Universal and Uni-Record List Prices are
as low as the lowest. Universal Discounts
are high as the highest consistent with quantity
of purchase.
Universal Orders are shipped with unequaled
promptness and precision.
HAVE YOU ORDERED A UNIVERSAL
DEMONSTRATION
SET?
\ NOTHER Universal sales aid that is
^ * - making a hit—the Demonstration Sets!
These consist of twelve hand-recorded
rolls, selected for popularity and selling
quality, from current bulletins Every roll
is a faithful reproduction of the pianist's
playing, with all the "zip," rhythm and
phrasing retained.
To date two sets have been prepared.
Iioth should be in every player demonstra-
tion room. It is impossible to give an in-
different rendition with these Uni-Record
quality rolls.
No need to be without the brightest music
numbers—for here they are convenient to
order and low in cost.
No need to longer continue without Uni-
versal Service—the Demonstration Set will
introduce Universal quality to your cus-
tomers and build a Universal trade with
scarcely any expense to you.
When ordering remember that the excep-
tionally low price is net, and is applied only
when a set is ordered complete. Do not
mention titles. Merely give quantity of sets
desired and refer to "Hand Played Demonstra-
tion Set No. i or 2."
Set No. I Comprises
Pretty Baby—Fox Trot.
Bachelor Days (Follies,
1916)
.....*
.40
40
Operatic Nightmare —
Fox Trot
50
One Fleeting Hour
50
Iris—Intermezzo
65
Flirtation
75
A Bachelor Dinner—De-
scriptive Medley
1.25
Rial to Ripples—Fox Trot .40
Eleanor—Intermezzo ... .50
Broadway Hits of 1916—
Medley
1.25
Sparklets—Intermezzo .. .50
Russian Romance
75
Total list price
When ordered in complete sets, $3.50 net.
$7.85
Set No. 2 Comprises
Old Plantation Favorites
Oh, How She Could
—Descriptive Medley.. 1.25
Yacki, Hacki, Wacki,
Cupid's Frolic — Inter-
Wicki, Wacki, Woo.. .40
mezzo
65 Simplicity — Intermezzo .65
Bread and Butter Rag—
There's a Little Bit of
Fox Trot
50
Bad, etc
40
/ Love Sand—One-Step. .50 When the Sun Goes
The Eyes of Heaven—•
Down in Romany
40
Ballad
50 American Jubilee — Fox
Turn Back the Universe
Trot*
50
—Ballad
40
Ireland Must Be Heaven
Total list price
$7.65
—Ballad
50
When ordered in complete sets, $3.35 net.
If you want to see what snappy service
and snappy music rolls really are, Mr.
Dealer, order one or both of these Sets. By
the way, if you don't receive the Universal
and Uni-Record Bulletins regularly we want
to know it.
UNIVERSAL MUSIC COMPANY
NEW YORK: 29 West 42d Street
425 South Wabash Avenue: CHICAGO
The Oldest and Largest Music Roll Manufacturers in the World

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