Classic Mode

Music Trade Review

Issue: 1916 Vol. 63 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
52
OPEN DEPARTMENT IN FT. WAYNE
EDISON DEALERS MEET IN WICHITA
PROGRESS OF CORLEY CO. ANNEX
Wolf & Desauer Give Extensive Space to Vic-
trolas and Records—Edward F. Ginsberg in
Charge as Manager—Well Experienced
Retailers of Southwest Kansas the Guests of
the Innes Co. at Business Meeting and Din-
ner—M. M. Blackman Makes Address
Structure Now Building Will Give Company
25,000 Square Feet Additional Floor Space
for Storage of Victor Goods
FORT WAYNE, IND., September 29.—Wolf & Des-
WICHITA, KAN., October 2.—A number of Edi-
son phonograph dealers in the southwest Kan-
sas territory were entertained last week at the
Wichita Club, this city, by Walter P. Innes,
vice-president of the Innes Co., and C. W. Cos-
grove, manager of the phonograph department
of that concern. A business meeting was held
in the afternoon with a banquet in the evening,
the principal speakers being M. M. Blackman,
manager of The Phonograph Co., Kansas City,
and C. T. Cunningham, representative of that
concern.
Dealers attending the meeting were: A. K.
Snyder, Winfield; John Knafp, Mullenville;
Mr. Hoag, Newton; L. Selig, Eldorado; M.
M. Blackman and C. T. Cunningham, Kansas
City; C. A. Ammermon, Kingman; Mr. Cam-
eron, Pratt; A. H. Fitch, Arkansas City; Mr.
Williamson, Attica; H. S. Bryant, C. W. Cos-
grove, Wichita.
RICHMOND, VA., October 2.—Work is progress-
ing rapidly on the construction of the new an-
nex of the Corley Co., the energetic Victor dis-
auer,
have
ment
main
the large department store of this city,
just opened an exclusive Victrola depart-
which will occupy extensive space on the
floor of the present building. They are
INSURANCE FORJ1ERZOG EMPLOYES
Edward F. Ginsberg
also working on plans for a new store in which
the Victor department will have still larger
main floor quarters with twelve private demon-
stration booths. The manager of the depart-
ment is Edward F. Ginsberg, an energetic
young talking machine man who came to Fort
Wayne after a most successful career in the
Eastern trade.
He was last connected with
Landay Bros.' Thirty-fourth street store in
New York, where he made a remarkable sales
record. His decision to come to Fort Wayne
was the conclusion of a pretty romance which
ended in his marriage to one of the city's fair
daughters.
He wished to ratify the young
woman's natural desire to remain in her home
town, and consequently set to work to make
a position for himself here in the talking ma-
chine field. He succeeded in interesting Wolf
& Desauer, and from the manner in which the
business is starting off the concern will have
no cause to regret their decision.
JOS. NOLAN WITH GATELY-HAIRE
Joseph Nolan, "Albany's premier comedian,"
has become associated with the Victrola head-
quarters of the Gately-Haire Co., Inc., 121
North Pearl street, as a member of the retail
force.
Mr. Nolan is well known as an entertainer
in private entertainments, having participated
in various entertainments held at Wolferts
Roost, the Adelphi Club, the Mohawk Golf
Club, the Knights of Columbus and other prom-
inent organizations. His many friends are strong
in their congratulation of his connection with
"Albany's Musical Center" and Mr. Nolan has
invited all to visit him to hear their favorite
selections on the Victrola.
THE TALKING
MACHINE WORLD
Contains all the news of the
talking machine trade
throughout the world—the
doings of manufacturers,
jobbers and dealers.
A Business Essential
$1.00 the Year
Published monthly at
373 Fourth Ave., New York City
Group Accident and Health Insurance Provided
for Workmen by Herzog Art Furniture Co.,
of Saginaw, Mich.—A New Idea
Starting Work on Corley Building
tributors of this city, and it will be under roof
before many weeks. When completed the new
building will give the company 25,000 square
feet additional floor space, which has been
made necessary by the tremendous increase in
its wholesale Victor business throughout the
Southern territory. The accompanying photo-
graph taken late last month gives some idea of
the progress of the work.
SAGINAW, MICH., October 2.—The plan adopted
by various prominent concerns for providing
insurance for their employes has been followed
out by the Herzog Art Furniture Co., of this
COLUMBIA GLEANINGS
city, which instead of the, usual life insurance
Mme. Petrova to Make Series of Records—
policy has taken out group, accident and health
Louis Sterling, of London, Expected—Dealers
insurance for its employes, based upon 50 per
Urged to Make Store Windows Attractive
cent, of their wages. The advantage of the new
form of policy is that an employe does not have
According to newspaper announcements Mme.
to die before enjoying the advantage of the com- Olga Petrova, the famous moving picture star,
pany's generosity but is protected in all cases has signed a contract to make a series of rec-
of accidents or sickness.
ords for the Columbia Graphophone Co. It
is understood that Mme. Petrova will sing and
NEW PLANT FOR J . B. OGDEN
read a number of poems of her own composi-
Owing to the frequent difficulty in securing tion.
A dividend of 1^4 P e r cent., the regular
prompt shipments from furniture factories mak-
quarterly
dividend, has been declared upon the
ing cabinets under contract, J. B. Ogden, manu-
facturer of the Ogden Sectional Record Cabinet regular common stock of the American Grapho-
and Dales System, Lynchburg, Va., has ar- phone Co.
Louis Sterling, general manager of the Euro-
ranged for the establishment of a complete
cabinet plant in that city, which is expected to pean interests of the Columbia Co., is expected
be in operation at an early date. Mr. Ogden in this country about the middle of October to
reports a heavy demand for his sectional filing talk over plans for European fall trade.
The advertising department of the Columbia
system, and is at present shipping two new
models that are proving very popular, owing Co. has suggested to Columbia dealers that they
try and make their store windows distinctive,
to the improvements contained therein.
and with this idea in mind has prepared a
Bernard Titler, who recently opened a talk- number of ideas for store windows which
ing machine shop at Lenox avenue and 116th should act as a powerful stimulus to machine
street, New York City, reports a very pleasing and record sales. These consist of window
demand for Jewish talking machine records transparencies in various colors, which are both
artistic and attractive.
during the recent holiday season.
GOOD COMEDY IN NOVEL MILITARY WINDOW DISPLAY
That a little clever comedy is
effective in the arrangement of a
window display, and frequently
serves to attract much valuable
attention, is illustrated in th
case of the Stone Piano Co., of
Grand Forks, N. D., who handle
the new Edison in that section.
The accompanying cut is a re-
production of a window display
prepared by the Stone Co., at a
time when the local National
Guardsmen were preparing to
leave for the Mexican border
and shows the guardsmen stick-
ing Carranza in the center of his
activities, while Villa takes to
the woods. The timeliness of
the display, and its humorous
t h o u g h significant idea, at-
tracted much attention, which
in turn resulted in some very
good business.
Edison Display at Stone Co. Store
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
53
HOHNER PUBLICITY PRAISED
ner Boy," and there is hardly a village or town
TO HOLD GERMAN GOODS
in this country where this display card may not
British
Authorities Will Not Release Merchan-
Unusual Tribute Paid Great Musical Merchan- be seen in the establishment of some successful
dise Consigned to American Importers
dise Concern by J. A. Murphy in Printers' dealer. This card has been ordered in tremend-
ous quanities, and has proven such a stimulus
Ink—Emphasizes the Value of Displays
That the British authorities have no inten-
to harmonica sales that hundreds of dealers have
tion
of releasing further consignments of Amer-
In an article published in a recent issue of
written letters of praise to Mr. Haussler regard-
Printers' Ink, John Allen Murphy, a writer of
ing its immeasurable value as a sales producer. ican-owned merchandise, said to be held at
Rotterdam for shipment to this country, was
prominence, paid an unusual tribute to the ad-
stated
in a report made by Manton M. Wyvell,
v e r t i s i n g and
THE UKULELE OUTPUT IN HAWAII a foreign
trade adviser of the Department of
sales policies and
State,
who
returned from London on the steam-
methods of M. Production of 1,600 per Month Falls Short of
Demands for Those Instruments from the ship "Finland" this week. According to cables
Hohner, 114 East
received in New York before he left London,
Sixteenth street,
United States—Prevailing Prices
his mission was entirely barren.
While Mr.
New
York,
Wyvell
was
permitted
to
file
a
batch
of claims
WASHINGTON,
D.
C,
October
2.—The
situation
in
prominent h a r -
monica manufac- Hawaii as it relates to the present demand for with the officials in Downing street, he was told
ukuleles is interestingly set forth in a report they would be referred back to the British Em-
turer.
bassy in Washington for final action. No in-
Mr. M u r p h y just received by the Bureau of Foreign and
timation was given that any of the goods would
Domestic
Commerce
from
A.
P.
Taylor,
a
cor-
d i s c u s s e d at
be released.
length the funda- respondent in Honolulu. The report says:
"At
the
end
of
August,
1915,
manufacturers
mental character-
VARIATION TN_VJOLiN"BRIDGES
istics of the Hoh- of ukuleles in the Hawaiian Islands were turn-
ing
out
about
500
or
600
instruments
per
month.
\ n e r advertising
Extremes of Heat and Cold Cause Bridges to
^j.\ and sales prin- At the end of August, 1916, the output was ex-
Shrink and Expand
ciples,
devoting tended to 1,600 per month, with demands from
Both violins and 'cellos are a different shape
; c o n s i d e r a b l e mainland music dealers which could not be met.
in
the summer from what they are in winter.
There
are
eight
principal
manufacturers
of
space to a de-
scription of the ukuleles in Honolulu, with a scattering of in- In summer the strings draw the violin so that
assortment dis- struments coming from small makers in the it arches a little more; that makes it shorter;
plays which the other islands. Each manufacturer has turned the neck is drawn down and the consequence
House of Hohner his small workshop into a factory, adding new is that a higher bridge has to be put under the
has presented to workers and increasing the plant as rapidly as strings to take up the "slack." Violinists have
its dealers at fre- possible. In the first week of September a com- a summer bridge and a winter bridge, but
q u e n t intervals. pany was organized in Honolulu with plans to 'cellists have three, one for summer, one for
The "Hohner Boy"
In Mr. Murphy's manufacture from 1,000 to 2,000 ukuleles per winter and one for the seasons between. The
opinion, these assortments have not only been month with improved machinery, the workers winter one is fully half an inch lower than the
an important factor in the tremendous success to be Hawaiians and Portuguese. This company summer one.
achieved by M. Hohner in this country, but have plans not only the manufacture of ukuleles, but
HISTORIC BUGLE DISPLAYED
also aided dealers in many lines to carry an also to purchase completed material from other
makers.
assortment of harmonicas with maximum con-
In the windows of the Stieff piano warerooms
"The originator of the ukulele, a Portuguese, in Boston, Mass., there is a Revolutionary key
venience and profit.
The theories advanced by Mr. Murphy re- who is now head of a manufacturing company, bugle, which is attracting much attention. It
garding these assortment displays are well sub- is still an active worker in his own factory, and was used on a packet plying between White
stantiated by* the sales figures kept on file by turns out about 700 instruments per month. An- Hall and Troy, N. Y., and making connections
W. J. Haussler, advertising manager of M. other Honolulu firm produces about 400 per with the Hudson River and Lake Champlain
Hohner, who has conceived the different dis- month.
boats fully two hundred years ago. The bugle
"The Hawaiians and Portuguese of Hawaii was used to announce the arrival of the boat,
plays, and carried them out to a successful
finish. These figures indicate conclusively that claim that the instruments made by them, prin- as there were no steam whistles in those days.
the Hohner assortment displays serve a two- cipally of koa wood, are seasoned and properly
The prevailing local prices for
fold purpose; they sell Hohner harmonicas and prepared.
draw trade to the dealer's store for other lines ukuleles range from $3.75 to $16 and $20. The
highest-priced products are heavily beaded. The
of merchandise.
One of the most successful assortment display tone is one of the most important items in the
cards ever introduced by the House of Hohner construction of the ukulele, and the Hawiians
is reproduced herewith. It is named the "Hoh- and Portuguese claim that this is obtained only
with the use of properly seasoned koa wood
and proper attention paid to shaving the wood
and fitting it. The plans of the new companies
forming, and of old factories being enlarged,
will give an output close to 3,000 per month."
The oldest and
largest musical
merchandise house
in America ---
DURRO
AND
STEWART
OLIVER DITSON GO.
Largest Wholesale
Musical Merchandise
House.in America
BOSTON, MASS.
Manufacturer*
Importers and Jobbers ot
Buegeleisen & Jacobson
113 University Place
NEW
YORK
MUSICAL
MERCHANDISE
Attractive Specialties
M odern Service
MUSICAL
Merchandise
Cincinnati
Chicago
WEYMANN
SEND FOR
CATALOG
C.Bruno & 5on,k
351-53 4? Ave. Newark
Black Diamond
Strings
THE WORLD'S BEST
Supenor Quality MUSICAL INSTRUMENTS
National Musical String Co.
Victor Distributors
New Brunswick, N. J.
1010 Chestnut Street, Philadelphia, Pa.
Established over half a century

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