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58
THE
CRITICS PRAISE^FLORA BELLA"
MUSIC
TRADE
REVIEW
SERVICE FOR THE MUSIC DEALER
NEW REMICK BALLAD GOING BIG
Music of New Operetta Makes Special Appeal
at First Performance in Philadelphia
Success of the Enterprise Music Supply Co. "Just a Word of Sympathy," Hailed as Suc-
in Taking Care of Retailers' Demands
cessor to "Memories"—"Pretty Baby," a
Strong Number—Featured at Winter Garden
That "Flora Bella," the new musical comedy
The recent expansion of the Enterprise Mu-
with book by Cosmo Hamilton, lyrics by
The new ballad released two weeks ago by
Percy Waxtnan, and Earl Carroll, and music by sic Supply Co. owing to the taking over of the
Jerome H. Remick & Co., "Just a Word of
business
formerly
handled
by
A.
H.
Goetting,
Milton E. Schwarzwald, was accorded a gen-
Sympathy," is being received as the succes-
erous reception at its premiere in Philadelphia of Springfield, has not in any sense interfered
sor to "Memories."
The song was written
with
the
service
offered
by
that
company
to
last week, is indicatd by some of the press
by Van Alstyne and Kahn, the writers of "Mem-
comments in the Philadelphia papers, which fol- its dealers. The efficiency of the company's
shipping system is proven by the rapidity with ories," and it is predicted by the publishers it
low:
will even have a larger sale.
The North American.—". . . And among all the ex- which tile hundreds of orders received each
cellences of this entertainment the music is first, just as it day are filled and sent to the dealers.
"Pretty Baby," one of the most sensational
As
new
should be, and possesses enough possible 'song hits' to
hits of the season, continues to be heard every-
satisfy the most avaricious publisher. Not so subtle as the clients are added to the company's lists, its
'Lilac Domino,' it is nevertheless as fresh and alluring.
service is expanded to take care of them with where. At the Winter Garden show it is still
And it has an equally whistleable waltz. 'Flora Bella'
is by all odds the best operetta seen here in several sea-
promptness and accuracy.
Maurice Rich- one of the leading song numbers, and the
sons."
The Philadelphia Press.—"Both book and music are of mond, manager of the Enterprise Co., is one "World of Pleasure," that recently ended a
the Viennese school, and both follow at a modest distance
of the best known men in the sheet music long run in Chicago, and is now playing on
the footsteps of Franz Lehar. There is the inevitable
Viennese waltz 'Give Me All of You,' which is quite in the
field, and., is himself responsible for the organ- the road, is featuring it as one of the hits of
'Merry Widow' vein and will be almost as popular. The
the show.
If hearing a song whistled and
'Flora Bella' song and 'You're the Girl' are sure to be ization of the company's system.
hits of the coming season."
hummed
wherever
one goes is any criterion
The Philadelphia Record.—"The Broad Street Theatre
opened for the season last night with an attraction that
of the success of a song then "Pretty Baby"
NEW
FOLIOS
READY
FOR
DELIVERY
delighted the eager audience and that was overflowing with
must be a big hit, as it is a song that one
lilting and captivating melodies. When it is borne in mind
that the artistic settings are the work of Joseph Urban and
The new "Star Dance Folio No.' 17A" and the can't help but remember.
that Richard Ordynski staged the production, it is only
natural to expect 'Flora Bella' should be one of the en- new "Mandolin Folio No. 17A," published by
during operettas of the year."
The Philadelphia Inquirer.—"Scarcely had the last notes
Jerome H. Remick & Co., are now ready for
KREISLER COMPOSING OPERETTA
of the opening overture died away than the audience
delivery. This' year's folios are the most com-
evinced its delight in anticipation of what was to follow.
Fritz Kreisler, the famous violinist, has now
plete ever published, and are bound attractively.
entered the ranks of operatic composers and is
Consult the universal Want Directory of now 7 working upon a new comic opera in which
in a graphic love tale, with musical numbers punctuating
the telling in harmonious and genuinely delightful manner/'
The Review. In it advertisements are inserted Christie MacDonald will star. Who will write
Mr. Carroll supplied the lyrics for both the free of charge for men who desire positions the libretto for the title of the piece has not
song hits of the show; "Flora Bella" and "Give of any kind.
been announced.
Me All of You." The score is published by Leo
Feist, Inc.
X
I
- 1
-
•
_ t
1 * . .
_
I
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J
' L.
!.*,.„„
INCREASE IN MUSIC PRINTING
Interesting Figures Regarding the Industry Of-
fered by Federal Census for 1914
D
According to the census figures for 1914 is-
sued by the Federal Government the value of
products of establishments engaged chiefly, in
music printing and publishing in 1914 aggre-
gated $7,271,266, representing an increase of
30.4 per cent, as compared with the corre-
sponding figure for 1909. The value of prod-
ucts of the newspaper and periodical branch
of the industry formed 61.2 per cent, of the
total in 1914; of the book and job branch, 37.9
per cent.; and of the music printing and pub- B A U S
lishing branch, nine-tenths of 1 per cent.
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