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50
THE
MUSIC TRADE REVIEW
THE GREAT ADVERTISING CAMPAIGN OF THE AEOLIAN CO.
In Behalf of the Aeolian-Vocalion Line, Particularly in the National Magazines, Has Brought
Forth a Great Deal of Praise from the Trade and Music Loving Public.
There has been considerable discussion in the
local talking machine trade with reference to the
zines are reproduced herewith, and although the
text is hardly legible the general lay-out of the
IN THE FIRELIGHT GLOW!
advertisements, together with their headings, will
enable the reader to gain a fair idea of their true
purport.
The full-page copy featuring the Aeolian Art
Vocalion Style "R" is an artistic and prestige ad*
vertisement, every section of which is in harmony
^AEOLIAN-
VOCALION
JLwent to buy
a phonograph
I found o n e
lhii< nnni'I,
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splendid advertising being carried by the Aeolian
Co. in the local newspapers on behalf of the
Aeolian-Vocalion line. This advertising has been
educational and creative and has served to impress
the music-loving public with the musical merit of
the Aeolian-Vocalion.
Any reference to the publicity campaign of the
Aeolian Co., however, would be totally incomplete
without mentioning the excellent national advertis-
ing which it is using in the high-grade magazines
to help the Aeolian-Vocalion dealers achieve suc-
cess with the Aeolian-Vocalion line.
These advertisements are now appearing in the
leading national magazines, and it is the Aeolian
Co.'s intention to continue them. The advertising
is high class throughout, and as each advertisement
has a particular aim or purpose it is a definite, con-
crete campaign without any hit-or-miss factor
entering into it.
Three of the recent Aeolian-Vocalion advertise-
ments which have appeared in the national maga-
RECORD ROYALTIES AID RED CROSS.
Miss Margaret Wilson Gives Money Received
from Columbia Graphophone Co. to Help
New Red Cross Training School in Bulgaria.
(Special to The Review.)
WASHINGTON, D. C, January 17.—Miss Margaret
Wilson, daughter of the President, has given a
donation of $1,000 to the American Red Cross.
The money represents royalties paid to Miss Wilson
by the Columbia Graphophone Co. on the sale of
records made by her last year for the company.
The money will be used for the specific purpose of
aiding the new Red Cross Training School for
Nurses in Bulgaria. The announcement of this
generous donation was made public by Miss Mabel
Boardman in an address before the Congressional
Club.
GRAPHOPHONEJPATENTS VALID.
American Graphophone Co.'s Suit vs. Aeolian
Co. Settled—Validity of Patents Recognized.
The suit instituted some time ago by the American
Grapliophone Co. vs. the Aeolian Co. in connection
with a number of patents was settled out of court
this week. The Aeolian 'Co. recognized the validity of
the patents in question, and an agreement respect-
ing their use was reached iby the two companies.
A decree to this effect was signed on Monday by
Judge Mayer, of the United States District Court,
and entered accordingly on the records.
SELECTED VICTROLA FOR SCHOOL.
especial to The Review.)
ROCKI.AND, MASS., January 18.—After several days'
trial of the Victor Victrola and several other ma-
chines, the teachers of the School Street Grammar
School voted in favor of the former. The Victrola
selected was a $50 machine, and it will be used in
i
with the character of the instrument advertised.
"In the Firelight Glow" is an advertisement in
which the human interest appeal is first and fore-
most. This two^page spread cannot fail to both
interest and attract even the casual reader, and
from beginning to end there is interwoven a de-
lightful story which leaves the reader in a contented
state of mind, but with the thought of the Aeolian-
Vocalion uppermost.
"I Went to Buy a Phonograph" is beyond doubt
a selling advertisement in the truest sense of the
term. It is directed to appeal to the man who
is contemplating the purchase of a phonograph
but has not yet made up his mind as to just when
and what he will purchase. It is high class in
every particular and is certain to be of assistance
to the dealer in interesting his clientele in the
many qualities of the Aeolian-Vocalion. With
such splendid advertising it is not difficult to ac-
count for the continually increasing success of the
Aeolian-Vocalion.
'Pfmtgmpfx i' T)i
AUT
VOCALION
"S II I. R A T O N
the study of music and general educational work.
An exact duplicate of the Victrola selected by the
School street school has also been purchased by the
Women's Auxiliary of the local Y. M. C. A., and
will be presented to the local association for gym-
nasium and concert work. Both Victrolas were
furnished by the local dealers, Neal & McCarthy.
MOVING PICTURE SLIDES
Prepared by the Pathe Freres Phonograph Co.
for Use of Dealers.
The Pathe Freres Phonograph Co., New York,
has just prepared a very attractive series of mov-
ing picture slides for the use of its dealers, featur-
SCHOOL CONTESTJN FALL RIVER.
Diamond Disc Machine, Worth $250, Given to
Winner in Voting Contest—W. D. Wilmot
Gives Unexpected Second and Third Prizes.
(Special to TheReview.)
FALL
RIVER,
MASS.,
January
17.—The
Sacred
Heart School here won a first prize of a Diamond
Disc phonograph, valued at $2oO, in a voting con-
test originated by the Evening Herald. The win-
ners rolled up a total of nearly 55,000 votes, which
were clipped from the daily issues of the paper.
The votes were turned in to W. D. Wilmot, who
has the Edison agency here, and after the prize
winner was announced Mr. Wilmot made a present
or a $100 Diamond Disc phonograph to the Susan
H. Wixon School, which finished second, and $50
worth of records to the Samuel Watson School,
which finished third, and which already has a
phonograph. Mr. Wilmot stated that the second
and third prizes, which were entirely unexpected by
their recipients, were in the nature of a New Year's
present from him to the schools, in recognition of
the hard efforts that they had put forth during the
contest.
The Columbia Phonograph Co. has secured a
permit for alterations to its store front at 25
Church street, New Haven, 'Conn. The changes
will cost $200 and will be done by the M. J. Gib-
ibud Co. Work on the alterations will ibe started
immediately.
A Pathe" Motion Picture Slide.
ing the various distinctive qualities of Pathephones
and Pathe discs. One of these slides is shown
herewith, and those Pathe dealers who have tried
it out in their local theatres are very enthusiastic
over the favorable interest it arouses.
OHIOANS PRAISE EDISON.
Thomas Alva Edison, guest of honor at the
annual dinner of the Ohio Society last Saturday
night at the Waldorf-Astoria; where Buckeyes dis-
cussed preparedness, was lauded for his achieve-
ments by all the speakers, including Josephus Dan-
iels, Secretary of the Navy. Charles P. Bruch,
president of the society, when a toast was drunk
to "the Wizard of Menlo Park," referred to him
as the most famous man in the world, a sentiment
which was warmly applauded by all present.