Music Trade Review

Issue: 1916 Vol. 62 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
EDWARD LYMAN BILL • Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Staff:
B. BRITTAIN WILSON,
CARLETON CHACE,
L. M. ROBINSON,
GLAD HENDERSON,
A. J. NICKLIN, AUGUST J. TIMPE, WM. H. WHITE,
WILSON ]>. HUSH,
L. E. ROWERS.
IOHN
JOHN
BOSTON OFFIGESs
ON 124 Washington St
^
324 Washmgton St.
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P
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VAN
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CHICAGO O F F I C E :
HARLINGEN, Consumers' Building,
telephone, Wabash 5774.
Street
HENRY S. KINGWILL, Associate.
LONDON, EDGLANDt l Gresham Buildings, Basinghall St., E. C.
NEWS S E R V I C E IS SUPPLIED W E E K L Y BY OUR CORRESPONDENTS
LOCATED IN T H E LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.60; all other countries, $5.00.
ADVERTISEMENTS, $3.50 per inch, single column, per insertion. On quarterly or
yearly contracts, a special discount is allowed. Advertising pages $110.00.
KKM1TTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill.
SinA
Departments conducted by an expert wherein all ques-
allU
tions of a technical nature relating to the tuning, regu-
I)onai*ftnontc
lating and repairing of pianos and player-pianos are
If C p d l l U i e i l l b . d e a l t w i j h > w i l l b e f o u n d i n another section of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.. .Charleston Exposition, 1902
Vipioma
Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal. .Lewis-Clark Exposition, 1905.
IMOTXQ DISTANCE TELEPHONES—NUMBERS 5982—5983 MADISON SQ.
Connecting- all D e p a r t m e n t s
Cable a d d r e s i : "ElblU, New York."
NEW YORK, JANUARY 1 5 , 1 9 1 6 .
EDITORIAL
A GENTLEMAN associated with one of the supply branches of
l\
the piano trade and who for the past two years has been
making a close of study of the actual trade situation from the stand-
point of the manufacturer recently commented on the lack of tech-
nical knowledge in the piano trade and the subordination of such
knowledge to commercialism—a condition which unfortunately is
not getting any better.
"It is surprising," said the gentleman in question, "to learn of
the woeful lack of exact knowledge of piano designing and construc-
tion in many piano factories. Things are done, especially in the
designing and construction of the scale, without definite knowledge
apparently of what the effect is going to be, which is noticeable in
a great many of the instruments on the market to-day—for instance,
such as reducing sizes of scales to fit a smaller piano and increasing
the weight of the strings to compensate for the shorter length with-
out making corresponding changes in the bridge and soundboard.
When such an error is discovered the lack of understanding of facts
generally results in the continued addition of weight of metal, with
the result that the instrument is subjected to a tremendous and un-
necessary strain and becomes the bane of those who are called upon
to regulate and tune it.
"There have been numerous suggestions for technical education
in the trade. Schools are conducted in New York, Chicago and
other cities at various times, but the real development of the tech-
nical education in the trade lies in the hands of the National Asso-
ciation of Piano Manufacturers' and the various associations in
different cities. A substantial amount set aside by the National
Association for the furtherance of technical education would pro-
duce tremendous dividends, through the medium of exact knowledge
on the part of piano builders and a consequent development of the
American piano itself.
"Were technical education actually under the control of the
manufacturers' association, and carried out broadly, there would be
a weeding out of those pianos that represent actual errors in the
fundamentals of scale designing and primary construction. Ihave
heard it stated by a manufacturer that he did not favor the technical
education of employes, because he feared they would then
branch out for themselves or turn over shop secrets to com-
petitors.
"When such a piano manufacturer or superintendent is faced
with facts he is soon forced to admit that the only shop "secrets" to
be turned over are generally the errors. He finds out that competi-
tors are doing things the same way he is and believe they., too, hold
valuable trade secrets. There is only one way to build a good piano
—the proper way, and that way is open to anyone 1 who has at hand
the facilities for gaining knowledge and who possesses the willing-
ness to study and learn. Some day, it may be in another generation,
the National Association will give earnest attention to the question
of technical education under its own auspices and at its own expense,
but meanwhile valuable time and unrecoverable opportunities are
being lost."
LSEWHERE in this issue of The Review is contained a state-
ment from Attorney-General Gregory rehtive to the attitude
of the Department of Justice and the new Eederal Trade Commis-
sion towards big business generally. The Sherman Act has long
been regarded as the medium through which the Government could,
and did, hinder the economic progress of the country at large.
Many men of large affairs have been prone to regard the Govern-
ment, so far as their business was concerned, in the light of a natu-
ral and hereditary adversary lying in wait for them with the
avowed intent of bludgeoning them with the anti-trust and other
laws which seem aimed directly against the expansion and upbuild-
ing of business upon a large scale.
The very frank outline, given by the Attorney-General, of the
fair and adequate policy which the department will pursue in the
administration of the anti-trust laws, will receive the approbation
of business men generally, who are anxious to see the prosperity
which is increasingly evidenced throughout the nation preserved.
Mr. Gregory's statement shows a spirit of co-operation, rather than
of antagonism, on the part of the Federal Government towards the
business interests of the country that is refreshing and reassuring.
America is great not simply because of her hundred-million
population, nor yet alone by virtue of her almost inexhaustible natu-
ral resources; she is great in a large measure because of the sta-
bility, progressiveness and efficiency of the great business enter-
prises which have made her prowess known and her influence felt
throughout the civilized globe.
Why, then, should the Government, made powerful by virtue
of commercial supremacy, seek to wilfully and unnecessarily antago-
nize the very thing which is responsible for its greatness?
This policy of economic hari-kari, unfortunately too evident in
times past to go unnoticed, has been superseded by a policy that will
properly safeguard the interests of the public without throttling
business development, if we read aright the views of the Attorney-
General, and his recent announcement will have a strengthening
effect all along the line, and will help materially to add to that confi-
dence in our country, our Government, and our commercial enter-
prises which is absolutely necessary for the achievement and preser-
vation of sound national prosperity.
E
ROM Roston comes the astounding news that, believing thor-
oughly, but economically, in the value of music in its public
schools, where the future citizens of the "Hub of the Universe" are
taught the famous Back Bay accent, the City Fathers have recently
sent to the piano manufacturers and dealers of Boston requests
for sealed bids on five upright pianos for school use, to cost $150
tach, or less!
And this following hard on the announcement, through especially
prepared newspaper articles, that the School Department was mak-
ing every effort to increase and r:fine the appreciation and study
of music in the schools!
The specifications further require the bidders to deliver the
pianos, furnish stools and covers, repair all damages, guarantee each
instrument for one year, and take over and remove the old-fashioned
square pianos which these uprights are to replace. The specifica-
tions do not require that the dealers furnish a musician to play the
piano whenever necessary, but this is due probably to an oversight
on the part of these stalwart advocates of refined musical taste.
Such a request coming from men who are presumably suffi-
ciently erudite to control the means by which the future generation
will receive whatever education and polish it may possess, is a sad
F
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Sound Credit the Basis of Prosperity.
ROSPERITY is usually depicted as a beauteous damsel clad
in a more or less diaphanous robe, riding along on a sun-
beam, scattering roses with one hand and lavishly pouring out all
manner of good things from a horn of plenty which she carries in
the other. A more up-to-date picture of prosperity would be that
of a piano or talking machine dealer, possibly a little short on hir-
sute adornment and a little long on adipose tissue, with a piano
under one arm and a talking machine under the other, staggering
along under the weight of coin of the realm which came from the
late holiday trade.
Such is the idea gained from reports coming from many sec-
tions of the country relative to the unprecedented amount of busi-
ness done in the music trade during the Christmas season. The
picture is alluring, but the query comes as to whether it is painted
in lasting colors, and whether the acid test of the months to come
will cause the glowing pigments to lose their beauty and freshness,
because of the amount of careless credit which was used in their
mixing.
A very substantial, somewhat conservative dealer, when asked
concerning the holiday trade, said: "We enjoyed our share of
the Christmas trade, but the percentage of increase over our regu-
lar business was not nearly so great as that reported by many of
our fellow dealers. Had we accepted all the business which came
our way, we could easily have established a record which would
have compared favorably with the record made by any other house
in the city. We refused a large volume of business because the
credit of the perspective customer was unsatisfactory, and while
our total sales were not as great as they might have been, still we
believe that the number of returns and the amount of our outstand-
ing and hard-to-collect accounts will be exceedingly small during
the months to come."
While some dealers may be prone to regard the above state-
ment as savoring of sour grapes, such is by no means the case.
There is no question that many dealers and salesmen in the rush
and enthusiasm of a large volume of business, are inclined to let
down the bars of credit, with the result that their crop of profit is
sadly trampled.
Instances are. numerous where men on modest salaries are
moved to purchase a piano for the daughter of the family and
assume an obligation that they are frequently unable to meet. Say.
for instance, that the price of the piano is $300, and the terms 10
per cent, down and 2^2 per cent, monthly. This means that a man
with a family making probably $20 a week signs a contract to pay
$7.50 a month for 36 months. The first couple of payments are
generally met promptly, but there comes a time when doctors' bills
must be met and new clothes purchased and the payments on the
piano begin to lapse. The dealer may get $45, $60 or even $75 in
payment, but the interest charges on his money, the cost of putting
the instrument in condition for resale, drayage charges and the
proportionate burden of the overhead charges make the venture a
failure. In such a case were a dealer or his salesmen to hold out for
P
a two-year contract as a maximum, the prospect would hesitate to
obligate himself to pay $12.50 or more monthly and this disappoint-
ing experience would be avoided.
This policy may mean the loss of some sales, but in summing
up the business the proportion of profit on the business done will
be found very satisfactory.
There is a certain percentage of risk in all forms of credit
extended, whether it be in the piano installment business or the dis-
counting of notes. This percentage is natural, and cannot be over-
come, and the music dealer usually makes provision for this
necessary risk by adjusting his scale of prices to cover it. But
there is no excuse for the salesman who sacrifices his better busi-
ness judgment and accepts risky accounts in order to roll up a large
volume of business.
There are many times when a little judicious advice from the
dealer will make a safe customer out of an unsafe one. During
the last month a man came into a piano store and after inspecting
several pianos, finally selected one. The man's appearance and his
rather vague statements as to his financial ability caused the sales-
man to refer him to the sales-manager, who after a few pointed,
but polite questions, advised the man not to buy a piano, and pointed
out the obvious fact that his income was not sufficient to warrant
the extra monthly outlay which the installments represented. The
prospective customer departed, somewhat downcast, but not
offended, because of the careful and courteous manner in which the
sales-manager had talked with him.
Later in the day the man returned, bringing his son with him,
a young man of 22. The son explained that he was willing to pay
a certain amount each month towards the piano, and between the
boy and his father satisfactory arrangements were made, and the
sale was consummated. Had the sales-manager not pointed out
the inadvisability of the father buying in the first instance, the sale
would have been made at once, and the payments would in all
probability have ceased in a month or two, and the piano would
have been thrown back on the dealer's hands. A little sensible talk
from the manager turned this risky customer into a safe one, for
the man was made to realize the import of the purchase he wanted
to make, and was able to sufficiently impress his son with the same
idea, so that the boy was willing to do his share towards paying for
the instrument, something that would not have happened had the
manager not talked to the father in the first place.
Investigations of credit must be founded on individual cases.
No hard and fast rule can be applied to this branch of the piano
business, because of the human element that enters so largely into
the proposition. The wise dealer will surround himself with ade-
quate safeguards, founded on sound business judgment, and his
previous experience, to ward against the danger of unsafe accounts.
It is sincerely hoped that the volume of business done during the
past month, as well as in the months to come, is builded on a firm
foundation of stable credit. It is always well for dealers to put the
motto of sound credits above the slogan of a record business.
commentary on the "pennywise, pound foolish" policy which
actuates educational boards when the question of musical instru-
ments for school use comes before their attention. The great
majority of children receive in the public school the foundation
for whatever musical knowledge they may afterward possess. May
the Muses have pity on those whose conception of the grandeur
and beauty of music is obtained from the tin-panny tinklings of a
cheap piano, price $150, with all the trimmings thrown in!
$100,000 or over, the total capitalization of new companies
amounted to $2,061,348,300 during 1915, as against $1,581,418,000
in 1914. Of the total capitalization this year, the Eastern States
received the larger part, the sum of $1,426,267,100 being repre-
sented by the new companies formed in the East. The outlook
for 1916 is excedingly favorable for the promotion of new enter-
prises, on account of the return to better times in all lines of en-
deavor. The music trade will doubtless receive its share of this
increasing prosperity, and if the same strict business principles are
adhered to as conscientiously during the coming year as they have
been in the past few years, those engaged in the music trade field
can expect a volume of new and better business that will make the
foundation of the trade even better and stronger than it is to-day.
INDICATIONS of returning and permanent prosperity for the
1 coming year are shown by a tabulation of new charters issued
during the past year, which appeared in a recent issue of the
Journal of Commerce. Taking only companies capitalized at
WINTER* & CO.
220 SOUTHERN BOULEVARD, NEW YORK
Manufacturers of
Superior Pianos
and Player Pianos

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