Music Trade Review

Issue: 1916 Vol. 62 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
ave never sold
as fine an instrument
as your Solo Virtuolo
—and I have sold upright players as high as $1,500
each."
One of our dealers in the South wrote this.
saying:

<
He began by
" / cannot refrain from telling you how greatly
pleased I was to find the Solo such a magnificent
instrument."
j
i
—and he finished by ordering a number of instruments
more.
Hallet & Davis dealers everywhere have displayed the same
enthusiasm about this new idea in players. Our files contain
many voluntary tributes such as the above.
For the new Solo Virtuolo is actually in a class by itself.
It is a player which, when played from Solo rolls, gives all
the expression and tone shading you hear in the playing of
great artists.
This is not exaggeration. Close your eyes when the Solo
' Virtuolo is playing and you imagine yourself listening to a
Hofmann, a Busoni—yes, a Paderewski. There is no sense of
the mechanical or the automatic. It is a real art instrument.
Only certain very expensive instruments have ever before
*
'
1
,
Hallet & Davis
(E
Makers Hallet & Davis Pianos and t
Sole Distributors Conw!
Home Office:
Hallet & Davis Building
146 Boylston St., Boston
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
9
THE MUSIC TRADE REVIEW
approached this result. And their price has kept them beyond
the reach of any but the very wealthy.
The Solo Virtuolo Is Not a Luxury
It may be sold with profit at a price which is charged to-day
for many players which are only ordinary players. It is distinctly
within the means of the majority of your prospects.
Furthermore, it has all the advantages of the other Virtu-
olos. You can play any roll, putting in your own expression,
if you wish; it responds sensitively, as the Virtuolo always has.
The Solo feature is independent and does not interfere with
either the playing of ordinary rolls in the usual way or piano
playing by hand.
This remarkable instrument has not been given special
advertising or special pushing. It is just a member of the
complete Hallet & Davis Line—a line which will carry any
dealer to success. And every dealer ought to know the advan-
tages of this line.
We are in business to co-operate with up-to-date dealers-
dealers having initiative and push. If you are one of these
write our home office today for full information about the Solo
Virtuolo and the safe Hallet & Davis plan of doing business.
Piano Company
X839)
Virtuolo "Instinctive" Player-Piano
Pianos and Players
A Great Musician "Discovers*
the Virtuolo
{A personal letter to one of
our dealers:)
"My dear Mr. Pattison:—
"When I casually sat clown be-
fore the Virtuolo in your store the
other day, 1 had no idea that
player-pianos could be anything
more than machines for pumping
out music. That a player-piano
existed which actually let the
player express his own mood—in
both the volume and the tempo of
the music—I never dreamed.
"Therefore the Virtuolo as-
tounded me. You will remember,
I stayed there on the bench play-
ing it for an hour. I was so in-
terested in the responsiveness with
which it answered my ideas, as
well as the tine tone quality of the
piano, that I really forgot the time.
"I consider it an achievement of
real artistic value, and I congratu-
late you on having it to offer your
patrons.
Sincerely,
GEORGE BARRERE."
New York Office
Hallet & Davis Building
18 East 42nd Street
Flute Soloist, New York Symphony
Orchestra, Leader Barrere Ensemble.

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