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THE MUSIC TRADE REVIEW
DETROIT DEALERS URGED TO DO MORE ADVERTISING
CROWN
PIANOS
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Expert Speaks on the Need of Forceful Piano Publicity—Bush & Lane Featuring Special Bar-
gains—Association Discusses Stevens Bill—E. P. Andrew Celebrates Birthday
DETROIT, MICH., May 16.—"There is not enough
piano advertising and not enough good piano
advertising," said a leading advertising expert
of this city a few days ago. "When you take into
consideration the importance of the piano indus-
try, the volume of sales and the number of fine
stores devoted to the industry, there is really
only a small amount of advertising and pub-
licity devoted to the selling of pianos and
players. I believe there should be an awaken-
ing to a higher class of advertising for both
pianos and players—it should be along more
artistic and educational lines. I see dealers
advertising a piano but they say nothing that
would make you feel as if you wanted one. You
can't advertise an article like a piano as you
would stoves or house furnishings because people
must have these things, and they are constantly
looking for the best and the cheapest. But
pianos they don't have to have and they won't
have unless you create the atmosphere and
make them feel that no home is complete with-
out one—the great joy and pleasure it gives—
the uplift—the development it means for the
children—etc. If there is any business than can
justly stand a higher plane of advertising it's
the piano business. I don't believe sensational
advertising—grossly exaggerated statements—
statements that are written by some advertising
man who doesn't know a darn thing about the
business—is a good thing for the piano or any
other business."
According to E. P. Andrew, the May sale of
the J. L. Hudson Co. is going along splendidly
and so far results have been very satisfactory.
The sale ends May 20.
J. Henry Ling, 78 Library avenue, this city,
reports the sale of quite a number of used
pianos to cottagers who will use them at their
summer homes.
Frank Bayley, now at 114 Broadway, reports
that rental business is exceedingly good. This
concern has over 100 rental customers.
William Maxwell, second vice-president of
Thomas A. Edison, Inc., was in Detroit on
Thursday. He predicted a great future for the
Edison.
Paul J. Stroup, manager of the Universal
Music Co., was in town this week.
E. P. Andrew, manager of the piano store of
the J. L. Hudson Co., celebrated his birthday
on Friday, May 12. The store employes, cog-
nizant of the occasion, remembered it by placing
a handsome basket filled with American Beauty
roses on his desk before he got there in the
morning.
Bush & Lane, of Detroit, now has a Bargain
Bulletin Board, which is kept in the window
downstairs and which announces a number of
special bargains each week. During the past
week a "Cecilian" player was in the window; it
was stripped of the case and to the various
parts of the instrument were attached ribbons
and these ribbons were attached to cards, on
which the parts were fully described. Although
not a new stunt, it attracted considerable atten-
tion from passersby.
The Detroit Music Trades' Association held
its regular monthly May meeting on the 9th
instant at the Hotel Charlevoix. The Stevens
price maintenance bill came up for discussion
and the members unanimously went on record
as favoring the passage of this bill. It was
decided to draw up at once suitable resolutions
and forward same to the various Michigan Sen-
ators and Congressmen. The association will
abandon its meetings during June, July, August
and September, resuming meetings in October.
S. L. Wixom has closed out his stock of music
and musical instruments at Petoskey, Mich.,
and will retire from business.
The East Detroit Music House, 336 Gratiot
avenue, this city, is opening an exclusive phono-
graph store in the Arcadia Building on Wood-
ward avenue, which will exploit the "Sonora"
phonograph.
The Security Trust Co., of Detroit, as trustee
in bankruptcy for F. J. Schwankovsky, is send-
ing to creditors the first and only dividend
which is very small. The total amount of lia-
bilities is $45,000. Schwankovsky was in busi-
ness at Woodward avenue and John R street
and became bankrupt in 1909.
SIXTH FARRANDJX). DIVIDEND
Detroit Trust Co. Makes New Payment of 10
Per Cent, to Creditors of That Concern
DETROIT, MICH., May 15.—The Detroit Trust
Co., receiver for the Farrand Co., has just an-
nounced the payment of a sixth dividend of 10
per cent, to the creditors of that company,
whose claims have been approved and allowed.
In this connection with the announcement of
the dividend the receiver reported that the total
claims proved against the estate amounted to
$668,507.95, and that there had been paid to
creditors in dividends and from the proceeds of
securities $594,496.12 or approximately 90 per
cent, of the total indebtedness. The Detroit
Trust Co. states that it will continue to clear
up the affairs of the bankrupt, but is unable to
give information regarding the next dividend.
COLBER TALKS ON SALESMANSHIP
WORCESTER, MASS., May 16.—Fred Colber, trav-
eling representative for William Knabe & Co..
New York, was a visitor to Worcester this week,
and gave a very interesting talk on salesman-
ship and Knabe construction to the large
force of salesmen of the Marcellus Roper Co.,
which handles the Knabe piano in this city.
Mr. Colber is one of the best posted piano
men in the country, and the address which he
gave was keenly appreciated by the members
of the Marcellus Roper sales staff. Mr. Colber
was well pleased with the Knabe business in
this city which is well ahead of last year.
END for the complete story about the business
building possibilities of square-cut music rolls.
These rolls are made musically and artistically correct,
and are rolls that you can sell at a profit.
The Herbert Co., 177 Chestnut St., Newark, N. J.
Geo. P. Bent Company
Manufacturers
Est. 1870
214-216 So. Wabash Ave., Chicago, U. S. A.