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THE MUSIC TRADE REVIEW
NEW BUILDING IN DETROIT
LAUTER BOOTH AT NEWARK SHOW
E. E. VIDAUD NOW VICE-PRESIDENT
Piano Department of People's Outfitting Co.
Located on Fourth Floor of New Structure
Lauter Co. Has Elaborate Display of Newark
Made Pianos at Anniversary Industrial Ex-
position—New Electric Player Shown
Recently Elected to That Position in the Linde-
man & Sons Organization
DETROIT, MICH., May 16.—The handsome new
E. E. Vidaud has been elected to the vice-
One of the most artistic exhibits at Newark's presidency of Lindeman & Sons Piano Co.,
Anniversary
Industrial
Exposition,
which
Forty-fifth
street
opened at the Armory on last Saturday eve-
and Eleventh ave-
ning, was that of the Lauter Co., which has been
nue, New York.
making pianos in Newark since 1862. The com-
He has also been
pany had an elaborate display of instruments
appointed one of
and arrangements were made so that there was
the trustees. Mr.
plenty of music at all hours to attract and hold
Vidaud
succeeds
the attention of the visitors to the show.
L. W. P. Norris,
The booth itself is well worth attention, beau-
who recently re-
tifully decorated, with a background of rich vel-
signed.
vet curtains of pea green shade, palms are ar-
T h e foregoing
ranged here and there, giving it the atmosphere
information w i l l
of a drawing room.
be welcomed by
The Lauter Co. is displaying and demonstrat-
t h e many trade
ing for the first time the Solo-Art Humana,
members who are
which may be played with hand, foot or electric
acquainted w i t h
power. There are several novel arrangements
E. E. Vidaud
Mr. Vidaud, for he
for controlling the expression at the will of the
is one of the hard workers of the industry,
player.
business being more of a pleasure to him than
Another feature of the exhibition is the play-
ing at one time of the new Solo-Art Humana, effort. He has been associated with Lindeman
the Lauter grand and the Lauter upright, the & Sons for about five years, spending consider-
three playing in unity, which brings out forcibly able time visiting the trade when not engaged
the fact that the player can be played with nat- in executive work at the offices. His plans for
ural effects. On display also is a fumed oak the future include the continuance of endeavor
grand, of an individual shade, with bench to which has marked his career in the past, al-
match, which attracts more than passing no- though he feels that he will have to work even
400 YEARS OF MEHLIN HISTORY
harder, a spirit that cannot help but succeed.
tice.
Incorporated in Little Booklet Published by
The Lauter Co. has also created a special
MORE MONEYTO BUY PIANOS
Paul G. Mehlin & Sons—Data Secured by style called the No. 455 Anniversary Model,
Paul G. Mehlin on European Trip A Few which is proving to be quite a popular seller Many Lines of Business Throughout New York
State Show Prosperous Conditions
Years Ago—Mehlin Piano in Music Festivals in the Lauter retail stores. The exposition will
continue for three weeks.
ALBANY, N. Y., May 14.—The volume of busi-
A very attractive booklet has been recently
ness transacted in New York in the month of
issued by Paul G. Mehlin & Sons, 27 Union
WARN MISLEADING ADVERTISERS
April last required 21 per cent, more employes,
Square, New York, which gives a history of the
Mehlin family and its achievements for 400 The District Attorney of New York Frankly who received 37 per cent, more in wages than in
Discloses His Plans in Regard to Those Who April, 1915, according to a monthly report is-
years, the research dating back to 1516. An
Indulge in Publicity That Is Questionable
sued to-day by the Bureau of Statistics and In-
interesting part of the book is the lineage which
formation of the State Industrial Commission.
directly affects the production of the Mehlin
In a public address in New York last week
The most important increases were in the
piano, dating back to Johann Frederick Mehlin
who was born in 1748. In the center of the book District Attorney Swann stated that it was his chemicals, oils and paints group, the stone, clay
is a birds-eye view of Stuttgart, Germany, the intention to give close -attention to the matter and glass products group and the metal ma-
home of the Mehlin ancestry, and the genealogy of misleading advertising not only in the New- chinery and conveyance group. The increase in
of the Mehlin family occupies two pages, dat- York papers, as well as that made in the win- wages paid by the factories in New York City
ing back to Wilhelm 1573-1635. Reproductions dows by leading merchants. He said: "Some was only 22 per cent., according to the report,
of photographs of three generations of Mehlins of the men who hold their heads pretty high while the increase in up-State factories amount-
at present connected with the business are also are going to be hit" by the new Federal deci- ed to 46 per cent.
sion, penalizing untrue, or misleading adver-
shown on another page.
INVOLUNTARYJPETITION FILED
One of the most successful music festivals is tisements. This decision, by the way, was
now being held in Raleigh, N. C , at which sev- printed in The Review some two weeks ago, Action Taken by Creditors of Holmes Music
Co., Los Angeles, Cal.
eral of the most famous opera and concert sing- and is worth careful study. The District At-
ers are appearing, including Pasquale Amato, torney added: "I have already got one offender
An involuntary petition in bankruptcy was re-
Flora Perini, Frieda Hempel and other well- on Fifth avenue, and he was promptly convicted
known artists. The Mehlin pianos are being and allowed to go on a suspended sentence. He cently filed against the Holmes Music Co., 422
is now the most contrite person imaginable. South Broadway, Los Angeles, Cal., by Carl
used at this festival.
The Mehlin Orchestral grand was also used The Fake 'Ad.' Law, went into effect Sept. 1, Fischer, Buegeleisen & Jacobson and the Fred
at the tnusicale given Tuesday night at the Elks 1915. It made the use of untrue, misleading and Bretsch Co.. and H. R. Miller was appointed
deceptive advertisements a crime.
It was receiver under $5,000 bond. The petition al-
Club in New York.
strengthened by the new Federal decision."
leges that within the past few months the
Holmes Co. has been guilty of various acts of
BUSH VISITINGJTEXAS STORES
bankruptcy.
PIANO
SHIPMENTS
DELAYED
DALLAS, TEX., May 15.—William Lincoln
PROVIDENCE, R. I., May 15.—Cowells' Furniture
Bush, president of the Bush & Gerts Piano Co.,
DEATH OF HARRY S. BARRETT
of Chicago, was a visitor here recently while Co., located in the Grosvenor Building, which
BINGHAMTON,
N. Y., May 15.—Harry S. Bar-
on a trip visiting the branch houses handling is featuring the Kurtzmann line, has consigned
rett,
head
of
the
big music house of Barrett
the Bush & Gerts line in the State. He ex- to it fifteen carloads of pianos from other fac-
pressed himself as highly pleased with the prog- tories, which are being delayed on account of Brothers, one of the oldest and best known in
ress this section of the country is making, and the freight embargo. Despite this handicap, the southern New York, died at his home here last
complimented the citizens of this city upon concern is doing an excellent business in its night of pneumonia. He is survived by two sons,
their progressiveness.
piano department, which is under the manager- Stanley and Evans, of Convent Station, N. J.
The funeral was held Wednesday, and
ship of Guy R. Greene, who has had twenty
among the out-of-town mourners was Fred W.
A Kranich & Bach grand is used in one of years' experience in the piano business.
Lohr, secretary of Hardman, Peck & Co., New
the scenes of the "Snowbird," a recent motion
R. T. Cassell, Jr., president of the Cassell York, who had been a friend of the Barrett
picture released by the Metro Co., and featur-
ing Miss Mabel Taliaferro. The grand was used Bros. Music Co., Denver, Colo., was recently family for many years. Barrett Bros, handle
in a number of "close-up" scenes, the decalco- elected a member of the Advertising Club in the complete Hardman, Peck line in this terri-'
tory, and feature it extensively.
that city.
mania on the fall-board being plainly visible.
building of the People's Outfitting Co., Shelby
—- and Michigan ave-
nues, this city, which
is fifteen stories high,
was formally opened
on Thursday. It is a
magnificent structure
in every respect. On
the fourth floor is the
piano and talking ma-
c h i n e department.
Jacob Doll & Sons'
pianos and players
are carried. As an
introductory s a l e ,
this store announced
special prices on 350
pianos and player-
People's Outfitting Co. pianos of a special
make.
With each sale the buyer is given
a guarantee for five years; an exchange privi-
lege within one year; the privilege of getting
$50 worth of music on the part-payment plan,
and no interest is charged. The company has
placed on sale 150 players at a special price.
An entire page in the newspapers tuld the story.
WINTER & CO.
220 SOUTHERN BOULEVARD, NEW YORK
Manufacturers of
Superior Pianos
and Player Pianos