Music Trade Review

Issue: 1916 Vol. 62 N. 19

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE
VOL. LXII. No. 19 Published Every Saturday by the Estate of Edward-Lyman Bill at-373 4th Ave., New York, May 6, 1916
The Question of
Sin
% e J o £ rs
& Cents
£
One Price
T
WO thousand years ago Plato said that nearly all the misunderstandings that ever exist would disappear
if people would but take the trouble to discover, before beginning to argue, whether each side means the
same by the terms it uses. Half the loose and inaccurate conduct in the world is just the result of loose
and inaccurate thinking, brought about by meaning one thing when one's antagonist supposes one means
something else. The piano business is filled with examples of this sort of thing, as is evident in the excessively
futile discussions that have raged and are still raging around the question of One Price.
If we would all begin arguments of this sort by deciding what we mean by the words "One Price," we would
save nearly all the misunderstanding, and have some chance of coming to agreement on a matter quite vital to our
interests.
Like many other things, nothing is easier than this to define until you come to try defining it. Then trouble
begins. Which is perhaps why scarcely any one takes the trouble to know what he means by "One Price" before
he starts in talking about it.
Still one can make an attempt. It is plain that a business which cannot give the same deal to every one is not
a business at all; it is a lottery. Every one has equal rights to a square deal and the very foundation of a square
deal would seem to be one price to all.
Now, that statement has more sound than sense when it is applied to the piano business. Complications begin
to set in from the start. Suppose you mark all your pianos and player-pianos*at one price and find that one half
of the player sales involve trade-ins. If you adopt a sliding scale based on what the customer will stand in each
case, for valuing the trade-ins, then plainly the price to each customer is not identical; simply because the cash
or deferred-payment difference is not always the same for the same instrument.
Some one will say that neither are the trade-ins of equal value. True; but all practice and experience show
that the public universally expect valuations on old pianos in excess of their real value. In perhaps one-fourth
the total number of cases a sale hangs on the valuation question. If then you stick to one price as marked, you
run the risk of either losing your sale by refusing, or losing the profit by granting an excessive valuation.
Again, what about musicians and teachers? What about terms in relation to the price? How much should
long time pay for the accommodation? Does not a discrimination here virtually abolish the one price? What
about secret understandings? And so on, to much length.
The whole trouble arises in a misunderstanding as to what is meant by one price. If it is meant that in all
cases cash and time customers are treated alike, that is one thing. If it is meant that trade-ins are valued on a
fixed scale by some standard of appraisal applying to all, then that means something else. If it means that the
listed prices absolutely stand for cash in all cases, that is still a third meaning. If it means that the nominal
prices, and even the nominal money differences in trade-in deals, are allowed strictly to stand, but that to the
favored or the hard-to-sell customer there will be given scarfs and stools and music rolls and music lessons and
a wagon load of other miscellanies, then again something else is meant. Yet the whole point is, what do we mean
when we say one price ?
.
One Price means just what it says—"One Price to All!" That means that the ticketed cash price in plain
figures is maintained on each piece of goods, whether piano, player, music roll or bench. It means that in addition
to this a computed scale of charges for time payments is maintained, so that on each ticket may be also the
terms for deferred payments; not a fresh price for time, but an addition in plain figures for the accommodation,
together with the plain statement as to what monthly terms and what down payment are required. This
"terms-scale," it is to be understood, applies proportionately to every piece of goods of whatever value, and is best
(Continued on page 5.)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
PUBLISHED BY THE ESTATE OF EDWARD LYMAN BILL
(C. L. BILL, Executrix.)
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorial Staff:
B. BRITTAIN WILSON,
CARLETON CHACE,
L. M. ROBINSON,
GLAD HENDERSON,
A. J. NICKLIN,
WM, B. WHITE,
WILSON D. BUSH,
L. E. BOWERS,
D. G. AUGUR
BOSTON
OFPICEJ
JOHN II. WILSON, 324 Washington St.
Telephone, Main 6950.
CHICAGO OFFICE t
E. P. VAN HARLINGEN, Consumers' Building,
220 So. State Street. Telephone, Wabash 5774.
HENRY S. KINGWILL, Associate.
LONDON, ENGLAND) 1 Gresham Buildings, Basinghall St., E. C.
NEWS SERVICE IS SUPPLIED W E E K L Y BY OUR CORRESPONDENTS
LOCATED IN T H E LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $3.50 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $no.
REMITTANCES, in other than currency forms, should be made payable to the Estate of
Edward Lyman Bill.
Departments conducted by an expert wherein all ques-
Plavoi*
Pi on A dUU
anil
rldjcl -rlallU
tions
relating to the tuning, regu-
l a t i n g of
a n a d technical
r e a i r i n nature
P
8 o f P^nos and player-pianos are
1Whnif»al
p
lClllUlldl
d e a l t Wlthi
wi ij b e f oun d ; n another section of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal. . .Charleston Exposition, 1902
Diploma . . . . Pan-American Exposition, 1001 Gold Medal
St. Louis Exposition, 1904
Gold Medal. .Lewis-Clark Exposition, 1905.
X.ONQ DISTANCE TELEPHONES—NUMBERS
5982—5983 MADISON SQ.
Connecting 1 all Departments
Cable address: "Elbill, New York."
NEW Y O R K , M A Y 6 t 1 9 1 6 .
EDITORIAL
ness which they are doing to-day. The profit which they would
ordinarily make is fast being wiped out by the high cost of supplies.
Either the quality of their wares must be decreased or else the price
must be increased. The first course is illogical and practically
suicidal, not only to the individual who might adopt it, but also to
the industry as a whole. The only solution for the problem which
confronts the manufacturers today is to advance the wholesale prices
of their instruments to such a degree as will counterbalance the in-
creased cost of supplies. Piano manufacturers cannot hope for any
degree of progress or prosperity until this is done. The sooner this
problem is met and solved, and the sooner the manufacturers realize
the necessity of such an action, the better for the industry.
a year ago the New York Piano Manufacturers' Asso-
O VER
ciation and its guests, listened to an able address on the
g-eneral use of trade acceptances for the improvement and stabil-
izing of the credit situation in the trade. Since that time there
has been much said and written about the use of acceptances
but very little has been really done in introducing that system
in the piano trade. It has been said that the acceptance plan
has not been adopted by the piano trade to any extent owing to
the fact that its principles have not been fully understood by
either manufacturers or dealers and the fear of further credit
tangles has held the piano men back.
With the growth of business in this country and the hopes
that are held out for the development of our export trade, it is
believed in general business and banking circles that a new sys-
tem, or rather, the tested acceptance system, is required. In
order to accquaint business men with the relative advantages
and disadvantages of acceptances, the American Exchange
National Bank has prepared a most interesting and valuable
monograph on the subject, which is now ready for distribution.
The booklet is written in non-technical, understandable lan-
guage, sums up the history of the bills of exchange system in
vogue in this country, and also tells much of the credit system
used in France and Germany. A new credit system that pro-
tects the manufacturer is much to be desired, for when the manu-
facturer is protected the dealer is not forced to pay, as part of
the purchase price of the goods he handles, a stiff percentage
to cover bad credit risks for which he himself is not responsible.
OR many months past The Review has constantly called atten-
N many occasions The Review has emphasized the import-
F
tion to the imperative necessity for an upward revision of prices
O
ance of having an official representative of the piano trade
on pianos and player-pianos. Many manufacturers have demon-
strated their far-sightedness and their good business judgment by
increasing the price of their instruments in order that the increased
cost of raw materials might be covered, but if the problem presented
by the constantly increasing cost of supplies is to be permanently and
logically solved, it is necessary that every piano manufacturer follow
the example set by those referred to above.
There is not a single article which enters into the construction
of a piano that has not advanced in cost, from the steel plates and
hardwoods all the way down to the inconsequential but necessary
rubber tips on the fallboard. The reasons for the increasing cost
of all raw materials have been stated so fully and so often that their
repetition here is of no value. The fact remains, however, that
prices have advanced, and that if present indications are to be
taken as a criterion they will advance still further.
This fact is now realized by manufacturers generally, many of
whom were loathe to believe that this condition would become an
actuality, even after the prices on all manner of supplies had shown
evidences of a sharp advance. But now that this state of affairs is
fully realized, it is of paramount necessity that piano manufacturers
as a whole advance their prices, unless the very stability of the
industry itself is to be seriously undermined.
Were the profits in the piano manufacturing business an ab-
normal one, the manufacturers might be able to stand the increased
cost of manufacture without any serious difficulty. Competition has
reduced the average profit on the manufacture of a piano to a very
small percentage over the actual cost of its making, and in many
cases the amount of profit formerly made by the manufacturer has
been almost entirely wiped out by the greatly increased cost of the
raw materials which he uses.
Piano manufacturers, like everyone else, are in business to make
money. They are entitled to a legitimate profit on their business, and
indeed, after the dull years through which the industry has recently
passed, they are in need of an equitable profit on the increased busi-
to look after legislation, both in Albany and in the various cities
of the State, with a view to protecting the members of the trade
from measures tending to increase the difficulty of doing busi-
ness, or that, as has been the case in many instances, would
serve to discriminate against those selling goods on instalment.
A year or two ago the New York Piano Manufacturers' Asso-
ciation discussed the matter but did not take any definite step
towards retaining- a permanent legal advisor. Recent develop-
ments have again emphasized the necessity for such a legal
advisor of the association, and the result has been that the action
of the executive committee in authorizing Henry H. Harkavy to
act as legal representative for that body has met with the full
endorsement of the association as a whole. Through arrange-
ments with a law firm in Albany, Mr. Harkavy will be able to
keep in touch with all legislation and judge whether or not it
will affect the interests of the piano trade before it has progressed
to any degree. This appointment is one of the most important
things done by the association for some time past, and should
serve not only to remove any cause of worry from the minds
of the piano men, but save in actual money much of the cost of
fighting inimicable legislation passed in Albany.
HERE has long existed a strong sentiment throughout the busi-
T
ness world toward taking the tariff question out of politics. In
this connection it is interesting to note that the bill to create a tariff
commission which was revised and introduced into the House by Rep-
resentative Rainey of Illinois, has been analyzed and endorsed by a
special committee of the Chamber of Commerce of the United States.
This action means that in the opinion of the committee the bill
accords with the principles for which the membership of the National
Chamber declared in a referendum which was carried by an over-
whelming vote. Therefore the committee is now asking the members
of the Chamber of Commerce of the United States to support the
Rainey Bill, and to do what they can toward its enactment.

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