Music Trade Review

Issue: 1916 Vol. 62 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
69
RECORD=BREAKING COLUMBIA SALES
INAUGURATE ^OCALION WEEK
ANOTHER COLUMBIA FACTORY
April Business Will Probably Establish a New
Record—New Street Car Cards—Featuring
Louis Graveuere—Some Recent Visitors
Special Programs Arranged for Vocalion Week
at Aeolian Hall—Extensive Advertising Used
Three-Story Addition to Present Factory Being
Planned—Second Addition Since the First of
the Year—Will Be Ready July 1
The Aeolian Co. inaugurated on Monday a
special week at Aeolian Hall which they desig-
nated as "Vocalion Week." As its name implies,
this week is being devoted to a presentation of
the Aeolian-Vocalion, and a number of features
have been introduced to appeal to the music-lov-
ing public.
Four times daily a program of selected music
is being presented free of charge in the Vocalion
salons, and it is a tribute to Aeolian prestige and
publicity that during the first half of the week
every one of these recitals was well attended.
This program included a record by Pablo
Casals, with Miss Louise V. Stallings, a popular
soprano, illustrating the use of the Graduola, an
exclusive Vocalion feature; a selection by Miss
Stallings accompanied by the Vocalion, and sev-
eral numbers by Miss Ruth Cramer, a well-
known danseuse, the music being furnished by
the Vocalion.
Six-column advertisements appeared in all of
the leading Sunday newspapers announcing
Vocalion Week, and needless to state this adver-
tising was dignified and high grade in every
particular. The illustration used consisted of a
group picture of three of the most popular
models of art style Aeolian-Vocalions which
have achieved marked success in the compara-
tively short while they have been on the market.
R. F. Bolton, district manager of the Columbia
Graphophone Co., New York, reports the clos-
ing of a phenomenal April business. Although
the month's figures have not been officially com-
piled, there is every indication that the sales
totals will be ahead of last month, which was
the previous record breaker for this division.
This record is even more impressive, when it is
considered that last month's sales figures were,
ahead of last December, a previously unheard of
comparison. Local Columbia dealers are natur-
ally well pleased with the general situation,
and are evidencing their confidence in the future
by placing large orders for Grafonolas and rec-
ords for summer and early fall delivery.
Miss Wanda Hilborn, of the Columbia Co.'s
educational division, left Monday for a fort-
night's trip through New York State. The
activities of this important department are stead-
ily increasing, and since the first of the year, a
large number of schools in the leading cities
have placed orders for Columbia school equip-
ment.
The Columbia advertising department has
just prepared for the use of Columbia dealers
a new series of attractive car cards of unique
and original design. These cards present an
artistic set of illustrations which by reason of
their distinctiveness are well calculated to at-
tract the favorable attention and interest of
passengers.
The Columbia Co. is using considerable news-
paper advertising to feature the new Columbia
records by Louis Graveuere, the famous bari-
tone, who recently signed an exclusive contract
with the Columbia Co. Mr. Graveuere's records
went on sale last Thursday, and the demand
already established points to these records
achieving signal success.
H. A. Yerkes, Central West district manager,
and H. C. Groves, manager of the Washington
store of the Columbia Co., were visitors this
week at the executive offices, with optimistic
reports of conditions in their territories.
Hugh McLean, of McLean Bros., 384 High
street, Holyoke, Mass, a successful furniture
house of that city, was a visitor to New York
this week. McLean Bros, opened a talking
machine department a few months ago which
has achieved gratifying success. The products
of the Pathe Freres Phonograph Co. are handled
exclusively in this department, and Mr. McLean
states that the demand for Pathephones and
Pathe discs has far exceeded expectations. The
new Pathe records are meeting with marked
favor while the Pathephones retailing at $100
and upwards are proving very popular.
EDUCATIONAL RECORDS WANTED
DEATH OF GEORGE BLACKMAN
A. H. MAYERS OPENS NEW STORE
The Bureau of Foreign and Domestic Com-
merce reports that an inquiry has come in from
Siberia from a dealer who desires samples and
price lists of talking machine disc records used
to teach the English language to Russians. Full
information may be obtained by addressing the
Department at the district office, Room 409
Custom House, New York City, mentioning for-
eign trade opportunity No. 20,844.
George Blackman, a brother of J. Newcomb
Blackman, president of the Blackman Talking
Machine Co., New York, Victor distributor,
died suddenly last Thursday from pneumonia.
Mr. Blackman had been associated with the talk-
ing machine industry a number of years ago,
and was well known in the local trade. He is
survived by a wife and child. The funeral serv-
ices were held on Sunday.
Adolph H. Mayer, the well-known local
talking machine dealer, held the formal opening
of his new store at 783 Ninth avenue, near Fifty-
third street, on Wednesday of this week, Mr.
Mayers having removed recently from 790
Ninth avenue, where he had been located for a
number of years, to the new address. Mr.
Mayers, who specializes on the Victor line,
also conducts a retail store at 1983 Broadwav
SUCCESS W1THJTHE PATHEPHONE
Away with the Winding Crank!
"If only we didn't have to wind all the time."
How many times your customers have said this!
The Motrola does away with winding by hand—makes complete
the enjoyment of every selection.
Simple to attach—just unscrew the winding crank and put the
Motrola in its place. Connected with electric current it winds auto-
matically, insuring true tone and even time. Costs practically nothing
to run. It can't get out of order.
Be one of the first to have a Motrola for demonstrating purposes.
Prices and all other information sent on request
JONES-MOTROLA, Inc.
171 Madison Avenue
New York, N. Y.
The American Graphophone Co. recently
awarded a contract to Samuel Austin & Son Co.
for the erection of a three-story addition to the
Columbia plant at Bridgeport, Conn., making
the second large building addition to the factory
this year. The proposed building will be 400
feet long and 25 feet wide.
The addition is an extension of the building
where the offices were located before the factory
was rearranged. The building will be used for
manufacturing purposes and will also contain
the shipping department. The work started on
April 20 and the contract calls for completion
within two months from that date. The building
will be entirely of brick, steel and wood, along
modern lines and fireproof construction.
"SUPREME" SONORA INTRODUCED
Recital Held on Tuesday Afternoon of This
Week to Demonstrate $1,000 Instrument
The formal introduction of the new "Su-
preme" Sonora phonograph which sells at
$1,000, took place at the Sonora Salons, 668
Fifth avenue, New York, on Tuesday afternoon
of this week before a most select audience,
gathered by personal invitation to listen to a
demonstration of the instrument.
In sending out the invitations to the demon-
stration, George E. Brightson, president of the
Sonora Phonograph Corp., declared that tho
newest instrument would prove a revelation to
those who heard it for the first time and before
the conclusion of the program, those who at-
tended agreed with him.
One of the particularly interesting features
of the program was the exhibition of dancing
given by Miss Queenie Smith, premier dancer
of the Metropolitan Opera House Ballet
School, to the accompaniment of music from
the "Supreme" Sonora.
Refreshments were
served to the audience during the intermission.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
70
IMPORTANT HEINEMAN ACCESSIONS
C. F. Rubsam in Charge of the Otto Heine-
man Phonograph Supply Co.'s Export Activ-
ities—W. C. Pilgrim Appointed Assistant
Factory Manager—Two Important Posts
C. F. Rubsam, who for many years past has
been prominent in the dictating and talking ma-
chine industries abroad, having been an impor-
tant factor in these fields in France, has joined
the forces of the Otto Heineman Phonograph
from their European sources of production is, in
a measure, responsible for this very rapid
growth of export business, coupled with the
fact that the Heineman motors and other talking
machine products have scored a big demand in
•this country the past year.
W. C. Pilgrim, who is well known in London
financial circles, having been associated with a
C. F. Rubsam
Supply Co., Inc., New York. He is supervising
the company's dictating machine division and
has also taken charge of the company's export
activities. The export department of the Otto
Heineman Phonograph Supply Co., Inc., has
assumed very imposing proportions the past few
months, and the exports to South America, Aus-
tralia and the Far East have reached large sales
totals. The fact that these countries are cut off
W. C. Pilgrim
number of prominent houses in connection with
the development of their domestic and foreign
trade, has also joined the staff of the Otto
Heineman Phonograph Supply Co., Inc.
He
has been appointed assistant factory manager
with headquarters at the Heineman factory in
Elyria, and will supervise the manufacture and
shipment of the completed product, working in
close co-operation with the home offices.
FAIRBANKS GOJESTO EDISON CO.
auditor. Charles R. Lee for the present will super-
vise the Atlanta zone which was recently established,
Has Been Appointed Manager of the Phono-
graph Works—Now on Vacation Trip
WEST ORANGE, N. J., April 24.—C. E. Fairbanks,
former works manager for the Gilbert & Barker
Manufacturing Co. of West Springfield, Mass.,
has been appointed manager of the phonograph
works division of Thos. A. Edison, Inc., in
this city. Mr. Fairbanks is taking a sea trip
this week, and upon his return, about May
first, will take up the duties of his new position,
where he will have the supervision of over 3,600
workmen. He is well known in New England
as president of the Executives' Club and vice-
president of the Aero Club, of Springfield, and
has a host of friends who wish him success in
his new undertaking.
TALKER MUSIC BY WIRELESS
Boston Wireless Operator Sends Music Pro-
duced by Edison Diamond Disc Phonograph
Over a Radius of Two Hundred Miles
BOSTON, MASS., April 24.—The sending of music
through the air by wireless has become an ac-
complished fact and has been developed to a
NEXT CONVENTION TO BE BEST EVER
Plans Now Under Way for Consideration of
Many Important Business Subjects—C. G.
Childs and Howard Shartele to Make Ad-
dresses as Will Factory Men and Jobbers
A. A. Trostler, chairman of the arrangement
committee for the coming annual convention of
the National Association of Talking Machine.
Jobbers, to be held at the Hotel Traymore, At-
lantic City, N. J., on July 10, 11, 12 and 13, de-
clares that the convention will be the best ever
held in the history of the association, and that
the members who fail to attend will regret it for
the rest of their natural lives.
It is planned to make the meeting particularly
notable from an educational standpoint and a
program of live topics of all sorts, calculated to
help all the jobbers in getting the best results
out of their business, is now being prepared.
Among the questions that will be taken up and
discussed are those of operating costs and over-
head expense of all sorts, short cuts and efficient
methods in handling the talking machine busi-
ness and other matters of importance.
Among the talks already scheduled will be
one by C. G. Childs, manager of the recording
department of the Victor Talking Machine Co.,
who will give the jobbers much useful informa-
tion and data regarding methods of exploiting
and selling records. Howard Shartele, also of
the Victor factory, will give a talk on the secret
of ordering records successfully, and other mem-
bers of the Victor Co.'s staff as well as some of
the jobbers, will make addresses on matters of
trade importance. From the prospects at the
present time the convention in all details will
Vie a most notable one.
The plans for the entertainment of the visiting
jobbers and their friends will be as original and
elaborate as the plans for the meetings, which,
to those who have attended the conventions at
Atlantic City in the past, has a real and pleas-
ant significance.
In his experiments Mr. Power uses an Edison
Diamond Disc phonograph for the purpose of
producing the music, and declares that the pur-
ity of its tones have had much to do with the
success of the experiments.
Operators at various stations along Cape Cod
and any number of amateur wireless operators
around Boston have reported that they heard
quite clearly the music in the air.
WEBB DOING A GROWING BUSINESS
ATLANTA, GA., April 22.—LeRoy Webb & Co., who
recently moved into new quarters at 83 Peach-
tree street, report an excellent business in the
Victor line, which they have been carrying for
some time. The business has increased to such
an extent during the past year that larger quar-
ters were necessary. The new location is oc-
cupied jointly with the Windmayer Music Co.,
dealers in sheet music and supplies. Fred C
Windmayer, manager of this concern, was for-
merly connected with the Phillips & Crew Co.,
being in charge of the sheet music department
there.
NEW TERRITORIAL SUPERVISORS
The sales department of Thomas A. Edison, Inc.,
has announced the appointment of two additional
territorial supervisors. Both have already left for
their posts.
Lewis Albert Zollner is to supervise the Chi-
cago, Milwaukee, Minneapolis, Dfes Moines and
Sioux City zones. He is a graduate of the Uni-
versity of Wisconsin, and has had considerable
sales experience, his last previous connection being
with the Singer Sewing Machine Co. at Port
of Spain, where he was managing salesman and
Edison Diamond Disc Phonograph in Use in Wireless Room at Tufts College
Speaking of his invention, Mr. Power declared
practical basis by Harold J. Power, of the
American Radio and Research Corporation, who that he believed the time was not far distant
is in charge of the wireless station at Tufts when the experiment station at Tufts College
College, this city. Mr. Power has been very would be able to play "The Star Spangled Ban-
successful in his experiments in this connection ner" to the Kaiser's radio operators at Berlin.
and music sent by his station has been picked He said that soon he would try playing grand
up by steamers two hundred miles and more to opera to wireless operators at sea and would
sea. The most astonishing results have been make use of such voices as Emmy Destinn, Marie
Rappold, Jacques Urlus and Anna Case.
secured during the past fortnight or so.

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