Music Trade Review

Issue: 1916 Vol. 62 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
NO SECRET!
MREVIFWMEARS
Every Successful Dealer
Knows that
THAT Otto Jordan, of the Witmark offices, like
the late J. Caesar, is so busy that he sometimes
keeps two telephones going and talks to a couple
of visitors simultaneously.
Century Edition
Is Beyond Question the
Greatest Value in
Sheet Music.
THAT'S WHY HE
HANDLES IT!
NATIONAL ADVERTISING CAMPAIGN NOW O N !
CENTURTMUSICPUBC 0
231-235 West4O«JtHwYork(ity
Sam Fox Music Co. Issued Original and Attrac-
tive Show Card to Call Attention to Victor
Record of "One Fleeting H o u r "
MONROE, WIS., April 10.—Five new songs,
written and composed by Miss Laurine Gardner,
In order to more generally advertise the fact
of this city, have been sold by Miss Gardner to the that its song hit, "One Fleeting Hour," is fea-
Normal Instructor, of Dansville, N. Y., and will
be published by this concern. The new songs,
which are said to embody a certain individuality
of melody, are: "Jansies," "Joyous Springtime,"
"Winter Sports," "Falling Leaves" and "Butterfly
and Rose."
Our prices on all classes of music will average the
lowest. Located in the center of the country and
carrying the tremendous stock that we do -we are
in a position to supply all your wants at a SAVING
TO YOU OF TIME, MONEY AND EXPRESS
CHARGES.
All orders shipped the day we get them.
GIVE US A TRIAL ORDER
McKINLEY MUSIC CO.
1501-1513 E. 55th Street
CHICAGO
Going Big KING'S Beautiful Serenade
A NIGHT IN JUNE
Piano Solo. Are you getting your share? Also pub-
lished as a solo or duct for all instruments.
€. L. BARNH01M, Oskaloosa, Iowa, I . S . A.
We Publish an Excellent Line of Teaching Music
dljurrb, jfaxHun attfc (ftmttpatuj
1367-1369 BROADWAY, NEW YORK
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF TITLE
FOR ESTIMATE
811 W*it 43d Strut, M«w T«rK City
iii
"Escamillo" "Sadie Love"
"My Castle in Spain"
"There's a Rainbow in
America "
Words and music by Earl Carroll
FOR DEALERS ONLY
a co
Py ^ y ° u attach this
Advt. to your order
LEO FEIST. Inc.. FEIST Bide.. New York
The Song of the Moment
"KEEP THE HOME-
FIRES BURNING"
('Till the Boys Come Home)
41 East 34th St.
NEW YORK
Two Sensational English Ballad
Successes
TO MUSIC DEALERS
Popular, Classic, Music
Books and Studies
These New Songs are being used
in Oliver Morosco's Sensational
Success
" S O LONG, L E T T Y "
Now playing at the Olympic
Theatre, Chicago
CHAPPELL & CO., Ltd.
LEO EDWARD^jN VAUDEVILLE
Next Monday Leo Edwards with his "six Prima
Donnas" will open at a New York theatre. Mr.
Edwards will use prominently in his act the "Pier-
rot and Pierette" waltz number, which is prov-
ing very popular.
WE ARE JOBBERS
OF MUSIC
You
Can't Go
Wrong
With
eistSo
THAT Maurice Richmond is the man who put
the enterprise in the music supply concern of that
name.
THAT Phil Kornheiser one day last week had six
people waiting outside of his office while he talked
with half a dozen inside, indicating some slight
public interest in the Feist productions.
THAT Boosey songs are selling themselves now-
adays.
THAT Meyer Cohen not only has plenty of ideas
of his own, but welcomes the brain-children of
others.
THAT J. T. Roach has more up his sleeve, con-
sidering the length of the sleeve, than most of our
astute managers.
THAT "Underneath the Stars" (Remick) has
developed to a point where it is to be regarded
much as a classic, especially as arranged in instru-
mental form for dancing.
THAT the Karczag Co. is sort of cleaning up
with the new operettas.
ADVERTISING THE VICTOR RECORD
FIVE SONGS BYNEW WRITER.
53
"Somewhere a Voice is Calling"
"The Sunshine of Your Smile"
Striking Card Used by Fox Music Co.
tured as record No. 17,968 in the Victor Talking
Machine Co.'s list for April, the Sam Fox Co.
has just sent out to the trade an original window
card. The card bears a large reproduction of a
Victor record, its number plainly shown, and
with the gold figures and hold hands on the
face to represent a clock. The title of the
song, "One Fleeting Hour," is shown on the
face of the record in large white letters. The
whole design is most striking. Over 25,000 of
the cards have been distributed among Victor
talking machine jobbers and dealers.
T. B. Harms & Francis, Day & Hunter
62 West 45th Street
NEW YORK
I REAP THE GOOD FORTUNE AWAITING YOU I
I
STOCK UP HEAVILY
I
I ITS WONDERFUL SUCCESS I
I SPELLS WONDERFUL S A L E S I
We Guarantee Our Music To Sell. You Lose Noth-
ing by Dealing With Us. Special Prices to Dealers.
G. M. TIDD, Music Publisher, Lancaster, 0.
BUY YOUR MUSIC FROM
BOSTON
Pub|i he
« "
WALTER JACOBS
8 Boiworth St,
publisher
BOSTON, MASS.
« M e r r y Madnew"
OLIVER DITSON
COMPANY
LYRIC
BY
J.KEIDN BRENNAN,
MUSIC
BY
ERNEST R.
BALL
BOSTON
NEW YORK
Anticipate sad iupply Every Requirement of Music Dealers
WHITE-SMITH MUSIC PUB. CU.
PUBLISHERS, PRINTERS & ENGRAVERS OF MUSIC
Main Offices: 02-64 Stanhope St., Boston.
Branch Houses: New York and Ckicago.
u La
M.WITMARK e SONS, WITMARK BUILDING,NEW WRK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
54
MUSIC
TRADE
REVIEW
see I am very familiar with the material I am
using, so that I know what can \)Q done with it
and what can not be attempted."
Three scores are sent out with each film, to
any Bluebird film user who wants them, at a
charge of fifty cents in addition to the regular
charge for the film itself. Many theatre mana-
gers throughout the country are finding them well
worth while, and letters expressing great satisfac-
tion and accompanied by reorders arc coming to
Mr. Winkler. A Universal film for which the
orchestral accompaniments have just been com-
pleted is "The Dumb Girl of Portici," featuring
Anna Pavlowa.
"You would be surprised to know how many
theatres are going in for real music accompani-
ment to their films, such as we are giving them,"
says Mr. Winkler. "What do you say to an
orchestra of twenty-seven men, including a harp?
Manager Harry G. Garson, of the Broadway
Strand Theatre in Detroit, is sending out such an
orchestra with a film. Furthermore, he is send-
ing out in some instances two and three complete
orchestras with a single film."
TWO BIG SUCCESSES BY HENRI CLIQUE
LA SEDUCCM
TANGO ARGENTINO or FOX TROT
f
TREMENDOUS
SENSATION
As Featured by Mr. and Mrs. Carlos Sebastian
IN NEW YORK AND CHICAGO
TAMBOURINES AND ORANGES
NOVELTY
CHICAGO
FOX TROT
McKINLEY MUSIC CO.
ACCOMPANIMENTS FOR FILMS
Bluebird Feature Film Co. Has Specially Ar-
ranged Scores for Its Pictures
While there are several experts adapting suita-
ble music to movie films, probably none of them
is more thorough or more original than M.
Winkler, who for two years now has been doing
this work extensively for the Bluebird Feature
Film Co., and also in connection with his posi-
tion as music editor of the Universal Film Co.'s
Moving Picture Weekly. He has developed a
method of his own to the point of really scien-
tific interpretation. He reviews a film, sometimes
seeing it three times over, and then with an
artistic knowledge and a musical taste acquired
in years of study, he selects from the world's
best compositions themes and melodies to illus-
trate as aptly as possible the scenes of the film.
Each scene, as produced on the screen, is timed
to the second, with a stop-watch, then the music
adapted is timed likewise, so that the completed
score and the film end even, with almost mathe-
matic exactness. Allowing for slight variations
due to musical temperaments which refuse to fol-
low his tempo indications, Mr. Winkler uses on
his score what he terms a block system, whereby
with each change of' scene or return to a scene
already familiar, the names of the character or
characters about to enter are noted just above the
score, where the musician cannot fail to see them.
These names act as warning signs, so that if on
the appearance of one the musician finds himself
ahead of the film or behind it, he can regulate his
pace accordingly and swing into the next scene
precisely on time, with the right theme.
Mr. Winkler has carried his method to a film-
grand opera limit, in that he repeats his melodic
motives to correspond to the entrances of the
characters with which they have been identified.
He finds that this not only binds the whole per-
formance together better than any less musically
scientific handling, but impresses the melodies on
the audience to the extent that on leaving the
theatre they are often heard humming or whis-
SveyyihmaTOiowrf
NEW YORK
tling them, and this often results in inquiries lead-
ing to the sale of the music from which the
themes have originally been taken—a considerable
achievement from both a trade and an artistic
standpoint.
Asked what he did when a theme otherwise
available proved too long or too short for the
film scene, Mr. Winkler said, "Then I write an
Prosperity is in the air, together with the smell
ending in the proper place. That can be done
of fresh paint, in the offices of the Joe Morris
without spoiling the music in the least; and you Music Publishing Co., New York.
SHONINGER PIANOS
FACTORY AND OFFICES, NEW HAVEN CONN.
AND
PLAYERS
WAREROOMS, 5 0 5 FIFTH AVENUE, NEW YORK
STODART PIANO CO.
Instruments of Merit
Progressive dealers have
found them to be most
profitable.
FACTORY, Southern Boulevard and Trinity Avenue, NEW YORK
DECKER & SON
THE
Pianos and Player-Pianos
Established 1856
697-761 EAST 135th STREET, NEW YORK
FAVORITE
FREDERICK
F»IA1MO
Manufactured b y
AGENTS WANTED
FREDERICK PIANO CO.
Exclusive Territory
New York
•tllea aad Factory:
117-1M Cypress Aveaae
" T H E P I A N O with the Weather Defying
Action." Artistic in design and tone quality.
PIANO CO.
FACTORY:
Eleventh and Wlnnebago Streets
JSecker JStm
fiigb tirade Piaioi aid Player Piaios
Factory and
Wareroomt 1
767-769
10th A T C ,
NEW YORK.
UNIFORMLY GOOD
dr^/
The £%
IJJJHUSJC'
MILWAUKEE, WIS.
ALWAYS RELIABLE
ROGART
PIANOS
PIANOS PLAYER
IANO
45»-456 Tenth Are., New York
BOQART
PIANO
0.11 Canal Plaoa
CO.
NEW YORK
THE fr m R A D L E PIANO
ESSENTIALLY A HIGH GRADE PRODUCT
CHICAGO
(Invite deafersioyU?riic
1
F . R A D L E , w..,"s1;R""rPWevv Y o r k City
DERIVAS& HARRIS
FISCHER
J. & C. Fischer
Established In 1840
New York
MANUFACTURERS OF
HI6H GRADE UPRIGHT and PLAYER PIANOS
Now Faotory, 184th to 1 36th S U . and Willow Avo.
(OaMcttr «••• r i i i u »»r • • • • • )
NEW YORK CITY
Stands for the best In
Player, Upright and Grand
Pianos

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