Music Trade Review

Issue: 1916 Vol. 62 N. 16

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
VOL. LXIL No. 16
Published Every Saturday by the Estate of Edward Lyman Bill at 373 4th Ave., New York, April 15, 1916
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£ 00Co & ers £ fl c r ents
Business Barometer
E
VEN as the strongest sunlight throws the deepest shadows, just so is the sunlight of our present pros-
perity casting a deep shadow across the economic future of our country, a shadow which foretells the
fierce struggle for commercial supremacy which will be waged after the close of the present war.
Leaders of public thought in every field of activity are awakening to the necessity for what is
being termed commercial preparedness. Thus far the European war has either directly or indirectly been
the cause of prosperity which is greater than any we have enjoyed for some years past.
The conclusion of the great European struggle and the re-entry of the present European combatants into
the field of commercial, rather than military, activity, will find the United States facing' a situation which will
require concerted action and unceasing- vigilance if our present prosperity is to be maintained.
It is axiomatic that thickly populated nations must sell their surplus products in order to achieve com-
mercial success. Even after peace has been declared all of the European nations will be overpopulated,
when compared to the comparatively sparsely populaied condition of this nation, and the need for the re-
establishment of a favorable balance of trade and the necessity for ready cash will result in greatly increased
productiveness on the part of all of these countries.
Even now there are rumors of great stores of manufactured products being accumulated by war-
ring nations, which are to be released as soon as peace is declared. When the war is over, foreign trade,
always an essential to European prosperity, will become of paramount necessity.
It is reasonable to believe that the bitterness engendered by the present great struggle will not be oblit-
erated by a few pen scratches on a treaty of peace, and it is not without reason to believe that for many years
to come the belligerent nations will boycott the products of an "enemy." Therefore, their surplus
manufactures must be marketed in the New World, rather than in the Old, which means that competition
in the South American field, and even in this country, will be keener and more acute than ever before.
Low wages, long hours, efficient production, and the manufacturing skill of many generations will be the
weapons with which our European competitors will seek to win the battle of commercial supremacy. Against
these weapons American manufacturers will be powerless to contend, unless they prepare for the struggle
immediately by the reduction of overhead expense, the elimination of unnecessary expenditure, greater effi-
ciency in manufacturing and in selling and a thorough and comprehensive knowledge of the needs of the trade
generally, not only in this country, but in export countries as well.
The piano trade needs this preparation fully as much as does any other line of industry in the United
States. South America offers one of several fields open to the American piano manufacturer to-day.
Notwithstanding the present wonderful activity in the home trade, and the practical monopoly which American
manufacturers have in the piano trade in this country, the importance of and necessity for a growing
export trade will be felt more and more by piano manufacturers as the years go by. In fact, it is the opinion
of many well-informed students, that the future of this industry lies as largely in export as in domestic fields.
Realizing this, the wise piano manufacturer will endeavor to secure so strong a foothold in the export field
that when the European manufacturers again enter this field, American pianos will have become so strongly
entrenched in the favor of our export customers that their trade will be successfully held against the
•onslaught of European competition.
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If this condition does not obtain, and American piano manufacturers lose the wonderful opportunity
now afforded them by the South American and other markets, they have but themselves to blame.
European competition of the keenest sort will eventually and inevitably come. Unless it is met ade-
quately, scientifically, and successfully, American manufacturers will lose, and deservedly so, the greatest oppor-
tunity which has confronted them within the memory of the present generation,
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY THE ESTATE OF EDWARD LYIYIAN BILL
can piano manufacturers loses some of its value, inasmuch as
European piano makers for the most part are crippled tempo-
rarily as a result of the war. This is a strong tip, however,
to American piano men to keep up their energetic exploita-
tion of their products in the British West Indies so that when
the war comes to a close and the British piano manufacturers
are in a position to pick up the threads of commerce again,
the lead of our own people will be strong enough to guarantee
their prestige in the future.
(C. L. BILL, Executrix.)
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorial Staff:
R. BRITTAIN WILSON,
CARLETON CHACE,
L. M. ROBINSON,
GLAD HENDERSON,
A. J. NICKLIN,
W M . B. WHITE,
WILSON D. BUSH,
L. E. BOWERS.
D. G. AUGUR
BOSTON O F F I C E :
JOHN H. WILSON, 324 Washington St.
Telephone, Main 6950.
'
CHICAGO O F F I C E :
E. P. VAN HARLINGEN, Consumers' Building,
220 So. State Street. Telephone, Wabash 5774.
HENRY S. KINGWILL, Associate.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
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Edward Lyman Bill.
51 111!
Departments conducted by an expert wherein all ques-
aUU
t ; o n s o f a technical nature relating to the tuning, regu-
nonopfmonfc
lating and repairing of pianos and player-pianos are
U t p d l lllieill!*. d e a I t w i t h j w i l l b ? f o u n d i n another section of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900
Silver Medal.. .Charleston Exposition, 1902
Diploma.... Pan- American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal. .Lewis-Clark Exposition, 1905.
£ONG DISTANCE TELEPHONES—NUMBERS
5982—5983 MADISON SQ.
Connecting 1 all Department a
Cable a d d r e s s : "Elbifi, New York."
NEW
YORK,
APRIL
1 5 , 1 9 1 6 .
= EDITORIAL
N a recent address before the Boston Commercial Club on
I Hurley,
trade association and better business methods, Edward N.
vice-chairman of the Federal Trade Commission, had
the following pertinent remarks to make regarding the ignor-
ance of the majority of business men in the matter of cost
accounting:
"The Federal Trade Commission has been in existence one
year and after surveying the field we found from a preliminary
investigation that 200,000 corporations out of a total of 260,000
engaged in the manufacturing and mercantile business of the
United States were eking out an existence; 100,000 of them did
not earn a penny. Out of 60,000 successful corporations doing a
business of $100,000 a year, over 30,000 charged off no deprecia-
tion whatever. Only ten per cent, of our manufacturers and
merchants know the actual cost to manufacture and sell their
products; 40 per cent, estimate what their costs are, and 50
per cent, have no method but price their goods arbitrarily. Most
of the manufacturers and merchants who do not know what
their goods cost are basing their selling price on what their
competitors sell for and with only this knowledge for a basis
they are frequently cutting prices and demoralizing the industry
in which they are engaged.
"There were over 22,000 business failures in the United
States last year; more than 20,000 of them were small concerns.
We all know that a large percentage of business is run at loose
ends, haphazard, and without the proprietors really knowing at
any time how they stand or whether they are making a profit
or a loss."
Here is an exhibit of anything but fitness for that state
of competition which it has been the goal of so much political
endeavor to assure to the business community. It is also an
exhibit which suggests that a vast amount of business uproar
has been raised in political quarters in an effort to procure from
politics through statutory enactment a measure of business
solvency by protection from competition which a very large
percentage of business has been too inefficient to obtain for
itself in the competitive field.
Efficiency as applied to business enterprise has often been
so exalted by its professors as to become a loathsome word in
the ears of business men. The science of efficiency as it has
been expounded has ignored too much the human element and
the personal equation in business, but corporations lacking
efficiency are unfit for the competitions of the market place.
Politics cannot save business if business will not take the trouble
to save itself from failure.
HE club idea among employes is steadily gaining ground
among the retail houses of the piano trade, as it is seen
that the plan works out most successfully, both from the view-
point of the employer and the employe. For the former it means
cultivation of a spirit of unity and co-operation among his people,
which in the ordinary course of events means greater and more
willing effort. From the viewpoint of the employe, on the other
hand, the club idea means the broadening of acquaintanceships
and a better understanding of the fellow worker, his likes and
dislikes, his ideas and his methods.
For general effectiveness, the club of employes themselves
is to be preferred to an organization headed and controlled by
the executives of the business. In the former case, the employe
feels at ease among his equals and his business superiors if they
are present, in the latter case, while the employer may appre-
ciate the spirit of the gathering, he is apt to be constrained and
RANK A. VANDERLIP, president of the National City
fail to enter into that spirit.
Bank of New York, is said to have been one of the first
Friendship in business between employes themselves and
of the financial leaders of the country to grasp the principle now
between employes and executives is not considered the bug-
so widely understood that good business is something more
bear to-day that it once was. Experience has proven that friend-
than the mere making of profits. To him, according to a recent
ship in business has not served to discourage discipline; on the
magazine writer, it is "service" first and last, and he believes suc-
contrary, it promotes good feeling and contentment. Contented
cess is inevitable when an individual or institution gives the
workers mean better and more satisfactory results that are
largest amount of service.
readily translated into profits.
The club meeting or a social gathering of any sort attended
ESPITE the increased cost of raw materials, both in the manu-
by employes of a firm is to be encouraged as making for greater
facture of pianos and in every other line of trade, even those
efficiency.
branches connected with furnishing the necessities of life, it is
significant that the retail piano trade, as well as the trade in
SIGNIFICANT section of the report on music trade con-
musical instruments generally, keeps up in a remarkable manner,
ditions in the British West Indies, as prepared by Trade
and that the business for each month appears to be somewhat
Commissioner Flood of Canada and published in The Review on
ahead of the business for the same month last year. Prosperity
April 1, is that in which he refers to the fact that at the present
may not really be here, but purchases of musical instruments are
time more energy is placed behind the sale of pianos from the not to be taken as an indication of extreme depression. Some
United States than behind those from any other country. The
people, many of them, in fact, appear to have money to spend,
apparently begrudged tribute to the business methods of Ameri-
which in itself tends to develop confidence in the situation.
T
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