Music Trade Review

Issue: 1916 Vol. 62 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
IMPORTANT COLUMBIA PROMOTIONS.
H. A. Yerkes Becomes District Manager for
Central West, and Arthur C. Erisman Is Ap-
pointed to Similar Post in New England.
W. C. Fuhri, United States manager of the
Columbia Graphophone Co., New York, an-
nounced this week a number of important pro-
motions and changes in the Columbia service.
If. A. Yerkes, formerly district manager for
New England, has been appointed district man-
ager in the Central West, assuming the position
formerly occupied by Mr. Fuhri. Mr. Yerkes"
territory remains the same as it was under Mr
Fuhri's direction with the exception of Indian-
apolis, which is transferred to the territory of
Mr. Nichols, district manager of the Pittsburgh
territory. Mr. Yerkes' headquarters will be at
Chicago, and his new territory allows him un-
limited opportunities to exercise his recognized
sales and executive ability.
Arthur C. Erisman, formerly manager of the
liohton headquarters of the Columbia C o , ha--
been appointed district manager for New Eng-
land, with jurisdiction over the Columbia whole-
sale divisions at Boston, Mass.; Portland, Me.;
Hartford, Conn.; New Haven, Conn.; Spring-
field, Mass., and Providence, R. I.
Walter L. Eckhardt, district manager, with
headquarters at Philadelphia, has been given
the additional territory controlled by the At-
lanta and Washington wholesale divisions.
In announcing these appointments, Mr. Fuhri
expressed his gratification at being able to
recognize the valuable services which these men
have rendered the company, and the high esteem
in which they are held by their associates and
MUSIC
TRADE
co-workers in all divisions of the company's affairs.
Roth Mr. Yerkes and Mr. Erisman are among
the most popular members of the Columbia
Co.'s sales division, and have achieved signal
success in the various important posts which
I hey have occupied.
There are some very old records on file at the
Columbia offices which show that H. A. Yerkes
H. A. Yerkes.
entered the employ of the company as an office
boy, with an office boy's salary. Possessed of
unlimited geniality and personal magnetism Mr.
Yerkes has won the admiration and esteem of
all his associates and has steadily advanced to
the position he n o w assumes.
49
REVIEW
I t is hardly neces-
sary to point out that Mr. Yerkes is fully
equipped to handle his new duties, as his many
years of experience have given him an unusual
grasp of all matters pertaining to Columbia mer-
chandising.
Mr. Erisman's results at the I'nslon headquarters
have been most remarkable, and his thorough
familiarity with every phase of Columbia
Arthur C. Erisman.
m e t h o d s and policies, will enable him
invaluable co-operation to the branch
under his direction.
l i e has been
with the Columbia Co. for a n u m b e r
advancing step by step to the very
post of district m a n a g e r .
to extend
managers
associated
of years,
important
VICTROLAS AID IN TEACHING PENMANSHIP IN THE PUBLIC SCHOOLS.
The use of the Victor talking machine in the
public schools of the country has become wide-
spread, its versatility rendering it exceedingly
adaptable to almost every branch of study pur-
sued by the pupils. One of the somewhat un-
usual uses to which the Victrola has been put in
the Hawthorne School, Spokane, Wash., is that
of aiding the pupils to learn to write legibly and
speedily, the children endeavoring to make the
outlines of the letters while keeping time to the
music of the Victrola. Frank P. Arnold, super-
visor of writing in the public schools of Spokane,
is the author of the following article which ap-
peared in the Spokane Review recently:
"Do you remember these words of the old-
time schoolmaster: 'Sit up straight, children.
Open your copy books to page four. Try to get
a perfect copy. Try to get one that looks just
like the copy.' The writer remembers his own
experiences. He traveled this writing path for
School Children Learning to Write, Aided by Victor Music.
years, and went from the public schools unable
to write an easy, rapid, legible hand. And such
an experience was the fate of the majority who
went to school thirty years ago. Only the few
acquired the essentials of good writing which
are summed up in the following definition : 'The
essentials of good writing are legibility, rapidity,
ease and endurance.'
"Modern writing instruction is different from the
old methods. A visitor steps into a primary room
in one of the Spokane
schools some morn-
ing. He sees what to
him is a strange sight.
Possibly a Victrola is
being used and the
children are writing to
music. Twenty or thir-
ty little tots are at the
board and as the Vic-
trola plays 'Pop Goes
the Weasel,' or some
oilier familiar selec-
tion which permits
quick time, these chil-
dren make large ovals,
keeping almost per-
feci time. They are
taught speed and form
ai: I his indorsement of
I lie Viclrnki, coming
I ruin this well-known
autliorilv on modern
class room
methods,
demonstrates the high
place which the Victrola
has won for itself in
the estimation of the
leading teachers and
educators of the day.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
50
COLUMBIA GRAPHOPHONE CO. EMPLOYES DINE AND DANCE.
TO HANDLE VICTOR LINE ONLY.
Staffs of the Executive Offices and the Recording Department Hold Dinner at Henry's, Then
Adjourn to the Columbia Headquarters for Dancing.
Schmelzer Arms Co. Sells Its Edison Line and
Will Devote Its Entire Attention to the Vic-
tor, Acting as Rejtailer and Jobber.
The employes of the executive offices and re-
cording department of the Columbia Grapho-
phone Co., of New York, held a very enjoyable
dinner and dance last Friday night which was
marked by an informality and good cheer that
made the event thoroughly enjoyable.
A number of the company's officials accepted
the committee's invitation to attend the dinner
and dance, and joined in the festivities with the
and at its close the entire party adjourned to the
Columbia recording department, 102 West
Thirty-eighth street, where one of the large re-
cording rooms had been suitably decorated and
furnished for dancing purposes. Liberal "wax-
ing" had made the floor as slippery as could be
desired by the most enthusiastic terpsichorean
artist, and a "Grafonola 200" occupied the post
of honor to furnish the music for the evening.
KANSAS CITY, MO., March 27.—The Schmelzer
Arms Co. has sold its Edison cylinder machine
and record business to the Edison Shop of Kan-
sas City, including the stock and good-will. The
Schmelzer Co. will prosecute, even more actively
than in the past, its business as jobber of Victor
goods; it was one of the first of the big distrib-
uters of these goods, and has built a tremendous
business. It started with the Victor some fifteen
years ago. The Edison line was added about
eleven years ago and the company did extremely
well. In the present situation, however, with
the Edison Shop available to handle the cylinder
machines and records in connection with its disc
business, the Schmelzer Co. was inclined to re-
linquish the line and devote its entire attention
to the Victrolas. The company has a large re-
tail business also. The change will provide more
room in the retail and the jobbing departments
of the company for the Victor machines and
records. A. A. Trostler, manager of the talking
machine department, has had charge thereof
since its establishment. The February Victor
business of the company was the largest Febru-
ary volume the firm ever enjoyed.
NEW EDISON SHOP JN AUSTIN, MINN.
Handsome Store Recently Opened in That City
for Display and Sale of the Edison Diamond
Disc Phonographs and Records.
AUSTIN,
Banquet of the Columbia Forces.
Nu. 1, I-Mward N. Burns; No. 2, G. C. Jell; No. 3, Clifford R. Ely; No. 4, Henry D. King; No. 5, Edw. M.
| Baker; No. 6, Wm. S. Scherman; No. 7, Paul Haydn; No. 8, Mortimer D. Eastorr; No. 9, Frederic Goodwin;
No. 10, A. E. Donovan; No. 11, Lester Leverich; No. 12, T. E. Novakoski.
same vim and ardor as the younger members
of the clerical and office staffs. All divisions
of the executive offices and recording labora-
tory were present, and the committee left no
stone unturned to give every one a good time
from the start of the dinner to the last strains
of "Home, Sweet Home."
The dinner commenced at 6:30 P. M., Henry's,
a well-known restaurant on Thirty-sixth street,
being selected as the most convenient to the re-
cording laboratory where the dance was sched-
uled to be given. The dinner was well-served.
OUTLOOK GOOD IN CANADA.
H. N. McMenimen, Managing Director of the
Pathe Freres Phonograph Co., Found In-
dustrial Situation Very Satisfactory.
H. N. McMenimen, managing director of the
Pathe Freres Phonograph Co., New York, re-
turned last week from a fortnight's combined
business and pleasure trip to Canada. Mr. Mc-
Menimen speaks enthusiastically of the industrial
situation in Canada, and was particularly im-
pressed with the hearty feeling of good-will
which exists toward this country. The Canadian
outlook is most encouraging, and in all business
circles confidence in the future is apparent.
COLUMBLUILEANINGS.
Elizabeth Brice and Charles D. King (Brice
and King), the popular artists at present with
"Watch Your Step" company, have entered into
a contract for the making of records for the
Columhia Graphophone Co. through Henry D.
King, manager of the professional department,
102 West Thirty-eighth street, New York.
A. J. Dorland,, president of Dorland's Music
House, Vancouver, Wash., was a visitor this
week at the executive offices of the Columbia
Co. Mr. Dorland handles the Columbia line in
his territory, and is most enthusiastic regarding
the success which he has achieved with these
A large supply of the latest Columbia dance
records put the gathering in good humor, and
the one-step, fox-trot and hesitation were
danced to a rhythm and tempo which easily
rivalled the performances of the most proficient
orchestras. Arthur Wedl, pianist, also con-
tributed to the dancing program, rendering a
number of popular selections for the dancing.
At midnight the dance came to a close, every
one present reaching the decision that the eve-
ning had been a banner event for keen enjoy-
ment and good fellowship.
MINN.,
March
25.—One of the re-
cent and important additions to the business es-
tablishments of this town is the Edison Diamond
Disc Shop which has been opened at 124 Bridge
street by F. A. Schleuder, head of the Schleuder
Paper Co., of Austin. The elaborately arranged
store, a section of which is seen in the accom-
panying illustration, will be devoted exclusively
to keeping the new Edison diamond disc phono-
graph before the seven thousand inhabitants of
Austin.
The recital room of this new home of the
diamond disc is finished in ivory white and
products. He commented especially upon the
popularity of the new record ejector models
which are winning the approval of patrons.
W. C. Fuhri, United States manager of the
Columbia Co., is now away for a short rest.
LAW=MAKERS VISIT VICTOR PLANT.
CAMDEN, N. J., March 27.—Members of both
Houses of the State Legislature were the guests
of the Victor Talking Machine Co. on Tuesday
of last week. Senator Read, Clerk of the House
Jefferys, and Assemblymen Kates, Wolverton
and Pancoast acted as a reception committee, in
conjunction with the officials of the concern.
The visitors were conducted through the entire
plant, and were much interested in watching the
various processes used in the construction of
the Victor talking machine.
Luncheon was
served in the company's restaurant building on
Second street, opposite Cooper Park, where
President Eldridge R. Johnson will erect a $130,-
000 public library as a gift to the city of Cam-
den, and for which the Legislature recently
passed an enabling act. State Assessor Baird ad-
dressed the visiting law-makers during the
luncheon, after which they went to the record-
ing laboratories, where former Judge William N.
Runyan, Assemblyman from Union County, sang
"A Perfect Day," making an excellent record,
which included the applause of the legislators.
View Through Lobby of New Edison Shop.
French gray. The color scheme is most artistic,
the side-walls being frescoed in different tones
of gray, corresponding to the design of the par-
lor in a famous Chicago hotel. The woodwork
of the recital room is natural mahogany, the
floor being polished birch. The light fixtures
are especially beautiful—silver candles with silk-
en shades. The chairs are of woven reed, fin-
ished in silver gray, with art cushions.
The entrance to the recital room is a lobby
twenty feet long, with arched ceiling and car-
peted with green. The demonstration booths
open on the lobby.
One booth is finished
in rose, another, "The Blue Room," in blue, and
the third in green. The effect of every booth is
pleasingly harmonious.
RUSHING WORK ON^ICTOR BUILDING.
CAMDEN, N. J., March 27.—Contractors are work-
ing every day, including Sundays, on the construc-
tion of the new building for the Victor Talking
Machine Co. at Point and Pearl streets. Concrete
columns are now being rushed to completion, and
the structure has already reached the fourth floor.

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