Music Trade Review

Issue: 1916 Vol. 62 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
RMDV
PUBLISHED BY THE ESTATE OF EDWARD LYMAN BILL
(C. L. BILL, Executrix.)
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorial Staff:
B. BRITTAIN WILSON,
A. J. NICKLIN,
BOSTON
CARLETON CHACE,
W M . 15. WHITE,
OFFICE:
JOHN H. WILSON, 324 Washington St.
Telephone, Main 6950.
L. M. ROBINSON,
WILSON D. BUSH,
GLAD HENDERSON,
L. K. BOWERS.
CHICAGO O F F I C E :
E. P. VAN HARLINGEN, Consumers' Building,
220 So. State Street. Telephone, Wabash 5774.
HENRY S. KINGWILL, Associate.
LONDOX, EXGLAND; 1 Gresham Buildings, Basinghall St., E. C.
N E W S S E R V I C E IS S U P P L I E D W E E K L Y BY OUR CORRESPONDENTS
LOCATED IN T H E LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SLBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $3.50 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $uo.
REMITTANCES, in other than currency forms, should be made payable to the Estate of
Edward Lyman Bill.
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning, regu-
lating and repairing of pianos and player-pianos are
dealt with, will be found in another section of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon re'iuest.
public that piano dealers are a lot of rascals and robbers. An
honorable industry, like ours, should not tolerate puzzle contest
schemes or other questionable methods of doing business.
UCH has been done in the last year or two to simplify
M
the entry of American merchants and manufacturers
into foreign commerce, according to a recent letter of the
National Association of Credit Men, but the question of credits
still seems to present difficulties. In order to make it easier,
the association is endeavoring to establish a bureau of informa-
tion on foreign credits. Information is not to be assembled on
individual risks but, through the bureau, credit managers may
find out sources through which the desired information can be
obtained, as well as get information on standards and condi-
tions which affect credits. Co-operation has been promised by
the Bureau of Domestic and Foreign Commerce of the Federal
Department of Commerce. The association points out that,
naturally, its facilities, to begin with, will be meager, but that
they will increase through co-operation.
INCE the breaking out of the war and the cutting off prac-
S
tically of all the exports of pianos and other musical goods
from European countries, there has been much talked and
printed regarding the opportunities for the American manufac-
turers in developing South American markets for pianos, etc.
There is something more to the development of the export
Player-Piano and
trade, however, than the taking of the order, and, as will be gleaned
Technical Departments.
from the interview with D. R. Martinez, published in The Review
of March 18, there are problems to face that call for hard and
consistent work on the part of the piano men seeking to enter
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal. . .Charleston Exposition, 1902
the South American field. In the first place, the financial con-
Diploma. . . . Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Medal. .Lewis-Clark Exposition, 1905.
nections between this country and South America are not as
LONG DISTANCE TELEPHONES—NUMBERS 5982—5983 MADISON SQ.
satisfactory
as might be desired, the rate of exchange being dis-
Connecting' all Departments
Cable address: "Elbill, New York."
tinctly disadvantageous at the present time. Then, too, although
no German pianos are being received at present, the countries
NEW YORK, A P R I L 1, 1 9 1 6 .
were flooded with those instruments before the war, and many
of the dealers have several hundred German pianos on hand,
which they will dispose of before ordering from the United
EDITORIAL
States. Another and most important drawback is the lack of
shipping facilities and the tremendous increase in freight rates.
HE puzzle contest scheme of doing business in the piano
Through the work of the National City Bank, financial con-
trade has run up against a big obstruction, thanks to the nections between this country and South America are being
activity of the Post Office Department of the United States
much improved, but the change is gradual. Freight rates at
Government, which, as remarked in The Review some time
the present time, however, are almost prohibitive, and the piano
ago, has been giving serious attention for some time past to
man who wants to develop his export business must be willing
those engaged in this kind of business throughout the country.
to make a great sacrifice of time and money to attain the desired
The developments in Baltimore last week whereby the con- end. The work can only be done through a special department
ductors of a piano house which recently opened in that city with
thoroughly understanding the export business, and conversant with
the object of conducting a puzzle coupon business were arrested,
South American languages and business methods.
emphasizes that the post office authorities do not intend that
the United States mails shall be used for the purposes of fooling
HE National Association of Manufacturers has inaugurated
the public and interfering with the trade of legitimate dealers.
a nationwide movement in behalf of business, according to
The Review was the first paper to start the fight on the an announcement made this week by Col. George Pope, presi-
puzzle contest plan of doing business, and the campaign was
dent of the association. A campaign will be undertaken by the
conducted assiduously and with a large degree of success. It
association to enlist the co-operation of all Americans, regardless
was pointed out that the dealers who indulged in this puzzle
of occupation, age or sex, without concern as to their political
scheme of doing business were not only misleading the intelli-
affiliations, in taking steps to preserve the sovereignty of Amer-
gence of the public, but, moreover, undermining the faith of the ican business and to rebuke those who assail or harass it.
purchasing public in the piano trade as a whole, and thereby
"Great economical, commercial and financial changes are
working an injury to legitimate dealers throughout the country
bound to follow the end of the European upheaval," said Col.
For a period, the. puzzle contest sank into a position of
Pope. "In international adjustment the stability of American
innocuous desuetude, to use a phrase of a noted statesman, but
industry can be maintained and promoted only by the intelli-
recently the puzzle scheme has again raised its head, and daily
gent and concurrent action of all our citizens. Our purpose is
papers are reaching us in which the most ridiculous puzzles are
fundamentally patriotic. The problem involves equally the
set forth for the elucidation of the purchasing public, all de- worker, investor, merchant, manufacturer, farmer and every one
signed to mislead and defraud.
directly or indirectly concerned in our national industrial welfare.
It is most creditable to the piano merchants of Baltimore
"Employer, employee and capitalist should compare notes
that when a puzzle contest store was opened in their city, they
on our industrial and commercial outlook. Joint action is abso-
came together, consulted with the authorities in the music trade
lutely necessary if we are to preserve the sovereignty of our
field, and then got in touch with the post office officials, so that
business and the welfare of the millions of our citizens who are
this latest plan of making money quick was nipped in the bud. its beneficiaries. The best thought, the wisest counsel, must
Were this action taken by piano merchants whenever puzzle
unite and determine broad plans for industrial security.
contest schemes are inaugurated, much would be done to keep
"The gravity of the situation is too great to tolerate attacks
the industry free from this despicable form of publicity. It
by zealous incompetents and social experimenters. It is impera-
cheapens the industry, and conveys the idea to the purchasing
tive that we take an inventory of American industry and appraise
T
T
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MUSIC ROLL EXPLOITATION.
(Continued from page 3.)
encouragement and the best kind of stimulus from manufacturers. I t is then up to the retailer to do his
share in educating the public as to the value of the music roll.
The music roll proposition must be intelligently, systematically and persistently presented.
The quality argument will have a most potent bearing on the regeneration and upbuilding of the music
roll industry, and the use of a better class of roll will give the public a new conception of the player-piano,
the reputation of which has not been helped by the inability of the public to differentiate.
Piano merchants everywhere can do much to make the music roll and the player-piano business profitable
by inaugurating an educational campaign in their locality, whereby these products can be brought to the
attention of the purchasing public so effectively that a new era of appreciation will be opened up.
what forces are on the debit and the credit sides of the account.
"Under unprecedented conditions that now exist, all legis-
lative action designed to oppress industry should be halted.
From patriotic considerations alone, all clamor for class privilege
should stop and all demands to restrict the free operation of
industry should cease. Every worker in the United States—from
the humblest toiler to the highest corporation executive—should
realize as never before the imperative necessity for united
offensive and defensive action if our productive industry and
profitable commerce are to endure.
"Our movement is a campaign of education, in which we
invite cordial co-operation and help. Not a trace of politics
will be allowed to enter into this constructive work."
N recent years competition in the piano trade in both retail and
I instances,
wholesale lines has shown a marked improvement. There are
however—many of them too frequent—where there has
been undercutting of prices, and an indulgence in misrepresenta-
tion which calls for condemnation. The growth of associations
throughout the trade has unquestionably had an uplifting influence
in the matter of trade ethics, and it is to be hoped that this gratify-
ing trend will continue to develop.
Speaking about competition brings to our attention the follow-
ITU uour
ing question: "What policy is to be pursued when a competing
house begins to make a bid for business by offering unusual terms ?"
propounded by the Credit Men's Bulletin and answered as follows:
"Perhaps there is no inflexible rule of conduct to be adopted
under such circumstances. Of this we are not sure, but we offer
the suggestion that the house that intends to stay in business can-
not permit itself to be swayed from its established policies at every
rumor or by every entry into the field, who thinks the only way
to steal business is to offer specially attractive terms.
"As one looks around him, he will discover that the houses that
make big successes arc those that do things on broad, but firmly
established policies. They establish their terms and stick to them;
they work day and night for a better service and become known
for doing things right: they make themselves invaluable to their
customers, who take pride in handling their goods and being known
before the public as their representatives.
"This is the way, as it seems to us, to cut out worry regarding
the doings of what are probably ephemeral competitors—not, we
confess, any easy solution, for it is hard work to construct a busi-
ness along the lines suggested, but no harder after all, perhaps, than
keeping a business just going before any wind that blows. If
Hamlet had entertained doubts less, his life would have struck an
easier course before he had traversed far."
siness wi
vusL
P I A N O S )/ PLAYERS
will pay you. For we are proud of everything that goes into the Bogart—
I T materials
the best obtainable, of course—workmanship the highest—enthusiasm
without limit. Back of it all the "know how" that produces beautiful tone, for
the Bogart Tone IS beautiful. Bogart case models compare favorably with those
of the highest-priced pianos made. They arc exclusive—DIFFERENT—and they
command the buyer's instant attention.
Build your business upon Bogart quality and make good profits
zvhile doing it. You zvill be surprised at Bogart prices.
THE BOGART PIANO CO.
55s
NEW YORK
1

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