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THE MUSIC TRADE REVIEW
STEWART PHONOGRAPH CORP. TO MAKE PHONOGRAPHS.
DOUBLES CAPACITY IN SHORT TIME.
Machinery Being Installed in Wells Street Bridge Building, Chicago—To Make a Phonograph to
Retail at $5—Prominent Men Interested in New Enterprise, with J. K. Stewart as President.
Chas. E. Roat Music Co. Opens Finest Music
House in Central Michigan.
( Special to The Review.)
tor each being of excellent quality and following
generally the construction of similar parts in
higher priced machines. It will play any disc rec-
ord on the market up to and including the twelve-
inch, and is said to have an exceedingly good
quality of tone. A thorough test was recently
made of the reproductive ability of the machine by
several experts, and after running the gamut of
records, from violin selections to monologues, they
pronounced the new
phonograph to be ex-
c e l l e n t from every
standpoint.
A l a r g e publicity
campaign will soon ac-
quaint the public with
the new phonograph,
and a large organiza-
tion for the marketing
of the machine is being-
brought together by
President Stewart. The
general manager of
the Stewart - Warner
Speedometer Corp., C.
B. Smith, is treasurer of
the new corporation,
and W. Z. Zucker is
The Stewart Phonograph, Made by the Stewart Phonograph Corp.
its secretary.
CHICAGO, 111., December 27.—The Stewart Pho-'
nograph Corp. is rapidly completing plans for the
manufacturing and marketing of a phonograph
which will retail at $•">. Machinery is now being
installed in the Wells Street Bridge Building,
Chicago, where several floors will be occupied by
the new concern for factory and office purposes.
The company, recently incorporated with a capi-
talization of $-">0,000, was organized by J. K. Stew-
art, who is now its president. He is also at the
head of the Stewart-Warner Speedometer Corp.,
rated as the largest maker of automobile accesso-
ries in the world, and the new phonograph com-
pany will receive the benefit of his years of ex-
perience in the manufacturing and marketing of
automobile equipment and supplies.
The new phonograph is a well made, durable,
and very practical machine, the motor and resona-
It will be seen by the above that the Stewart
Phonograph Corp. is splendidly equipped with a
directorate of successful business men, who are
entering the talking machine industry with a busi-
ness record behind them which speaks for success.
The new company has not only progressive busi-
ness men behind its inceptive move, but it is
equipped with ample capital, so that it is fair to
presume that its future operations will be along
ambitious and progressive lines.
LOUIS F. GEISjSLER MARRIES.
COLUMBIA GLEANINGS.
Granddaughter of Horace Greeley Becomes the
Bride of the General Manager of the Victor
Talking Machine Co*
Makes Trip from California to Make Personal
Record—Attractive Window Hangers Pre-
pared—H. E. Parker Heard From.
(Special to The Review.)
BATTLE CREEK. MICH., December 27.—With the
formal opening of the large new companion room
of the Charles E. Roat Music Co.'s store Battle
Creek has the most commodious and up-to-date
music establishment in central Michigan. The new
department, which was formally opened Friday
evening, December 10, proved a revelation to those
who have watched the growth of this firm as the
Roat Co. has doubled its facilities for handling its
rapidly growing business twice in the last sixteen
months.
The new department is devoted exclusively to
Victrolas, Edison diamond disc phonographs and
Apollo player-pianos and completes a very com-
modious arrangement with a frontage of -40 feet
on Main street toy 120 feet deep. TUe very last
word in the manner of modern display and equip-
ment has been reached. Five large demonstration
booths, tastefully decorated in fiat tones of pearl
and Kaiser gray with midnight blue tapestries and
rugs, luxuriously fitted with easy chairs and a suc-
tion air ventilating system, where the intending pur-
chaser may be entertained, prove an attractive
feature of the Roat store, ^ n the basement is a
well-appointed repair department, shipping room
and surplus stock room.
The growth of the Roat concern is little short
of remarkable. It started fourteen years ago with
one clerk, and now employs fifteen people on the
floor, with several outside salesmen. Two years
ago Mr. Roat associated with him Forney W.
Clement, who has entire charge of the talking ma-
chine department. That this particular branch of
the business has advanced to its present large pro-
portions is entirely due to his deep interest in
musical matters, his thorough business methods,
his capacity for painstaking courtesy in serving the
public and pleasing a large and growing clientele.
VICTOR CO. LITERATURE.
A group of interesting letters was sent out this
week by the Victor Talking Machine Co. to its
dealers throughout the country. One division of
Miss Ida Greeley-Smith, a granddaughter of
The longest trip made to date for the purpose this literature contained a batch of sales aids for
Horace Greeley, was married on the afternoon of
of making a personal record was made by D. A. the Victor records in the January supplement.
December 23, in the home of her sister, Mrs. An-
Curry, proprietor of "Camp Curry," Yosemite Val- This consisted of hangers, new window streamers,
drew Watres Ford, Orange, N. J., to Louis Fred-
ley, Cal., who journeyed to New York to visit the sheets of ready-made advertising electrotypes and
erick Geissler, of Philadelphia. The ceremony
recording laboratories of the Columbia Grapho- proofs of some of the January magazine, educa-
was performed by the Rev. W. Warner Giles, of
phone Co. for this purpose. Mr. Curry recorded tional and farm paper advertising. There was also
the First Reformed Church, East Orange, and the two personal records, one a vocal song, composed a series of supplements of new Italian, Mexican,
Spanish, Danish, Swedish and Polish records.
bride was given in marriage by her father. Col.
by a member of the camp, "I Am Strong for Camp
Incidentally, it may be added that the January
Nicholas Smith.
Curry," and an instrumental march featuring a hu-
Victor supplement is unusually diversified and
There were three matrons of honor, Mrs. Ford,
man call and echo—one of the amusement novelties
well calculated to meet with a ready sale.
Mrs. Albert Diesinger, Mr. Geissler's daughter by
of the camp. These personal records are to be
Other letters to Victor dealers called attention
a former marriage, and Mrs. Hiram Iddings
sold to camp visitors, and it is reasonable to as-
to new repair part catalogs for certain types of
Bearss, wife of Major Bearss, of the United
sume that they will afford a valuable advertising
Victors and Victrolas, and also gave some perti-
States Marine Corps.
medium.
nent information regarding the proper handling
Many guests, including old friends of the bride's
The Columbia Co.'s advertising department has
of main springs on the smaller models of Vic-
deceased mother, Tda Greeley, Horace Greeley's
prepared an attractive window hanger featuring the
trolas.
eldest daughter and the hostess at Chappaqua dur-
new record, "Cohen Telephones the Health De-
ing his campaign for the Presidency, went from
partment," appearing in the January supplement.
New York and Philadelphia to the ceremony. Mr. This selection, which was composed by Montague
COMPLIMENT FROM ALMA GLUCK.
and Mrs. Geissler left for White Sulphur Springs,
Glas?, the well-known author, bids fair to soon
William Knabe & Co., New York, received this
where they will spend their honeymoon. On their
rival in popularity the first "Cohen" record pro- week the following interesting letter from Alma
return they will live at the Ritz-Carlton Hotel,
duced by the Columbia Co., which during the past
Gluck, the famous opera soprano, relative to her
Philadelphia.
yenr and a half has reached phenomenal sales visit to the company's Victor department:
Mr. Geissler is the general manager of the Vic- totals.
"While in your shop selecting the pianos for my
tor Talking Machine Co., a member of the Racquet
The members of the Columbia advertising de- residence I had the p'easure of seeing your Vic-
Club and the Philadelphia Country Club, of the
partment were gratified to receive in their Christ- tor department, upon which I wish to compliment
Corinthian Yacht Club-and of the Bohemian Club
mas mail a card of remembrance from H. E. and congratulate you. When Victor records can
of San Francisco.
Parker, who was connected with the Columbia be played in such attractive surroundings they
Thomas W, Timbrell, the proprietor of the Hart- publicity division for several years prior to joining must be more irresistible than ever."
the English army at the start of the present war
ford Phonograph Co., at Hartford, Conn., died last
A new Edison phonograph shop lias been opened
week. 'He was fifty-three years of age and was Mr. Parker is in good health and spirits and writes
in Meriden, Conn., by A. D. Elster.
in his usual optimistic and cheery vein.
well known throughout the New England trade.