Music Trade Review

Issue: 1916 Vol. 62 N. 1

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
DETROIT DEALERS SUMMING UP BUSINESS FOR 1915.
Totals, as a Rule, Very Satisfactory—Preparing for Important Meeting of Detroit Music Trades
Association—Need of Co-operation—C. W. Cross a Benedict—Other News of Interest.
(Special to The Review.)
DETROIT, MICH., December 27.—The 1915 holi-
day season is over. The piano dealers report a
highly satisfactory business, and they will now be
satisfied to have a few weeks of dulness. As we
have reported many times in this column, general
conditions in 1915 were better than 1914, although
some say not quite as good as 1913, which was the
banner year. However, irrespective of any figures
available at this time, the writer knows that De-
troit piano dealers are well pleased with 1915 busi-
ness and are exceedingly optimistic about 1916.
The J. L. Hudson Co., whose aim was to do a
million-dollar business for the month of Decem-
ber, reached that mark by December 23. Chances
are that the total sales for December will approxi-
mate $1,300,000. The piano and talking machine
departments went over their allotments.
A. A. 'Grinnell, of Grinnell Bros., Detroit, spent
a part of last week in New York City on business
for the firm.
H. S. Weil, manager of the piano department at
Weil & Co., Detroit, left this week to spend New
Year's with relatives in St. Louis, Mo., which was
his former home. In January he will make an ex-
tended trip to Chicago, New York and points
East. He announces that he has secured the ex-
clusive agency for the "Vitanola" talking machine,
which he will feature very strongly. Plans are
under way for materially enlarging the piano de-
partment.
Bush & Lane are sending out a handsome calen-
dar for 1916 which is of special design.
The January meeting of the Detroit Music
Trades Association should be one of the most
important in the history of the reorganization.
There will be new officers elected and plans out-
lined for 1916. The association should make it a
point to meet every month. Nothing should pre-
vent these meetings being held. The association
needs a live secretary, now that F. A. Denison has
left the city. There is plenty of material to select
fiom, and the man who is honored with this office
should make it his duty to see that members are
notified of every meeting and that they attend
them. What's the use of an organization when
meetings are not held regularly .and the members
do not attend? The Detroit Music Trades Asso-
ciation could be made of inestimable value to
every member of the craft. There are dozens of
subjects to be taken up and many evils that can be
eliminated by proper co-operation with one an-
other. So, let's see 1916 start with new life in the
Detroit Music Trades Association, and let every
meeting be largely attended and one that will re-
sult in great benefit. Members should not leave
everything to the officers. Remember, they de-
vote their time without one penny of compensa-
tion and it is unfair to put all of the work and
responsibility on them. Let every member appoint
himself a committee of one to see that every meet-
ing during 1916 is successful and well attended.
In the Sunday newspapers of December 26 the
J. L. Hudson Co. announced a "great sale of used
pianos and player-pianos." The sale included
OXE YEAR'S PIANO BUSINESS
WITHOUT MAKING AX OUTSIDE
MY SELLING ARGUMENTS, SYS-
TEMS AND METHODS HAVE NOW
BEEN PUT INTO ASSEMBLED.
FORM, AND CAN BE BOUGHT.
$1,000.00 WORTH OF PIANO SELL-
ING KNOWLEDGE FOR So—A 200
TO 1 SHOT ON A SURE THING—
THE PRICE IS $5.00 AND CHEAP
AT ANY PRICE—NO BOOKS WILL
HE SOLD TO DEALERS LIVING
LESS'THAN 100 MILES FROM OUR
CENTRAL STORE, HARRISBURG,
PA. SEND ORDERS TO
H. M. ELDRIDGE, JR., Mgr.
Winter Piano Company
Harrisburg, Pa.
forty-eight instruments that were taken in ex-
change.
The Michigan Music Teachers' Association will
hold its next annual convention at Battle Creek,
June 27, 28 and 29.
E. K. Andrew, manager of the J. L. Hudson
talking machine department, left December 26 for
a business trip to Cleveland, Philadelphia, New
York and other Eastern cities. The main pur-
pose is to get new ideas and to visit the Victor
factory. In the various cities which he visits he
will call at the principal talking machine shops.
C. W. Cross, manager of the Detroit branch of
the Bush & Lane Piano Co., was married on
Thursday, December 30, to Miss Minnie L. Gott-
schalk, of Quincy, Mich., one o£ the leading busi-
ness women of that city, where for the past eight
years she has been assistant cashier of the First
National Bank. The wedding was a quiet home
one, only immediate relatives being present. Mr.
and Mrs. Cross came to Detroit the following day,
where an apartment was ready at 164 East Palmer
avenue. With a splendid partner—one who is
highly educated, of great business ability and
social attainments—Manager Cross says there is
no doubt that he will be able to sell more pianos
than ever in the next twelve months. The Re-
view joins the band wagon of friends in extend-
ing its best wishes to Mr. and Mrs. Cross and to
wish them a happy New Year.
EXPECTS GREAT YEAR'S BUSINESS.
E. M. Eastman, Vice-President of Smith, Barnes
& Strohber Co., Discusses Conditions and
Prospects from Optimistic Viewpoint.
(Special to The Review.)
MILWAUKEE, WIS., December 28.—E. M. East-
man, vice-president of the Smith, Barnes & Stroh-
ber Co. and general manager of the company's
North Milwaukee plant, is,* as usual, one of the
most optimistic piano men in the trade. Mr. East-
man believes that unless something unforeseen
happens piano men will experience a fine business
during the coming year. Mr. Eastman says that
general business is so good that it has reacted
most favorably upon the piano trade, which is now
at the most satisfactory stage that it has been in
months. If the war should end suddenly the
period of readjustment which would result would
probably cause a temporary depression, he believes.
The only disquieting feature for piano manu-
facturers at the present time, says Mr. Eastman, is
the fact that many of the supply houses have been
raising prices as a result of activity in the field.
This, he says, has created a feeling of uncertainty
when it comes to purchasing supplies.
The Smith,' Barnes & Strohber Co. has been
meeting with such a brisk business during the past
few months that practically all the departments of
the North Milwaukee factory have been operating
full capacity. The work of taking the annual in-
ventory has now started and this has resulted in
an easing up in some departments.
Several more good export shipments, particu-
larly to Australia, have been made from the local
plant of the Smith, Barnes & Strohber Co.
LESS FREIGHT CONGESTION.
Pennsylvania
Railroad May
Restrictions.
Modify
Traffic
The Pennsylvania Railroad issued a statement
on freight congestion at the port of New York on
Monday which said :
"Due to the good weather which has prevailed
during the last few days, and to the fact that with
the exception of food products and certain coal it
is not accepting freight for the congested territory,
the Pennsylvania Railroad, by urging consignees
to accept freight, has been able to make some im-
pression on the vast quantity of traffic which has
been held back in yards and on sidings along its
lines.
"It is hoped if the weather conditions remain
11
favorable that some time next week the situation
may improve sufficiently to permit of modifications
in the restrictions now existing on traffic for track
and station delivery in the New York district, ex-
cept, of course, those commodities of which there
remains an accumulation.
"All arrangements for modifying the restrictions
—the embargoes—now existing on lighterage
freight, either for local points or for export, will
be made by a special bureau established at the
Pennsylvania Station, New York. This bureau
will handle all inquiries from consignees."
KRAMER'S EFFECTIVE ADVERTISING.
(Special to The Review.)
ALLENTOWN, PA., December 27.—Kramer's Mu-
sic House, 544 Hamilton street, has been using a
series of attractive, well written advertisements to
feature the various lines of pianos and player-
pianos it handles. The text is timely and effect-
ive, and the border designs are distinctive and
original. Among the pianos which have been fea-
tured in this campaign are the Steinway, Hard-
man and Lester lines. Mr. Kramer has handled
the famous Steinway piano for very many years,
and is, in fact, one of the oldest accounts on the
books of Steinway & Sons.
The first and only piano store ever opened in
Heber Springs, Ark., was started recently by Tur-
ner Hicks, who hopes to enjoy a monopoly of the
musical trade in that section of the country—for
some time at least.
The Triumph
of the
American Tone
AWARDED
The position won by the
American Steel & Wire Co.
demonstrates clearly how
right, in the end, must tri-
umph over prejudice.
The high tension cry of
years ago has entirely sub-
sided, and America's great
wire manufacturing com-
pany, by continuing its
campaign of education, has
finally won the piano trade
to see the correctness of its
position.
Gradually America's
leading piano manufacturing con-
cerns have accepted the American
standard and artists and amateurs
are now thinking less of the high ten-
sion idea and more of beauty of tone
than ever before.
The special brands of the American
Steel & Wire Co.—the "PERFECT-
ED" and "CROWN"—were the out-
come of an ever alert anticipation—
anticipation backed by the ability to
know—the ability to fight undeviat-
ingly for the maintenance of correct
principles. For years it clung relig-
iously to an ideal, in the face of the
most discouraging opposition, and
now the whole world recognizes its
triumph, which has resulted in giving
a purer musical tone than ever before,
and in showing that art is oftentimes
concealed by art.
American Steel & Wire Company
Chicago, New York, Worcester, Cleveland, Pitts-
burgh, Denver. Export representative: U. S. Steel
Products Co., New York. Pacific Coast representa-
tive: U. S. Steel Products Co., San Francisco, Los
Angeles, Portland, Seattle.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE MUSIC TRADE REVIEW
OuTTECHNICAL DEPARTMENT
CONDUCTED BY WILLIAM BRAID WHITE.
BUSTED SOUND-BOARDS" AND THE YEAR 1916.
The following most interesting letter comes to
me from a valued friend who desires me to with-
hold his name, which would be recognized as be-
longing to one of the younger generation of
technical men in the piano trade, well-known as
the mechanical superintendent of a large Middle
Western industry. He is referring to certain very
suggestive remarks made by our friend, George L.
Maitland, some weeks ago in this department on
sound boards:
"My Dear Mr. White—I read with interest some
weeks ago Mr. Maitland's article on 'Busted
Sounding Boards.' I suppose most of us fellows
who still think that the sounding board deserves
some study and do not expend our gray matter en-
tirely on building cases have reflected somewhat
on split boards. I know I have, tiutil things gen-
erally became tinted with indigo.
" 'Piano makers certainly have many foolish
notions about sounding board construction,' says
Maitland. He didn't need to confine himself to
sounding boards. But let us be fair to the manu-
facturer. (I am one of them.) He does study his
work very closely, but it is nearly impossible to
get any exact data. Ask any man what happens
in a sound board and he will answer with nearly
all theories and notions—not facts.
"But I am writing this to tell you of a couple
of experiments which I made some years ago, and
which were never used. Realizing that cracks in
a sounding board did not necessarily hurt the
piano tone, I built a sound board with the 'cracks'
already in. The piano was watched and shown in
the factory and then sold where it could be
watched. What was the result? Nobody noticed
any difference in tone. The board has given no
trouble of any kind. But the piano has stayed in
tune and held its tone better than others of the
same scale.
"1 also made a double sounding board arranged
so that the expansion of one board was offset by
the expansion of the other, with the same results
as regards staying in tune. The tone was good
also, but the construction expensive.
"Now if you want to know why these things
were not adopted just get a freak construction
and show it to people without comment and listen
to what they say. Their criticisms are often more
freakish than the piano, but they fairly reflect the
position of the purchasing public.
"You say 'Educate the Public' But first make
up your mind that the improvement will net you
enough in cash or prestige to pay for the time,
energy and money spent in their education. That
is why sound boards are not to-day made with
provision for expansion and contraction. Yours
for better pianos.
"A
MANUFACTURER."
My friend is an earnest seeker after improve-
ment and above all desires to see the piano made
as nearly perfect as is possible. But what he says
about the attitude which the manufacturer must
take toward the purchasing public is, unhappily,
quite untrue. What with the ridiculous and scan-
dalous methods practiced by some retailers, espe-
cially as reflected in the habit of indiscriminate
knocking of everybody who happens to be in com-
petition, and the equally ridiculous though less
blameworthy ignorance of the public and their
extraordinary gullibility in all matters with which
they, are not entirely familiar, the unfortunate
PIANO KEYS BLEACHED
REPAIRED OR RECOVERED
Work Done in 6 to 12 Days
and Guaranteed
Send Us Your Keys by Parcels Post
JOC fBOLEI * SONS
Mtnreeritta, O.
manufacturer is placed in an unenviable position.
There are many things he would like to do, but
dare not attempt. I suppose it is fair to say that
professional jealousy quite as much as the preju-
dice of tuner was responsible for the abandon-
ment of the Mason & Hamlin screw stringer,
which, I maintain, was the greatest single improve-
ment in piano manufacture from the invention
of double repetition by Erard to its own time. It
is, unhappily, the. fact that the intrinsic merit of
an improvement in piano manufacture has little
or nothing to do with its reception with the public;
while the nature of this reception, as we all know,
determines the possibility of making the new in-
vention a practical success. There is no use in
making anything unless you can sell it. as my cor-
respondent aptly points out.
Still it is very interesting to learn that Mr.
Maitland's notion of building sound boards with
the cracks in has actually been tried, and still
more interesting to hear that the experiment is
successful. I thought from the first that the idea
was right, and am extremely glad to have had the
belief confirmed.
LOSS OF TONE.
"Dear Mr. White—1 am writing you again in
reference to a little trouble I am having in regard
to loss of tone. The chief characteristics are as
follows: The piano is of standard make and has
been in use a long time. The bass section has a
good full tone and the middle register is also
good, but from the break on up the tone is fierce.
It has no ringing quality at all. When a chord is
struck it is loud enough, but is absolutely dead.
The hammers are in fine condition. The action is
of the old wooden bracket type and admits of no
adjustment. I might also say that at the extreme
upper treble the tone is so fleeting and weak that
H is difficult to tune. Also that this condition has
been getting worse in the last six or eight months,
There has been no grease around the strings to my
knowledge. It has puzzled me to know why this
condition should exist at one end of the piano
and not at the other. Your opinion would be
valued as to the possible cause and remedy. Do
you think one could successfully heat hammer
shanks and tip heads down to lower striking point?
Would the result be worth the labor? Respect-
fully, Emulous Smith, Greenville, Mich."
All signs in this case point to the trouble being
due to loss of bearing at the treble end of the
scale. In other words, the upper end of the piano
sounds weak and toneless because the down bear-
ing on the bridge is flattened out, so that the
strings no longer exert the appropriate pressure
on the board. The cause is probably a flattening
out of the board, due to age and possibly to the
peculiar weather conditions under which the piano
has labored. In any case, on the strength of the
above letter, I should venture to diagnose the
complaint as a flattened sound board.
A proof of the existence of such a condition
may be had by taking a straight edge and laying
it across the board above and below the bridge.
If the board has sunk where the bridge line runs,
and if we lay a straight edge from the upper bear-
ing bridge to the edge of the plate where the hitch
FAUST SCHOOL OF TUNING
Piano, Player-Piano, Pipe and Reed Orjan Tuning and Re-
pairing, alto Regulating, Voicing, Varnishing andPoliihing
This formerly was the tuning department of the New Eng-
land Conservatory of Music, and Oliver C. Faust was head
of that department for 20 years previous to its discontinu-
ance.
Courses in mathematical piano scale construction and
drafting of same have been added.
Pupils have daily practise in Chickering & Sons' factory.
Year Book sent free upon request.
27-29 GAINSBOROUGH ST., BOSTON, MASS,
pins run, the surface of the sound board bridge
will be on a level with or lower than the line of
the straight edge, instead of being higher, as it
should be. The bridge should be nearly one-quarter
inch higher than the upper bearing bridge if the
sound board is well crowned; anyhow, it should
not be less than three-sixteenth inch higher.
If one provides a straight edge with two feet,
each exactly of the same height, placed at either
end of the straight edge and just high enough to
clear the sound board bridge, and if this then be
placed across the bridge line, with one foot held
firmly on the surface of the board, then, if the
board be rightly crowned, the other foot should
clear the surface of the board. Such a straight
edge should be just long enough to run about
eighteen inches on either side of the board.
As for remedies for this, trouble: The piano
might be unstrung, relieved ,of die plate and then
be given a new sound board, or else, if on ex-
amination the board were found loose at one end,
it might be wedged up into place again and re-
glued. Restore the security and crown of the
board and you have solved the trouble, so far as I
can see.
Of course, there may be elements in the problem
of which I have not been made aware, and in this
case any judgment would, of course, be modified.
THE YEAR 1916.
As it happens, I am writing these words on the
afternoon of December 25, a date which registers
the eleventh Christmas season at which I have been
privileged to wish my readers the compliments com-
mon to that time. It is a pleasure to know that I
can also for the eleventh time wish them a Happy
New Year.
But I should like to do more than this: I should
like to say that unless all signs fail 1916 is to be a
year more fruitful in general prosperity than any
we have enjoyed since 1907. So long as the tragedy
of the world war continues, of course, the United
States may expect to derive a prosperity, artificial
and not altogether healthy, from the misfortunes
of civilization. Rut this war may stop at any time,
and must stop sooner or later. Those, therefore,
who are wise will not hold the foolish opinion that
one boom makes prosperity.
Still, there is a deeper truth to be discerned. The
depression which blackened the winter of 1914-ir>
had no foundation save in the heated imagination
of the people. Fear, just plain ordinary fright,
had us in its grip. We were scared. We did not
know why we should be. we had absolutely no rea-
son to be frightened. We lacked confidence. That
was all. And we did not know why.
Now let us not run into the opposite extreme of
blind enthusiasm, seeing one swallow and urging
that summer is surely here. It may; again it may
not be.
One thing, though, is sure. The boom in the
piano business this winter has been very great.
Tuners and Repairmen
Can make good money inatalling Jeafcia-
, o n ' i Player-Action into used Piano*. Write
for catalogue.
JENKINSON PLAYER CO.
912 Elm Street, Cincinnati, Ohie.
Polk's Piano Trade School
Piano,
14th YEAR
Player-Piano and Organ Tuning,
Repairing and Regulating
Most thoroughly equipped Piano Trade School in
U. S. Private initruction. Factory experience if de-
sired. Students assisted. Diplomas awarded. School
entire year. Endorsed by leading piano manufacturers
and dealers. Free catalogue.
C C POLK
Bos 29ft Val^araUe, la*.

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