Music Trade Review

Issue: 1915 Vol. 61 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Staff:
B. BBITTAIN WILSON,
A. J. NiCKLiN,
CARLETON CHACE,
AUGUST J. T I M P E ,
BOSTON O F F I C E :
Jomi H. WILSON, 324 Washington St.
Telephone, Main 6950
L. M. ROBINSON,
W M . B. W H I T E ,
GLAD HINDKISOH,
L. E. BOWEKS.
CHICAGO O F F I C E :
f• Pc - VCAN H * RLING1 £<, C ° nsum , e , r , s ' v B £ il «lS5 >
So
™° - State S t r « * - Telephone, Wabash 6774.
HENRY S. KINGWILL, Associate.
LONDON, ENGLAND: l Gresham Buildings, Basinghall St., E. C.
NEWS SERVICE IS SUPPLIED W E E K L Y BY OUR CORRESPONDENTS
LOCATED IN T H E LEADING CITIES THROUGHOUT AMERICA.
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Entered at the New York Post Office as Second Class Matter.
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Canada, $3.60; all other countries, $5.00.
ADVERTISEMENTS, $3.50 per inch, single column, per insertion. On quarterly or
yearly contracts, a special discount is allowed. Advertising pages $110.00.
KKMI'lTANUES, in other than currency forms, should be made payable to Edward
Lyman Bill.
Player-Piano and
Technical Departments. de , It - with . w i,, be - found in another 8ection c . thiI
paper. We also publish a number of reliable technical works, information cone vning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.. .Charleston Exposition, l»02
Diploma.... Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1V04
Gold Medal. .Lewis-Clark Exposition, 1905.
&OHO DXBTAVCE TELEPHONES—NUMBERS 5983—5983 MADISON 8Q.
Connecting' all Departments
Gable addr«»s: "Elblfi, New Tork."
NEW
YORK,
AUGUST
21,1915
EDITORIAL
F
EW concerns appreciate more fully the value of co-operation—
close communion between the sales and selling forces of
business—than the Hallet & Davis Piano Co. Their monthly and
annual meetings have helped to weld the entire organization into a
working unit that is producing splendid results in both the whole-
sale and retail fields.
At the tenth annual outing of the dealers and representatives
of the Hallet & Davis Co., of Greater New York and New Jersey,
held recently in Asbury Park, and reported in last week's Review,
C. C. Conway in his address got to the very heart of things when
he based his optimistic remarks regarding the future on this sen-
tence: "Brain service can be bought; lip service can be hired;
physical service can be contracted for, but heart service is the kind
you pay in the coin of appreciation, kindness and consideration.
Service is the true basis of all business and until you get the heart
throbs of your organization working with you and not just for you,
you lack one element that is of more importance than you perhaps
think."
He then pointed out that there is something of vastly greater
importance in this life than money, and proceeded to illustrate this
fact in some very gracious words regarding the Hallet & Davis
dealers, roadmen and employes generally who, through their con-
tribution of heart service, have brought and can bring their com-
pany to greater success.
Mr. Conway dwelt at length on the extraordinary opportunities.
that present themselves in the piano trade—the changed conditions
which have followed a period of depression and said: "We believe
it is time to encourage our dealers by telling them to turn their
backs against the hard times and depression of the past and turn
their faces toward the future, which means hard work, but better
work."
r
Mr. Conway then gave a very forceful illustration of improved
conditions—-the unprecedented crops for this year and the increased
amount of money in the savings- banks—$154,000,000 more than a
year ago—a total of $4,667,500,000—with other succinct but im-
pressive figures bearing upon the increase in the assets of the
building and loan associations, the earnings of the railroads, and
the fact that the United States has a billion dollar balance of trade
in its favor. A still more forceful fact in favor of the stability of
the piano industry is Mr. Conway's closing remark as follows:
"As long as there are children in the homes there will be pianos
sold." And so there will. It is time for all members of the trade
to be up and doing, to get out of the gloom into the sunlight of
optimism—of confidence in the business future of our country.
T
HE New York World says that the estimated wealth of the
country increased from $43,642,000,000 in 1880 to $88,517,-
000,000 in 1900, or by a trifle over 100 per cent, in twenty years.
The Census Bureau now gives out an estimate of $187,739,000,000
as of 1912, which shows an increase of 112 per cent, in only a dozen
years.
Relatively to population, the nation's increase in wealth is even
more striking. It amounted to $870 per capita in 1880 and to $1,165
in 1900, or an increase of 33 per cent, in twenty years. It now
(1912) amounts to $1,965, or an increase in twelve years of 70 per
cent. This is a rate which would much more than double the per
capita wealth in twenty years, instead of by only a third.
This is tangible wealth, and not wealth on paper. It is wealth
in land, in buildings, in live stock, in machinery, in merchandise,
and so on. It has nothing to do with stocks and bonds, which but
represent real wealth and tangible personal property. It is largely
wealth employed in the production of wealth.
Extravagant and wasteful and careless against destruction by
fire and otherwise as is the American nation, the rapidity of its
growth in material well-being is yet the wonder of the world. Its
natural resources and the inventive genius and industrial energy of
its people still remain unsurpassed and as promising as ever for
general wealth accumulation.. But the greater promise to this end
now lies not in reckless exploitation, but in a greater conservation
of these gifts of nature and what is wrought out of them.
I
N the development of export trade Germany has found co-
operation among exporters an important factor. In this move
the German Government lias been most sympathetic, and has aided
this movement in every way. Leading exporters in this country
have long proclaimed that one of the greatest drawbacks to Ameri-
can manufacturers engaging more enthusiastically in export busi-
ness is due to the fact that individually they could do but little,
while collectively much might be accomplished.
As is known, the United States Government has not looked
favorably on manufacturers joining forces for any purpose. Any-
thing in this form is looked upon as a "trust," and invites tin 1
activity of the Department of Justice.
In a recent address, President Wilson pointed out the im-
portance of manufacturers acting in unison in the development of
export trade, but he failed to say how this could be done without
breaking the law. In this connection it is interesting to note that
William S. Kies, of the National City Bank of New York, has
recently outlined a plan of co-operation among American manu-
facturers for mutual benefit in obtaining export trade. He said
this plan would operate to the general advantage of all manufac-
turers and still not be in violation of the Sherman anti-trust law
when interpreted "according to the rule of reason."
"Let there be organized," said Mr. Kies, "along the laws of
one of the States a corporation to be known, we will say, as Blank
Manufacturers' Export Corporation, or the Blank Producers' Export
Association, or some similar title, the organization to be incorpo-
rated with sufficient capital stock to permit all of the members of
the industry throughout the country who so desire to become mem-
bers upon exactly the same terms.
"Each producer desiring membership should subscribe to a
definite amount of stock, his subscription being payab'e in equal
instalments over a term of years. This corporation, properly or-
ganized, could have a comprehensive grasp of the world's markets
and as an agent sell for individual firms on commission, all over
asked price to be considered profit, which with the commissions,
etc., over expenses could be divided equally as dividends for mem-
bers."
These are the views of a practical business man and should
receive consideration. Up to the present time practically nothing
has been done to promote a larger export business with foreign
countries, largely due to lack of co-operation among exporters.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
•••••'
WHERE THE EXPOSITION OFFICIALS FAILED.
(Continued from page 3.)
any enterprise? It costs money to conduct newspapers and magazines, and it must be admitted
by the directors of the Panama-Pacific Exposition that the conductors of the American press have
treated the Exposition in a splendid manner. They have been unstinted in their praise and they
have commented upon it as representing the highest type of Exposition efforts, but have the Ex-
position officials done their part?
There has not been, so far as I know, a systematic method adopted to advertise this mag-
niiicient Exposition. The publicity has rested entirely upon the generosity of gratuitous work on
the part of public mediums. They have responded magnificiently, but their efforts have not been
sufficient to interest the percentage of American people who would have, I believe, visited the
Exposition had their attention been drawn to the enterprise through well planned publicity.
It is surprising to my mind that men will plan and execute a magnificent triumph to which
the whole world is invited, and then fall down lamentably on one essential—publicity. In this the
Panama-Pacific directors have pursued the path followed by the officials of former expositions,
that of relying largely upon free press notices to exploit the exposition, supplemented by a few
folders and booklets which are gotten out by the various railroads.
Think of an enterprise costing so many millions as the Panama-Pacific and so short lived,
without having behind it a promotion department supplied with sufficient funds to conduct an
advertising campaign consistent with the Exposition accomplishments!
It seems to my mind absurd that business men should in 1915 overlook such a vital essential,
and I believe that it is wholly on this account that the attendance has not been materially increased.
Of course, it might be argued that San Francisco is far removed from the center of popula-
tion. True, but I have found that the men of the Pacific Coast and Rocky Mountain States have
not been over-patriotic in supporting the Panama-Pacific Exposition. Thousands of them who are
amply able financially have not evinced sufficient interest in the Fair to have visited it, and pre-
sumably they will not, now that the season is getting far advanced.
The Panama-Pacific Exposition, established to exemplify progress, industrial and art develop-
ment in all lines, has been created at an enormous expense. It has been a great national accom-
plishment commemorating an event in which all Americans take pride. But, through a shortsighted
policy, the directors have attempted to break into publicity through the back door, and the net results
of the Fair will only be a fractional part of what they might have been had a broader policy been
pursued and had the American people been given an adequate idea of the tremendous scope and
magnitude of the Pacific Coast enterprise.
The day has gone by when people will wear a path to the "house in the wood." They must
be advised of what the "house" produces. Life is too short and too absorbing to go cruising
around the path looking for mousetraps or any other creation of human hands.
Summing up, the directors of the Panama-Pacific Exposition have reached the high water
mark, in many respects, of World's Fairs. They have worked out every detail in a most inter-
esting manner save one, and that one of the most vital to the financial success of the Exposition
—publicity.
They have failed to let the American people know of the attractiveness of their creative work,
and for this reason alone the Fair, to my mind, is destined to be a losing proposition. The tide
could have been turned through an energetic, progressive management.
It is absurd to fall back on the statement that the officials did not do this because they lacked
the money. They did not lack the money to create beautiful structures and to execute other plans.
Then why should the publicity department have been starved in such a way that it has detracted
from the actual success of the Exposition itself?
It would seem as if broad-minded men of to-day should steer clear from such a course, but
the results show that they have adhered to the same old schedule pursued by Exposition authori-
ties of days gone by—that of falling back upon the generosity of the American press, without giv-
ing adequate support in any way to the advertising columns of the papers.
Thus they have overlooked an essential which should have made the Panama-Pacific Exposi-
tion a financial success and have brought vast moneys to California, which would have, of course,
percolated through various channels, thus benefiting all classes on the
Coast, but the Exposition officials, through a mistaken policy, have
ruled otherwise.
Strange, indeed, when we consider that California, particularly the
southern portion, has been built by boosting, and yet here is the greatest
single California creation starving for the lack of it.

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