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THE
MOJIC TRADE
VOL. LXI. N o . 8
Published Every Saturday by Edward Lyman Bill at 373 Fourth Ave., New York, Aug. 21,1915
SIN
%O C PEIPVEAR: ENTS
Where the Exposition Officials Failed.
INCE the first week in July I have been traveling continuously, having covered some nine
thousand miles, visiting many important points throughout the central part of the coun-
try, journeying as far south as Mexico and extending my route to include the principal
cities of the Pacific Coast.
I have had the opportunity of discussing business conditions with men in several lines, and
have noted personally the crop conditions in the various States through which I have traveled.
Obviously never in the history of agricultural America has there been a promise of such an abund-
ant yield.
It is true that some sections of the West have suffered on account of the frequent rains, but
these conditions are local, and even some of the inundated sections of Kansas and Missouri,
which early in the season seemed to be out of it so far as results are concerned, will still grow
crops which will pay the farmers a profit.
Throughout the wheat producing States the conditions are most reassuring. Never before in
Montana and the Dakotas has there been such crops, and they are now practically secured,
so that as I view it there is every reason for both piano manufacturer and merchant to base
operations for the fall with the certainty that business will reach huge proportions.
In the Pacific Northwest the lumber conditions are still inactive, but the great fruit and
grain crops which Washington and Oregon will gather will insure good times in these sections.
California, through its two expositions, is enjoying growing betterments in trade, and the
tide of people pressing within the Exposition gates at San Francisco is steadily growing, but the
Fair season is also well advanced, and as Americans are particularly practical people, with vaca-
tion time nearly past, it is doubtful to my mind whether the attendance for the remaining
months of the Fair will reach the proportions which are predicted by some enthusiastic admirers.
The directors of the Panama-Pacific Exposition have created an exposition which entitles
them to the highest praise. The architectural charms of the Exposition are difficult to describe.
The arrangement of the buildings, their architectural beauties and the whole color scheme is so
fascinatingly beautiful that it is beyond the power of words to fittingly portray. One thing is
certain, the visitors to the Panama-Pacific Exposition will be amply repaid in every way for all
they have undergone in the way of outlay of time and expense.
It seems to me while reviewing the beauties of this Exposition, upon my return this week,
that I still adhere to my first impression of the Fair, and that is, that its directors created a mag-
nificient attraction—in fact, they have surpassed all previous World's Fairs, and I have visited
World's Fairs since 1876.
They have, however, relied too much upon the generosity of the press to exploit this beauti-
ful creation rather than to fall back upon the power of regular advertising.
It is very well to say that the press should exploit unstintingly such a creation, because it rep-
resents a triumph of American artistic skill and industrial accomplishment.
True, but why should the newspapers, after having treated the Exposition broadly and fairly,
continue to give of their valuable space, w T hich, of course, means money, to the promotion of
S
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