Music Trade Review

Issue: 1915 Vol. 61 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
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Are YOU That Man?
H E world steps one side for the man
with a purpose—
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to be the best piano man in your community?
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jVLakers of Five Great Lines
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
BIG CROP PROSPECTS HELPING ALL LINES OF BUSINESS.
in a few favored localities throughout the country.
Gains in Steel Business.
U. S. Chamber of Commerce Finds the Country Generally Hopeful of Trade Future—War Alarm
"There is but little business in naval stores be-
Is Passing—Wheat and Corn Yield Estimated at 10 Per Cent, in Excess of Last Year.
cause of lack of demand. Phosphate mines of
(Special to The Review.)
peanut crop in Virginia, North Carolina and Ala- Florida still remain closed because of the European
war. Unfavorable reports come alike from the
WASHINGTON, D. C, August 9.—The committee bama is doing well.
on statistics of the Chamber of Commerce of the
The Chamber of Commerce's summary of busi- fisheries of Oregon, Washington, the Gulf and
along the Atlantic coast.
United States, after a detailed investigation over ness conditions says:
the whole country, has reported that the feeling of
"Manufacturing varies much, according to the
"Lumber interests are everywhere very quiet. A
apprehension for the country's prosperity because general dearth of building outside of the large articles made, though in general it is very quiet.
of possible international complications is giving way cities is having a very depressing effect on the sale The steel and iron business shows distinct improve-
to a more hopeful view. This report, which is of all building material.
ment, with increasing orders.
supplemented by statements of conditions in the
"Business of cotton and woolen mills is only fair.
"The conditions of mining vary sharply as to the
important businesses of the country, is in substan- thing mined. Copper mines are running full time Those manufacturers in different sections who have
tial agreement with the summary of conditions in and new ones are opening up. Zinc and lead mines orders for war contracts are exceedingly busy.
the twelve Federal reserve districts, issued last are busy, and the mining of iron ore is improving. Furniture business in Michigan, northern Indiana
week by the Federal Reserve Board, and will prove Coal mining is everywhere dull, largely because of
and Chicago is alike dull. Paper mills are
of interest to piano manufacturers and dealers slack demand from the railroads and the slow
running only three-quarters time. Cement fac-
throughout the country desirous of keeping in touch business in most manufacturing. Slate mining in
tories and those making bricks and tile report only
with developments that will enable them to get in
fair business. The oil industry, as a whole, is ex-
Pennsylvania is at low stage because of lack of
touch with fall and winter business prospects.
ceedingly dull. There is very little demand for
demand. Silver mining suffers because of low prices
The report does not say that fear of foreign of silver, and gold mining is not much better save railroad ties."
complications has passed. But the prevalence of
good crops all over the country, combined with a
LARGER STORE IN INDIANAPOLIS.
ARGUMENTS AGAINST MAIL ORDERS.
slow but healthy improvement in many industries, The Remodeled Building of the Baldwin Piano How One Canadian House Appeals to Business
seems to give ground for the general belief that
Sense of Customers in Bid for Home Trade
Co. Will Have More Floor Space Devoted to
the business of the country is now in a position to
and Has Won Success in Its Efforts.
the Sale of Pianos and Players Than Any
survive any strain that may be put upon it. Never-
Other House in That City—Adopt Catchy
theless, according to the report of the committee,
(Special to The Review.)
Slogan—Big Sale at Pearson Store.
of which A. W. Douglas is chairman, there is gen-
ST. JOHN, N. B., August 7.—A New Bxunswick
eral conservatism in buying, and indications are
firm, with the idea of exercising a counteracting
(Special to The Review.)
that this will prolong the present dulness at least
influence to that emanating from the mail order
INDIANAPOLIS, IND V August 7.
When the Bald-
until the value of the crops is known beyond win Piano Co. has completed remodeling the build- houses, asks these pertinent questions of their
question.
ing occupied by it at 18-20 North Pennsylvania townsfolk. The firm in mind is not in the piano
The weather is reported as the keynote of con- street, it will have more floor space devoted ex- business, but the questions are adapted to pianos
ditions for the last six weeks. While there has been clusively to the sale and exhibition of pianos and for the dealers who feel mail order competition:
"Does the mail order house haul the piano from
too much rainfall, yet the advantages are estimated player-pianos than any other piano house in In-
as far exceeding the damage inflicted. Particular dianapolis, according to Edward G. Hereth, man- the station, sign for the piano in good condition,
unpack it, see that it is free from all defects lie-
stress is laid upon the promise for unusual produc- ager of the local branch.
tion of food supplies this year. In the South there
lixtciisive alterations are being made in the build- fore it is delivered to your home?
"Does a mail order house send a tuner to go
is a great increase in the raising of live stock, while ing, which is now entirely leased by the Baldwin
larger plantings of corn seem to have offset re- company. An elevator is being installed. Three over your instrument after it has become cHmatized
duced protection of cotton. The oats crop is esti- floors will be devoted to pianos and player-pianos. in your home ?
mated at 1,400,000,000 bushels, rivaling last year's The demand for Baldwin pianos, principally the
"What do you do when you want repairs for a
record crop. Small grains remain normal, and the Baldwin Manualo player-piano, made necessary the mail order piano?
potato yield is expected to equal last year's.
increased size in floor space. Mr. Hereth expects
"Who takes your organ or old piano in exchange
Biggest of All Wheat Crops.
to have everything in readiness for a big week dur- for the new one?
"Does the mail order house help to build up your
The wheat acreage is reported far in excess of ing State fair week early in September. Business
any previous year—12% per cent, larger in winter in July with the Baldwin company here was good community ?
"Does the mail order house contribute to the
wheat and 10 per cent, in spring wheat than last and the prospects for fall are exceptionally good,
local schools, churches and public institutions?
year. While floods have done great damage to said Mr. Hereth.
"Does the mail order house employ any of your
A catchy slogan that is being used by Mr.
lowland fields, the crop is estimated at 948,500,000
bushels—something less than 10 per cent, greater Hereth in his advertising campaigns is "Remember, townsfolk and thus enable them to support their
than last year's yield. The large cotton crop has It's Safe to Buy It at Baldwin's." A few days ago families ?
"Does the mail order house buy anything from
been affected in somewhat the same way, but while a man known to be a skeptical buyer finally decided
floods have injured the lowland plantings it is esti- to buy at Baldwin's, declaring, "Well, I believe it's the other merchants of the town?
mated that advantages in the hills will more than safe to buy a piano here."
"Have you ever taken steps to bring these and
offset the loss. Cool weather is thought to have
The Pearson Piano Co., 128-130 North Pennsyl- other similar arguments in your favor to the atten-
damaged irreparably the corn crop in Minnesota, vania street, has conducted an advertising cam- tion of the mail order buyers in your town?"
Wisconsin, the Dakotas, northern Nebraska and the paign on a large scale, offering the bankrupt stock
peninsula of Michigan, but the estimate for ihe of the Louismann-Capen Piano Manufacturing Co.
WM. M. PLAISTED RECOVERED.
country's crop is 10 per cent, above last year's, or Two hundred pianos and player-pianos were ob-
about 2,935,000,000 bushels.
tained from this stock by Pearson's. The sale has Popular Traveler Back at Desk After Injury
Received by Stepping on a Rusty Nail.
The committee's estimate of cotton, like that of been quite a success.
Frank Carlin, of the Carlin Music Co., 33 North
the Federal Reserve Board, shows a reduction this
William M. Plaisted, general sales representative
year of 5,000,000 ba'es from last year's record crop Pennsylvania street, reports that the house had a
of 17,000,000 bales. This is explained as the result good trade in July and that business is much bet- of Kohler & Campbell, Inc., New York, while super-
of a reduction of 16 per cent, in acreage and 40 per ter than he expected it to be. Will Carlin recently vising some of the finishing of the handsome new
home he is erecting at Larchmont, stepped on a
cent, in fertilizers. As a whole the crop is reported returned from a trip to the Great Lakes.
rusty nail, which injury necessitated his confine-
in good condition.
J. L. Peter, manager of the Fuller-Wagner
A large yield of rice is promised and a slightly Music Co., 27 East Ohio street, is encouraged over ment to the house for about ten days.
Mr. Plaisted's many friends in the trade will be
increased yield of tobacco. Hay also in most sec- the business prospects for the fall. The Fuller-
tions is in good condition, although the rains seri- Wagner Co. is building up a substantial business very glad to learn that he has entirely recovered
from the effects of the accident and that he is
ously reduced the first cuttings of alfalfa. The in small musical instruments and in sheet music.
ready to resume his activities in behalf of the big
fields of hops in New York are above the average, The musical instrument department has grown
piano manufacturing concern he represents.
but lack of demand has made prices dull. The rapidly in the last few months.
WRIGHT
Sal** Office* at
437 5th Ave., New York
Cearie I . Beverly. Muufer •! Sales
METAL PLAYER ACTION
Easily 100% in advance of any action ever offered. Simple—
Responsive—Durable—Beautiful. Contains the Wright "Ideal"
bellows.
Being made of metal (the logical material for player actions)
cannot be affected by dampness or any climatic conditions. Its
exclusive features save many dollars in repair work and
make many sales in competition. Write us.
M. S. Wright Company
Worcester, Mass.

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