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THE MUSIC TRADE REVIEW
system, cabinet work, design, universal playing
features, etc.
Prominent Lawyer of Cleveland, O., Pays
Following the introduction appear illustrations
Tribute to the Educational and Musical Im-
of the various models in the Sonora line, includ-
portance of the Talking Machine and Re-
ing the "Monarch," which retails at $35; "Ex-
counts His Own Interesting Experience.
celsior," at $50; "Troubadour," at $75; "Imperial,"
at $100; "Rosary," at $150; "Baby Grand," at
(Special to The Review.)
$135; "Elite," at $150, "Grand," at $225, and "In-
CLEVELAND, O., August 9.—Berkeley Pearce. a
vincible," at $300. The construction and design
prominent attorney of this city, is a great admirer
of the last four models are patented.
of the advantages of the talking machine and has
To those desiring an electric machine all styles
accumulated a very large collection of records.
of Sonora machines listing at $75 and up can be
"The opportunity which the talking machine af-
equipped on special order with the Sonora elec-
fords," said Mr. Pearce, -"to become familiar with
tric motor, at a cost of $30. This motor will run
and enjoy the music of the whole world, seen.s
on either alternating or direct current. Several
to be lost to a very large number of collectors.
pages are devoted to the Sonora record cabinet,
Tor. many record buyers seem to run along in a
which comes in a selection of styles, as well as to
rut or in a very limited number of ruts. We
the three Sonora needles, one a multi-playing
should not permit ourselves to be narrow, even' needle for lateral cut records, a sapphire needle
if so inclined. How much better it is to ac- for vertical cut records and a diamond needle for
quire breadth of view and taste and appreciation
perpetual use. Following the foregoing are sev-
by determined cultivation if necessary than not
eral pages in which are published some of the many
to be so at all. It is always true that increased testimonials from owners of Sonora phonographs.
knowledge and experience increase the capacity
As a volume it fittingly marks an epoch in the
for enjoyment. No one should impede his own
career of this house, which is rapidly achieving
progress by surrounding himself with a stone
splendid results in this industry and a prestige for
wall of his own favorite ideas. Too often we
high quality.
find that music lovers have a 'favorite' composer,
or performer or opera. All well enough in a
TO OPEN VICTROLA DEPARTMENT.
way, but far too often the great wall of China
is nothing compared to it as a bulwark against
C. Alfred Wagner, president of the Musical In-
progress and enlargement of ideas.
strument Sales Co., 11 West Thirty-sixth street,
"The truth is that no matter how good your New York, announced this week that the company
'favorite' may be, there will be some things an- had completed arrangements to open a Victrola
other may be able to do better. A great com- department in the department store of Riggs &
poser is one who has been able to produce a large Hughes, Waterbury, Conn. A manager of this
number of successful works. A composer not latest addition to the company's chain of Victrola
called great may, on the other hand, have pro- divisions has not yet been appointed.
duced some one thing worth while. A great
orchestra or player may produce the utmost en-
FRIEDRICH'S ROLLING SIGN BOARD.
joyment, while, on the other hand, those who
(.Special to The Review.)
know will tell you that a savage may beat a
GRAND RAPIDS, MICH., Aug. 9.—No feature of
tomtom in a way to arouse feelings of enjoyment
never experienced before. The point is that we the business done by the Friedrich Music House, of
can and should go for our enjoyment to the music this city, has attracted more notice than its very
of all nations and peoples, the songs of modern
composers, folk songs and dances, and we shall
be sure to find something worth enjoying, no
matter how foreign and strange they may see.n
to us.
"The lover of grand opera will enjoy ragtime
if he will let himself and vice versa. Music suit-
able for religion, for war, for the dance, for the
cradle and for the grave has existed among all
peoples and for all time, and more than anything
else that ever occurred, the talking machine is
giving us the opportunity to acquire some knowl-
edge and appreciation of it."
COLUMBIA CO. GLEANINGS.
EXTOLS TALKIN^MACHINE VALUE.
SONORA PHONOGRAPH CATALOG
A
Most Complete Publication, Both from
Literary and Illustrative Viewpoints—The
Full Line of Sonora Phonographs Presented
in a Manner to Interest Readers.
Those who secure a copy of the new Sonora
phonograph catalog will obtain a comprehensive
idea of the quality and design and general ex-
cellence of this well-known phonograph. The
new volume has just been issued by the Sonora
Phonograph Corp., 57 Reade street, New York, of
which George E. Brightson is president. It can be
said that this is the most complete and best Sonora
catalog ever produced, being not alone illustrative
of the line, but the descriptions of the many fea-
tures of the Sonora are well presented for the
consideration of the reader.
In the preamble is found a short history of the
phonograph, which leads up to the creation of the
Sonora and a brief summary of the policy behind
the organization. Then follow strongly written
paragraphs concerning the Sonora tone, motor,
tone control, automatic stopper, envelope-filing
A.
H. Dankman Appointed Columbia Whole-
sale Traveling
Representative from the
Buffalo Headquarters—July Broke Records
at Columbia Factory—R. F. Bolton Busy
Making Trip Through State—Other News.
A. H. Dankmau, connected with the Columbia
Graphophone Co. for the past ten years in various
capacities, has been appointed wholesale traveling
representative from the Buffalo, N. Y., headquar-
ters. Mr. Dankman is thoroughly versed in both
the wholesale and retail ends of the business and
will be in a position to offer Columbia dealers in
the Buffalo territory practical co-operation. The
Buffalo headquarters are under the direction of K.
F. Bolton, local district manager, 83 Chambers
street, New York.
Columbia business broke all previous July rec-
ords last month, the factory at Bridgeport, Conn.,
working to full capacity to take care of the de-
mands of Columbia dealers throughout the coun-
try. The additions to the factory are progressing
rapidly and will probably be ready in ample time to
lend valuable assistance to the factory manage-
ment in increasing the machine and record output.
R. F. Bolton, local district manager, left New
York Wednesday for a two weeks' trip through
the northern section of New York State, which is
included in his territory. Mr. Bolton will call
upon the trade in Plattsburg, Ogdensburg, Sar-
anac Lake, Watertown and other cities near by.
Mr. Bolton but recently returned from a trip to
Buffalo and the adjacent territory, where he found
conditions very satisfactory.
Marion Dorian, treasurer of the Columbia Co.,
returned to his desk last Thursday after an ex-
tended visit to the Coast, where he actively directed
the management oi the handsome Columbia ex-
hibit at the Panama-Pacific Exposition.
T. A. Laurie, of the Columbia Co.'s auditing
department, returned Monday from a short busi-
ness trip to Canada.
James T. Bradt, sales manager of the Columbia
Co., is spending a few days at Atlantic City, N. J.
Paull Hayden, of the Columbia advertising de-
partment, renewed his activities Monday equipped
with new vigor after a fortnight's stay at Nan-
tucket, Mass.
Miss Helen Warburton, secretary to H. A.
Yerkes, New England district manager, is back
at her desk after a two weeks' sojourn at the
home of her uncle in Hartsdale, N. Y.
The Columbia bas.'ball team, consisting of mem-
bers of the Chambers street store, continues to add
to its long string of victories, numbering among
its victims numerous houses in various com-
mercial lines.
dainty delivery wagon, which features the Victor so
very strikingly. This auto is entitled "Our Rolling
The Myers Phonograph Co., Toledo, O., has
Sign Board—The Little Red Bus." It has a red b?en incorporated with a capital stock of $5,000 by
body, white letters, yellow wheels and black trim- R. H. Forster and others.
mings, and is a very striking type of Victor serv-
ice wagon. As will be noted, the Victor dog oc-
cupies the place of honor in this clever advertising
scheme of the Friedrich house.
INTRODUCE THE STARR PHONOGRAPH.
Mas
The Starr Piano Co., Richmond, Ind., has sent
nut a formal announcement of its entry into the
manufacture of talking machines. The brochure
is very artistically gotten up in blue and gold and
sets forth the policy of the Starr Co. in its new
domain of manufacturing. There is also an illus-
tration of the Starr phonograph. Style 2, which re-
tails at $125 and is designed to play all disc
records.
For Best Service, write to
BREMNER CO. SCHEDULES.
LYON & HEALY
Bremner Talking Machine Co., 187 Broadway,
has filed schedules in bankruptcy this week with
liabilities of $16,135 and assets of $8,709.
Largest Distributors
CHICAGO