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THE MUSIC TRADE REVIEW
43
EDISON PHONOGRAPH PARK MUSIC.
INSTALL FOURJiEW BOOTHS.
COLUMBIA CO. GLEANINGS.
Concert by Charles Edison and Guido Bruno in
Washington Square Arouses Enthusiasm.
Increase Facilities of the Talking
Machine
Department of the Edmund Gram Piano
House to Handle Growing Victor Trade.
Attractive Booklet on Personal Record Depart-
ment—Visitors This Week—Marion Dorian
Returning—Some Timely Personal Items.
Persons on the benches in Washington Square
were surprised Friday afternoon when they heard
the strains of the overture to "Galatea," played ap-
parently by a full orchestra, rolling out from amid
the shrubbery of the park.
Upon investigation those of the park denizens
who were musically inclined discovered that the
sounds came from an Edison disc phonograph in
the little pavilion near the northwest corner of the
park, and when a record from "Pagliacci" was put
on the Italians of the neighborhood gathered
around the pavilion in crowds.
The concert Friday was a sort of reconaissance
in force by Charles Edison, son of Thomas Edison,
and Guido Bruno, who are planning a series of
park concerts by phonograph to be given twice a
week in Washington Square. They experimented
with several locations, and finally decided that the
best place for the phonograph would be in front of
the bust of Alexander Holley, which rests on a
pedestal with wings that act as a sort of sounding
board.
If the consent of the Park Department is ob-
tained, Mr. Bruno and Mr. Edison expect to fur-
nish the public around the square with not only
free concerts, but free dance music.
On Monday afternoon Mr. Edison's Thimble
Theater at 10 Fifth avenue had its formal opening,
which was a pleasing success. This theater was
planned in order to give hearing to young per-
sons striving for recognition, as well as to furnish
entertainment for the residents of the neighbor-
hood. The artists appearing included Miss Helen
Dutton, soprano, accompanied by Dwight Lewis
Fiske, a young American composer. A selected
program was also presented on the Edison dia-
mond disc phonograph.
RECORDS HELP SONG SALES.
Alma Gluck's Singing of "Carry Me Back to
Old Virginny" for Victor Red Seal Record
Revives Popular Demand for Music Itself.
(Special to The Review.)
MILWAUKEE. WIS., August 2.—The Edmund
Gram Piano House, of this city, has completed the
work of installing four new attractive booths for its
Victrola department and has thrown them open to
the public. The booths, which were manufactured
New Booths at Edmund Gram's.
and installed according to the plans of Paul A.
Seeger, manager of the Victrola department at the
Gram store, are located on the first floor of the
handsome Gram establishment, said to be one of
the finest in the country. The booths are sound-
proof, and are tinted in old ivory to conform to the
decorations of the Gram store.
The picture, which was taken by Manager Paul
A. Seeger, shows the new booths on the day on
wihich they were formally opened.
BALTIMOREANS ORGANIZE.
Members of Talking Machine Trade in Monu-
mental City Meet at Hotel Howard and
Form Association—To Take Up Many Im-
portant Questions at Regular Meetings.
(Special to The Review.)
The Columbia Graphophone Co. has just issued
an attractive booklet devoted to the Columbia per-
sonal record department which sets forth the aims
and purposes of this recently launched division in
an interesting and informative manner. The book
is profusely illustrated, the various photographs
reproduced being pertinent to a few of the many
purposes of the personal record department. The
text briefly refers to the illustration, using the
phrase "It's just as easy as telephoning" to em-
phasize the unlimited possibilities of this new
branch of the Columbia organization. Henry D.
King, manager of the Columbia personal record
department, states that a number of records have
been produced in the past fortnight for prominent
civic organizations, which will use the records in
national campaigns.
Among the visitors this week at the executive
offices of the Columbia Co. in the Woolworth
building were: W. C. Fuhri, district manager,
with headquarters in Chicago; S. H. Nichols, dis-
trict manager of the Pittsburgh territory, and Ar-
thur C. Erisman, manager of the Boston headquar-
ters. All of these visitors spoke enthusiastically of
business conditions in their respective sections, as
their sales totals for the month of July showed
gains averaging from 80 to 100 per cent, over last
July, which speaks volumes for the prosperity of
Columbia business.
Marion Dorian, treasurer of the Columbia Co.,
is expected in New York the first of next week
after spending several months in charge of the
Columbia exhibit at the Panama-Pacific Exposi-
tion. The high honors won by the Columbia ex-
hibit at this exposition are due in a measure to Mr.
Dorian's indefatigable efforts, as he prepared the
entire exhibit and handled all arrangements inci-
dental to the display.
Edward N. Burns, first vice-president of the
Columbia Co., is spending his summer vacation at
his usual resting place in the Thousand Islands.
H. L. Willson, assistant general manager of the
company, left Monday for a three weeks' stay at
Ocean Grove, N. J.
>
H. B. Ray, advertising manager of the company,
left yesterday for a fortnight's well-deserved rest
at Wilmington, Vt.
R. F. Bolton, local district manager, returned to
his desk Monday after a few weeks' freedom from
aiming for new sales totals. Mr. Bolton will leave
Monday for a ten days' trip through New York
State.
BALTIMORE, MD., August 2.—Baltimore talking
machine men have at last got together for the pur-
pose of forming an organization. They will meet
to-night at the Hotel Howard, and the session
Despite the claims of some of the publishers of promises to be a large one. It is stated that about
music that the talking machine records serve to forty local dealers are expected to be on hand.
cut down the sales of their music, there is at least
After the association is formed and all other de-
one instance where a Victor record has served to tails worked out the question of charging G per
bring about a revival in the demand for an old cent, on all instalment sales will be considered.
song. The song referred to is the delightful old One of the men most interested in the organiza-
Southern melody, "Carry Me Back to Old Vir- tion stated that practically all those who will at-
ginny," published by the Oliver Ditson Co., Boston. tend the meeting agree that this extra charge
Some time ago Alma Gluck made a Victor Red
should be made.
Seal record of the number, which has proven most
successful, with the result that there has been a
J. P. Simmons, of the J. P. Simmons Piano Co.,
TO DO BUSINESS IN NEW YORK.
substantial demand for the music itself. The Dit-
New Orleans, La., spent some time recently in
son Co. recognized that demand by making special
The Domino Phonograph Corporation, of Rich- Louisville, Ky., visiting his parents.
window displays both in Boston and New York, mond, Va., has been licensed to transact corporate
featuring the music in connection with the records. business under the laws of New York. The capi-
ANNOUNCES NEW VICTOR SIGN.
The Victor Talking Machine Co. announced to
its dealers this week a new permanent outdoor
enameled record sign, which is an imitation of a
Victor Red Seal record 28 inches in diameter.
This sign is very attractive in appearance and is
offered to Victor dealers at a moderate price. The
Victor Co. points out that outdoor signs must
convey an impression, and suggests that the new
sign serves as a striking reminder to everyone
passing the dealer's store that he handles Victor
products, and is therefore a positive moans of
identification.
The first meeting of the creditors of the Brem-
ner Talking Machine Co., bankrupt, will be held at
at the office of Referee W. H. Willis, 82 Beaver
street, New York, on August 11 at 11 a. m.
tal to be used in the State is given as $125,000, and
T. H. McClure, of 29 East Twenty-second street,
is the local representative.
INCORPORATED.
The Joseph W. Stern & Co. Sales Corporation
has been incorporated with capital stock of $10,000.
The incorporators are H. R. and J. W. Stern and
E. B. Marks, 102 West Thirty-eighth street. The
object is to handle phonographs and records.
The imposing and interesting double-page photo-
graph of ^the delegates to the convention of the
National Association of Jobbers which appeared on
pages 42-43 of last week's Review was taken by the
Cardwell-Vincent Co., official photographer of the
Panama-Pacific International Exposition, San
Francisco. Credit was omitted through error.
Hrohs
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