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THE
MUSIC
TRADE
REVIEW
WINNER OF PRIZE AUTOPIANO.
HARDMAN ADVERTISING POLICY
Thos. J. Hinton the Lucky Winner in New York
Evening Mail Booklovers' Contest—Three
Autopiano Prizes in Liggett & Myers Contest.
For the Coming Season Will Be a Forceful,
Continuous One—Destinn and the Autotone
Make Effective Publicity—Helps the Dealer.
The New York Evening Mail, one of the lead-
ing newspapers of this country, has just ended its
seventh annual Booklovers' Contest. The first
three prizes were $1,000, a motor car and an Ex-
position Model Autopiano, respectively.
Thomas J. Hinton, of Newark, N. J., was the
lucky winner of the Autopiano, and he expressed
himself as being more than pleased with his "win-
nings."
The Autopiano was selected as third prize in
this big contest owing to the fact that it was fig-
ured by the officials of the contest that the Auto-
piano would have more "attention value," owing
to its prominence in the public mind, thus creating
additional interest in their Picturegame.
The Evening Mail contest was started about the
.same time that the Panama-Pacific Exposition
opened in San Erancisco, and the Exposition
Model Autopiano was the natural selection of the
Evening Mail, as this is the model that has been
selected by so many State buildings at the Panama-
Pacific International Exposition.
The judges who awarded the prizes are as fol-
lows : Supreme Court Justice John Ford, Rev. Dr.
Joseph Silverman, of Temple Beth-El, Sam Lloyd,
celebrated puzzle expert.
Three Autopianos are also being prominently
featured at the present time in a popularity con-
test which Liggett & Myers, the extensive tobacco
manufacturers, are conducting in Georgia among
the railroad men of that State, and which is ex-
citing much interest. The winners of this contest
will be announced later.
Hardman, Peck & Co., 433 Fifth avenue, New
York, have completed plans for the coining season
Ralph Wilson has resigned as manager of the
piano department of the McLogan & Pearce Music
Co.. Cadillac, Mich. His successor has not been
announced.
Royal
Music
Rolls
There are all
kinds of music
rolls and ROYAL
ROLLS.
Royal rolls are cut in
conformity with the estab-
lished standard measure-
ments and we guarantee that
they will fit ALL standard
players.
You won't know roll satisfaction
until you play the Royal.
37
man products, and her endorsement of the Hard-
man Autotone has been used to excellent advan-
tage by the company's dealers everywhere.
OPERATORS' PLANT A BUSY ONE.
(Special to The Review.)
CHICAGO, 111., August 2.—The Operators Piano
Co., of this city, reports
an excellent volume of
business, and this is
indicated by the fact
that it is running at
full capacity at the
present time. Orders
are coming in rapidly
for C o i n o 1 a instru-
ments, many of them
by wire, from dealers
Comprising a superb
throughout the country.
Manager Palmer, of
Hardman Upright, with,
the local warerooms,
the most artistic player
dosed a number of
device that is made.
good sales last week,
and reports from deal-
Easy Terms if
ers everywhere would
desired.
indicate that the Coin-
ola is in for a large
and continuous demand
this summer as well as
"Brooklyn Store:
the early fall. Archi-
524 Fulton Street
(near 7/anove~ "Place)
tecturally and music-
ally this instrument
makes a strong appeal.
The HARDMAN
Autotone
The Perfect
Player-Piano
EMMY DESTINN AT HER
HARDMAN AUTOTONE
H A R D M A N , P E C K & CoMPANY-EnmdedUM2
T/ardmanT/owe:
433 Fifth Avenue,
(between 38ih and39thSts.)
One of Hardman, Peck & Co.'s Advert semens.
whereby the company's products will be extensively
advertised through the medium of forceful, well-
conceived publicity. According to the plans of the
Hardman advertising department, good sized space
will be the keynote of the campaign, and this
space will be used consistently from one end of the
season to the other, thereby giving a continuous
chain of advertising which cannot fail to be result
productive.
One of the first pieces of copy to be used in this
campaign is reproduced herewith, and will give a
fair idea of the attractive character of this pub-
licity. Emmy Destinn, the famous opera star, has
for many years been an ardent admirer of Hard-
y*—loooc
TEL=ELECTRIC PIANO PLAYER
12 West 31st Street,
Attachable to any piano
NEW YORK
OUR PLATFORM
Hignest Quality
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CHAMOIS
L
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T. L. LOTKIIII, IMC..
SueecMor* M
—
T L.LUTKINS
4 0 SPRUCE ST.. NEWYORK.N.Y.
Worcester Wind Motor Co.
There is but ONE PIANOLA. It is made exclusively by
the Aeolian Company and is obtainable in the following models
only:
The Steinway, the Steck, the
Wheelock, the Stuyvesant, the
Stroud and the magnificent
Weber Pianolas
The Aeolian Company
WORCESTER, MASS.
A E O L I A N
Makers of Absolutely Satisfactory
Wind Motors for Player-Pianos
29-31-33
West 42d
HALL
Street, New York
Also All Kind* of Pneumatics and Supplies
Greata/t Annual Output
y
tandard Player
Action
PNEUMATIC
ACTIOJST
J.ALECATO
PRESIDENT A
P ND
WEST 5 2
STREET N E W YORK
CO.
CITY.