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THE MUSIC TRADE REVIEW
FROM THE EXPOSITION CITY.
(Continued from page 3.)
So far as the expositions are concerned, since 1876 I have visited the great expositions held in
this country and in Europe and I have never seen, in point of aesthetic coloring and artistic
grouping, such an array of buildings anywhere which combines to a degree the qualities of beauty,
adaptability and convenience, as those of the Panama-Pacific Exposition.
The view facing north across the sparkling waters of the bay is entrancing. It is rimmed around
by mountains, with haughty Tamalpais towering over all. It is, under the turquoise California sky,
a scene at once exquisitely beautiful and solemnly majestic.
The men who have seen California for the first time have been most enthusiastic in their praise,
and many, like myself, who have not visited here for years, are amazed at the wonderful develop-
ment which has taken place since last we saw this wonder land.
The Pre-Convention Number of The Review, which was published on July 3, presented in a
comprehensive form many special features of the musical and music trade developments of
the Pacific Coast, the early history of music and sketches of the men who have built up the leading
music trade institutions in this land. Therefore, it is considered that this number should deal more
particularly with the plain business affairs of the convention, thus presenting to Review readers
virtually what amounts to two convention numbers.
The convention story told in our columns will give to far-away readers a correct idea of this first
music trade gathering across the Rockies.
The music trade conventions have gone from the Atlantic to the Pacific, and all who have
journeyed to the convention city of 1915 will treasure delightful memo-
ries of the sights and scenes of the trip, and they will have become more
I'll
intimately acquainted with America's varied wonders and will entertain
greater respect for her vast resources in every line.
The experience has truly been a broadening one.
San Urancisco, July 23, 1915.
address last week before the Philadelphia Chamber of Commerce
on Trade Possibilities in South America by ex-Senator Theodore
E. Burton, of Ohio, who has lately made a tour of the Latin-
American Republics in which he discussed two of the prevailing
notions which have done much to prevent Americans from em-
barking in trade with the nations south of us. Long credits, Mr.
Burton insisted, are not essential to successful commercial inter-
course with South America, and he declared also that South Amer-
ican merchants do not insist that goods shall "conform to their
style," that they must be packed in certain ways, and the prejudice
of the customer considered in every sale. On the contrary, he
believes that the South American is quick to buy new things when
they are properly brought to his attention. That is to say, trade in
South America is like trade everywhere else. Good salesmanship
is essential and the goods must be worth buying.
English is not commonly spoken in South America. No mat-
ter how expert a salesman may be, if he has not a command of
both the Spanish and Portuguese languages, he should remain at
home. Mr. Burton's observations in South America led him to
infer that "we have not bothered ourselves about foreign trade
except in articles that are sold with ease." In other words, we have
not as yet bothered about it at all, and it is well worth bothering
about. Combination of interests is necessary to the upbuilding of
export trade. Small manufacturers cannot often gain success in
strange markets. South American trade is a big thing and we
must go after it with large ideas and the means to carry them out.
UDGING from letters received by The Review there is consid-
erable dissatisfaction in the trade at the methods used by
people rendering notes in settlement of goods, inasmuch as nearly
80 per cent, of these notes are without the revenue stamp. Dealers
leave them off when sending notes to piano manufacturers, and
manufacturers in turn leave them off the notes sent to the supply
J
WINTER & CO.
220 SOUTHERN BOULEVARD, N E W YORK
trade. What is desired by the piano manufacturers is that the
dealers will put these stamps on, and the same desire is expressed
by the supply people in relation to the same action on the part of
the manufacturers. No one evidently relishes the burden of stamp-
ing the stampless notes.
FFORTS of freight shippers to secure transportation service
from the railroads on through interstate traffic at less than
through rates, by first billing their shipments to an intermediate
point within the intrastate rate limits' and then rebilling to the in-
tended destination in an adjoining State, have been declared unlaw-
ful by a ruling just announced by the Interstate Commerce Com-
mission.
Traffic managers of large corporations, whose duty it is con-
stantly to seek ways of economizing on freight bills, are greatly
interested in the ruling, inasmuch as it may affect practices of
reconsigning freight from this city to many points in the South-
east and Southwest territories. The Commission holds, in brief,
that a shipper has no legal right to evade the lawfully established
and published through rate on a shipment moving between points
in adjoining States by arranging to bill the shipment on the local
rates to and from an intermediate point, instead of using through
billing to an ultimate destination.
E
ALESMEN must be competitors, but credit men should all be
partners. Credit men should not even try to stand alone.
To paraphrase a little: They should share each other's woes, each
other's burden bear, and each should always be ready to help the
other swear.
If a fellow will avoid being the same kind of a fool twice he
stands a ten-to-one chance of being numbered among the sane and
sensible, even though he may have been several kinds of fool dur-
ing the course of his career.
S
Manufacturers of
Superior Pianos
and Player Pianos