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THE MUSIC TRADE REVIEW
He reads everything worth while published on
these subjects, and is constantly trying to improve
Dealers Manage to Make Many Sales Under Unfavorable Conditions—Detroit's
Population
them. The system he operates takes only about
Grows—Adcraft Club Watches Questionable Advertising—D. J. Nolan a Believer in System.
twenty-five minutes' time of a stenographer and is
(Special to The Review.)
practically a perpetual inventory of the stock on
Basement Open to the Public.
DETROIT, MICH., July 19.—Piano and player-
The basement of the new J. L. Hudson Co. piano hand in all departments.
piano business for the week ending July 17 was store has been thrown open to the public. It is
Doesn't Believe in Sensational Sales.
really remarkable, considering the rainy weather used exclusively for the player roll department
J. Henry Ling, who operates as a one-price and
and the number of counter attractions. Rain and is in charge of Miss Margaret Fay, a composer no-outside-salesmen piano house in Detroit, says
poured down nearly every day during the week; and singer of much local prominence. A feature that every week he gets letters from firms who
the annual Windsor racing meet was on, the at- of this department is that the sales force consists offer to conduct a sensational sale at his store. Mr.
tendance being about 6,000 people per day; the entirely of ladies. The department is a very com- Ling always answers that he is sorry he cannot
Detroit baseball team played every day at the home plete one, with private demonstrating booths and accept, and explains why. In all of the years that
grounds and drew unusually large crowds. On the an up-to-date system for handling the stock.
Mr. Ling has been in business—and he is one of
days when it didn't rain the weather was extremely
the pioneers in the piano industry of Michigan—he
A Believer in Business System.
warm. And yet the piano dealers had better busi-
has never had a sale on new goods. Of course, he
Dan J. Nolan, who operates the piano depart- does conduct sales on used pianos which have been
ness than they have had for some time. C. H.
Kesler, manager of the player department at Grin- ment at the store of the May Co., Cleveland, O., taken in trade. Mr. Ling says that business for
nell Bros., said that during the terrible rainstorm was a visitor in Detroit July 15, most of which the first five months of this year was 15 per cent,
Friday afternoon, July 16, he had two customers time he spent at the store of the Hudson Co. Man- behind the same period of 1914, but that the first
ager Andrews explained his system of keeping his five months of 1914 were the biggest in the history
in the store, both of whom purchased.
stock of Victrolas and music rolls, which Mr. of the Ling store, hence he considers this year's
Rapid Growth in Population.
. The latest figures of the Water Board give Nolan said was the best he had ever heard of. business to be remarkably good. "Business fell off
Detroit a population of approximately 675,000, or Mr. Andrews has spent a great deal of time in about June last year, so it isn't going to be diffi-
760,000, taking in the adjoining suburbs, which are perfecting the system now in vogue. In fact, Mr. cult for us to beat the last six months of 1914," he
practically a part of Detroit. Based exclusively on Andrews is a crank on system and stockkeeping. said.
the city's population, Detroit made an increase of
58,000 during the past twelve months. When the
new Ford tractor and blast furnace plant is com-
pleted, giving employment to 20,000 more men, the Large Attendance at Formal Dedication of This Beautiful Establishment on Monday—Empha-
sizes Place Which Baldwin House and Products Have Won in Affections of Denverites.
city's population will be increased by another
100,000, so it is safe to say that by 1920 the popula-
(Special to The Review.)
form with the Adam period followed in the other
tion of Greater Detroit will easily be 1,000,000.
DENVER, COL., July 19.—The program incident to decorations of the structure.
To Eliminate "Bunk" in Advertising.
the formal opening of the handsome new quarters
The heating and ventilating systems in the new
The reorganized Detroit Adcraft Club, compris- of the Baldwin Co., at 1636 California street, this building have also received much attention and
ing the leading advertising men of the city, has city, is now being carried out, and the celebration come about as near to perfection as is possible in
appointed a Special committee to keep an eye on will continue to-morrow. Both the new building, its a strictly business building. The ventilating system
all newspaper and general advertising and to in- interior arrangement and the manner in which the is particularly interesting, for all the air that is
vestigate such advertising as it considers to be dis- program for the formal opening are being conducted, pumped into the various rooms is heated in winter
honest and misrepresentative. "There is altogether are all in keeping with the traditions of the great and cooled in summer, which does away with direct
too much bunk and exaggeration in the present- Cincinnati piano house.
heating. Powerful fans also draw the foul air
day advertising," said one member of the club.
The new building, which immediately adjoins the from the rooms through special ducts, and there is
"Before we can elevate advertising and get the former quarters of the Baldwin Co. here, is the re- no feeling of stuffiness in any part of the building,
public to have greater confidence in our copy we sult of much careful thought both in regard to in- whether it is crowded or not.
must eliminate the 'bunk' part. The committee ap- terior and exterior arrangement. The design
A feature of the opening that proved very inter-
pointed will keep their eyes on all lines of trade, and throughout follows closely the Adam style of deco- esting to the many visitors was the display of the
we hope to see a great deal of improvement during ration, and the entire effect, particularly the color
special art styles of Baldwin grand and upright
the coming twelve months as a result of this com- scheme, is fascinating. The work was designed pianos designed for the Panama-Pacific Exposi-
mittee's work."
and carried out by Fischer & Fischer, who are tion, and which have some of the most beautiful
John S. Read, salesman in the Grinnell Bros, among the most prominent architects in Denver, and elaborate cases ever produced on pianos.
player department, left July 18 on a two weeks' and who have kept a small army of workmen busy
The new home of the Baldwin Co. in Denver is
motor trip through Canada. The trip is being for some months past.
a fitting monument to the success that has been met
made in his own automobile. His wife and three
The Baldwin Piano Co. has won a high place for
with by that company since it first established n
children are accompanying him. Mr. Read has itself among the music lovers of Denver, which is permanent branch in the "Metropolis of the Rock-
been with Grinnell Bros, for two years, having best indicated by the crowds that have been visit- ies," for the local store of the company has pros-
formerly been with the Aeolian Co. in Chicago.
ing the new home of the company during the first
pered from the start and has served to carry the
A Sale Worth Mentioning.
day of the opening to inspect the new quarters and
fame of the Baldwin products through a large ter-
Manager Kesler, of the Grinnell Bros, player listen to the unusually excellent program provided
ritory in the West, where there arc still further
department, says that a sale worth mentioning was for their entertainment. It was the expressed
victories to achieve.
made during the past week. A man came in some opinion of a number of the visitors, among them a
time ago and looked at a $700 player. Mr. Read prominent piano man from the East, that the new
PADEREWSKI IN CALIFORNIA.
had him in charge. He spent about an hour and a Baldwin building contained the most artistic piano
half with the customer and finally got him to con- warerooms west of New York.
Paderewski is now in California, where he ex-
sider a $1,000 Weber Pianola piano. The man said
The main warerooms on the first or ground floor
he would talk it over with his wife and come back. are delightfully finished in French Caen stone, the pects to remain about six weeks. A Polish day is
being arranged for him at the Panama-Pacific
Last week he came in with his wife. Inside of a soft buff tones of which have become so popular
half hour the man purchased the Weber Pianola lately in decoration. The plainness of the walls is Exposition. Subsequently he will go to Pasa
and paid the $1,000 in cash; he also paid $50 for a relieved by a dainty frieze in classic design, an or- Robles for the baths, which have heretofore greatly
stool. "It was one of the easiest sales we have namental cornice and handsome pilasters. The alleviated his intense suffering from neuritis. On
returning to the East he and Mme. Paderewski
made in a long, long while," said Mr. Kesler. desire for perfect harmony in the interior arrange-
"The man who bought it is in the automobile busi- ment is indicated by the fact that in the main will go to Bar Harbor. He is intensely interested
in efforts being made to get money to relieve the
ness."
showroom every door in one wall is offset by a
sufferings of the Polish people in the war.
One of the windows in the Story & Clark piano handsome mirror set into the opposite wall. Of
store was badly shattered by the terrific rainstorm the smaller showrooms, two are finished in quar-
of July 16.
tered oak with a satin finish in olive gray, with
Only one
walls covered with burlap-like textile and paneled
piano
is
ceilings. The other two smaller salesrooms have
paneled walls and are attractively finished in ivory
N. Y. Piano Factory
iw&de in
white.
To Let or For Sale
this large
Although the decorations throughout the build-
factoryand
FACTORY, N.W. cor. of 135th St. and
ing are of a most original and elaborate character,
that is the
Willow Ave., five stories and basement,
the prime considerations of comfort and business
50x90 on lot 50x100, light all around, elec-
convenience have not been lost sight of. The first
trically controlled elevator, steam heat and
LINDEMAN
thing that impresses the visitor, next to the decora-
all modern improvements.
Possession
originated
tions,
especially
at
night,
is
the
elaborate
and
up-
August 1, 1916. Now occupied by Mans-
in 1821 by
to-date character of the lighting system, which is
field Piano Co.; for terms, etc., apply
W?Lit\dcmai\
CHAS. RAMSEY, KINGSTON, N. Y.
of the semi-indirect type that provides an abun-
Lindcm&n & Sons Piano Gi.
dance of soft, mellow light, distinctly restful to the
45 T -? St. 6 11 T T H Ave
New York.
eyes, through bowls of alabaster designed to con-
GOOD BUSINESS IN DETROIT DESPITE BAD WEATHER.
FORMAL OPENING OF BALDWIN CO.'S NEW HOME IN DENVER