Music Trade Review

Issue: 1915 Vol. 61 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
THE MUSIC TRADE REVIEW
DECISION UPHELD ON APPEAL.
United States Circuit Court of Appeals Affirms
Finding of District Court in Favor of the De-
fendants in Suit of Victor Talking Machine
Co. Against R. H. Macy & Co.
The United States Circuit Court of Appeals, in
New York, on Saturday last handed down a de-
cree affirming the decision of the United States
District Court for the defendants in the suit
brought against R. H. Macy & Co. et al. by the
Victor Talking Machine Co. Judge Hand, sitting
in the District Court, gave a lengthy decision in
the case and dismissed the bill of complaint filed
by the Victor Co. against the department store, in
which the latter was charged with violation of the
license agreement of the Victor Co.
What further steps, if any, that will be taken in
the prosecution of the case have not yet been an-
nounced by the Victor Co.'s attorneys.
EXPORT RECORDS VIA PARCEL POST.
Opportunities for Doing Business in Interior of
Honduras Set Forth by United States Consul
in an Interesting Report of Conditions.
In the mining camps and on the plantations of
Honduras there are many talking machines, which
are recognized as a standard form of amusement in
those remote places, writes Consul Boyle, at Ceiba,
Honduras.
And as most of these out-of-the-way places are
completely out of touch with shipping facilities on
the coast, but are in reasonably close touch with the
parcel post mails, it follows that the exporter of
phonograph records who will make a study of the
proper packing of the discs for this long-distance
shipment by parcel post—and duly advertise that
he makes a specialty of such shipment—has a good
undeveloped field awaiting him.
Shipments by parcel post avoid the payments for
custom house brokerage, stamped paper, consular
invoice, etc., and also open up to the individual
purchaser a selection of records which he would
not have to choose from in the few city stores
where they are carried.
Some recent experimental shipments from the
United States to the Ceiba consulate have demon-
strated that records, ten in a package, surrounded
with two inches of excelsior and each record sep-
arated by corrugated paper board, will arrive in-
tact, although shipments without the paper board
separation between the records arrived cracked.
CHAS, EDISON'S MUSICAL PLANS.
Starts Series of Recitals of Good Music at 10
Fifth Avenue—Proposes Giving Public Con-
certs at Washington Square.
A new movement to get good music to the people
is being started in the Washington Square neigh
borhood by Charles Edison, a son of Thomas A.
Edison, who began on Monday a series of recitals
of good music in the auditorium of the Diamond
Disc Phonograph building, 10 Fifth avenue, With
the music is to be combined poetry readings, and
later the production of musical comedies played
by actors and phonographs on a tiny stage in which
will be, in effect, the newest pocket theater.
That the recitals are to be limited to invited
guests does not detract from the fact that the es-
sence of the scheme is to spread good music among
people who have comparatively little chance to hear
it, for in effect anybody who really wants to hear
classical music for nothing can get in. And more
than that, Mr. Edison hopes to get the consent of
the Park Board to use the little pavilion in Wash-
ington Square as a shelter for one of the largest
phonographs and give open air concerts on Sunday
afternoons and evenings.
The plan was started some time ago during a
conversation between Mr. Edison and Guido
Bruno, the Greenwich Village publisher. There is
a distinct community feeling in the Greenwich Vil-
lage section that exists perhaps in no other part of
New York, and Mr. Edison's contribution to the
uplift and entertainment of his fellow villagers is
much appreciated.
SELL RECORDS OVER THE 'PHONE.
Monthly List of Victor Records Played Over
Phone for Customers, Who Then Place Their
Orders—This Is the Plan of J. Samuels &
Bro., of Providence Which Has Worked Well.
(Special to The Review.)
PROVIDENCE, R. I., July 17.—J. Samuels & Bro.,
Inc., of this city, live-wire Victor dealers, have
introduced an innovation in record demonstration
which is producing splendid results. The com-
pany uses small advertisements in the daily news-
papers inviting the public to call "Union 320,"
their telephone number, and hear the latest Victor
records over the telephone.
Referring to the success of this innovation, the
company said:
"We have a private wire running into a dem-
onstration booth, with a young lady in attendance
all the time, to play any records that customers
may desire to hear.
BREMNER IN BANKRUTCY.
"We use a No. 30 wood horn on the telephone
and a Victor V, with a No. 31 oak horn, for play-
Assignment Followed by Creditors Taking Ac-
ing purposes. We use the loud needle, and on
tion Against Well Known Talking Machine
band selections we find that we can get better re-
Man in Form of Petition in Bankruptcy.
sults by moving the machine back about three
feet from the mouth of the horn on the telephone.
A petition in bankruptcy was filed against the
Bremner Talking Machine Co., 187 Broadway, The songs and light instrumental music are played
New York, on July 1C by the following creditors: with the machine one foot away from the 'phone.
"We have had very good success since we in-
The New York Talking Machine Co., the Ameri-
can Talking Machine Co., and S. B. Davega Co. stalled it, and it seems to be increasing in favor
The Bremner Co. made an assignment on the day every day. On Saturday, the 23 ult., we had
preceding the filing of the above petition to Marie over 100 calls over this line from customers de-
siring to hear records, and they were all very
A. O'Connell. The company was incorporated in
much pleased with the results obtained, and we
May, 1911, with a capital stock of $20,000, and John
think it will greatly help us in interesting cus-
G. Bremner as the president and treasurer.
tomers who have not the time to come down-
RECORDS FOR WINDOW DISPLAY. town and hear them played in our demonstration
booths.
The Victor Talking Machine Co. informed its
"We also are having a circular printed in re-
trade this week that it is prepared to furnish gard to this, playing records over the telephone,
12-inch imitation records, both red and black label, giving instructions how to call, and we are going
at a nominal cost of twenty cents each, in order to mail these to our customers with our monthly
that the dealer may use them for window display supplements, in this way reaching about 1,500
purposes and save his Victor records from possible good live record customers, in addition to any
injury. Ten-inch records for similar purposes will other who call us from reading the advertisement
be ready September 15.
in the local papers."
A STRIKING LYON & HEALY POSTER.
Lyon & Healy are using a new poster in Chi-
cago which we understand they intend to syndicate.
It ought to interest a live dealer in every town to
know he can obtain a few of these posters, with
his name at the bottom, for very little more than
the cost of the paper and presswork. This poster
has a yellow background and is printed in red and
HEADQUARTERS FOR
black. The effect is very striking indeed. A mem-
ber of the advertising convention recently held in
Chicago said that, although this poster was only
an eight-sheet, it had as much strength as many a
twenty-four sheet.
WHAT'S IN A NAME?
The Liberty Shirt Co., of Albany, has filed a
certificate of incorporation with the Secretary of
State at Albany for the purpose of handling talk-
ing machines afid musical instruments. Capital,
$•25,000. Incorporators: H. B. Casey, J. H. Hare
and J. G. Gateley, Somerville, Mass.
TO RECORD ALASKAN INDIAN SONGS.
(Special to The Review.)
, PA., July 19.—The folksongs and
lore of an almost extinct tribe of Alaskan Indians
will be brought back here on phonographic records
by an expedition that left the University of Penn-
sylvania Museum recently. The party is led by
Chief Louis Shotridge, a member of the Chilkat
Indian tribe, who has been studying anthropology
at the university for some time. The expedition
will remain in Alaska until autumn.
For Best Service, write to
LYON & HEALY
Largest Distributors
CHICAGO
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THE
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MUSIC TRADE REVIEW
TO TAX "ARTISTIC COST" OF TALKING MACHINE RECORDS.
COLUMBIA NEWS GLEANINGS.
Board of United States General Appraisers Decide Money Paid to Singers Shall Determine Duty
on Discs—Makers Contend Government Should Consider Only Manufactured Value.
A. E. Donovan Appointed Special Representa-
tive of Personal Record Department—Co-op-
erating with the Dealer on the Record Ques-
tion—Cleveland Men Motor to City and Tell
of Busy Times—Doings of the Vacationists.
An important ruling was made on Saturday by
the Board of United States General Appraisers,
whereby importers of talking machine records will
hereafter be obliged to pay duty on the so-called
"artistic costs" involved in obtaining the records in
foreign countries. While no case of the kind has
yet arisen at the Custom House, officials are in-
clined to the belief that it will be only a question
of a short time before the board's ruling in this
case will be applied to moving picture films.
The test case before the board was that of the
Victor Talking Machine Co., which exported to
Colombia, South America, blank wax discs. An
agent of this talking machine company visited the
cities of the southern republic and engaged promi-
nent South American singers and musical organ-
izations to transfer their art to the records. The
records thus obtained were shipped back to this
country, being entered at Philadelphia in the care
of Austin, Baldwin & Co., custom house brokers.
In this condition the records were entered as
having a market value of $3 apiece, but as there is
no market for the articles in a customs sense in
Colombia, the appraiser reported he was unable to
appraise the goods in the usual way provided for
in the tariff law. He accordingly proceeded to
make a valuation under the provisions of Para-
graph L, Section 3, of the act of 1913. This re-
quired the ascertaining of the cost of production
of the records as merchandise "which is not
actually sold or freely offered for sale in usual
wholesale quantities in the open market of the
country of exportation to all purchasers." This
process of appraisal, a complicated one at best, re-
sulted in the fixing of a value on the records many
times in excess of the invoiced rate of $3 per
record.
The case was appealed, and Judge Howell's de-
cision in part was as follows:
"We do not think that the statute justifies the
distinction for which counsel contend. We cannot
conceive of any good reason why the amount paid
to the artist for his or her artistic production,
whether such production be by means of the voice
or otherwise, which causes the recording machine
to make certain impressions on the disc, should
not be included as a part of the cost of production
of the record, just as much as would be the wages
paid to an operator for operating any machine in
producing some other article. In the one case the
human voice or other talent is used, in conjunction
with the recording machine, to give to the wax disc
a new and peculiar character and use, while in the
other case the hands or the feet of the operator
may be used to operate the machine which
changes the character of the article on which it is
employed.
"We are of the o; tnion that in ascertaining the
cost of production of an imported article under the
provisions of Paragraph L, no distinction may be
made between compensation paid to an artist and
compensation paid to an artisan in producing the
imported'article. The statute plainly contemplates
that all expenses, of whatsoever nature, incident to
the production of the article, should be included
in ascertaining the 'cost of production' of such
article.
"If it became necessary to find the cost of
production of a hand-engraved steel or copper
plate, we think it would hardly be seriously con-
tended that the compensation paid to the expert
engraver who engraved the plate should not be in-
cluded as an item in the cost of production of such
article. In that case it would be the trained hand
of the expert that would give the value to the
plate, and the compensation paid for his expert
services would undoubtedly be part of the cost of
producing the plate.
"In the case at bar, the trained voice or other
talent of the artist has given the value to the rec-
ord, resulting in changing its character so as to
adapt it to a particular use, and we think the com-
pensation paid to the artist for the services ren-
dered is as much a part of the cost of production
of the record as would be the compensation paid to
the engraver in the case of the engraved plate. It
is the 'cost of production,' not intrinsic value,
which is to be ascertained."
CREDITORSj\CCEPT PLAN.
Agree to Reorganization of Rex Talking Ma-
chine Company.
(Special to The Review.)
PHILADELPHIA, PA., July 19.—By agreeing to the
plans for the reorganization of the Rex Talking
Machine Co. it is claimed the creditors will be paid
in full. Creditors began bankruptcy proceedings
last January, and Gustave Mayer was named as re-
ceiver.
Under the terms of settlement the unsecured
creditors are to receive 20 per cent, in cash, and
have agreed to accept three promissory notes for
26, 26 and 28 per cent, of their claims, payable in
twelve, fifteen and eighteen months respectively.
Creditors holding notes of the company aggre-
gating $26,839.59 have agreed to take stock in the
reorganized company in lieu of participating in the
cash and note settlement.
The capitalization of the new company will re-
main the, same as that of its predecessor, but the
common stock of the new one will be increased
and the preferred reduced. The capitalization will
be $1,200,000. The capital stock of the old com-
pany was divided equally, $600,000 preferred and
$600,000 common. The new concern will have
$700,000 common and $500,000 preferred. Already
$50,000 has been subscribed to stock in the new
company.
AUTHORIZED TO_DO BUSINESS.
The Hoffay Talking Machine Co., incorporated
in Delaware, has been authorized to do business in
the State of New York; capital stock, $1,000,000.
Local representative, M. Tucker, 500 Fifth avenue.
Henry D. King, manager of the personal record
department of the Columbia Graphophone Co., an-
nounced this week the appointment of A. E. Dono-
van as special representative of the department to
assist Mr. King in the various branches of this
division. Mr. Donovan was connected with the
Lawyers' Title Insurance & Trust Co., New York,
for ten years, and enters upon his new duties with
a full realization of the unlimited possibilities of
this department. Mr. King's sphere of endeavors
has also been broadened, as in addition to being
in charge of the personal record division of
the business he will also render material assistance
to the general record department, particularly in
the consummation of arrangements for trying out
new talent. C. F. Thayer is no longer connected
with the personal record department.
A significant indication of the co-operation
which the Columbia Co. is rendering its dealers
is evidenced in the advance lists of new records
which were sent out to the trade this week. Ac-
companying these lists was a printed sheet listing
the popular records included in the new supple-
ment, with blank spaces for the dealers to answer
the following inquiries: "How do you like the
selection?" "How do you like artist or organiza-
tion?" "How is surface?" "How do you like
quality of recordings?" "How do you like ac-
companiment?' "Any other criticisms?" It is
suggested that the dealer place on back of the
sheet any suggestions he may have for future
recordings, also his criticisms of the way the list
is balanced, etc. This is co-operation of the right
sort, which enables the dealer to have an active
voice in the record production.
George R. Madson, manager of the Cleveland
headquarters of the Columbia Co., and G. B.
Stacye, head of the Dictaphone division in that
city, were visitors at the Columbia Co.'s executive
headquarters this week, having motored here from
Cleveland. Both of these Columbia boosters spoke
enthusiastically of conditions in their territory,
predicting a banner fall season.
R. F. Bolton, district manager of the local Co-
lumbia territory, left Monday for a few weeks'
well-deserved res't, subsequent to which he will
make a short up-State trip.
Frederic Goodwin, head of the Columbia edu-
cational division, is now enjoying a fortnight's va-
cation at his Westfield, Mass., home.
W. S. Scherman, of the Columbia advertising
department, returned to his desk Monday, tanned
and refreshed, after a few weeks' stay in the
mountains.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
TEN DOLLARS IN VALUE FOR ONE DOLLAR INVESTED
Numbers of subscribers have claimed that they had rather pay a ten-dollar note annually for
The Talking Machine World
than to be without it.
It is a large and splendidly arranged paper, containing from 50 to 80 pages, covering comprehensively every branch
of the talking machine industry.
Its educational articles, showing how to build a successful and paying talking machine department, are widely read
—and no one who sells talking machines can afford to be without this publication.
Every merchant and every salesman can gain much valuable information by its perusal. It costs but $1.00 a year to
have it sent to any address in the United States. Samples free for the asking.
THE TALKING MACHINE WORLD
373 Fourth Avenue, New York

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