Music Trade Review

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THE MUSIC TRADE REVIEW
DECISION UPHELD ON APPEAL.
United States Circuit Court of Appeals Affirms
Finding of District Court in Favor of the De-
fendants in Suit of Victor Talking Machine
Co. Against R. H. Macy & Co.
The United States Circuit Court of Appeals, in
New York, on Saturday last handed down a de-
cree affirming the decision of the United States
District Court for the defendants in the suit
brought against R. H. Macy & Co. et al. by the
Victor Talking Machine Co. Judge Hand, sitting
in the District Court, gave a lengthy decision in
the case and dismissed the bill of complaint filed
by the Victor Co. against the department store, in
which the latter was charged with violation of the
license agreement of the Victor Co.
What further steps, if any, that will be taken in
the prosecution of the case have not yet been an-
nounced by the Victor Co.'s attorneys.
EXPORT RECORDS VIA PARCEL POST.
Opportunities for Doing Business in Interior of
Honduras Set Forth by United States Consul
in an Interesting Report of Conditions.
In the mining camps and on the plantations of
Honduras there are many talking machines, which
are recognized as a standard form of amusement in
those remote places, writes Consul Boyle, at Ceiba,
Honduras.
And as most of these out-of-the-way places are
completely out of touch with shipping facilities on
the coast, but are in reasonably close touch with the
parcel post mails, it follows that the exporter of
phonograph records who will make a study of the
proper packing of the discs for this long-distance
shipment by parcel post—and duly advertise that
he makes a specialty of such shipment—has a good
undeveloped field awaiting him.
Shipments by parcel post avoid the payments for
custom house brokerage, stamped paper, consular
invoice, etc., and also open up to the individual
purchaser a selection of records which he would
not have to choose from in the few city stores
where they are carried.
Some recent experimental shipments from the
United States to the Ceiba consulate have demon-
strated that records, ten in a package, surrounded
with two inches of excelsior and each record sep-
arated by corrugated paper board, will arrive in-
tact, although shipments without the paper board
separation between the records arrived cracked.
CHAS, EDISON'S MUSICAL PLANS.
Starts Series of Recitals of Good Music at 10
Fifth Avenue—Proposes Giving Public Con-
certs at Washington Square.
A new movement to get good music to the people
is being started in the Washington Square neigh
borhood by Charles Edison, a son of Thomas A.
Edison, who began on Monday a series of recitals
of good music in the auditorium of the Diamond
Disc Phonograph building, 10 Fifth avenue, With
the music is to be combined poetry readings, and
later the production of musical comedies played
by actors and phonographs on a tiny stage in which
will be, in effect, the newest pocket theater.
That the recitals are to be limited to invited
guests does not detract from the fact that the es-
sence of the scheme is to spread good music among
people who have comparatively little chance to hear
it, for in effect anybody who really wants to hear
classical music for nothing can get in. And more
than that, Mr. Edison hopes to get the consent of
the Park Board to use the little pavilion in Wash-
ington Square as a shelter for one of the largest
phonographs and give open air concerts on Sunday
afternoons and evenings.
The plan was started some time ago during a
conversation between Mr. Edison and Guido
Bruno, the Greenwich Village publisher. There is
a distinct community feeling in the Greenwich Vil-
lage section that exists perhaps in no other part of
New York, and Mr. Edison's contribution to the
uplift and entertainment of his fellow villagers is
much appreciated.
SELL RECORDS OVER THE 'PHONE.
Monthly List of Victor Records Played Over
Phone for Customers, Who Then Place Their
Orders—This Is the Plan of J. Samuels &
Bro., of Providence Which Has Worked Well.
(Special to The Review.)
PROVIDENCE, R. I., July 17.—J. Samuels & Bro.,
Inc., of this city, live-wire Victor dealers, have
introduced an innovation in record demonstration
which is producing splendid results. The com-
pany uses small advertisements in the daily news-
papers inviting the public to call "Union 320,"
their telephone number, and hear the latest Victor
records over the telephone.
Referring to the success of this innovation, the
company said:
"We have a private wire running into a dem-
onstration booth, with a young lady in attendance
all the time, to play any records that customers
may desire to hear.
BREMNER IN BANKRUTCY.
"We use a No. 30 wood horn on the telephone
and a Victor V, with a No. 31 oak horn, for play-
Assignment Followed by Creditors Taking Ac-
ing purposes. We use the loud needle, and on
tion Against Well Known Talking Machine
band selections we find that we can get better re-
Man in Form of Petition in Bankruptcy.
sults by moving the machine back about three
feet from the mouth of the horn on the telephone.
A petition in bankruptcy was filed against the
Bremner Talking Machine Co., 187 Broadway, The songs and light instrumental music are played
New York, on July 1C by the following creditors: with the machine one foot away from the 'phone.
"We have had very good success since we in-
The New York Talking Machine Co., the Ameri-
can Talking Machine Co., and S. B. Davega Co. stalled it, and it seems to be increasing in favor
The Bremner Co. made an assignment on the day every day. On Saturday, the 23 ult., we had
preceding the filing of the above petition to Marie over 100 calls over this line from customers de-
siring to hear records, and they were all very
A. O'Connell. The company was incorporated in
much pleased with the results obtained, and we
May, 1911, with a capital stock of $20,000, and John
think it will greatly help us in interesting cus-
G. Bremner as the president and treasurer.
tomers who have not the time to come down-
RECORDS FOR WINDOW DISPLAY. town and hear them played in our demonstration
booths.
The Victor Talking Machine Co. informed its
"We also are having a circular printed in re-
trade this week that it is prepared to furnish gard to this, playing records over the telephone,
12-inch imitation records, both red and black label, giving instructions how to call, and we are going
at a nominal cost of twenty cents each, in order to mail these to our customers with our monthly
that the dealer may use them for window display supplements, in this way reaching about 1,500
purposes and save his Victor records from possible good live record customers, in addition to any
injury. Ten-inch records for similar purposes will other who call us from reading the advertisement
be ready September 15.
in the local papers."
A STRIKING LYON & HEALY POSTER.
Lyon & Healy are using a new poster in Chi-
cago which we understand they intend to syndicate.
It ought to interest a live dealer in every town to
know he can obtain a few of these posters, with
his name at the bottom, for very little more than
the cost of the paper and presswork. This poster
has a yellow background and is printed in red and
HEADQUARTERS FOR
black. The effect is very striking indeed. A mem-
ber of the advertising convention recently held in
Chicago said that, although this poster was only
an eight-sheet, it had as much strength as many a
twenty-four sheet.
WHAT'S IN A NAME?
The Liberty Shirt Co., of Albany, has filed a
certificate of incorporation with the Secretary of
State at Albany for the purpose of handling talk-
ing machines afid musical instruments. Capital,
$•25,000. Incorporators: H. B. Casey, J. H. Hare
and J. G. Gateley, Somerville, Mass.
TO RECORD ALASKAN INDIAN SONGS.
(Special to The Review.)
, PA., July 19.—The folksongs and
lore of an almost extinct tribe of Alaskan Indians
will be brought back here on phonographic records
by an expedition that left the University of Penn-
sylvania Museum recently. The party is led by
Chief Louis Shotridge, a member of the Chilkat
Indian tribe, who has been studying anthropology
at the university for some time. The expedition
will remain in Alaska until autumn.
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