Music Trade Review

Issue: 1915 Vol. 61 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JULY MAKES GOOD TRADE START IN DETROIT.
Piano Merchants Pleased with the Volume of Business—Some Effective Chickering Advertis-
ing—A. A. Grinnell Returns from Western Trip—Good Fellowship Club Has Enjoyable
Time—T. M. Pletcher a Distinguished Visito.-—Sees Big Future for Detroit—News of Week.
(Special to The Review.)
DETROIT, MICH., July 12.—Considering the time
talking machine dealer, of East Water street, El-
mira.
of the year, the first week in July was very good
A. A. Grinnell, treasurer of the Grinnell Bros.,
for the piano business with Detroit dealers. Dul- Detroit, arrived home on July 5 after a six
ness usually prevails during July and anything
weeks' Western trip, which was solely for pleas-
above normal business is an indication that trade ure. Accompanying him were Mrs. Grinnell and
is good. While the weather is far from being daughter. They visited all of the Western Coast
"summery" and is antagonistic to the summer re- cities, including Vancouver, Victoria, Seattle, Port-
sort business, it is helping to keep people at home, land, San Francisco and Los Angeles. One week
which is one of the reasons why piano trade is was spent at the Panama-Pacific exposition—and
holding up for a longer period than in previous by the way Mr. Grinnell says the exposition was
years. "When the weather is hot, piano business
fully up to expectations. A week was spent in the
is at a standstill because people endeavor to get
Yosemite Valley, also a week at Yellowstone Park.
away from home just as quick as they can, pre-
Stops were also made at Salt Lake and Colorado
ferring to ride on the numerous pleasure boats
Springs. Mr. Grinnell met many prominent piano
out of Detroit or to go to the near-by parks and
dealers along the way, among them being George J.
lake resorts.
Birkel, of George J. Birkel & Co., at Los Angeles;
The J. L. Hudson Co., Detroit, had an unusual- Philip T. Clay, of Sherman, Clay & Co., of San
ly attractive piano advertisement during the past Francisco, and S. J. McCormick, first vice-president
week calling attention to the "Chickering." Two of Eilers Music House at Portland. Mr. Grinnell
models were shown—a grand and an upright. also.called at the various branch stores conducted
And this was the comment: "Ninety-two years of by these firms throughout the West. "The piano
supremacy is the record of the famous Chickering stores on the Coast are just as up to date as you
piano. In 1823 when Jonas Chickering made the will find anywhere," said Mr.. Grinnell. "The busi-
first Chickering piano, its ineffable beauty of tone
ness men in the West are very progressive in their
was the wonder of the musical world. To-day
methods and. ideas, and they are all possessed of
the beautiful-toned Chickering is still supreme.
that great business trait—hustle."
The Chickering piano is sold in the Hudson
R. D. Janney, of William Knabe & Co., was a
Piano Store because we regard it as the highest
type of piano made. It is one of the very few caller at the Grinnell store on July 9.
The "overstock" piano sale conducted by Grin-
pianos in America that has never been "com-
nell Bros, for three weeks came to a close on
mercialized."
July 10. "The sale was productive of excellent
Two terms are being commonly used by the
results for this time of the year," said A. H.
Hudson Piano store: "Terms can be arranged to
Howes, manager of the piano department.
suit you," and "it does make a difference where
Fifty members of the Grinnell Bros. Good-
you buy your piano."
fellowship Club, of Detroit and Windsor, held
One hundred members of the Chamber of Com-
their annual summer banquet at the Waverly
merce of Elmira, N. Y., paid Detroit a visit on Hotel, below Sandwich, on the Canadian shore,
Thursday, July 8, and where entertained by the
Wednesday night, July 7. The trip from Detroit
local board of commerce. They departed that
was made in automobiles, one of the Grinnell
evening for Buffalo and then for home. Among
trucks being properly fitted up to take care of 20
the delegation was M. Doyle Marks, piano and
people. The machines were taken across the De-
troit river to Windsor on ferry boats. The affair
was under the auspices of the Windsor members
of the club- A good musical program was ar-
ranged and some excellent talent was provided.
T. J. Nerney, manager of the Swedish Crucible
Steel Co., in Windsor, made a short address.
George Macdonald, "Canada's Harry Lauder" of
Windsor, entertained with Scotch songs. A vote
of thanks was tendered to R. H. Hewer, manager
of the Windsor store, who practically arranged
the whole program of events.
A letter has been received by Grinnell Bros,
from the Detroit Board of Commerce thanking
the firm for the entertainment provided by C. H.
Kesler and Clarence Mitten on the recent board
You can stimulate your player-
of commerce lake cruise to Buffalo and Mackinac
piano trade immensely by having
the LAUTER-HUMANA on your
Island. Mr. Kesler is manager of Grinnell Bros,
floor. The superb quality of this
player-piano department, while Mr. Mitten is with
instrument makes it the ideal play-
the Victrola department. Mr. Kesler took along
erpiano with which to conquer com-
a Wheelock Pianola, while Mr. Mitten took a
petition, especially where the pros-
Victor talking machine. On the trip they gave
pect is a person of discriminating
a number of recitals which the members thor-
judgment.
oughly enjoyed. Mr. Kesler has been in charge
The tone, the player efficiency
of the player department for the past three years,
and the faultless finish of details
having formerly been associated with leading
combine to make the LAUTER-
piano concerns in Chicago. Mr. Mitten is head
HUMANA a leader par excellence.
salesman in the talking machine department. (He
We furnish fullest information
recently took unto himself a bride from Saginaw,
on request.
Mich.)
July 19 is the date set for the opening of the
CAUTION—The word humana means human—
human-like control. This name is our trade-
new Pabhephone store at 114 Farmer street, De-
mark. The artistic supremacy of the LAUTER-
troit. It will be exclusively a jobbing and retail
HUMANA has brought forth imitations with
claims of "human-like control," "human touch,"
store for Pathe talking machines and records.
etc. There is but one Humana—the LAUTER-
HUMANA, manufactured wholly in our own
T. M. Pletcher, vice-president and general sales
Newark plant.
manager of the Melville Clark Piano Co., Chi-
cago, makers of the Apollo player-piano, was a
visitor to Detroit on July 9. Mr. Pletcher has
been coming to the City of the Straits for the
past twenty years, fourteen of them being in the
NEWARK, NEW JERSEY
interests of the Melville Clark Co. "I can see a
great future for Detroit," he said to The Review
correspondent. "Your growth is a healthy and
IAUTERrHUMANA
LAUTER CO.
substantial one, and your people are of the pro-
gressive type. I like to come here and spend a day
or two with Mr. Andrews, manager of the Hud-
son Piano Store."
J. A. Alexander, general manager of the J.
Henry Ling Music Store, Detroit, will leave early
in August for a trip to the Pacific Coast, where
he will visit the Panama-Pacific Exposition.
FILE PETITION IN BANKRUPTCY.
Creditors Take Action Against Hall's Piano
Store, Inc., of Philadelphia.
(Sfc< al to The Review.)
PHILADELPHIA, PA., July 13.—Creditors have filed
a petition in involuntary bankruptcy against Hall's
Piano Store, Inc., with places of business at 2330
North PVont street and 2626 Germantown avenue,
in the United States District Court. The failure
of the concern to satisfy a magistrate's judgment
for $47.30 obtained against it by the Monarch
Piano Player Roll Co., while alleged to be in-
solvent, is assigned as the act of bankruptcy. The
petitioning creditors and their claims are Thomas
Byrne,- $500.48; Penn Piano Scarf Manufacturing
Co., $108.50; Alfred M. Woldroii, $83.01.
JOINS F. G.J5MITH FORCE.
G. Raymond Brock, who for the past five years
has been the Long Island representative of the
Sterling Piano Co., has joined the retail forces of
F. G. Smith. He will be connected with the Brook-
lyn store, which is located at 00 Flatbush avenue.
An Acoustical
Triumph Won
by American
Enterprise
The correct and resolute stand
taken by the American Steel & Wire
Co. years ago, that the demand for
extra strong hard strings has no
justification .in musical accomplish-
ment, is being more and more realized
daily by piano manufacturers.
The products of this house possess
all the strength that any piano ever
requires. The wire is softer, and its
vibrations produce a more domi-
nant fundamental and fewer higher
partials than the hard strings in de-
mand years ago.
The absolute uniformity, tensile
strength without hardness—wire that
vibrates so evenly throughout when
actuated by the proper amount of
energy, that richness and brilliancy
result, has been the great accomplish*
ment of the American Steel & Wire
Co.
The resultful achievements of this
house in the domain of tone are now
recognized more than ever, and the
fact that the products of this house
are receiving the highest approval
from the users of pianos is a still
higher point gained in acoustical
accomplishment.
American Steel & Wire Company
Chicago, New York, Worcester, Cleveland, Pitts-
burgh, Denver. Export representative: U. S. Steel
Products Co., New York. Pacific Coast represen-
tative: U. S. Steel Products Co., San Francisco,
Los Angeles, Portland, Seattle.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
10
[El
SbX
The New Pfriemer Re-enforced Hammer
Points of Merit—No. 4
The re-enforcement adds to the weight of the hammer and can be
so applied jnjvarious sections to meet all scale requirements. It adds ]
8*1' •> to 2 ounces in weight to a set which gives the hammer the same
-weight as one derived from a sheet weighing 1 k> to 2 pounds more.
Watch this space for Merit No. 5
NEWYORK:
m.
Hutchinson branch. U. L. Means, of the com-
pany, says that pianos are selling excellently well
at the Kansas branch of the company which is The Law Bearing on Misleading Advertising
Now in Force in Ohio Upheld in the Case
doubtless due to the condition of the crops.
Before the Municipal Court at Cincinnati.
Harry Wunderlich, of the Wumlerlich Music
Co., reports a good business in the pianos during
(Special to The Review.)
the week. Although no real important sales have
CINCINNATI, O., July 12.—The "Printers' Ink"
been made a great many of them are being dis-
model statute as passed in this State relative to
tributed throughout the residence district by the
false and misleading advertising has been upheld
Wunderlich Music Co.
in a comprehensive opinion, by Judge Alexander
Activity has begun in the player-piano music
of the Municipal Court at Cincinnati. The case
lately because of the great hit Nat Johnson's
"Dorothy Rag" has made. There has been noth- was known as the State of Ohio vs. Charles Shaen-
gold and involved three seperate actions. The de-
ing to equal it on the Kansas City market either
fense asked that the case be dismissed on the
in record or sheet music form. The public de-
mand it time and time and again at the Nowlin ground that it was unconstitutional. Judge Alex-
ander overruled the motion and referring to one
Music Co., where it was first heard. The United
phase o.f the defense said:
States Music Roll Co. is profiting by the stir that
"Defendant stoutly maintains that at most the
the piece has made. The public is demanding it
advertisements in question simply constituted the
in sheet form.
The Mooney Music Co* reports a good business puffing of defendant's wares which he had for sale.
Puffing or dealer's talk has been a trade custom
for the week, with the player-piano business pick-
or usage ever since merchants began to make ex-
ing up to some extent.
George Nowlin, of the Nowlin Music Co., is tensive use of the advertising columns of our
newspapers or magazines. Puffing seems to have
still busy with his little advertising scheme of
at all times been considered-legitimate and ethical,
playing the talking machine out of the window
of the store. He says that it has already sold and defendant cites recent advertisements of local
merchants offering $1.35 book values for 25 cents, $3
three pianos for him that he can account for.
slippers for $1, $15 suits for $8.90, etc.; but there
is a vast distinction between exaggerating the value
Edgar R. Locke, who for many years had been
or comparative quality and efficiency of an article
connected with the Knight-Locke Piano Co., Den-
and that of falsely misrepresenting such article.
ver, Col., but who had not been identified with the
There is a distinct difference between advertising,
piano business for some time past, died recently
'The best table you have ever bought for $25,
in Denver, Col. Mr. Locke was fifty-three years
worth $40,' and that of advertising 'Solid mahogany
old, and leaves a widow, five children, and a
table for $25,' when in truth and in fact it is imita-
brother, William I. Locke, of Hudson Falls, N. Y.
tion mahogany. The first is simply elaborating up-
on a literal truth and is considered merely as the
dealer's opinion of the merits of his wares; the
latter an absolute falsehood. There is a distinct
line of demarcation between a comparative or su-
perlative truth and a plain, unvarnished lie."
IMPORTANT STATUTE UPHELD.
CONDITIONS IN KANSAS CITY.
Piano Business Increases with the General
Growth in Every Line of Trade—Olney Music
Co. Moves Its Retail Department to the Third
Floor—Local Dealers Make Excellent Reports
KANSAS
CHICAGO
(Special to The Review.)
CITY, MO., July 12.—The piano business
in Kansas City seems to be increasing nicely with
the general increase that is noticeable in about
every line of business in the city. The piano,
houses are always complaining, however. They
kick when it rains, and they kick because it is too
hot when it does not rain. However, it is notice-
able that they are still doing business and mark
you a much better business than they have done
before this year.
C. C. Thomas, manager of the Field-Lippman
Co.'s local store, says that the business is now
getting along in fairly good shape. It seems to
have increased nicely over that of several weeks
past, and the company is selling a great many
more pianos than it did in the past month. The
collection department at the company shows that
the business conditions have picked up nicely in
Kansas City for the payments are coming in more
promptly.
The Olney Music Co. has moved its retail de-
partment to the third floor of its building, with
the wholesale department. The firm claims that
it was unnecessary for it to be occupying so
much floor space. The business has been unusual-
ly good for the week according to the company.
Means & Pearson report a good business at
their local store and an excellent one at their
W. A. Craven, who for some time past has been
connected with the Hauschildt Music Co., in San
Francisco, Cal., has left for Tacoma, Wash., to
act in the capacity of wholesale superintendent of
the Hallet & Davis Piano Co. in that important
territory.
Style 42
T H E Bench-Cabinet Hits of the Year
Onlyoivc
piaixo is
made in
this large
fadory.aiid
that is the
LINDEMAN
CHICAGO WAREROOMS
At 425 South Wabash Avenue.
Logansport Furniture Co.
John H. Steinmetz, Sales Manager.
Logansport, Ind.
originated
in 1821 by
W?Liadcma.n
LiadcmcVTx 6 Sons Piano G>.
45 T -? St. 6 11 T T M Ave.
N e w York-

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