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74
THE MUSIC TRADE REVIEW
Foster, published by Thomas Donlan; "A Little 1
fit of Heaven," by Ernest R. Ball, published by;
The many dealers who Witmark; "The Requiem of the Sea," by Elmer
handle the Century Edition A. Steffen, published by Boosey & Co., and "Can't
of music regularly realize Yo' lleah Me Callin'?" by Roma, published by (
the success of the great Witmark. The music from the "Follies of 1915" is
campaign of publicity that also selling well.
has been carried on by the
A. J. Snerret, manager of the sheet music de-
Century Music Publishing partment of the Carlin Music Co., says that his
Co. during the past few department is having the best business it ever had.
months in the interests of
"1 am saying that because it's really true, and with
that line, and the dealer present business conditions I expect to see the big-
who does not handle Cen- gest holiday sales we have ever had," said Mr.
tury Edition has had the Sherret. Among the pieces which are in brisk
fact impressed on him very demand, as named by Mr. Sherret, are: "To-day,"
forcibly.
by Carrie Jacobs-Bond; "Garden of Your Heart,"
That the Century cam- by Ball; "Oh, Moon Upon the Waters," by Cad-
paign has been of direct aid man ; "Somewhere a Voice Is Calling," by Tate;
to the dealer, as it was in- "Four Indian Songs," by Herman Lohr, and stand-
tended to be, is indicated ard cycles by Liza Lehmann, Landon Ronald and
by the many . letters re- Charles Wakefield Cadman, and "Valse Caprice,"
ceived from retailers all by R. A. Newland.
over the country in praise
of what the publishers are
doing for them.
The general tenor of the
letters is indicated by the
accompanying pleasing in-
dorsement recently received
by the Century Music Pub-
lishing Co. from Ludwig &
Co., prominent piano and
music dealers of Wilkes-
Barre, Pa. The letter re-
quires no detailed comment,
for it really speaks for
itself.
CENTURY EDITION PUBLICITY PRAISED BY DEALERS.
'^FACTORIES •"» OFFICES
Willow Ave. 135^ & l36L h St New York
' J^ETAIL WAREROO/-VS
FROM OFFICE 5O SO MAIN STREET.
'".
HCT.
l e t , 1916.
The Century Music Publishing .Co..
Now York.
Gentlemen: -
The f i r s t real Basic s e l l i n g Campaign that hasbe«n-
launced for the benefit of the dealer Is tue one you have put in'
real effeot.
Of us.
It hae the "snap and go t o i t " that enthuse a l l
We want you to know xhst our music department i s with you.
(1) — The stock i s in complete shape, this i s
a Dig part of the success — one must hare a l l num-
bers in stock.
(2) — The folios on the shelves are a l l plainly
marked "CEHTTJEY." and are placed where they may best
he aeen from the counter.
(3) — Every wee* the "GRADED LIST" i s mailed to
the teachers l i s t .
(4) — Every Dey i t i s a rule to mail twenty (20)
catalogs to names seleoted from various mediums.
(5) - - Newspaper ads. as furnished by you are used,
in addition to window displays showing the open page
of your music.
The important part i s , that ire a l l believe in "CEHTUBY
MUSIC".
Tours t r u l y ,
IJUDWIG & COMPAHT.
MUSIC SELLS WELL IN INDIANAPOLIS.
Present Season Proving Unusually Successful
—Some of the Pieces in Demand at Present
—Higher Class of Music Has the Call.
Among the pieces which are selling well, as named
by Mr. Stratman, are: "It's Tulip Time in Hol-
land," "Just Try to Picture Me Back in Tennessee,"
"Until," by Wilfred Sanderson, published by
Boosey & Co.; "Garden of Summer," by Dorothy
" T H E P I A N O with the Weather Defying
Action." Artistic in design and tone quality.
(Special to The Review)
INDIANAPOLIS, IND., December 18.—R. E. Strat-
man, manager of the sheet music department of
the Fuller-Wagner Music Co., says that his de-
partment is enjoying the best trade it has had for
seme months. The instrumental music has been
going especially well, and there has been a good
demand for Christmas music to be used in church
and club entertainments during the holiday season.
PIANO CO.
FACTORY:
Eleventh and Winnebago Streets
JBecher JSros.
fiigb Grade Piaio$ aid Player Piaios
MEHLI1M
Awarded first prize in many world compe-
titions during the past sixty years, the
Schomacker Piano is now daily receiving
first prizes of preference won by its superb
tone, wonderful breadth of expression and
structural beauty.
SCHOMACKER PIANO CO.,
1020 South 21st St., - Philadelphia, Pa.
767-769
10th Are.,
NEW YORK.
"A LEADER
AMONG
LEADERS 11
FaotorlM i
Main otfio* and Wararoom:
Broadway from 20th to 21st Stree
27 Union Square, NEW YORK
WEST NEW YORK, N. J .
JOHN H. LUDDEN, Western Traveling Representative
• 101 KIMBARK AVENUE, CHICAGO, ILL.
(HI1F0RMLY BOOD
ALWAYS RELIABLE
ROGART
PIANOS
PLAYER
PIANOS
lANO
452-456 Tenth Ave., New York
jbriatest Catdfogs.
Factory and
Warerooms i
PAUL Q. MEHLIN & SONS
irtyJCnowrt ir>JKas>V
CHICAGO
MILWAUKEE, WIS.
BOQART PIANO CO.
9-11 Canal Plao*
NEW YORK
ESSENTIALLY A HIGH GRADE PRODUCT
F •
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MAMVVACTUBB ww
6OB-Q11
WT 1
V H a»>^l~* 1 I—laHj*
weal
New York City
Mth
DE RIVAS & HARRIS
MANUFACTURERS OP
HIGH GRADE UPMHT *
P U T S PIANOS
New Factory, 1S4Ni te 1 S B * s«a. aad WRIlaw A M .
(CMMUT MM P I U M Mr «u«a>
NEW * O M I CITY