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THE MUSIC TRADE REVIEW
APPOINTED ASSISTANT MANAGER.
A. E. Donovan Now Filling This Position with
the Personal Record Department of
the
Columbia Co.—Manager King a Busy Man.
A. E. Donovan has been appointed assistant man-
ager of the personal-record department of the Co-
lumbia Graphophone Co.
Mr. • Donovan has been
serving as assistant to
Henry 1). King, manager
of this department, for the
past three months and his*
promotion is based upon
the very excellent results
which he has achieved
during that time.
Mr. King, who retains
A. E. Donovan.
the post of general man-
ager of the personal record department, is also
manager of the Columbia professional department,
and the duties of the latter position have multiplied
so rapidly that Mr. King felt obliged to give the
greater part of his time to this end of the business.
Mr. Donovan will concentrate on the personal
record division, which has unlimited opportunities
for development.
TALKS TO^ALES FORCE.
J. F. Collins Talks to Jacob Doll & Sons Sales-
men of the Construction and Sales Possi-
bilities of the Pathephone and Pathe Records.
Jacob Doll & Sons, 116 West Forty-second street.
New York, have installed three very attractive
Unico booths in their warerooms which will be de-
voted primarily to the display of Pathephones.
These booths are finished in French gray and their
furnishings harmonize with the general color de-
sign.
Frank Hamilton Jones, general manager of the
retail stores of Jacob Doll & Sons, is well pleased
with the Pathe business which the store is closing,
and during the past few weeks there has been a
shortage of several of the more expensive models
of Pathephones and quite a number of the Pathe
records. In order that his sales force may be con-
versant with the merits of the Pathe product, Mr.
Jones invited J. F. Collins, sales manager of the
Pathe Freres Phonograph Co., to visit the store
and give an interesting talk on the constructional
features of Pathephones and Pathe discs to the
sales staffs from all of the Doll & Sons stores.
COLUMBIA HAPPENINGS.
New Catalog Wins Many Compliments—Why
the Editor of the Columbia Record Supple-
ment Looks Worried—Few Visitors.
The Columbia Graphophone Co. has received
many letters from its dealers commending it upon
the changes which appear in its new Grafonola
catalog whereby the names of the machines are
eliminated and numerical designations are used in-
stead. As these numbers correspond with the prices
of the machines, this system will simplify machine
selling considerably. Such designations as Grafo-
nola 50, Grafonola 75, etc., will at once indicate the
price of the machine and popularize still more the
name "Grafonola."
The editor of the Columbia record supplement
has been in "hot water" ever since the publication
of the December record list containing the selec-
tion, "Damnation of Faust" (Mousorgsky). From
all parts of the country outraged music-lovers have
severely criticized the editor for his mistake in
the composer's name attached to this record, claim-
ing that it should be allotted to Hector Berlioz, the
French composer. The editor's description of this
selection referred to the weird Russian music it
represents, and when his critics noted this they
also found room for complaint, as Mr. Berlioz was,
of course, hardly competent to write Russian music.
It happens, however, that the editor ..and his critics
arc all correct, as both Berlioz and Mousorgsky
composed a "Damnation of Faust" and the latter's
version was selected by the Columbia record com-
mittee. In the meantime letters of indignation are
being received by every mail.
COOPERATIVE ADVERTISING.
An Effective Joint Advert r sement in "The Mail"
Brings Many Favorable Remarks.
An unusual- example of co-operative publicity ap-
peared in the Evening Mail last ^Friday in the
nature of a fulkpage advertisement devoted to a
group of advertisements of talking machine dealers
handling five of the leading lines of machines—
Victor, Columbia, Edison, Pathe and Sonora.
The advertisement* occupied all but one column
of this newspaper page, this column presenting a
very interesting story written by A. T. Doty, well-
known in the talking machine trade, relative to a
trip he had made to the various talking machine
dealers in the city, including those whose adver-
tisements appeared on the page. Mr. Doty com-
mented upon the courtesy and affability of the
clerks in these establishments, and also referred to
the wholesome and attractive appearance of each
and every talking machine store that he visited.
Among those dealers whose advertisements were
featured on this page, which was the first of its
kind ever used in the local trade, were Landay
Bros., Victor distributers; Hardman, Peck & Co.,
handling the Edison diamond disc, Columbia and
Pathe lines; Pease Piano Co., Victor and Columbia
lines; a joint advertisement of some of the many
Pathe dealers in local territory; Owens & Beers,
Victor dealers; Ormes, Victor distributer; Cow-
perthwait & Sons, Columbia line; Sonora Phono-
graph Corporation, and Ideal Music Co., Victor
dealer.
JOINS THE TRAVELING STAFF.
W. G. Porter to Fill This Post with the
York Talking Machine Co.
New
W. G. Porter has been appointed a member of
the traveling staff of the New York Talking Ma-
chine Co., New York Victor distributer, succeeding
A. T. Doty, who is no longer connected with the
company. Mr. Porter will travel in central Penn-
sylvania and southern New York, and his first trip
has been very successful. Mr. Porter's past ex-
perience ideally equips him for his present post, as
he has had a thorough training at the Victor Talk-
ing Machine Co.'s factory and is well versed in all
details of Victor merchandising. His intimate
knowledge of the business will enable him to ex-
tend to Victor dealers in his territory co-operation
of a practical and result-productive nature.
A STRIKING VICTOR POSTER.
The Victor Talking Machine Co. sent out to its
dealers this week an artistic and striking poster
featuring a new Victor record, No. 17,902, which
has as one of its selections "America, I Love You,"
one of the most popular songs on the market. Ac-
companying this poster was a proof of a two-page
advertisement which the Victor Co. used in the
December 18 issue of the Saturday Evening Post.
This advertisement was devoted solely to the new
Vicior general record catalog which made its ap-
pearance a fortnight ago.
WILL HANDLE THE SONORA LINE.
(Special to The Review.)
CLEVELAND, O., December 20.—The furniture
concern of C. L. Kaufmann, 3266 West Twenty-
fifth street, has opened a music department and
will handle exclusively the Sonora phonograph and
the Tonk piano.
NEW VOCAL1ONCATALOG ISSUED.
Attractive Volume Gives Interesting Details
Regarding the New Phonograph Manufac-
tured by the Aeolian Co. and Which Has
Proven Popular—Graduola Emphasized.
A catalog of unusual excellence has just been
issued by the. Aeolian Co., New York, featuring
the company's new phonograph, the Aeolian-
Vocalion. Although several catalogs devoted to
this instrument have been published during the
course of the year, this new book is by far the
most interesting and valuable that has yet made
its appearance. Typographically it is beyond im-
provement in every detail, and the text and illus-
trations are equally as worthy of commendation
from a trade or musical standpoint.
It was the intention of the Aeolian Co. in pre-
paring this new catalog to have it present the
Aeolian-Vocalion as a musical • instrument in the
true sense of the word, and to that end the read-
ing matter is of keen interest to music lovers.
The first few pages of the new Vocalion catalog
feature the prestige of the Aeolian Co. in the
musical world, and the fact that the Aeolian or-
ganization was ideally equipped in every way to
perfect a new type of phonograph. The contents
of this section are summed up: "The Aeolian-
Vocalion is the logical product of scientific and
artistic capability." This section is followed by
several pages presenting pertinent paragraphs
headed, "The Work of Development," "An Aeolian
Triumph" and "A Practical Phonograph with
Ideal Qualifications."
The constructional features of the Aeolian-
Vocalion are set forth interestingly and informa-
tively, several pages discussing the tone of the
Aeolian-Vocalion, the improved sound-box and
the Symphonetic horn in a manner free from
technical terms. The Graduola, which is one of
the most important developments in the phono-
graph field, is adequately described in two pages.
Following the text matter, which is accompanied
by striking sketches, the various models of the
Aeolian-Vocalion are illustrated and described.
Among these instruments are Styles "D," retail-
ing at $35; "E," at $50; "F," at $75; "G-l," at
$100; "H," at $150; "I," at $200; "J," at $225;
"K," at $300; art style "Q-K," at $1,250; art style
"L," at $375; art style "V-K," at $450; art style
"P-K," at $875, and art style "R," at $1,500.
The Aeolian Co. calls attention to the fact that
the above named art styles are only a few of the
artistic and special designs which have been pro-
duced by the Aeolian department of design, which
is equipped to manufacture any style of Aeolian-
Vocalion to suit individual requirements.
NEW DIAMOND DjSC^STUDIO OPENED.
Crowds Attend Opening of New Exhibition
Rooms at Gloverstown, N. Y.
(Special to The Review.)
GLOVERSTOWN, N. Y., December 20.—A large and
commodious studio has just been opened here by
the Diamond Disc Co. The new studio, located in
the Rose Building at 3 North Main street, is
elaborately decorated and no convenience for the
benefit of its patrons has been omitted. The largest
of the demonstration rooms easily accommodates
a score of people. During the evening hours the
sales force are in evening dress to meet the
visitors and interest them in the phonographs.
INCORPORATED.
The Peruna Recording Laboratories Corp. was
incorporated on Monday at Albany, N. Y., with a
capital stock of $300,000, for the purpose of manu-
facturing and handling master records, musical
instruments, talking machines, novelties, moving
pictures, etc., by A. S. Levy, Max Freedman and
A. M. Wattenburg.