Music Trade Review

Issue: 1915 Vol. 61 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
II
LIVELY HOLIDAY BUSINESS IN SOUTHERN CALIFORNIA.
Trade Keeping Up in Remarkable Manner—Big Shipments of Pianos Received from the East
—Sales of Aeolian Pipe Organs—Want an Annual "Piano Week"—Recent Visitors.
(Special to The Review.),
permanently established. Then, 1 think, the man-
ufacturers should enter into the spirit of the
business as a whole was particularly satisfactory movement and plan to carry more or less adver-
in this city, and December is opening up in very tising in the magazines and journals of national
promising form indeed.. There has been a good, circulation to give it wide publicity. Whether or
steady demand for pianos and player-pianos for not they can be induced to conduct national ad-
the past three months, in fact, and from present vertising campaigns throughout the year, t/iey cer-
indications it would seem that the Los Angeles tainly should feel disposed to do it for at least a
dealers are gong to wind up their affairs, for ;the. few weeks just preceding the observance of an
year in excellent shape. - Just now : the various annual 'Piano Week.' Of course, the retail deal-
houses are going after dilatory, instalment pur- ers could then be depended upon to co-operate ef-
chasers pretty strongly, and a number of repos- fectively by carrying special advertising space in
st-ss'ons are being made. On the whole, however, I heir local newspapers."
collections have been surprisingly good for some
Alterations Completed.
time, and the present action against delinquents
The William L. Glockner Music Co. has had
is merely a somewhat natural effort toward getting completed this week the alterations in its store
affairs in order for the close of tie year. The building, which were announced in The Review
Christmas talking machine trade is showing great two weeks ago as'being contemplated. T.iey con-
activity, and it is generally believed that last year's stitute a considerable improvement, and will facili-
record of sales is going to be exceeded. There is, tate greatly toward enabling t ie company to care
however, a more marked shortage in instruments, better for its Christmas business, especially in its
especially in certain styles, and this, in some cases, talking machine department.
is proving quite a handicap. All of the leading
Recovering from Auto Accident.
dealers are doing a great deal of advertising just
J. J. Griffith, president of the Holmes Music
now, and while talking machines.are perhaps get- Co., who was injured two weeks ago in an automo-
ting the more space pianos and player-pianos ar;' bile accident near Pomona, is rapidly recovering.
by no means being neglected. It would seem, in He has returned to his home in this city after
fact, that t.ie local advertising is more equally di- several days' confinement in a Pomona hotel, and
vided in this respect this year than it has been lor is again able to be at his desk, although still forced
two or three years.
. . :. ' . •
to get round on crutches. This handicap, how-
Fitzgerald Receives Big Shipment.
ever, will be only temporary.
The Fitzgerald Music Co." announces the arrival
Visitors and Personals.
this week of a shipment of sixty pianos and player-
A. H. Taylor, representing the factories of K
pianos. The lot includes Knabes, Mehlins and (>. Smith, of New York, is in Los Angeles on his
liehr Bros. This is the second big shipment re- annual visit to the Pacific Coast. He left New
ceived by this firm within the past month.
York in September, and will not complete his trip
Disposes of Small Goods Stock.
until some time in February. He states that he
The Gray-Mau Music Co., of San Diego, has finds conditions gradually improving all over the
sold its stock of sheet music and small goods to country. He arrived here from San Francisco
.the Southern California Music Co., of that city, and the cities of the Northwest, and while in
the former company discontinuing these depart- southern California will visit the San Diego ex-
ments.
I position. Mrs. Taylor preceded him to Los An-
Aeolian Pipe-Organ Sales.
geles, and will spend the winter there as usual.
The George J. Birkel Co., local representative
W. W. Griggs, Coast representative of the Estcy
for the Aeolian Co., has just sold to John D. Piano Co., New York, arrived here on Thursday
Spreckels, of San Diego, a $20,000 Aeolian' house of last week for a week's visit to the local dealers.
pipe organ, which will be installed in the million- He departed this week for San Diego. His home
aire's palatial home in that city as soon as the or- and headquarters are in Seattle.
der can be filled. The organ will be made to spe-
A. W. Nicholls, of tfie firm of Walter Nicholis
cial specifications and shipped direct from the Co., retail music dealer, of San Francisco, was in
factory. It will require some seven or. eight Los Angeles last week for several days on his re-
months to build it. The Birkel'Co.'is also, having turn from a trip through the East.
installed at present an Aeolian organ of sirnrlar style
R. Zellner, Jr., president of the Zellner Piano
in the elegant Pasadena home of William Wrigley. Co., has just returned from a month's business trip
the chewing-gum king. This: company is finding through Arizona. He states that he found busi-
southern California a particularly promising field ness exceptionally good in all sections of that State.
fbf the Aeolian instrument;: Its Aeolian Hall, was
A. P. Garrison, of the Bush & Gerts Piano Co.,
established only a comparatively short time ago, Chicago, is calling on the trade here.
but it has received wide recognition and is de-
T. N. Rice, of the Schiller Piano Co., Oregon,
clared to be one of the very" finest'in the'country. 111., returned to'the East last week, after spending
A "Piano Week?' Suggestion.
some time in southern California.
Said a Los Angeles ! piaiio dealer recently:
Joe Hughes, formerly with the Southern Cali-
''Piano Week' should be made an annual affair fornia Music Co., is now with the rlolmes Music
all over the country, with the time for holding it Co. as floor salesman. ' ' '
H. Shuman Jones, vice-president of the Starr
Piano Co., Pacific Coast branch, of this city, left
Tuesday for Richmond. Tnd.. to visit the com-
pany's factory and old home friends. He will be
ONK YEAR'S PIANO BUSINESS
absent until after the holidays'
WITHOIT MAKING AN OlTSIDK
John Mehlig, of the Brooks Piano Store, re-
turned this week from a trout fishing trip. He,
MY SELLING ARGUMENTS, SYS-
with two assistants, caught 150 itrout, the limit.
TEMS AND METHODS HAVE NOW
Mr. Miller, of' Harding & Miller, retail music
HE EN
PUT INTO ASSEMBLED
FORM, AND CAN BE BOUGHT.
dealers, of Evansville, Ind., reached Los Angeles
$1,000.00 WORTH OF PIANO SELL-
this week on an overland motor trip. He is ac-
ING KNOWLEDGE FOR $.'. — A 200
companied by Mrs. Miller. They will spend some
1() 1 SHOT ON A SURE THING—
t me with friends at Long Beach.
THE PRICE IS $5.00 AND CHEAP
• Leo Tones traveling representative of Jacob
AT ANY PRICE—NO BOOKS WILL
BE SOLD TO DEALERS LIVING
Doll & Sons, New York, departed last week for the
LESS'THAN 100 MILES FROM OUR
East, after spending several weeks in southern
CENTRAL STORE. HARRISBURC,
California.
PA. SEND ORDERS TO
Los ANGELES, CAL., December
11.—November
H. M. ELDRIDGE, JR., Mgr.
Winter Piano Company
Harrisburg, Pa.
L. Kirschhoff has opened a piano wareroom at
Third avenue and 146th street, New York City.
Victrola XVIII, $350
Victrola XVIII, electric, $400
Circassian or American Walnut
Other sty lee $15 to $350
"Will there be a
Victrola in your home
this Christmas?"
There's a lot in the power
of suggestion, and we're
using this phrase extensively
in our advertising to suggest
the Victrola for Christmas.
We get the peoplethinking
''Victrola," and then it is
easy for you to get action.
And there's going to be
plenty of action this coming
holiday season.
With every Victor dealer
doing his part, the volume of
Christmas business will be
unprecedented even for the
Victor.
Victor Talking Machine Co.,
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributors.
Always use Victor Machines with Victor Records
and Victor Needles—the combination. There it no
other way to get th c unequaled Victor tone-
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
12
OuTTECHNlCAL DEPARTMENT
CONDUCTED BY WILLIAM BRAID WHITE.
THE FUTURE OF THE PIANO.
I suppose that every practical piano man who
happens to possess the faculty of discriminating
between one and another quality of tone, and who
besides is interested in the general tonal aspects
of the piano, must have asked himself why it is
that no real improvement has yet been made in the
fundamental sound apparatus of this instrument.
For quite 200 years the principle of percussion has
been understood and applied to stretched strings
through special key-board mechanism, and yet in
all that time there has been scarcely a promise of
refining out of existence the defects which the per-
cussion system necessarily involves. These defects,
of course, lie in the unmalleability of the tone, its
incapacity for swelling or diminution and its short-
ness of duration.
Now, before we undertake to look at a question
like this, we should remember that the piano is, as
I remarked above, an instrument of percussion.
Its strings are struck. Struck strings vibrate in
constantly diminishing amplitude from the moment
of the stroke, and in consequence their sound
quickly dies away. Hence the necessity for elabo-
rate machinery of sound-board and high-tension
wire, whereby the evanescence of the tone may be
at least in part checked. Still, it is to be kept in
mind that a struck string" cannot and will not sus-
tain its tone adequately, and that all the elaborate
intensification of construction that we can devise
will never overcome fundamental difficulties aris-
ing from the percussive origin of the tone.
Sound-board and string improvements sometimes
give us a partial remedy through encouraging
stronger sympathetic vibrations and greater ca-
pacity of each string to continue in audible vibra-
tion after being struck. But it can never be forgot-
ten that so long as the piano remains a purely per-
cussive instrument it can never do what a piano
ought to do, namely, serve as a musically adequate
performer of all musical literature.
When the piano action was first devised the in-
ventor (we need scarcely bother about the claims
of Marius, Schroeter, or any other would-be rivals
of Cristofori) had in mind two ideas, so far as
we can judge by critical examination of all data
relating to the facts. He seems to have desired
(!) to produce a new form of action for the harp-
sichord in which the excitation of the strings
should be more powerful and involve less frequent
replacement of the contact points, and (2) to be
able to graduate the dynamic strength of the tone
by graduating the force of the finger pressure on
the digital. In Cristofori's day the harpsichord
and its kindred were the only keyed stringed in-
struments ; and they each suffered from one or
other of the defects which Cristofori desired to
remedy. The clavichord was dynamically express-
ive but extremely feeble in tone power. The
harpsichord was tonally stronger but incapable of
graduation in dynamics. Cristofori therefore could
have had no conception of the possibilities of string
vibration as we know them, or of how to take ad-
vantage of the peculiar color which the vibrating
string is now known to possess. His requirements
were purely dynamic. He wanted power and
gradation of power. The piano action is a devel-
opment of his idea, uncontaminated with any other.
The fact that the piano remained almost un-
known for half a century after Cristofori's death,
and that for a still further fifty years it was vir-
tually only available to the rich, accounts sufficient-
PIANO KEYS BLEACHED
REPAIRED OR RECOVERED
Work Done in 6 to 11 Days
and Guaranteed
Smnd Ua_ Your Keys by Parcels Post
Jb SOUS
M — W l B H , t>.
ly for its having remained till now in popular es-
teem without its peculiar defects becoming intol-
erable. The truth is that the piano has been a
popular possession for only about sixty, and has
been nationally distributed for only about thirty-
five, years. Thus it is that not till recently have
we come seriously to see—largely by the light
which the invention of the player action has thrown
on the subject—that the piano is an instrument of
very definite and very narrow limitations, that its
very principle of being is the cause of its main
deficiency, and that it must sooner or later be
vastly improved if indeed it is to survive perma-
nently. I am not so foolish as to suppose that our
recently awakened consciousness of the piano's
loosening hold on the affections of the public is
due to any recognition by them of the facts set
forth above. That would be ridiculous, but it
would not be ridiculous to remark that the coming
of the player-piano has thrown into sharp relief
each and every tonal defect in the percussive
stringed apparatus. To what extent this revelation
has produced a feeling of indifference towards the
piano is not for me to say; the reader may draw
his own conclusions.
Some change must come before long, and it is
for us to consider what the nature of that change
should be. It is plain that we cannot afford to
sacrifice one iota of the string qualities which we
have come to associate with the piano. The little
"bite" in the tone, the immediate dynamic response
to varied pressure on the digital, the sympathetic
harmonious vibration of the sound-board and other
strings in response to the damper pedal; these and
other characteristics of the piano we must retain
because they are irreplaceable as well as musically
worthy. But while retaining these qualities we
must recognize the need of doing something fur-
ther ; something that perhaps cannot be done for
a long time yet, but which is altogether necessary.
We must think of some way for giving the piano
the power to swell and diminish its tones under
the control of the finger, and we must find some
way of sustaining the tones. We must do this
without sacrificing anything of the piano's per-
cussive advantages, without substituting any other
control for that of key action and hammer
The Choralcelo and the Lyrachord have shown
us that it is possible to sustain string tone by using
the string as the armature of an electro-magnet.
But even when the piano's ordinary percussive ac-
tion is used simultaneously with the electro-mag-
nets the electrically produced tones do not blend
well with the others. The tone of a piano string
excited by an electro-magnet, which vibrates it as
a whole, loses its partial tone complexity, and pro-
duces a tone very much similar to that of an open
diapason organ pipe. The tone, in short, tends to
become an imitation of something else. It is beau-
tiful, but it is not what we are thinking of in the
present discussion.
There are, I think, two ways in which we may
look at this idea without falling into the pits which
are digged for the unwary inquirer. One of these
relates to the present system of the piano action.
As it stands, the piano touch mechanism is as near
perfection as machinery can be. It fulfills almost
quite perfectly its functions. The principle which
governs it is the accepted principle of the piano,
the principle that the string must be struck a rela-
tively violent blow after a method which deprives
the finger of any hammer control for a definite
time before and after the moment of contact with
the string. Unless I am much in error, this fact
provides us with a possible outlook towards some-
thing better. Some of my readers may remember
the Steinertone, a form of piano action devised by
the late Morris Steinert, of New Haven, Conn,
who left his priceless collection of musical instru-
ments to Yale University. The intention of this
action was to give the finger a more extended con-
trol over the movement of the piano hammer
through the medium of an action in which an ar-
ticulated lever was introduced between the repeti-
tion lever and the hammer butt. Mr. Steinert's
experiment was not commercially profitable and in
time was abandoned; but it served to demonstrate
to the satisfaction of many musicians that a change
in the system of hammer control is not alone pos-
sible but possesses distinct advantages. The Stein-
ertone touch was wonderfully elastic and respons-
ive. It permitted the infliction upon the string of
a variety of blows much more nicely graduated
with respect to velocity than is ordinarily possible.
It permitted the infliction of a much slower stroke
on the string. It kept the hammer within one-
sixteenth inch of the string as long as the key
was depressed and permitted instant repetition
with a very slight key rise, equivalent to the old
"bebung" effect of the clavichord. But it had me-
chanical disadvantages, and it was impossible for
Mr. Steinert to promote it successfully, for reasons
not at all discreditable \o him. Nevertheless, I
am of the opinion that f.ie Steinert ideas could
and should be further analyzed by somebody who
might combine mechanical talent with pianistic
knowledge If these ideas are again worked out
and improved it will mean that one-half of the in-
dictment against the piano will fall flat. It will
mean elimination of the "throwing" idea in favor
of a manipulation of the hammer by the finger
directly; at least it will mean the beginning of an
art which will not reach perfection till this goal
has been attained. I have always felt that the final
step in piano perfection will not be in sight till
somebody has found a way of bringing the hammer
and the hand into more intimate connection. I
do not think that Mr. Steinert quite solved the
problem, but I am sure that he took a long step in
the right direction. The point to be remembered
is that as things stand at present the necessities of
repetition and escapement deprive the finger of its,
control over the hammer except in a very limited
sense. The aim is, therefore, not to provide an
action of the present type which shall perhaps re-
peat more quickly, but to produce an action which
shall push the hammer at the string rather than
hurl it, and which shall enable the performer to
reproduce, in principle at least, the old "bebung"
effect whereby the clavichordist could make a sus-
tained tone by the mere vibration of his finger
on the key. I believe that this can be done.
There is another direction in which I think the
character of the piano may in time be revolution-
Tuners and Repairmen
Can make good money installing Jenkin-
lon'i Player-Action into used Pianos. Writ*
for catalogue.
JENKINSON PLAYER CO.
912 Elm Street, Cincinnati, Ohio.
FAUST SCHOOL OF TUNING
Polk's Piano Trade School
Piano, Player-Piano, Pipe and Reed Or fan Tnnfnrand Re-
pairing, alio R e l a t i n g , Voicing, Vamlihlnr andPollihlnf
Piano,
This formrrlv was the tiininp department of the New Kne-
land Conservatory of Music, and Oliver C. Faust was head
of that department for 20 years previous to its discontinu-
ance.
Courses in mathematical piano scale construction and
drafting of tame hive been added.
Pupils hare daily practise in Chickering ft Sam' factory.
Year Book »ent free tioon request.
27-39 QAIN5BOROUGH ST., BOSTON. MASS.
14th YEAR
Player-Piano and Organ Tuning,
Repairing and Regulating
Most thoroughly equipped Piano Trade School in
U. S. Private instruction. Factory experience if de-
sired. Students assisted. Diplomas awarded. School
entire year. Endorsed by leading piano manufacturers
and dealers. Free catalogue.
C C POLK
Bos 2»t Valparaiso, lmJL

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